• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.583-598
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• 2022

This study is a follow-up study of the Social Media Emotional Contagion(SECS) and it aims to validate the Social Media Emotional Contagion Scale(SECS) through CFA and criterion-related validity. The data was collected from 326 people in 20s. The criterion-related validity of SECS were confirmed with the Korean version of the Emotional Contagion Scale(K-ECS), the Basic Empathy Scale in Adult(BES-A), and the Rosenberg Self-esteem Scale(SES). As a result, the K-ECS and sub-factor of Emotional Contagion of BES-A, which are the same as the construction of SECS, converged. Other scales were differentiated from SECS. However, sub-factor of SES of positive self-esteem, which are the same as the construction of SECS, converged. Also, sub-factor of SES of negative self-esteem, which are the same as the construction of SECS of negative Emotional Contagion, converged. Finally, the significance and limitations of this study and future studies were discussed.

• Asia Marketing Journal
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• v.19 no.1
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• pp.35-54
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• 2017

Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms' allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers' service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member's gym-going behavior is influenced by the behaviors and characteristics of the peers at the same branch

• Korean Journal of Adult Nursing
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• v.14 no.1
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• pp.5-14
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• 2002

Purpose: This study investigated the effect of an AIDS education program of nursing junior students on knowledge, attitudes, fear of contagion, and nursing intentions about AIDS. Method: The study was conducted in a university in Chungnam province from March, 2000 to May, 2001. Research design of this study was a nonequivalent control group, non-synchronized design. A traditional lecture education was given to the control group. The experimental group received a multi-media education using video tape and group discussion as well as traditional lecture education. Data were collected 1 month before and after education. The SPSS program was used to analyze the data. Results: The results of this study were as follows: There were significant differences in the mean of knowledge (t=4.227, p=.000), prejudice (t=-2.281, p=.025), social interaction (t= 4.144, p=.000) between experimental group and the control group. But, there were no significant differences in the mean of fear of contagion (t=-7.320, p=.467) and nursing intention (t=.800, p=.427) between the two groups. Conclusion: The findings of this study showed the benefits of providing educational interventions for improving knowledge and attitudes, but didn't show any significant changes on fear of contagion and nursing intention. Therefore, to reduce fear of contagion and increase nursing intention, various teaching strategies need to be further studied and evaluated.

• Korean Journal of Culture and Social Issue
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• v.30 no.2
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• pp.121-157
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• 2024

This study explored the essence of psychological burnout experiences due to emotional contagion using a hermeneutic phenomenological approach. In-depth interviews were conducted on 9 participants who work in fields that are subject to emotional contagion. Data analysis was conducted by using van Manen's methodology, insisting that the pure description of an experience can be enriched by adding interpretation. The emotional contagion experiences were identified through this process and the findings were categorized into 3 core themes, 8 essential themes, and 35 subthemes. The first core theme is "emotions in constant exchange". This theme included two essential themes: 'various channels of emotional contagion' and 'subjective states that change depending on the transmitted emotions'. The second core theme, "filtering the experience of emotional contagion" included the essential themes of 'the characteristics susceptible to the emotions of others', 'attitudes of spreading negative emotions' and 'situations that makes one feel overwhelmed by emotions'. The final core theme, "from burnout by emotional contagion to communication" was categorized into the following essential themes: 'burnout-inducing entangled interactions', 'moving toward communication and connection' and 'recovery after psychological burnout'. Finally, the implications and suggestions for future research were discussed by summarizing the core contents of each themes.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.717-748
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• 2022

This study was conducted to develop and validate the social media anxiety and anger scale(SAACS), which measures emotions, especially anxiety and anger that can be contagioned to individuals, through posts and comments on social conflicts in social media. A literature search was conducted on social conflicts in social media, 12 factors(anxiety and anger about gender, crime, generation, wealth gap, politics, region) were selected. Then questions were developed after looking into previous literature and reviewing community posts and comments, and 105 preliminary questions were selected. Following the results of exploratory and confirmatory factor analysis for people aged 20 to 39 age group, SAACS was revised to 12 factors(anxiety and anger about gender, crime, generation, wealth gap, politics, and region) and 48 questions. When verifying the validity, the SAACS had a significant level of correlation with the SNS addiction tendency scale, Rosenberg self-esteem scale, Korean aggression questionnaire(K-AQ), and the state-trait anxiety inventory(STAI-X). SAACS showed no significant correlation with Korean emotional contagion scale(K-ECS). Finally, based on the results, the implications of this study and suggestions for future studies were discussed.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.55-76
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• 2007

