• Title/Summary/Keyword: social influence model

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The Influence of Social Factors of Acceptance of Cloud Services on Consumer Usage Intentions (클라우드 서비스의 수용 관련 사회적 요인이 소비자의 이용의도에 미치는 영향)

  • Chen, Yu-Fei;Nie, Xin-Yu;Quan, Dong-mei
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.173-178
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    • 2022
  • With the development of information technology, the popularization of 5G and cloud computing has accelerated the circulation and digital transformation of information. In the network information society where information is rapidly increasing, it is very important to have the ability to manage and collect the required information. In particular, the information storage and management functions of cloud services are widely used among young people. This research takes the social factors of accepting cloud services as the breakthrough point, and takes young consumers aged 20-30 as the survey object, and designs a research model according to the development of cloud computing technology. The findings verify the influence of social factors on cloud service acceptance and 20-30-year-old consumers' intention to use cloud services. The partial and complete mediating effects of perceived ease of use were verified from the influence relationship between social factors and exploitation intention. Finally, this study provides inspiration for the development direction of cloud computing technology through empirical analysis.

A Study on the Influence of the Elderly's Will to Use Mobile Payments in China and Korea

  • LIU, ZIYANG;LI, WEIJIA
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.191-194
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    • 2022
  • This article aims to study the influence of the motivation and resistance of mobile payment on the willingness of elderly users to use it. A model for the willingness to use mobile payment is constructed based on the UTAUT model, using elderly people in China and South Korea as the research subjects. We found the following conclusions after analyzing the data with SPSS and AMOS, In general, social influence and performance expectations are the biggest drivers for mobile payment adoption among seniors, while perceived risk and cost are the biggest obstacles. This research can provide useful recommendations for the formulation of corporate strategies and provide new development directions and enlightenments for mobile payment companies.

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Study of Factors Influencing Suicidal Ideation Among Korean Adolescents According to Parental Type (한국 고등학생들의 부모형태별 자살생각 영향요인 분석)

  • Chung, Young-Soon
    • Korean Journal of Social Welfare
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    • v.44
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    • pp.346-374
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    • 2001
  • The purpose of this study is to investigate the relationship between suicidal ideation among Korean adolescents and factors such as family conflict, cohesion, organization of family activities, expressiveness, independence, achievement orientation, depression, stress, and support of friends and teachers, according to the individual student's parental type. The study sample consisted of 1908 high school students in the 11th grade from the city of Inchon. The results showed that in both males and females, suicidal ideation was greater in students from single-parent families than two natural-parent families and greater in step-parent families than in single-parent families. As an exploratory study, the analysis of factors influencing suicidal ideation according to parental type showed that the study model accounted for 33.6% for students from two natural-parent families, 42.8% for students from single-parent families and 84.5% for students from step-parent families, of the variance in suicidal ideation. This indicates that the study model is more appropriate for application to students from single-parent and step-parent families. In addition, the study shows that the factors of influence and the way these factors make an influence tended to differ according to parental type. This indicates that in terms of predicting suicidal ideation, it is more effective to study students according to parental type than as a whole. It also indicates that it is ineffective to take the same approach in dealing with suicidal ideation for students with different parental types.

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Consumers' acceptance and resistance to virtual bank: views of non-users (인터넷전문은행 수용 의도와 저항에 관한 연구: 소비자, 혁신, 환경 특성을 중심으로)

  • Kim, Hyo Jung;Lee, Seung Sin
    • Human Ecology Research
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    • v.57 no.2
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    • pp.171-183
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    • 2019
  • Convergence between technology and financial services is ubiquitous and widespread. Virtual banks represent an important aspect of financial markets that can generate value added for consumers and enhance the quality of financial services. This study explores the effect of innovation characteristics (relative advantage, compatibility, and perceived risk), consumer characteristics (status quo bias), and social mechanisms (network externality: complementarity, numbers of peers) on consumers' adoption intention and resistance to virtual banks. This study adopted an innovation resistance model with two dependent variables: adoption intention and resistance to virtual banks. An online self-administered survey was conducted and 532 or non-users of virtual banks aged 20 to 69 years old were analyzed. Frequency analysis, descriptive analysis, and hierarchical multiple regression indicated that status quo bias, relative advantage, perceived risk, complementarity, and number of peers insignificantly influence the adoption intention regarding virtual banks. Furthermore, status quo bias, relative advantage, perceived risk, and number of peers insignificantly influence the resistance to virtual banks. Female respondents have a lower adoption intention and higher resistance to virtual banks than male respondents. The findings suggest that the innovation resistance model can be useful in understanding consumers'adoption and resistance behavior as well as reveal that innovation characteristics, consumer characteristics, and social mechanism are important antecedent variables of the innovation adoption decision.

Exploring Factors Affecting Active Video Gaming and General Physical Activity

  • Choi, Ji Hye
    • Journal of Korea Game Society
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    • v.22 no.1
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    • pp.99-108
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    • 2022
  • Despite the widespread use of digital games as a means of promoting physical activity, little is known about the factors that affect active video gaming. Based on the ecological model of health behavior, this study examined how personal, environmental, and social factors would influence active video gaming and general physical activity. The results showed that while all three factors significantly influence general physical activity, social factor is the only factor that affects active video gaming. The finding highlights the importance of social factors in predicting the use of active video games.

