• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.303-308
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• 2020

Unlike previous studies of overconfidence bias that have been looking for causes of overconfidence bias in human cognitive error or in the desire to view oneself positively, this study presents the cognitive narrowing resulting from the social exclusion experience as the condition of overconfidence bias and investigates the mechanism of cognitive narrowing to overcome the negative emotions from social exclusion, and how overconfidence bias occur due to cognitive narrowing. Current study was performed with 94 undergraduate students. Participants were randomly assigned to social exclusion experience group or non-experience group. We analyzed how the degree of bias of overconfidence differs according to the social exclusion experience. The degree of overconfidence bias of the social exclusion experience group was higher than that of the non-experience group, and the difference was statistically significant. This study extends the concepts of escaping theory and cognitive narrowing to human cognitive bias and confirmed that social exclusion experience increased cognitive narrowing and overconfidence bias. Implications of this research and future research directions were discussed.

• Journal of Distribution Science
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• v.18 no.4
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• pp.79-85
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• 2020

Purpose: This study explores how cognitive impairment caused by social exclusion experience can be explained through cognitive narrowing and how it influences consumer's judgment and reasoning and results pseudodiagnosticity bias towards distribution brands. This study examines the characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing in the evaluation of distribution brands. Research design, data and methodology: Present study was performed with 77 college students in Seoul. Participants were randomly assigned to the group who experienced social exclusion and the group who did not experience social exclusion. The analysis has been made of how the degree of bias of pseudodiagnosticity differs according to the experience of social exclusion by t-test. Results: The group who experienced social exclusion had a higher level of pseudodiagnosticity bias towards distribution brands than the group who did not experience social exclusion. Conclusions: This study confirmed what characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing. Implications and future research directions were discussed and suggested.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.15 no.2
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• pp.152-159
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• 2004

Objective : The present study investigated the interpretation bias and expectation and judgemental bias of performance in socially anxious children. Method : Children with high social anxiety (n=18) and low social anxiety (n=16) were recruited through self-report and peer nomination, Participants performed three tasks to assess for cognitive bias. The first task measured interpretation of ambiguous social situations. The second task measured expectations regarding performance in a three minute impromptu speech. The third task assessed for judgemental bias via comparison between post-speech self rating and observer rating. Result : Children with high social anxiety did not differ significantly from low social anxiety children on the dependent measures assessing bias in interpretation, expectation and judgement. However, a significant difference was found in the judges' rating of children's performances on the speech task, with high social anxiety children obtaining significantly lower scores compared to low social anxiety children. Conclusion : The role of cognitive biases in the development and maintenance of social anxiety in children was discussed.

• Korean Journal of Culture and Social Issue
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• v.9 no.2
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• pp.101-126
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• 2003

The purpose of present study is to investigate what is the most important factor among personality, social relation perception, and cultural influence on North Korean Defectors' self-enhancement bias, and how their self-enhancement bias influences on their psychological adaptation in South Korea. To implement this, we compared the self-enhancement bias of South Korean undergraduates and North Korean Defector undergraduates, and social desirability, too. However, there was no significant result. Based on this outcome, we focused on 121 North Korean Defectors' self-enhancement bias mechanism. We found that personality and social relation perception factors influenced significantly on their self- enhancement bias and furthermore their self-enhancement bias affected on their psychological adaptation. In addition to this, we identified sex difference at this mechanism. That is, women showed the same pattern with the existing findings in the study of self-enhancement bias mechanism, but men showed somewhat different pattern.

• Journal of Information Processing Systems
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• v.9 no.4
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• pp.538-547
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• 2013

In this paper, we propose a bias detection method that is based on personal and social opinions that express contrasting views on competing topics on Twitter. We used unsupervised polarity classification is conducted for learning social opinions on targets. The $tf{\cdot}idf$ algorithm is applied to extract targets to reflect sentiments and features of tweets. Our method addresses there being a lack of a sentiment lexicon when learning social opinions. To evaluate the effectiveness of our method, experiments were conducted on four issues using Twitter test collection. The proposed method achieved significant improvements over the baselines.

