• Title/Summary/Keyword: smart apparel

Search Result 27, Processing Time 0.019 seconds

Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives - (혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -)

  • Lee, Kyu-Hye;Ju, Naan
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.2
    • /
    • pp.157-171
    • /
    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

The analysis of the characteristic types of motion recognition smart clothing products (동작인식 스마트 의류제품의 특징적 유형 분석)

  • Im, Hyobin;Ko, Hyun Zin
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.4
    • /
    • pp.529-542
    • /
    • 2017
  • The purpose of this study is to utilize technology as basic data for smart clothing product research and development. This technology can recognize user's motion according to characteristics types and functions of wearable smart clothing products. In order to analyze the case of motion recognition products, we searched for previous research data and cases referred to as major keywords in leading search engines, Google and Naver. Among the searched cases, information on the characteristics and major functions of the 42 final products selected on the market are examined in detail. Motion recognition for smart clothing products is classified into four body types: head & face, body, arms & hands, and legs & feet. Smart clothing products was developed with various items, such as hats, glasses, bras, shirts, pants, bracelets, rings, socks, shoes, etc., It was divided into four functions health care type for prevention of injuries, health monitor, posture correction, sports type for heartbeat and exercise monitor, exercise coaching, posture correction, convenience for smart controller and security and entertainment type for pleasure. The function of the motion recognition smart clothing product discussed in this study will be a useful reference when designing a motion recognition smart clothing product that is blended with IT technology.

An Analysis of Upper-Body Shapes in Obese Women for Apparel Pattern Design (Plus-size 성인여성의 의복패턴 설계를 위한 상반신 체형 연구)

  • Yoon, Ji Won;Yoon, Hye Jun;An, Jae Sang
    • Fashion & Textile Research Journal
    • /
    • v.15 no.1
    • /
    • pp.130-137
    • /
    • 2013
  • The percentage of overweight people has increased in older people due to the change of body shape (including pregnancy and giving birth for women). Obesity is accompanied by body shape changes; subsequently, there are more pattern design considerations compared to standard body shapes. This paper classifies the upper body shape of overweight women in Korea, analyzes features by body shape and proposes basic pattern design data that reflects the features of plus-size women body shapes. The data on 540 subjects in the overweight group (from 20 to 69 years old)whose BMI was over 25 was selected. The following features by shape were identified in accordance with the upper body shape classification of overweight women. Body Shape1 had lower body obesity with long stature and arms in proportion to the trunk length and represented 22.2% of the subjects. Body Shape2 had most parts near average sizes for overweight body shapes with short height and arms that represented 37.6% of the subjects (the highest ratio). Body Shape3 was the smallest body shape in the four groups with the most distinct body figure and represented 30.7% of the subjects. Body Shape4 (9.4% of the subjects)was the upper body obesity type (the fattest group)and with of the waist bigger abdominal obesity type.

Development and Analysis of Smart Jacket for the Elderly -Focused on American Women- (노년층을 위한 스마트 재킷의 개발 및 평가 - 미국 여성을 대상으로 -)

  • Paek, Kyung-Ja;Ashdown, Susan P.
    • Fashion & Textile Research Journal
    • /
    • v.11 no.2
    • /
    • pp.315-325
    • /
    • 2009
  • 본 연구에서는 시판 중인 디바이스를 활용하여 외관에서는 기성복의 스타일을 유지하면서 기능성을 부여한 노년 여성을 위한 스마트 재킷을 개발하였다. 노년기에 접어들면서 시력은 약화되며 효과적인 체온조절도 저하된다. 이에 열과 빛의 기능을 제공하는 연구재킷을 제작하고 노년층 소비자들의 평가를 실시하여 그 수용가능성을 확인하고자 하였다. 재킷에 대한 만족도 평가는 전문가 외관 평가 및 소비자 착용 평가로 실시되었으며 재킷의 피트성, 활동성, 디바이스의 기능성, 수용 가능성 여부 등을 평가하였다. 그 결과, 전반적으로 높은 만족도를 보였으며 노년층에서도 충분히 미적요소와 기능성이 결합된 스마트 의류가 일상복으로 받아들여질 수 있음을 알 수 있었다. 그러나 여전히 스마트 의류의 문제점 중의 하나인 디바이스의 무게를 경량화 할 수 있는 방법이 모색되어야 할 것으로 나타났으며, 이러한 결과가 노년층을 위한 스마트 의복의 가능성과 만족도 향상을 위한 방안을 제시하는 기초 자료가 되기를 바란다.

