• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.51-52
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• 2013

Recent advances in WSN and the wide use of social sensing technologies have been changing our daily lives. In the process of creating intertwining connections and interconnections greatly influencing on the way we communicate with other people, WSN and social communication media have a number of important capabilities that support their utilization in distress broadcast during emergency situations. This paper proposes a system model that makes better utilization of WSN and social sensing capabilities in sending out distress messages to the intended recipients more efficiently and effectively.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.407-410
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• 2014

USN 기술은 센서 네트워크를 이용하여 각종 환경이나 상황정보를 수집하여 분석하고, 이를 이용하여 상황정보를 모니터링하는 시스템에 최적의 기술을 제공한다. 최근 중앙정부를 포함하여 지자체들은 이러한 USN 기술을 이용하여 각종 사회적 안전망을 구축하려는 계획을 갖고 있다. 특히 장애인들이 많은 시간을 보내는 장애인 복지관 등의 관련 시설에 USN 기술을 적용하여 장애인에게 유용한 정보를 제공하고, 서비스의 품질을 높이려는 전략은 매우 필요하나 현실적으로는 예산 등의 문제로 제대로 추진되지 못하고 있는 것이 현실이다. 이에 본 논문에서는 저가의 센서를 이용하여 USN을 구축하고, 이를 상황인식 시스템에 적용하는 시스템을 제안한다.

• Journal of East Asia Management
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• v.4 no.2
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• pp.19-38
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• 2023

With the progress of information technology and the rapid development of the gamification marketing, corporate marketing through virtual CSR co-create as customer acquisition, customer retention strategy has become the hot topic, but the reality results show that the effect of virtual CSR co-create fails to reach an enterprise's marketing purposes. Based on the success model of D&M information system, from the perspective of customer engagement, this study analyzes how enterprises achieve customer engagement and bring gameful experience to customers through gamification marketing in the context of virtual CSR co-create. The empirical results show that the quality of game information -- social interaction and sense of achievement in the context of virtual CSR co-create have a significant positive impact on consumers' gameful experience, and customer engagement plays a partial mediating role between social interaction, sense of achievement and consumers' gameful experience.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.47 no.1
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• pp.91-98
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• 2010

This paper proposes authority delegation for secure social community creation and mutual authentication scheme between the community members using proxy signature in community-based ubiquitous networks. In community-based ubiquitous network, User's context-awareness information is collected and used to provide context-awareness network service and application service for someone who need it. For the many reason, i.e. study, game, information sharing, business and conference, social community could be created by members of a social group. However, in community-based ubiquitous network, this kind of the context-awareness information could be abused and created by a malicious nodes for attack the community. Also, forgery community could be built up to attack the community members. The proposed scheme using the proxy signature provides a mutual authentication and secure secret key exchange between community members, and supports secure authority delegation that can creates social community. Also, when delegation of signing authority and mutual authentication, this scheme reduces total computation time compared to the RSA signature scheme.

• Survey Research
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• v.11 no.3
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• pp.1-18
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• 2010

How much do people living in different communities vary in their survey responses? A few studies have examined the effect of the social environment on survey response. Making generalizations from these studies by looking at the effect of social environment on survey response is complicated due to differences in survey dimensions, including incentives, survey mode, types of response rates, and geographic levels. Using the 2000 Census Final Response Rates(CFRR) and the 2002 General Social Survey Response Rates(GSSRR) linked with the 2000 Census in the United States, we attempt to understand how community characteristics associated with survey cooperation vary between data sets. We found that people living in poor area are less likely to cooperate with the Census but more likely to cooperate with GSS, while people living in an area with more minors under 18 is more likely to cooperate with both Census and the GSS. By using two data sources with contrasting survey dimensions within the United States, our findings have implications for survey field operations and hopefully will invigorate studies about response rates in a Korean context.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.573-576
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• 2014