An Empirically Study on the Adoption of Mobile Wireless Technology(MWT): Social and Cognitive Influence Process (무선이동기술(Mobile Wireless Technology) 수용 및 이용의 사회적, 경험적 영향과정에 관련된 요소들에 대한 연구)

  • Kim, Sang-Hyun;Jung, Hee-Jung
    • Information Systems Review
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    • v.8 no.3
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    • pp.81-103
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    • 2006
  • Given the increasing of adoption of use of Mobile Wireless Technology(MWT), this study aims at investigating the key influencing determinants of individuals' MWT adoption and use. Based on the Technology Acceptance Model(TAM), the research model proposed new constructs and casual relations, Perceived Safety(PS), Perceived Costs(PC), Company's Willingness to Fund(CWF), and Experience(E) as a moderator. The model was tested using Structural Equation Modeling(SEM) using AMOS 5.0 analysis on the sample collected from 387 MBA and Executive MBA students of several domestic and foreign universities. The results show that not only the variables, except Perceived Usefulness, in the original TAM model, but also new variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offers suggestions that the developers of MWT should consider regarding the technology

Demographics, Social Media Use and Perceived Academic Stress of Secondary School Students in St. Thomas Aquinas College, Akure, Nigeria

  • Igbinovia, Magnus Osahon;Idhalama, Ogagaoghene Uzezi;Alex-Nmecha, Juliet C.
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.4
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    • pp.7-29
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    • 2019
  • The study was carried out to investigate the influence of demographics and social media use on perceived academic stress of secondary school students in St. Thomas Aquinas College, Akure, Nigeria. This was achieved using five research questions and four null hypotheses. The population of the study consisted of 1,107 students at ISCED level 3, out of which 286 were selected based on the Israel (2003) model for determining sample size. The Ex-Post Facto (EPT) research design of the correlational type was employed to investigate the study while questionnaire was used for data elicitation. Out of the 286 copies distributed, 192 (67% response rate) were retrieved and analyzed using descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (correlation and multiple regression). The findings revealed that there is high frequency of social media use among secondary school students, majorly for meeting new friends and chatting. The perceived academic stress (PAS) of the students was found to be moderate. Of the three demographics considered, only class had significant influence on PAS. Use of social media did not have significantly influence on PAS of the students. When combined, demographics and social media use predicted PAS; and when considered relatively, of the independent variables, only class as an aspect of demographics predicted PAS. Therefore, the authors concluded that PAS of secondary school students is not directly influenced by demographics (except for class) and social media use. Based on the study's conclusion, recommendations were made.

The effects of social support perceived by multicultural youth on learning adaptation: Focusing on the effect of self-esteem and achievement motivation

  • Lee, Hyoung-Ha
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.4
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    • pp.197-205
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    • 2020
  • The purpose of this study is to examine the influence of social support perceived by multicultural youth on learning adaptation and to identify the indirect effects of self-esteem and achievement motivation in this relationship. In order to analyze these relationships through structural equation model analysis, panel data were used for the seventh year of multicultural youth (2017). As a result of the analysis, first, the social support, self-esteem and achievement motivation perceived by multicultural youth had a significant influence on learning adaptation. Second, self-esteem of multicultural youths had a significant effect on social support. Third, the influence of social support perceived by multicultural youth on learning adaptation was found to have indirect effects through self-esteem and achievement motivation as well as direct effects. Based on these findings, this study suggested practical intervention plans to improve social support and learning adaptation of multicultural youths.

Socialization of Prosocial Behavior in Early-Adolescence: The Moderating Effect of Social Relatedness (종단 사회연결망 분석을 활용한 친사회성의 사회화 과정 탐색: 사회적 관계성의 조절효과)

  • Kim, Jingu;Kang, Eunyoung
    • Korean Journal of School Psychology
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    • v.17 no.1
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    • pp.1-16
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    • 2020
  • This study aims to investigate peer socialization processes on early adolescents' prosocial behaviors in friendship networks. A longitudinal social network model (SIENA) was used to disentangle socialization process in prosocial behavior. Participants were fourth and fifth graders in South Korea from 39 elementary school classrooms (N=1,040, 48% girls). According to results, students select friends based on similarity in prosocial behavior (peer selection) was found in both prosocial behaviors. Peer influence effects were also observed in prosocial behaviors. Also, moderating effect of social relatedness was significant. In classes with high social relatedness, influence effect of prosocial behavior was significant. As a contrast, prosocial behavior was not socialized in classes with the low social relatedness. Results suggest that peernetwork play a critical role in the co-evolution of friendships, and prosocial behaviors. Findings yielded the importance of the socialization process and promoting healthy peer socialization environment.

Analysis of the Influence of Intrinsic Motivation on Player Experience in Mobile Games (모바일 게임에서 내적동기가 플레이어의 경험에 미치는 영향 분석)

  • Feng, JingWei;Lee, HongMei;Kim, CheeYong
    • Journal of Korea Multimedia Society
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    • v.25 no.11
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    • pp.1591-1600
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    • 2022
  • With the prosperity of Internet, the game industry is occuping an important position in the national economic system. The study on the game industry which has been drawing eyes from researchers is of great significance. Many scholars have done researches on game motivations, but the elements of intrinsic motivation are still in the exploratory stage. This study determines the dimensions of the influencing factors of players 'intrinsic game motivation and their game experience by adopting the method of literature research. A theoretical model is established to explore the influence of intrinsic game motivation on players' game experience. Questionnaires from players of "The Honor of Kings" are collected through the Internet. SPSS 21.0 is utilized to test the model and hypotheses, and finally the results of the data are analysed. It verifies that intrinsic motivation mainly consists of four components: achievement, social interaction, immersion and escapism. By exploring the influence of the four elements on players' experience, it is concluded that the players' immersion and social interaction have a greater positive impact on their game experience. It is indicated that a better game design highlights the storyline of the game and the interaction system is of importance to enable players to gain a better game experience.