• 한국직업건강간호학회지
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• 제12권2호
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• pp.110-122
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• 2003

Purpose: The purpose of this study is to make a systemic assessment on the level of self-efficacy, social support, and accessibility to medical services, health status, health promoting behaviors, and the quality of life of workers in small scale enterprises. RECEDE model developed by Green and Kreuter for the purpose of a comprehensive assessment research was used. Method: The number of subjects was 199 workers in small scale enterprises at Youngdeungpo-gu and Sungdonggu, Seoul. Data were collected between October and December, 200 through a self-reported questionnaire. And data were analyzed by descriptive statistics, t-test, and F-test. Result: 1. The level of quality of life was 3.08, and general health status was 2.75. There was no significant difference by sex, age, marital status, job, and perceived health status. 2. The level of health promotion life style was 2.09. There was no significant difference by sex, age, marital status, and job. But there was significant difference by perceived health status. 3. The level of self-efficacy, social support and accessibility to medical services were 3.04, 2.85, and 1.45. Conclusion: The results of this study suggest that it is necessary to develop the systematic health promotion programs that can strengthen self-efficacy and health status, and supplement social support and accessibility to medical services, and to encourage health promoting behavior in order to improve quality of life for workers in small scale enterprise.

• 한국지역지리학회지
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• 제10권4호
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• pp.787-799
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• 2004

본 연구는 대도시 산업 지역사회 존립기반 연구의 일환으로 대구시 북성로 공구상가를 사례로 기업간 거래 네트워크의 실태를 분석하였다. 이 지역은 영세소규모의 공구 판매업체 집적지로 이들 업체가 거래 관계를 맺고 있는 주요 업체들을 주로 북성로 및 인접지역에 분포하는 전형적인 도심형 산업지역사회를 구성하고 있다. 북성로 총구상가가 산업지역사회로서 존립할 수 있었던 가장 중요한 기반은 상가내 제품 수급상의 장기적인 거래 네트워크였다. 지역 업체들은 거래 관계에 있어 순수한 시장 메커니즘에 의존하기 보다는 사회자본에 기초한 기업간 네트워크 관계에 더 의존하고 있었다. 기업간 거래 네트워크를 맺게 되는 이유는 무리한 주문의 경우에도 거래가 가능하였다는 점과 외상거래가 가능한 점이였다. 이러한 기업간 거래 네트워크의 기능 및 역할에 있어서는 업체 상호간에 기술이전과 학습이 가장 중요하며, 장기간의 거래 네트워크를 유지함에 있어서는 공간적 접근성보다는 관계적 접근성이 오히려 중요한 의미를 가진다.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• International Journal of Computer Science & Network Security
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• 제23권12호
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• pp.137-144
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• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• 산업진흥연구
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• 제5권1호
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• pp.35-45
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• 2020

한국의 사회적 협동조합은 2012년에 법으로 제정되었다. 하지만, 아직까지도 정착되는 과정에 있으며 제도적으로나 개념적으로 확립되지 못한 부분이 있어 사회적 협동조합이 실패하는 경우가 많다. 이러한 실패를 좀 더 줄이고자 본 연구는 협동조합과 사회적 협동조합의 차이점과 특성, 개념을 파악하여 한국의 사회적 협동조합에 도움을 주는데 목적이 있다. 문헌연구를 바탕으로 나타난 결과는 다음과 같다. 첫째, 국내의 사회적 협동조합이 지속가능하기 위해서는 협동조합의 7원칙을 준수해야 한다. 특히, 제6원칙에서 사회적 협동조합의 연합회를 활성화하고 지역의 협동조합 간 소통을 통해서 경영지원 정보와 교육, 홍보, 전략 등을 공유함으로써 실패하는 확률을 낮춰야 할 필요성이 있다. 둘째, 사회적 협동조합의 판로지원을 위해 정부차원뿐만 아니라 일반기업에게도 적용될 수 있는 방안이 필요하다. 셋째, 사회적 협동조합의 활성화를 위해 정부와 민간의 관련정책이 통합적으로 설계되고 관리되어야 한다. 넷째, 사회적 인식개선을 위해 사회적 협동조합의 의미가 공익에 목적이 있음을 알리는 캠페인을 통해서 대중에게 홍보를 해야 하며, 정부는 사회적 협동조합을 육성할 수 있는 정책전문가 육성 시스템을 구축하는 것이 반드시 필요하다. 결론적으로 본 연구를 통해서 한국의 사회적 협동조합의 지속가능한 방법과 정부의 지원책 등을 제시함으로써 사회적 협동조합에게는 내부적인 방법을 제시하고 정부에게는 지원책에 관한 것을 제시하였다는데 큰 의미가 있다.

• 한국산업정보학회논문지
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• 제22권2호
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• pp.123-142
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• 2017

2007년 사회적기업육성법이 제정된 이후 사회적기업 육성이 본격화되고 있는 현시점에서 사회적 기업의 성공요인이 사회적기업의 성과와 지속가능성에 어떤 영향을 미치는지를 검증하는 데 목적이 있다. 본 연구의 목적을 수행하기 위해 사회적기업의 성공요인을 독립변수로 하고, 성과를 매개변수로 하며, 지속가능성을 종속변수로 하는 연구모형을 설정하였다. 이를 통해 사회적기업의 성과와 지속가능성의 성공요인에 관해 검증하고자 가설을 세웠다. 연구 결과 경제적 성과는 전략, 경영역량, 사업 환경, 사회적기업가정신이 지속가능성에 미치는 영향에 부분 매개하는 것으로 나타났으며, 사회적 성과는 전략, 경영역량, 사회적기업가정신이 지속가능성에 미치는 영향에 부분 매개 하는 것으로 나타났다. 사회적기업의 지속가능성을 위해서는 경제적 성과와 사회적 성과를 동시에 추구할 때 가능하다. 즉, 사회적기업이 지속가능하기 위해서는 전략, 경영역량, 사회적기업가정신이 핵심요인이라 할 수 있다.

