• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.426-428
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• 2014

최근 급속도로 기술이 발전하면서 스마트폰, 태블릿 등 스마트 기기의 보급률이 늘어나고 있다. 스마트TV, 스마트청소기, 스마트세탁기 등 가정에서 사용하는 가전제품으로 그 영역이 늘어나고 있는데 특히 Smart TV의 보급률이 늘어나고 있다. 네트워크인터페이스의 제공과 USB를 통한 펌웨어 업데이트 등 SmartTV의 기능적인 측면 때문에 Smart TV 대한 Dos공격부터 펌웨어 취약점 공격 등의 여러 형태의 보안문제가 발생하고 있다. 본 논문에서는 Smart TV시장에서의 점유율 1위를 기록하고 있는 Samsung SmartTV의 구조 및 보안문제 동향을 분석해 본다.

• Convergence Security Journal
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• v.11 no.3
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• pp.67-74
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• 2011

One of the major requisites for the success of the smart-TV is to create a circumstance where smart-TV app's are produced and purchased on a large scale. However, the smart TV app's may succeed only under the condition that the user interface of the smart TV is greatly evolved from the typical TV remote controller. Several equipments have been devised to tackle the problem of the poor user interface of the smart-TV; however, they are not satisfactory in the aspects that they usually increase the costs of TV-set and they do not help practically the app developers. The equipments are pre formed so that it is hard for the app developers to design their own user interface using them. In the paper, sMartUX, a method for developing the smart-TV app is introduced. sMartUX provides a new paradigm and development environment for designing, implementing, and operating the user interface of the smart TV app using a smart-phone. With sMartUX, app developers can design their own user interface using the various facilities of a smart-phone, and they need not to care the details of various smart-phones and how to launch their user interface onto a smart-phone.

• Journal of Industrial Convergence
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• v.15 no.1
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• pp.9-15
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• 2017

This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

• Journal of the Korea Society of Computer and Information
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• v.18 no.1
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• pp.43-53
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• 2013

In this paper research covers a study on the need for smart TV according to smart TV 'smart' of issues, consider the changing elements of paradigm, according to the evolution of TV, from the point of view of the user experience analyze the Applications of Smart TV UX. Through analysis of user behavior from the current viewpoint of the TV and Future TV, reflected in the design of Smart TV UX. Ultimately for efficiently operating the contents, screen proposed a prototype for personalized intelligent user based on UX design. Ultimately, to satisfy the playfulness for the course of using the TV as the primary goal and content through the TV content easily to the desired goal to be reached quickly and easily at the point of how to approach the user's destination, shorten the access path is proposed in this study.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.6
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• pp.2171-2185
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• 2014

From the perspectives of regulation and convergence, several debates on the industrial definition of smart TV service in the Korean broadcasting and communications market are currently in progress. The most heated controversy mainly depends on whether smart TV is controlled under broadcasting regulations or under communications regulations. This Korean- specific problem is summarized in regulation fairness or asymmetric regulations between smart TV and IPTV operators. Although both operators utilize very similar technology and share the same business model, the regulations for only smart TV operators are unfettered. This would be an intrinsic cause that prohibits fair competition in the new converging market. Currently we confront the matter of asymmetric regulations between smart TV and others including IPTV or ISP. The purpose of this study, thus, is to provide the strategic, regulatory guidance and theoretical definitions on smart TV service, as one of converging services, based on a qualitative approach through subjectivity methodology. The study identifies three issues net neutrality, regulation fairness and new media and new market and proposes desirable promotion plans regarding those issues. The study draws lessons learned through a Korean smart TV case and provides directions to strategic-policy studies for future emergent converging services.

• Journal of Advanced Marine Engineering and Technology
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• v.38 no.4
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• pp.463-469
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• 2014

We propose an interworking architecture between a smart TV and a smart phone. This architecture provides control mechanism for the newly adopted App on Smart-TV with smart phone. The general method connecting between a smart phone and a mobile AP is very carefully complex and troublesome procedure. The mobile AP transfers data from a smart phone to a smart TV after getting the connection. Connecting procedure between a smart phone and a mobile AP is therefore necessary operation. We worked out the new procedure and control method that acquires some information from Near Field Communication or Quick Reference codes for connecting between a smart TV and a smart phone. Our proposed architecture was confirmed practical possibility as user-oriented automatic connection and simple manipulation for control a kiosk or various display equipment.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.31-39
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• 2013

Smart TV is a television set with internet capabilities, computing ability, and broadcasting service that increases user interactions. Usability has been regarded as one of the most important criteria for measuring and evaluating smart TV. To evaluate smart TV from the perspective of usability, we first need to develop a measurement model by determining the major factors affecting usability, which become a measurement the evaluation criteria of the model. The objective of this paper is to suggest an AHP(Analytic Hierarchy Process) model for measuring usability of smart TV. Factors affecting usability are described from the prior research. We show how the judgment data is acquired and the usability score is computed by an numerical example.

• Journal of the Korea Society of Computer and Information
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• v.20 no.8
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• pp.7-13
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• 2015

Recently, there are serviced user customized advertisement of various type using smart device. Representative services are advertisement service using light of smart TV screen or audible sound of smart TV to transmit advertisement information. However, those services have to do a specific action of smart device user for advertisement information or need audible audio information of TV contents. To overcome those weakness, therefore, we propose an advertisement method using inaudible sound of speaker based on smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. The proposed method used two high frequencies among 18kHz ~ 22kHz of audible frequency range which smart TV can send out. And it generates those frequencies synthesized with audio of TV contents as trigger signal which can send advertisements to smart device. Next, smart device analysis the trigger signal and request advertisement contents related to the signal to server. After then, smart device can show the downloaded contents to user. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.368-371
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• 2012

Smart TV is approaching as a new media service to integrate the broadcasting and the internet according to the technology evaluation of convergence to broadcasting, telecommunication, and computing. Therefore, This paper looks out the next generation smart TV(Smart TV 2.0) technology based on CPNT which supports those services such as the broadcasting, telecommunication, a convergence of broadcasting & communication, and computer service through multi-screen.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.622-624
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• 2013

TV is Device best known to everyone. Showing off a smart TV in the TV industry has recently become a new blue ocean in the TV market. As with other smart devices, smart TV is also an important factor is a very important application. In this paper, by using the Samsung SDK to application of Web-based that can be used in smart TV environment of Samsung, we have developed a board game that has been created based on JAVA SCRIPT, CSS, and HTML. Rules of the game of the board game format using the dice is easy, this application is a four-person game that also men and women of all ages who enjoy.