In this paper, it provides social network service using context-aware for tourism. For this the service requires Anthropomorphic natural process. The service object need to provide the function analyzing, storing and processing user action. In this paper, it provides an algorithm to analysis with personalized context aware for users. Providing service is an algorithm providing social network, helped by 'Friend recommendation algorithm' which to make relations and 'Attraction recommendation algorithm' which to recommend somewhere significant. Especially when guide is used, server analysis history and location of users to provide optimal travel path, named 'Travel path recommendation algorithm'. Such as this tourism social network technology can provide more user friendly service. This proposed tour guide system is expected to be applied to a wider vary application services.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.182-188
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• 2007

모바일 음악 재생 장치의 보급이 활성화 되면서 모바일 환경에서 음악을 즐기고자 하는 욕구가 확대되었다. 모바일 음악 재생 장치의 저장 공간이 확대되어 한번에 많은 곡을 보유하게 되었지만, 실제적으로 많은 곡 중에서 자신이 원하는 곡을 쉽게 찾을 수 있는 방법이 존재하지 않고 있다. 이런 문제들을 해결하기 위해 해당 음악 고유의 Metadata를 활용하여 쉽게 찾고자 하는 경향이 있지만, 현재까지는 단순한 사용자 인터페이스만 제공하고 있다. 각각의 음악은 음악 고유의 Context도 가지게 되며, 사용자의 음악 감상 로그에 의해 생성되는 개인화 Context 및 같은 음악을 즐기는 다른 사용자들에 의해 생성되는 Social Context등으로 하나의 음악과 관련된 Context가 증가되는 추세에 있다. 이와 같이 추가되는 Context들은 음악을 탐색하는데 있어 효과적인 수단이 제공되어야 하지만 모바일 음악 재생장치에 있는 음악 탐색 프로그램은 새롭게 추가되는 Context 에 의한 효과적으로 대응하지 못하고 있다. 이러한 문제점을 해결하기 위해서 모바일 장치에 Embedded Database Engine을 장착하여 동적 트리 생성/탐색을 통한 Context 기반 연관 음악 탐색 방법을 제안하게 되었다. 본 논문에서는 새롭게 고안된 음악 탐색 방법에 대하여 3가지 사항에 대해서 제시하였다. 첫째, 새로운 Context추가에 대한 동적 메뉴 추가 방법을 제시하였다. 둘째, 실제로 새롭게 추가된 사용자 인터페이스에 대해서 알아보았으며, 마지막으로 제시된 방법이 얼마나 효과적인가를 계산하여 일반화 하였다.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.3
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• pp.385-406
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• 2013

This study redefines information literacy (IL) and recommends its contents and media (platforms). Redefinition of IL was based on concepts such as 'Information Literacy 2.0', 'Social Context', 'Metaliteracy', 'Transliteracy', 'Social Media Literacy' and related researches. 'Social Relationship', 'Media Convergence', 'Critical and Evaluative Insight on Information' was extracted by major contents of new IL. To determine program methods, mass media's 'ubiquity' was applied to the study. Some social statistics reports proved that ubiquity of social media is quite high. Finally, proposed empirical study of IL using social media by follow-up study.

• Asia Marketing Journal
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• v.7 no.2
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• pp.23-46
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• 2005

Social marketing emerged as a significant paradigm in the late 1960s when the conceptual boundaries of marketing were broadened by some scholars. Accordingly, social marketers have tended to apply traditional marketing tools, albeit within a vastly different context. After reviewing and classifying the social marketing literature into traditional and interdisciplinary approach, the author found out that both approaches disregarded the special context in which social marketing operated. In this regard, the author maintains that social marketers, operating in an environment that is characterized by intricate exchange and amplified market failure brought about by externalities, may be ill-equipped to foster change utilizing conventional marketing tools. Therefore, this paper proposes that social capital is an appropriate theory to supplement traditional notions of marketing to further enhance the field of social marketing as it takes into account market failure, intricate exchange, and behavioral and social phenomena.

• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.