• 산업경영시스템학회지
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• 제4권5호
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• pp.15-26
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• 1981

While one characteristic of modern enterprises is that their forms are mostly stock company type profit organization the other characteristic is that such modern enterprises have mostly been managing under separation between capital and management. The term "Separation of ownership and Management" means that a company is controlled and managed not by its financier or investor but by the professional manager equipped with scientific management skill and knowledge. Nowadays, separation between capital and management could be adopted by advent of professional managers, and the enterprises are managed not exclusively by the interested group of stockholders but by the professional managers Professional managers can manage their enterprises in such a way as to guarantee to achieve sociality and public interests required in the modern enterprises. The purpose of this study is to formalize management ideology of enterprises in Daegu Area by means of comparative study on the degree of separation of ownership and management among enterprises in the United States, Japan and Daegu Area, thus to advise enterprising men of management idea-logy formalized. Findings from the comparative study are as follows 1. There are differences in staffing and financing between enterprises of the United States and those of Japan and Daegu Area. 2. Degree of Separation of ownership and management in Japan and Daegu Area is much less than that of the United States, and 3. The degree of separation of ownership and management is higher in open enterprises in Daegu Area. Accordingly. enterprises in Daegu Area should adopt up-to-data management theory and techniques in order to be developed themselves, and furthermore, to contribute to both the nation and the local community in economic development. In modern industrial society, the scale enterprise organization is growing very rapidly and the managerial circumstances are very much complicate and variable , thus the demand for the competent managers equipped with management knowledge and ability are high. The necessity of systematic and efficient managerial training is social demand needed urgently in modern industrial society. Therefore, it is necessary for the enterprising men in Daegu Area to establish cooperation system between university and industry in which they can participate voluntarily.luntarily.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.173-183
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• 2019

This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

• 유통과학연구
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• 제19권5호
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• pp.5-12
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• 2021

Purpose: Research on supply chain sustainability is important for exporters When the factor of sustainable development is considered by the businesses as well as governments of all countries. Research on supply chain sustainability is important for exporters. Sustainable supply chain management and supply chain dynamics will help enterprises adapt to changes in the business environment. This study analyzes the impact of sustainable supply chain management, and supply chain dynamic capabilities on the sustainable development of exporting enterprises in Vietnam. Research design, data, and methodology: The research model and survey are designed based on previous studies after surveying export enterprises. With 185 samples collected from export enterprises. The Structural Equation Modeling (SEM) analysis technique is used. Data analysis is performed on SPSS and AMOS software (Reliability test, Confirmatory Factor Analysis, SEM). Results: Sustainable supply chain management and supply chain dynamic capabilities all have positive effects on the sustainable development of businesses (sustainable development is measured by distribution: measuring economic efficiency, social efficiency, and environmental performance). Conclusions: From the results of this study, the authors also made several recommendations to help export enterprises develop sustainability based on sustainable supply chain management and supply chain dynamic capabilities.

• 경영과정보연구
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• 제38권3호
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• pp.245-257
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• 2019

본 연구는 우리나라 사회혁신기업이 일반기업과 경쟁에서 차별화된 경쟁력을 갖추고 경쟁우위를 확보할 수 있도록 소비자들의 사회혁신기업에 대한 브랜드 태도에 초점을 두고 연구를 진행하였다. 이를 위하여 사회혁신기업의 제품과 일반기업의 제품에 대한 소비자의 브랜드 태도의 차이를 블라인드 테스트를 통하여 비교하였다. 본 연구의 블라인드 테스트 결과 사전 블라인드 테스트에서는 제품속성이나 브랜드 태도에 있어서 통계적으로 유의한 차이가 없는 것으로 나타났으나 사후 제품의 정보를 공개한 후에는 실험물로 사용된 비누 제품이 천연 수제 비누라는 정보가 포함되어 있어 사회혁신기업과 일반기업 제품 모두에서 사후 브랜드 태도가 향상됨을 보여주었다. 그리고 사회혁신기업이 추구하는 사회적 가치에 대한 설명을 해 준 후에는 일반기업에 비하여 사회혁신기업에 대한 관심 증가로 인해 사회혁신기업 제품에 대한 브랜드 태도가 통계적으로 유의하게 높게 나타나는 결과를 보였다. 제품 포장에 명확하고 과장되지 않은 정보표시는 브랜드 태도를 향상시킬 수 있는 도구가 될 수 있다는 것이다. 또한 사회혁신기업 제품에 대한 소비자들의 인식을 높이기 위하여 정부 차원에서의 사회혁신기업에 대한 교육과 홍보 정책이 제고되어져야 할 필요가 있을 것이며, 사회혁신기업이 자신들이 추구하는 사회적 가치에 대한 내용을 제품 포장에 광고카피로 표현함으로써 스스로를 홍보하는 자구책을 마련하는 것도 브랜드 태도 향상을 꾀하고 판매증가를 위한 또 하나의 돌파구가 될 수 있을 것이다.