• 대한가정학회지
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• 제41권10호
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• pp.199-209
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• 2003

The purpose of this study was to investigate the causes of bankruptcy in small apparel stores. Data were collected from 153 apparel retail store owners who experienced failure in small apparel stores in Busan. The results showed as follows; The internal factors that caused bankruptcy in small apparel stores were the problems related with employees, capital, investment, weak marketing strategies, inadequate management, and characteristics of store owners. The external factors were economic condition, unexpected incidents, and the condition of market. There were significant differences in the perception of factors which caused the store bankruptcy according to prior business experience before opening apparel stores, the level of education, and the period between store opening and closing.

• 마케팅과학연구
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• 제8권
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• pp.89-110
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• 2001

본 연구는 의류점포 유형별 점포애고행동에 대한 소비자 특성 및 관련 변인들의 관계를 알아봄으로써 관련 업체들의 효율적 마케팅 전략수립에 기여하고자 하는데 그 목적이 있다. 이를 위해 부산시내 거주하는 성인여성들을 대상으로 설문지를 이용하여 자료를 분석한 결 과 의류점포에 대한 애고행동으로 점포를 유형화하여 5개 유형이 분류되었으며 의류점포유 형에 따라 애고행동에 직접적으로 영향을 미치는 소비자 특성 및 관련변인들이 다르다는 것을 알 수 있었다.

• 한국의류산업학회지
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• 제11권1호
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• pp.75-83
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• 2009

The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.

• The International Journal of Costume Culture
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• 제13권2호
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• pp.93-100
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• 2010

The business strategies of small to medium enterprises (SMEs), especially in relation to the Japanese apparel wholesaler and apparel manufacture markets, have been undertaken by Urakami and his colleagues (Komiya et al., 2009; Urakami et al., 2009; Urakami & Wu 2010). The aim now is to investigate the changing business climate of apparel products in Asia, now that China seems to a major player of apparel products in the Asian region. The production of apparel products from China has resulted in a major shift of the business environment. Such products have now invaded import markets throughout the world economies. Such a drastic change in the business environment impacts the structure of distribution channels in competing economies, affecting both wholesalers and manufactures. This research focuses on the effects this has had on the Japanese distribution channels. The findings derived from our previous research are highlighted, together with several planned hypotheses that require testing, in order to build a clearer understanding of apparel manufacturing in the Asian region.

• 한국의상디자인학회지
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• 제5권2호
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• pp.31-46
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• 2003

The purpose of this study was to explore the ways of improving Korean apparel firms' competitiveness by examining the Korea's number one trading partner U.S. apparel industry. Especially, the Los Angeles area apparel industry which is the second largest and the primary market center on the west coast was analysed. The following strategies are suggested to Korean apparel firms to function more effectively in incleasingly competitive U.S. markets: l)Basics can be produced in lower wage countries meanwhile quick turnaround and high quality works can be produced either in Korea or U.S. 2)Manufacturers might try to have direct relationship with powerful retailers who have their own private labels of store-brand lines. 3)Apparel companies can open market showrooms in the California Market Center. For small firms they can contact with independent representatives who receive commissions for showing lines for manufacturers or rent space for showing the lines during market weeks. 4)Apparel firms can contact buying offices to introduce their products to retail buyers. 5)Korean firms can contact Korean-American apparel firms to gain easy access to U.S.Market.

• 한국유통학회지:유통연구
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• 제12권2호
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• pp.79-102
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• 2007

점포의 평가는 소비자의 마음속에 자리 잡고 있는 유사한 경쟁점포들 내에서 이루어지게 되며, 이렇게 "소비자가 특정 점포선택을 할 때 실제 고려하게 되는 점포들의 집합"을 고려점포군(考廬店鋪群; consideration set of stores)이라 한다. 본 연구에서는 소비자가 의류제품을 구매할 때 점포선택과정 중에 형성하는 고려점포군을 알아보고, 고려점포군과 점포이미지 중요도와의 관련성을 알아보고자 하였다. 연구결과에서 의류점포선택과정을 통해 형성된 고려점포군은 결과적으로 고려점포수와 고려하는 점포유형에 따라 다시 구체화될 수 있으며, 이를 기준으로 소비자 유형화를 실시한 결과 '소수-가두점 고려집단', '소수-시장 고려집단', '소수-백화점 고려집단', '소수-백화점/아울렛 고려집단', '다수-백화점/시장 고려집단', '다수-백화점/가두점 고려집단', '다수-백화점 고려집단'으로 구분되었으며, 유형화된 소비자 집단별 점포이미지 중요도에 있어서 유의한 차이가 있음이 밝혀졌다. 예를 들면, 시장을 고려점포유형으로 포함하는 소수-시장 고려집단과 다수-백화점/시장 고려집단은 저렴한 가격을 중요한 점포이미지로 여겼으며, 소수-백화점 고려집단은 점포 마일리지 카드나 할인카드, 다수-백화점/가두점 고려집단은 주변 여가공간 요인을 중요한 점포이미지로 꼽아 집단별 차이를 나타냈다. 이러한 결과들은 점포 운영자들이 자사 목표고객과 경쟁점포를 파악하고 이에 대응한 마케팅 전략을 수립하는데 효과적으로 사용될 수 있을 것으로 생각된다.

