• 품질경영학회지
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• 제46권4호
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• Asia pacific journal of information systems
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• 제32권2호
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• pp.327-353
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• 2022

With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce.

• 한국산학기술학회논문지
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• 제18권4호
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• pp.380-390
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• 2017

본 연구의 목적은 복지관에 참여하는 지역사회 노인의 사회적지지, 사회참여와 신체기능과의 관련성을 규명하려는 것이다. 연구대상은 K도 두 곳과 D시 한 곳으로 복지관에 참여하는 60세 이상의 노인들 194명을 대상으로, 2016년 6월 16일부터 6월 30일까지 설문조사를 하였다. 수집된 자료는 IBM SPSS Statistics 23.0과 IBM AMOS 21.0을 이용하여, 기술통계와 T검정, 일원배치 분산분석, Pearson 상관분석, 다중회귀분석, 구조방정식 모형을 이용하여 분석하였다. 연구결과, 지역사회 노인의 사회적지지(55.90점/80)와 신체기능(16.45점/21점)은 보통 이상 수준이었고, 사회참여(17.41점)는 다소 낮았다. 일반적 특성에 따른 신체기능은 연령, 교육수준, 흡연과 여가활동에 따라 높았다. 신체기능과 관련된 주요 변수들의 상관관계에서, 사회적 지지와 신체기능(r=0.229, p=0.001), 사회참여(r=0.273, p=0.001), 우울(r=-0.382, p=0.001)은 정의 상관관계가 있어 사회적 지지와 사회참여가 높을수록 우울증상이 낮을수록 신체기능이 높음을 알 수 있다. 신체건강의 영향요인은 사회적 지지와 사회참여 영역인 여가활동이 유의한 영향을 주는 것으로 23.4% 설명력을 나타냈다. 덧붙여, 본 연구를 구조방정식으로 검증한 결과, 사회적 지지가 사회참여, 우울, 신체기능에 영향을 미쳤고, 통계적으로 유의미하였다. 따라서 지역사회 노인들에게 사회적 지지를 통해 신체기능을 강화하여 활기찬 노후가 되도록 교육프로그램 개발과 노인친화환경 조성이 더욱 활발하게 제공되어야 함을 시사한다.

• 대한가정학회지
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• 제43권9호
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• pp.109-127
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• 2005

The present study examined the relationships among maternal attachment, self-concept, peer relationship, and school adjustment. The subjects were 293 Korean-Chinese elementary school students living in Yanji and Shenyang, China. The Inventory of Parent and Peer Attachment (Armsden & Greenberg, 1987), Social Competence Inventory(Doh & Falbo, 1999), and Self-Perception Profile for Adolesents(Harter, 1988) were used to measure the subjects' maternal attachment, and peer relationship, school adjustment, and self-concept, respectively. When structural equation modeling was applied, the results supported not only the model that maternal attachment and self-concept exert an influence on peer relationship, but also the model that they exert an influence on school adjustment. The results of this study suggest that the secure maternal attachment of Korean-Chinese works as an important mechanism that explains their peer relationship and adjustment at elementary school.

• 디지털융복합연구
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• 제9권4호
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• pp.103-113
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• 2011

본 논문은 스마트폰특성 중심으로 기술수용 모형이 마케팅성과에 미치는 영향을 연구하였다. 연구결과 스마트폰의 유용성은구전의도 및 재구매의도에 영향을 미쳤고, 용이성은 구전의도에는 영향 을 미쳤으나 재구매의도에는 영향을 미치지 않음을 확인하였다. 이는 언제 어디서나 즉시 접속되는 특성은 다시 스마트폰을 구매하는데는 영향을 없음을 알수 있었다.

• 수산해양교육연구
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• 제19권1호
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• pp.8-18
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• 2007

In order to define their relative influence, this study analyzed causal relationships between school adjustment of middle school students and such related variables as locus of control and stress, including clarification of other significant variables affecting school adjustment. Participants were a sample of 331 students from 3 middle schools in Busan. Correlation, analysis of covariance structure modeling, and model-fitness tests were applied to the data. Results indicated that stress on the school, home, social relationships, and self has the more significant influence on the school adjustment, and the locus of control has relatively low influence.

• Human Ecology Research
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• 제54권4호
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• pp.397-404
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• 2016

This study analyze factors influencing the dietary life of Korean women. This study analyzed 653 women aged 19 (and over) in Korea using materials developed by Social Sciences Korea Food Sustainability Study Group in 2015. As a result, in dietary life characteristics, females with higher education in their 40s and 50s and with a high income level, married women, and women thinking are subjectively healthy and show a statistically significant difference compared to other groups. Next, a correlation analysis is conducted to examine the relationship between independent variables and dietary life. The results showed a positive relationship with all variables, and a high correlation in the sales recognition of homegrown products (r=.384), the recognition of a food environment (r=.349), the recognition of food welfare (r=.325), and the recognition of food safety (r=.322). Factors that influence dietary life are extracted and the causal relationship is verified through multiple regression analysis of which the dependent variable is dietary life. In a regression model of dietary life, the researcher finds the trend that explanation power increases by models that the variable group is added in an individual model ($R^2$ is changed from .090 to .215 and from .250 to .273). Subsequently, age, level of education, recognition about value of organic agricultural product, recognition about the sales of homegrown products, recognition of food environment, recognition of food safety, and recognition of food insecurity are factors that influence the dietary life of women.

