• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.411-412
• /
• 2012

본 연구는 국내 전문대학교에서 대학의 특성과 가치를 간결하게 알릴기 위한 목적으로 개발하여 사용하고 있는 슬로건(slogan)에 사용된 주제어의 유형을 조사 분석하고 이를 2005년 슬로건과 비교하여 주제어의 변화 추이를 알아보고자 한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.3
• /
• pp.465-479
• /
• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.06a
• /
• pp.335-336
• /
• 2014

• Journal of Industrial Convergence
• /
• v.15 no.1
• /
• pp.9-15
• /
• 2017

This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

• Journal of Korean Library and Information Science Society
• /
• v.51 no.3
• /
• pp.53-80
• /
• 2020

Library Week was established in 1964 and has continued without interruption for 56 years. It has grown to become one of the largest and most important activities within the library field today. The Korean Library Association publicly selects slogans to be used for Library Week publicity purposes and their poster advertising campaign. A study and evaluation analyzing slogan contents was performed to determine the overall effects of these slogans on the public and provide suggestions for more effective and focused slogans as part of a branding strategy. To achieve this purpose, the contents of 116 official slogans of the library week were analyzed according to the linguistic techniques and key words suggested by Young-Jun Park (2001). As a result, there were 103 slogans (88.79%) composed of only 'Korean characters'. And the key scoring type with the highest number of hits was the word 'sentences' 46 units (39.66%). Furthermore the word in the slogans resulting in the highest number of hits was 'library' with 111 units (96.52%). Therefore, it can be said that most of the weekly slogans of the library are 'sentence type' consisting of 'Korean characters' containing the word 'library'.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.44 no.1
• /
• pp.80-92
• /
• 2016

The purpose of this study is to analyze the visions of visual landscape planning and to suggest improvements for it. This study overviews currents methods of making the vision of visual landscape planning by group interview with hands-on workers. Thirty-two cases of visual landscape planning are reviewed to analyze the forms and contents of vision of visual landscape planning. The purpose of urban vision and city slogans are fairly similar to the vision of visual landscape planning; therefore, this study reviews and compares them. According to this study, we conducted writing direction and policy implications. The results of this study are as follows. The vision of visual landscape planning is written by consulting the landscape resources survey and visions of upper plans. These writing methods are able to enhance the consistency of each chapter in visual landscape planning, and the consistency between visual landscape planning and upper plans. Thus, it is desirable to revise landscape planning guidelines with this method. The current vision of visual landscape planning is written in the form of a city slogan. But the vision of visual landscape planning is not a means of publicity and transformational use. So, the form of the vision needs to be revised. This study analyzed the correlation among the vision of visual landscape planning, urban vision, and city slogan. There is a closer correspondence between the vision of visual landscape planning and urban vision than city slogan. This result means that it is beneficial to write the vision of visual landscape planning in consideration of the upper plan. Henceforward, for maintaining and enhancing consistency detailed contents in landscape planning guidelines are needed.

• Journal of Fashion Business
• /
• v.22 no.6
• /
• pp.115-130
• /
• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.10a
• /
• pp.201-204
• /
• 2005

In this building, we never use the existing construction methods such as disassembly, destruction and newly construction to ensure the eco-friendly building and to decrease of waste disposal. We make customers feel newly by using minimum materials, pursuing the 'Best Design Using Lower Material' slogan and remodeling the building partially. The line is the most informal type one which is lack of intention. This line formation is harmonized with self-efficiency and completeness that are not required for unnecessary things, and simple unification which has not alternatives or obstacles.

• Proceedings of the Korean Society of Toxicology Conference
• /
• 2003.10b
• /
• pp.31-31
• /
• 2003

Magic technologies and smart biomarkers at the Omics Age！ This slogan is not only for the pharmaceutical companies as the speedy and cost-reduced development of global drug, but for all of the toxicologists and biologist. Biomarker refers to a variety of physiologic, pathologic, or anatomic measurements that are thought to relate to some aspect of normal or pathological processes (Temple 1995; Lesko and Atkinson 2001).(omitted)

• Journal of the Korea Convergence Society
• /
• v.9 no.6
• /
• pp.155-162
• /
• 2018

A case study was conducted to investigate the characteristics of the visual components affecting the integrated identity design of Winter Olympics for its establishment. The targets of the investigation were limited to the Winter Olympics held after 2010, including the Vancouver, Sochi, and Pyeongchang Winter Olympics. The first survey investigated the characteristics of the visual components, and the second survey analyzed the design characteristics, including connectivity, variability, expandability, and connectivity and could draw the following results. The integrated identity of Winter Olympics maintained the connectivity, providing the integrated recognition of visual components, and there was a variability according to its use. In addition, connective images were maintained with each other. However, it was noted that there was little expandability utilized flexibly according to the applied media in the emblem and slogan even in the various changes. Hopefully, these results will be utilized as the basic data for the development of integrated identity strategies, effective for the production of the design of the emblem of the Olympics in the future.