• 한국의류학회지
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• 제30권11호
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• pp.1495-1506
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• 2006

The purposes of this study are to investigate the formation and the change of apparel retail structure historically with the viewpoint that the retail structure is affected by the process of economic development. This study was done by literature research method and the result of this study is the following. The tailor and seamstress shops, the first clothing shops in Korea, were replaced by ready-made shops, because mass production system which had developed with the industrialization of Korea increased the advantage of economy of scale compared to handicrafts individual one. After that, the production system of apparel industry had been efficient continuously, while retail system had not. The retailing of famous brand apparel conducted by exclusive franchise store caused supplier oriented markets where the opinion and the desire of consumers were not reflected. While the retailing of the unknown brand apparel handled by small retail stores were inefficient. As the apparel industry matured in 1990s, various types of new stores appeared such as specialty stores, discount stores, TV home shopping, internet shopping, outlet malls, and big fashion stores in Dongdeamoon. These new stores have features of seeking profits in mass merchandising. As these large retail stores grow, the apparel retail structure of Korea is changing from a fragmented market to a vertically integrated one. This change is shown by the decrease of stores per inhabitants. With the change of environment, the apparel retail system which has lagged behind comparatively is expected to develop into more efficient system based on the large capital investment which raise the advantage of economy of scale.

• 한국생활과학회지
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• 제10권4호
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• pp.357-363
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• 2001

The purpose of this study was to provide buying condition of women focusing on age groups and satisfaction with ready-to-wear and basic data in designing ready-to-wear for women. The questionnaire method was used and one-to-one interviews were held for residents in Iksan, Jonju areas. Total 252 subjects were surveyed and used for statistical analysis and were analyzed by Frequency, ANOVA, CROSSTABS, $x^2-test$. Women for this study were classified 3 groups(young women, middle aged women, obesity women). The results of this study were as follows; 1) Both BMI and Rohrer index are significantly different according to 3 groups. 2) In the buying method, more than 97% of the middle aged women and obesity women had purchased ready-to-wear apparel. 3) While young women purchased their clothing in the Bose store, middle aged women and obesity women purchased their clothing in the department store. 4) In young women and middle aged women group, the most important criteria of buying were design. In obesity women, the most important criteria of buying were design, size (fitness), price. 5) For the satisfaction of ready-to-wear with aging, 34.1% of all respondents showed dissatisfaction. There was significant difference according to the age. 6) In the fit of ready-to wear, When ready-to-wear is not fit, more than 40% was purchased big or small.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 대한지리학회지
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• 제31권1호
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• pp.19-37
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• 1996

대도시권내 소매업의 지역구조 변화를 이해하기 위하여 우리나라에서 소매업의 규모가 가장 큰 수도권지역 소매업 경영의 지역적 변화형태를 고찰한 결과 다음과 같은 점이 밝혀졌다. 1979~1991년 사이에 연간판매액에 의한 소매업의 업종구성 변화는 <종합 소매업>과 <개인 운수장비 소매업 및 주유소 운영업>의 구성비가 매우 높아졌다. 그리고 소매업의 경영상의 변화는 개인 경영조직이 탁월해지고, 종사자의 常傭化가 많이 나타났다. 주성분 분석에 의한 수도권지역 소매업의 주된 경영성분은 1. 소매업의 대규모화와, 2. <섬유, 의복, 신발 및 의복 악세사리 소매업>, <가구, 철물 및 가정용품 소매업(가전제품 포함)>, <장신구 및 시계 소매업>의 법인 조직화와 상용 조사자의 고용화이다. 소매업 경영의 유형변화를 보면, 1979년에는 섬유, 의복, 신박 및 의복 악세사리 소매업, 가구, 철물 및 가정용품 소매업(가전제품 포함), 장신구 및 시계 소매업의 법인 조직화와 상용 종사자의 고용화, 달리 분류되지 않은 일반 소매업의 대규모 소매업의 법인 조직화가 다소 이루어졌으나, 1991년에는 소매업의 대규모화가 이루어진 것이다. 이러한 경영변화를 나타내는 지구는 서울시와 그 위성도시 및 경기도의 남동부지역이다. 또 1979년에 섬유, 의복, 신발 및 의복 악세사리 소매업, 장신구 및 시계 소매업, 달리 분류되지 않은 일반 소매업의 대규모 소매업의 법인 조직화가 다소 이루어진 것에서, 1991년에는 개인 운수장비 소매업 및 주유소 운영업의 상용 종사자의 고용화가 이루어졌다. 이러한 변화를 나타내는 지구는 경기도의 동부와 북부지역이다. 따라서 우리나라 수도권지역 소매업 경영의 변화형태는 1979년에 일부 소매업이 법인 조직화와 상용 종사자의 고용화가, 1991년에는 소매업의 대규모화와 개인 운수장비 소매업과 주유소 운영업의 종사자 고용화가 나타난 점이다.