• 한국도서관정보학회지
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• 제51권3호
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• pp.123-148
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• 2020

본 연구는 새로운 정보기술을 개인이 수용하여 활용하는 과정에 영향을 미치는 변인과 변인 간의 관계를 표현한 통합정보기술수용 모형을 바탕으로 교과교사가 수업을 진행하는데 있어 도서관활용수업의 교수-학습 방법을 수용하는 변인과 각 변인 간의 관계 모형을 설정하고, 구조방정식으로 검증함으로써 도서관활용수업을 수용하는데 영향을 주는 요인을 탐색하는데 목적이 있다. 이에 초, 중, 고등학교에 근무하는 교과교사 300명을 대상으로 설문지를 통해 자료를 수집하였고, AMOS 프로그램을 통해 분석을 실시하였다. 연구 결과, 첫째, 도서관활용수업에 대한 교과교사의 성과기대, 사회적 영향은 수업 의도에 영향을 미쳤다. 둘째, 도서관활용수업에 대한 교과교사들의 행위의도는 사용 행위에 영향을 주었다. 셋째, 도서관활용수업에 대한 교과교사의 사회적 영향이 행위의도에 미치는 관계에 인지된 위험이 조절 효과를 나타냈다. 위의 연구 결과를 바탕으로 성과기대, 사회적 영향, 인지된 위험의 측면에서 도서관활용수업 활성화를 위한 방안을 모색할 것을 제안하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권2호
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• pp.1-24
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• 2013

The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

• Asia pacific journal of information systems
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• 제22권2호
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• pp.39-69
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• 2012

With the advent of communication technologies including electronic collaborative tools and conferencing systems provided over the Internet, virtual collaboration is becoming increasingly common in organizations. Virtual collaboration refers to an environment in which the people working together are interdependent in their tasks, share responsibility for outcomes, are geographically dispersed, and rely on mediated rather than face-to face, communication to produce an outcome. Research suggests that new sets of individual skill, knowledge, and ability (SKAs) are required to perform effectively in today's virtualized workplace, which is labeled as individual virtual competence. It is also argued that use of online social networking sites may influence not only individuals' daily lives but also their capability to manage their work-related relationships in organizations, which in turn leads to better performance. The existing research regarding (1) the relationship between virtual competence and task performance and (2) the relationship between online networking and task performance has been conducted based on different theoretical perspectives so that little is known about how online social networking and virtual competence interplay to predict individuals' task performance. To fill this gap, this study raises the following research questions: (1) What is the individual virtual competence required for better adjustment to the virtual collaboration environment? (2) How does online networking via diverse social network service sites influence individuals' task performance in organizations? (3) How do the joint effects of individual virtual competence and online networking influence task performance? To address these research questions, we first draw on the prior literature and derive four dimensions of individual virtual competence that are related with an individual's self-concept, knowledge and ability. Computer self-efficacy is defined as the extent to which an individual beliefs in his or her ability to use computer technology broadly. Remotework self-efficacy is defined as the extent to which an individual beliefs in his or her ability to work and perform joint tasks with others in virtual settings. Virtual media skill is defined as the degree of confidence of individuals to function in their work role without face-to-face interactions. Virtual social skill is an individual's skill level in using technologies to communicate in virtual settings to their full potential. It should be noted that the concept of virtual social skill is different from the self-efficacy and captures an individual's cognition-based ability to build social relationships with others in virtual settings. Next, we discuss how online networking influences both individual virtual competence and task performance based on the social network theory and the social learning theory. We argue that online networking may enhance individuals' capability in expanding their social networks with low costs. We also argue that online networking may enable individuals to learn the necessary skills regarding how they use technological functions, communicate with others, and share information and make social relations using the technical functions provided by electronic media, consequently increasing individual virtual competence. To examine the relationships among online networking, virtual competence, and task performance, we developed research models (the mediation, interaction, and additive models, respectively) by integrating the social network theory and the social learning theory. Using data from 112 employees of a virtualized company, we tested the proposed research models. The results of analysis partly support the mediation model in that online social networking positively influences individuals' computer self-efficacy, virtual social skill, and virtual media skill, which are key predictors of individuals' task performance. Furthermore, the results of the analysis partly support the interaction model in that the level of remotework self-efficacy moderates the relationship between online social networking and task performance. The results paint a picture of people adjusting to virtual collaboration that constrains and enables their task performance. This study contributes to research and practice. First, we suggest a shift of research focus to the individual level when examining virtual phenomena and theorize that online social networking can enhance individual virtual competence in some aspects. Second, we replicate and advance the prior competence literature by linking each component of virtual competence and objective task performance. The results of this study provide useful insights into how human resource responsibilities assess employees' weakness and strength when they organize virtualized groups or projects. Furthermore, it provides managers with insights into the kinds of development or training programs that they can engage in with their employees to advance their ability to undertake virtual work.