• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.391-401
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• 2021

Technological developments facilitate payment transactions. In 2020, Bank Indonesia issued a regulation that supports QR payments using the Indonesian Standard Quick Response Code (QRIS). PT ABC is one of the banks that launched a QR payment feature on mobile banking with QRIS standards to make it easier for customers to make payment transactions at various merchants. In its implementation, the interest of QR payment users still tends to be small, so an analysis of the interests of QR payment users is carried out. The purpose of this study is to analyze the factors that influence user interest by using a modified UTAUT model. The UTAUT model was modified by adding variables to perceived trust, perceived risk, perceived regulatory support, and promotional benefits. The population taken is the company's customers in the DKI Jakarta area and it takes 403 samples for this case study. The results of empirical analysis show that 8 out of 12 hypotheses are considered proven where business expectations, social influence, perceived trust, perceived risk, perceptions of regulatory support, promotion benefits, age-moderated performance expectations, and age-moderate effort expectations have a significant effect on behavioral intentions, while performance expectations, facilitation conditions, business expectations are moderated by experience and social influence.

• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.117-124
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• 2019

In the field of dance creation, the use of film and television skills, cyberspace, action sets, computer graphics and other technology and media technology have made the creative environment for dance art that it rapidly improves and presents a new situation. Especially in the dance creation part, VR technology can show many possibilities and can be used as a tool to fully satisfy the choreographer's intention and imagination. Therefore, this study analyzes the acceptance model of virtual reality technology in dance creative education, and we will examine the effect of social influence, shared trust, innovation, interest, and self-efficacy on perceived usefulness and perceived ease. Second, we will examine the effect of perceived usefulness and perceived ease on intention to use. The study is targeted at ordinary dance creators who currently reside in Hebei Province, China. The survey was conducted for approximately 30 days from March 16th to April 17th. The total number of valid samples collected was 377. The results of the identification of the hypotheses between variables based on the questionnaire data are as follows: Firstly, social influence, shared trust, innovation, interest, and self-efficacy have a positive impact on perceived usefulness, perceived ease. Secondly, perceived usefulness, perceived ease has a positive effect on the intention to use. In view of the above research results, the theoretical significance and limitations of this research and the future research directions are discussed in depth.

• 유통과학연구
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• 제21권12호
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• pp.71-81
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• 2023

Purpose: This research aims to analyze the influence of greed, opportunity, need, exposes on fraudulence financial reporting by using the distribution of political connections as a moderating variable. Research design, data, methodology: Using data collected from 180 respondents who were leaders involved in financial reports in state-owned companies and manufacturing companies in South Sulawesi, Indonesia. Data analysis using SEM PLS. Results: The results of this research show that greed, opportunity, need, exposes, political connections have a significant positive effect on fraudulence financial reporting. Political connection is able to moderate greed, need, exposes to fraudulence financial reporting. Furthermore, political connections are unable to moderate the opportunity for fraudulence financial reporting in company. Conclusion: Greed, opportunities, needs, exposes can influence someone to carry out financial fraud reporting in the company because of internal or external factors that cause someone to commit fraud. Every perpetrator of fraud should be subject to punishment or sanctions if proven to have committed fraud. Political connections can influence fraudulent financial reporting due to the potential for intervention and political pressure that can affect the integrity of financial reporting. Political connections are able to moderate greed, need, exposes against fraudulent financial reporting.

• 농촌지도와개발
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• 제27권3호
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• pp.111-124
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• 2020

This study begins with an interest in community capacity, the basis for mobilizing community action and the driving force of community development. The study aims to identify the structural equation model of community capacity, social participation, satisfaction in life, and the impact relationship and to verify the differences between urban and rural areas. The analysis data used the 2018Korean Social Integration Survey, which is the statistical data for national approval. The analysis method was performed by using SPSS was used to perform descriptive analysis and t-test, and the structural equation model. Multi-group analysis of AMOS was also performed to verify the research model. As the result of analysis, both the condition and status of community capacity and social participation, which are products of community capacity, showed a higher average of rural areas than urban areas. As a result of the analysis of the structural equation model between community capacity, social participation, and life satisfaction, differences between rural and urban groups were identified. In rural areas, both the capacity-condition and the capacity-status variables act as positive factors for social participation and life satisfaction, but in urban areas, the path of capacity-condition, social participation, capacity-status and life satisfaction was significant. On the other hand, social participation variables acted as a factor of direct and indirect negatively influence on life satisfaction. Therefore, it can be said that the quality of community capacity in rural areas is superior to that of urban areas.

• 대한지역사회영양학회지
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• 제5권1호
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• pp.36-49
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• 2000

The purpose of the study was to find the sociopsychological factors predicting the intention of compliance with the dietary regimen in diabetes with a questionnaire. Data were collected from 282 adult noninsulin-dependent diabetics in Seoul, Kyoggida, and Kyongsangbukdo in Korea. Stepwise multiple regression analysis was conducted with predictor variables from theories of the Health Belief Model, Social Cognitive Model, The Theory of Reasoned Action , and Social Support. The behavioral intention of compliance with the prescribed diet was the independent variable. Subjects norm self-efficacy knowledge about diet therapy, outcome expectation, relationship with medical team, threat of deterioration of disease, and social support were the independent variables, The mean score of behavior intention was high ie 35.3 out to 42. Subjective norm and self-efficacy were the significant variables to predict the intention of dietary compliance. These variables comprised 39% of the common variance. To increase dietary compliance by influence of the referents and improve self-efficacy significant referents must be included and concrete and practical methods to follow the dietary regimen must be provided in nutrition education.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.211-228
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• 2017

Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

• 유통과학연구
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• 제10권3호
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• pp.7-13
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• 2012

Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

• 산경연구논집
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• 제11권3호
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• pp.63-71
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• 2020

Purpose: Most of all studies regarding corporate social responsibility have been dealing with its direct performance. Many previous studies provided the evidence that corporate social responsibility activities directly affect firms' competitiveness or corporate reputation. However, there are no studies regarding the role of social capital between corporate social responsibility and firms' competitiveness. The present study aims to examine a mediating role of social capital between corporate social responsibility and corporate reputation. Research design, data and methodology: The structural equation model integrating corporate social responsibility, social capital, and corporate reputation was proposed with three hypotheses. Questionnaire including 15 question items for three concepts was designed. Data for testing hypotheses were collected from students and staff who had experienced the social responsibility activities of Korea Hydro & Nuclear Co. Ltd. SPSS and SmartPLS were used to analyze data. Results: All three hypotheses were supported at the significance level of 0.01. Corporate social responsibility have a significant influence on social capital as well as corporate reputation. Social capital plays a mediating role in the relationship between corporate social responsibility and corporate reputation. Conclusions: The present paper identified a missing link between corporate social responsibility and corporate reputation by validating an indirect effect of corporate social responsibility on corporate reputation through social capital. The present study contributes to finding the indirect link between corporate social responsibility and corporate reputation. Implications for academics and practitioners. The research model can be extended to analyze the relationship between corporate social responsibility and its performance. The present study sheds light on identification of a new role of social capital. Managers of firms have the opportunity to recognize the fact that investment recovery of corporate social responsibility results from social capital and corporate reputation in long-term rather than short-term. The results of this study offers an insight that managers can enhance customer loyalty. The process linking corporate social responsibility to corporate reputation through social capital implies that firms can realize spiritual marketing delivering authentic storytelling through corporate social responsibility. The present study has a limitation for generalizing of research results because the sampling came from a case of firm.

• 벤처혁신연구
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• 제5권4호
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• pp.91-108
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• 2022

본 연구는 자율주행 자동차를 이용하고자하는 의도에 영향을 미치는 요인을 실증적으로 분석하기 위해 이루어졌다. 실증 분석을 위한 연구모형은 가치기반수용모델(VAM)을 기반으로 자율주행 자동차의 특성을 반영하여 도출하였다. VAM의 기본 변수인 유용성, 즐거움, 기술성, 인지된 비용에 자율주행 자동차의 특성인 편리성, 안전성, 보안성, 사회적 영향을 추가하였다. 이렇게 도출된 모형을 바탕으로 실증 분석을 위해 설문조사를 실시하였으며 유효한 216부를 분석의 대상으로 삼았다. 실증분석은 AMOS24를 활용한 구조방정식으로 하였다. 실증 분석 결과는 다음과 같다. 유용성, 즐거움, 편리성, 안전성, 보안성은 인지된 가치에 유의한 영향을 미쳤다. 기술성과 인지된 비용은 인지된 가치에 대한 영향 관계가 부(-)로 나타났다. 한편, 보안성과 사회적 영향은 인지된 가치에 유의한 영향을 미치지 못한 것으로 나타났다. 인지된 가치는 사용의도에 미치는 영향에 있어서 유의한 영향을 주는 것으로 나타났다. 유의한 영향을 미친 변수들의 영향력은 안전성, 편리성, 인지된 비용, 즐거움, 유용성, 기술성 순이었다. 한편, 인지된 가치의 매개효과를 분석한 결과 인지된 가치는 유용성, 즐거움, 편리성, 안전성, 기술성, 인지된 비용과 사용의도 사이 매개의 역할을 하는 것이 검증됐다. 반면 보안성 및 사회적 영향과 사용의도 간에는 유의한 매개효과가 검정되지 않았다. 이러한 연구 결과를 바탕으로 본 연구가 가지는 학술적, 실무적 시사점을 제시하고자 한다.

• 대한수학교육학회지:수학교육학연구
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• 제26권3호
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• pp.565-581
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• 2016

수학문제해결에서 직관은 문제해결의 실마리, 아이디어를 제공하는 중요한 인지로 논리와 함께 그 교육의 중요성이 강조되어왔다. Fischbein은 직관을 기원에 따라 일차적 직관과 이차적 직관으로 분류하고, 직관에 있어서 개인의 경험과 학교 교육의 역할에 대해 언급하고 있다. 이러한 선행 연구에서 직관이 사회적 영향을 받고 있다는 것을 알 수 있다. 본 연구는 직관의 사회적 성격을 표면적으로 드러낸 도덕 심리학자 Haidt의 사회적 직관주의 모델을 수학문제해결 측면에서 살펴보았다. 이를 통해 수학문제해결과 직관 교육에 있어서 다음과 같은 시사점을 얻을 수 있었다. 첫째, 수학문제해결에서도 직관의 사회적 특성을 확인할 수 있다. 둘째, 사회적 직관주의 모델을 변형하여 직관이 작용하는 수학문제해결과정을 모델화할 수 있었다. 셋째, 수학문제해결에서 직관이 중요하고, 직관에 관한 의미 있는 경험이 교육적으로 제공되어야 한다. 넷째, 직관의 강건함과 전체성 등으로 인한 오류를 줄이기 위해 직관을 확인하는 교육, 즉 메타인지를 강조한 직관 교육이 요구된다.