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
    • /
    • v.1 no.3
    • /
    • pp.21-29
    • /
    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

The Effects of Prior Knowledge, Negative Information and Market Position on the Consumer Attitude about Alliance Apparel Product (의류시장에서 제휴제품에 대한 사전지식, 파트너브랜드의 부정적 정보와 시장 지위가 제휴의류제품에 대한 소비자 태도에 미치는 영향)

  • Hwang, Sun-Jin;Yun, Ji-Young;Chun, Ho-Kyung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.33 no.4
    • /
    • pp.519-530
    • /
    • 2009
  • The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

Characteristics of Lower-Body Shapes in Obese Women for the Improvement of Fit (Plus-size여성의 맞음새 향상을 위한 하반신 체형 연구)

  • Yoon, Hye Jun;An, Jae Sang;Yoon, Ji Won
    • Fashion & Textile Research Journal
    • /
    • v.15 no.2
    • /
    • pp.240-246
    • /
    • 2013
  • Data from 540 subjects (included in the obesity group whose BMI was over 25) was selected from 2,445 subjects in the $6^{th}$ Korean Body Size Survey. A total of 25 direct measurements were selected for the relevant literature lower body size measurement analysis, that included 9 components related to BMI, height and circumferences, 3 components related to width and thickness, 5 components related to length, 3 components related to height, and 2 other components. Descriptive statistics, factor analysis, cluster analysis and variance analysis were executed using PASW 18.0 to analyze the data. In accordance with the factor analysis results to classify the lower body shape of overweight women in their 20s to 60s whose BMI was over 25, 4 factors were identified (lower body volume, leg volume, lower body length and leg length). A total of 4 lower body shapes of overweight women were found through cluster analysis using 4 factor scores from the factor analysis. Body Shape 1 had the largest lower body and leg volume. It was the heaviest group. Leg length was at a normal level. Body Shape 1 was 22.2% (122 subjects). Body Shape 2 had the longest legs and the smallest body shape; however, Body Shape 2 was the leg obesity group with the largest leg volume. It was 39.8% (215 subjects). Body Shape 3 had a smaller leg volume in proportion to the lower body thickness and a long lower body length. It comprised 27.8% (150 subjects). Body Shape 4 comprised 9.8% (53 subjects) with the shortest leg. Its lower body obesity was at a normal level.

A Study on 3D Printer Design for Clothing Printing: Focusing on Knitted Wearable Clothing Output

  • Chung, Do-Seung;Kim, Kwan-Bae;Jang, Jung-Sik
    • International journal of advanced smart convergence
    • /
    • v.9 no.1
    • /
    • pp.82-89
    • /
    • 2020
  • This study is a design study related to the application of 3D printer technology for garment printing. Knitting, which used to be a home industry in the early days, originally comes from hand-knitting. This evolved with various personal devices as a small job for the self-sufficiency of early European housewives. In addition, since the Industrial Revolution, mechanical production entered the mass production mass supply system, and various apparel products were provided to consumers in accordance with mass standardized dimensions. This is similar to the development process in Korea. In addition, it has formed a considerable market with the situation that it can produce and supply apparel products at low labor costs of first-generation Namdaemun and Dongdaemun merchants. As the production shifted to the Southeast Asian region due to the increase in labor costs in the domestically developed social situation, the production of garment products in Korea is now almost 5%. As a result, apparel-related production facilities and related companies are constantly moving to other countries to move production facilities sensitively due to rising labor costs. Recently, smart factory automation has been planned to explore new possibilities. In addition, in recent years, with the evolved appearance of consumers, the appropriate supply of the right amount of production has appeared, and the 3D printer applied to personal garment output has attracted considerable interest in the customized market. Therefore, in order to become a new hope and a small addition to various clothing workers, this study conducted related research on the following 3D printers for clothing output and attempted to proceed with a new design.