• The Journal of Sustainable Design and Educational Environment Research
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• v.16 no.3
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• pp.18-26
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• 2017

In order to realize the empathy of the local education community, the education local government should establish the brand design properly in accordance with the enterprise and the large-scale administrative agency and actively use it in the public design strategy and publicity strategy. And the identity and role of education local government that are differentiated from each other can be well communicated and help to achieve the vision. However, the development and utilization of brand design in the provincial education local government is sluggish. In this context, research on urban brand has been carried out variously, but there is no comprehensive analysis on change of education local government brand. The purpose of this research is to analyze the current characteristics of brand design in education local government in order to enhance the image of education direction and to enhance the brand value of education local government.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.69-75
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• 2012

This study aims to suggest the amendment method of publishing bulletins for election in accordance with the changed consciousness of voters and the environment of times after examining the expression strategies of a candidate's message through the analysis of publishing bulletins of local election in 2010. Accordingly, it tries to indicate the strategies of publishing bulletins for election more easily and briefly. As to the description of expression strategies, there were a lot of rational descriptions and positive appeals with the perspective of a third person. It shows the awareness that aggressive and negative expression brings about adverse effects. The appeals of the cover slogan in campaign promises were in the sequence of the candidate's character, regional development, and social welfare, and most campaign promises were within the range of ten promises. The most used symbol of candidates was the party which candidates belong to. The main empathized contents include the name of candidates, the experience of candidates, management, political ability, and region. In addition, slogans had the intention to express folksy and intimacy by raising the rates of residents' emergence.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.3
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• pp.350-364
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• 2021

The purpose of this study is to examine changes in local government objectives due to the change of local government heads in Hwasun-gun of Jeonnam province, and to analyze performances of regional development policies, regional development vision, and local government objectives setting by the 6th local election. The local government objective and slogan of hwasun-gun continued to change due to frequent replacement of local government heads from 1st to 6th local election. The slogan of the 6th local election was set as 'Luxury Hwasun, Happy Citizens' and addition, six local government objectives were set: trusted administration, shared welfare, attractive culture, vibrant rural areas, dream-planting education, and vibrant economies. The performance of local government objectives of the 6th local election showed a 90% achievement rate compared to the planned goal.

• Korea Science and Art Forum
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• v.26
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• pp.339-351
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• 2016

This study analyzes convention tourism destination brand slogans focusing on the international convention cities. Data were collected from official tourism web sites of 190 cities which hosts more than ten international meetings in 2013. One hundred and six destination brand slogans were identified. Specifically, the researchers attempt to carry out content analysis of the linguistic and visual expressions of the slogans. Results indicated that in terms of linguistic expressions, most of slogans adopted word or phrase patterns pursuing brevity. In the brand slogan spectrum, nearly half of slogans are common type which didn't express destinations' specific attributes and benefits properly. And the most frequently used key words in the slogans are 'visit' and 'city'. While in terms of visual expressions, about 70% of slogans adopted typography for explicitness and 60% of them utilized human and natural resources as visual signs for building up unique images. Based on the results, implications for creating effective convention tourism destination brand slogans were also discussed.

• Journal of Distribution Science
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• v.14 no.1
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• pp.29-38
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• 2016

Purpose - The purpose of paper is to review and look into the process of port development of each country, and compare with their system of port management. Research design, data and methodology - The methods to be taken is to examine a process of port development in terms of historic and regulated point of views, and each country's port is compared with various port models. Results - China has evolved of port governance into 3 stages, which has lead to almost liberalized port management system in process of privatization slogan. Japan has three stages of port development, and key commitments have been done by local government, rather than national one. Korea has also several stages of port reforms, and national government has been deeply involved in port industry, as well as regional government and port authority in certain areas. Conclusions - whatever port management system each countries has taken, it eventually aims to port productivity in country's port. To adopt most proper port management system may be answer for country to cope with environmental changes around port industry.

• Journal of Korea Technology Innovation Society
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• v.1 no.1
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• pp.23-36
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• 1998

The 1995 Informatization Promotion Act was passed to advance the national quality of life and to develop national economy by promoting informatization, forming the ground of telecommunication industry, and realizing the advancement of telecommunication infrastructure. This article was written to review whether this act's purpose was being achieved by Korean government. Even if Korean informatization policy implemetation structure is strongly centralized around the Ministry of Information and Communication, Information policies are formulated and implemented among agencies. To explain this phenomenon, I suggested the following factors : (1) The Korean government's lack of informatization experiences, (2) The political abuse of information policy, (3) the conceptual rigidity on the structure of information superhighway, (4) the absence of the basic principles for electronic government, (5) the uniformed regional informatization.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.443-454
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• 2009

Local governments have been actively introducing the CIP(City Identity Program), which identity their regional features and publicize the governments, to increase municipal identity and encourage the participation of residents since the self-governing system was enforced. However, some local governments didn't perform the intended purposes. Therefore this paper is to compare regional characters, symbols, slogans of the east-coast cities in Kanwon-do and to evaluate them as a tourism cities' image tools.

• Korean Journal of Human Ecology
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• v.19 no.4
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• pp.589-599
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• 2010

When the Korean government announced the lowering of the school entrance age from 6 to 5 years in an effort to increase the fertility rate, one candidate for the Seoul mayor rode on the slogan, 'one dong, one public kindergarten'. This study attempted to show the introduction of a preschool class for six-year-olds being used as analternative to lowering school entrance age in Sweden. First, the current state of preschool class, the Early Childhood Education and Care, and the education system in Sweden were described. Next, the background for the introduction of the preschool classes was analyzed. Thirdly, the effects of preschool class were evaluated from the perspectives of 6 year-olds as well as the institutiona land social status of the ECEC. Results from this study imply not only that the lower school entrance age policy should be abolished but also preschool classes could be considered as an alternative.

• Journal of the Korean Society of Costume
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• v.54 no.2
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• pp.135-148
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• 2004

The purpose of this thesis is to examine how typography, which has become apparent in many areas of modern society, is expressed, portrayed and how its value, function and significance in fashion can be understood. In order to undertake this study, the concept of typography was examined in detail, the verbal and formative function of typography carefully considered, and the different types of typography were analyzed and categorized in to the below areas : - Typography for the increasing of brand logo recognition - Typography as a social slogan - Typography for the increasing of collective belongingness - Typography as an image - Typography as a symbol. As a result, the typography plays an important role of a verbal tool in modern fashion design. Through typography, fashion was able to explain in much detail the overstatement of society criticizing character and functionality of information conveyance. However, the role of typography will continue to change and evolve according to the constant changes of fashion

• Journal of the Society of Disaster Information
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• v.6 no.2
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• pp.131-142
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• 2010

The paper presents the future transportation policy based on the smart highway project in korea. The backgrounds and the principal findings in this study were obtained through domestic and overseas literature surveys. The domestic and overseas transportation policies were also compared and analyzed using various case studies. As a result, the future transportation policy in Korea was concluded within the limit conducted in this paper. Research results demonstrated that the future transportation policy should be reflected and accompanied by various social developments. The social benefits from the future transportation policy should also be distribute equally to social individuals, rather than small limited groups. That is, the recent global slogan of green growth is an example of a future transportation policy since it is for all social individuals, not for a limited small group.