This study investigated the relationship between emotional contagion and altruistic behaviors and also examined the moderating effect of self-construals(independent and interdependent self) in this relationship. It was hypothesized that the emotional expression of people in need would be caught by others through automatic mimicry, that emotional information would be internalized through the facial-feedback process and that the transferred emotion would eventually result in a motive to call for altruistic behaviors. In Study 1, participants watched a video clip about a disabled student reporting difficulties in school life but showing facial expression opposite to the contents of message to separate emotional contagion and empathy. Participants' decision to participate in voluntary works for the disabled student was measured. As a result, it was found that the more participants experienced emotional contagion, the more they participated in altruistic behaviors. Study 2 measured the vulnerability to emotional contagion, actual experiences of altruistic behaviors, and self-construals. The results of hierarchical regression showed that interdependent self moderated the influence of emotional contagion on altruistic behaviors whereas independent self moderated the relationship in an opposite direction. The implications of emotion and altruistic behaviors in human evolution process are discussed.

• Journal of Contemporary Eastern Asia
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• v.12 no.2
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• pp.89-97
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• 2013

This paper explores the influences of the traditional Chinese culture on social relations in China. It provides an introduction to the concept of Guanxi, the notion that social connections are based on socially situated reciprocity. This is different from social interaction in Western society that is based on self-interest and equity. Guanxi represents the foundation of social networks in many Eastern countries. As such, the study of social networks in China requires scholars to examine Guanxi networks. The paper demonstrates how a Guanxi perspective might be added to the examination of various theories that comprise structural (network) theory, including social capital theory, social exchange theory, cognitive and contagion theories, and the role of homophily for the study of Chinese society and its social organizations.

• Journal of English Language & Literature
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• v.64 no.1
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• pp.3-24
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• 2018

Stories are important instruments for configuring our cognitive and social worlds, but they do not necessarily make us more caring or less aggressive and self-involved. The ability to tell and follow a story requires cognitive capacities that are basic to the neurobiology of mental functioning, and so it would stand to reason that our experiences with stories would draw on and re-shape patterns of interaction that extend beyond the immediate experience of reading or listening to a narrative. Our intuitive, bodily-based ability to understand the actions of other people is fundamental to social relations, including the circuit between the representation of a configured action emplotted in a narrative and the reader's or listener's activity of following the story as we assimilate its patterns into the figures that shape our worlds. The activity of following a narrative can have a variety of beneficial or potentially noxious social consequences, either promoting the shared intentionality that neurobiologically oriented cultural anthropologists identify as a unique human capacity supporting culturally productive collaboration, or habitualizing and thereby naturalizing particular patterns of perception into rigid ideological constructs. The doubling of "me" and "not-me" in narrative acts of identification may promote the "we-intentionality" that makes socially beneficial cooperation possible, or it can set off mimetic conflict and various contagion effects. Neuroscience cannot predict what the social consequences of narrative will be, but it can identify the brain- and body-based processes through which (for better or worse) stories exercise social power.

• Safety and Health at Work
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• v.9 no.2
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• pp.236-238
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• 2018

Sleep deprivation may cause accidents, and it has deteriorating effects on health. A measurement of postural steadiness by a portable and affordable Nintendo Wii Fit balance board can be used to quantify a person's alertness. At work, people are under the influence of their environment-often other peopl-dthat may affect their alertness. This work investigates whether sleep deprivation among people is "contagious," as quantified by sway measures. We measured 21 volunteers' postural steadiness while alert and sleep deprived. During the measurements, a screen placed in front of the participants showed a footage of either alert or sleep-deprived faces. We found a significant difference between the day time and night time steadiness, but found no effect resulting from watching footage of sleep-deprived people. This finding shows that a posturographic sleepiness tester quantifies physiological sleep deprivation, and is insensitive to the influence of social factors.

• Asia Marketing Journal
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• v.26 no.1
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• pp.23-30
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• 2024

Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies released in South Korea. The results confirm a negative bias in the estimate of the valence sensitivity of demand. The negative bias potentially leads to an underestimation of the magnitude of the contagion effect through social interactions, a key component of evaluating the value of a satisfied consumer.