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http://dx.doi.org/10.15207/JKCS.2018.9.6.155

A Study of the Visual Components and Characteristics of the Integrated Identity of Winter Olympics - Focused on the Cases of the Vancouver, Sochi, and Pyeongchang Winter Olympics  

Lee, Young hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.6, 2018 , pp. 155-162 More about this Journal
Abstract
A case study was conducted to investigate the characteristics of the visual components affecting the integrated identity design of Winter Olympics for its establishment. The targets of the investigation were limited to the Winter Olympics held after 2010, including the Vancouver, Sochi, and Pyeongchang Winter Olympics. The first survey investigated the characteristics of the visual components, and the second survey analyzed the design characteristics, including connectivity, variability, expandability, and connectivity and could draw the following results. The integrated identity of Winter Olympics maintained the connectivity, providing the integrated recognition of visual components, and there was a variability according to its use. In addition, connective images were maintained with each other. However, it was noted that there was little expandability utilized flexibly according to the applied media in the emblem and slogan even in the various changes. Hopefully, these results will be utilized as the basic data for the development of integrated identity strategies, effective for the production of the design of the emblem of the Olympics in the future.
Keywords
Winter Olympics; Identity; Emblem; Slogan; Mascot; Graphic;
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