• International Journal of Advanced Culture Technology
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• v.7 no.1
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• pp.96-102
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• 2019

The purpose of this study was to examine the effects of applying a program to enhance social information processing ability in schizophrenic patients. We confirmed the positive effects of the program on the theories of mind and attribution style, which are the social information elements of patients, and confirmed the effect of decreasing paranoid ideation. We used the theory of mind(hinting task, the false belief task), the attributional style questionnaire(external bias, personal bias), and the paranoia scale to test the effectiveness of the program. Specifically, in theory of mind, hinting task performance was improved(t=4.14, p=.000),. The scores of personal bias(t=-7.9, p=.000) and paranoid ideation(t=-2.98, p=.004) decreased. Further research is needed to verify the effectiveness of meta - cognitive training to enhance social information processing.

• Asia Marketing Journal
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• v.26 no.1
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• pp.23-30
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• 2024

Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies released in South Korea. The results confirm a negative bias in the estimate of the valence sensitivity of demand. The negative bias potentially leads to an underestimation of the magnitude of the contagion effect through social interactions, a key component of evaluating the value of a satisfied consumer.

• Journal of Industrial Convergence
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• v.19 no.6
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• pp.145-153
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• 2021

This study empirically verified whether there is a dual mediating effect of individual optimistic bias and information security intention in the relationship between information security attitude and information security behavior of social welfare college students. The subjects were 295 college students majoring in social welfare. Spss Process macro was used for analysis. As a result. first there was a significant positive correlation between the variables. Second in the relationship between information security attitude and information security behavior, individual optimistic bias and information security intent each had a simple mediating effect. Third when an individual's optimistic bias and information security intent were simultaneously input, each had a simple mediating effect. Fourth there was a double mediating effect between individual optimistic bias and information security intent. This study provided basic data for the expansion of information security model and information security education of social welfare students.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.111-122
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• 2017

The purpose of this study was to develop a computer-based cognitive bias modification program (CBM-I) and to test the efficacy of CBM-I for college students with social anxiety. Forty socially anxious individuals were randomly assigned to the CBM-I(n=21) or a waiting list condition(n=19). Both groups were assessed at the beginning and the end of the program with interpretation bias and social anxiety symptoms(e.g. B=FNE=Brief-Fear of Negative Evaluation Scale, LSAS=Liebowitz Social Anxiety Scale). The CBM-I modified interpretation by providing positive feedback when participants made benign interpretations and negative feedback in response to threat interpretations. Participants in CBM-I completed three computer sessions over three weeks. The CBM-I successfully decreased social anxiety symptoms compared to the control condition(t=2.35, p<.05; t=4.70, p<.001). This result suggests that interpretation modification may have clinical utility when applied as a multi-session intervention.

• Environmental and Resource Economics Review
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• v.28 no.4
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• pp.645-673
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• 2019

The hypothetical nature of stated preferences can lead to a hypothetical bias that might work as a normative pressure, influencing survey responses. This paper aims to test the impact of social desirability bias by comparing economic estimates based on both subjective and objective valuation questions. The case study is about an urban riverine restoration project in Deajeon, South Korea. As valuation methods both contingent valuation and choice experiments were comparatively applied. Based on a nationally representative sample of 1,000 respondents, the test results offered contrasting conclusions between two test approaches. Accroding to the estimation results based on the conventional valuation, the marginal willingness to pay estimates are 10,500 KRW from CV; and 18,600 KRW for improving water quality, 2,200 KRW for the inside view, 8,900 KRW for the outside view, and 5,800 KRW for biodiversity from CE. A segmentation-based approach is a conventionally used method, which showed a limited impact of social desirability on willingness to pay estimates. The alternative parameterization-based approach measures a model-wide impact of social desirability, proving a significant bias. Although the study positioned a cheap-talk statement before the valuation section of the survey questionnaires, which might have pre-screened the bias, the overall implications of the results suggest a caution in reducing and observing hypothetical bias. There might remain a significant and substantial hypothetical bias even after cheap-talk, particularly in situations with strong social desirability, so that the potential role of objective valuation questions is guaranteed.