• Journal of Digital Convergence
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• v.13 no.7
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• pp.79-88
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• 2015

This study focused on the idea that consumers who are dissatisfied with their body form tend to be more interested in weight control behavior. This research connects this relationship with consumers' risk perception on the internet and consequent decision hesitation behavior. Empirical results extracted three factors of weight control behavior: diet, physical treatment, and medication and exercise. Weight control behavior was different by gender but not by age. Consumers who were dissatisfied with their body form were likely to do exercise, but other types of dissatisfaction (weight dissatisfaction and height dissatisfaction) were not significantly related to weight control behavior. Weight dissatisfaction influenced perceived size risk significantly when shopping online. Diet, physical treatment, and medication had significant influence on perceived size risk when shopping online. Perceived size risk had significant influence on decision delay and offline switch behavior. This study took a convergence approach, which connects consumer characteristics with online shopping behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• Phonetics and Speech Sciences
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• v.5 no.4
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• pp.157-169
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• 2013

Using a target detection task, this study compared the processing automaticity of phonemes and features in spoken syllable stimuli to determine the primitive representation in speech perception, phoneme or distinctive feature. For this, we modified the visual search task(Treisman et al., 1992) developed to investigate the processing of visual features(ex. color, shape or their conjunction) for auditory stimuli. In our task, the distinctive features(ex. aspiration or coronal) corresponded to visual primitive features(ex. color and shape), and the phonemes(ex. /$t^h$/) to visual conjunctive features(ex. colored shapes). The automaticity is measured by the set size effect that was the increasing amount of reaction time when the number of distracters increased. Three experiments were conducted. The laryngeal features(experiment 1), the manner features(experiment 2), and the place features(experiment 3) were compared with phonemes. The results showed that the distinctive features are consistently processed faster and automatically than the phonemes. Additionally there were differences in the processing automaticity among the classes of distinctive features. The laryngeal features are the most automatic, the manner features are moderately automatic and the place features are the least automatic. These results are consistent with the previous studies(Bae et al., 2002; Bae, 2010) that showed the perceptual hierarchy of distinctive features.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2005.11a
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• pp.641-644
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• 2005

This study reveals some recent attempt in modeling empirically obtained B&K HATS (Head and Torso Simulator) HRTFs (Head Related Transfer Functions) to Isolate parameters that stimulate lateral and elevation perception. Localization using non-individual HRTFs often yields poor performance in synthesizing virtual sound sources when applied to a group of individuals due to differences in size and shape of head, pinnae, and torso. For realization of both effective and efficient virtual audio it is necessary to develop a method to tailor a given set of non-individual HRTFs to fit each listener without measuring his/her HRTF set. Pole-zero modeling is applied to fit HRIRs (Head Related Impulse Responses) and modeling criterions for determining suitable number of parameters are suggested for efficient modeling. Horizontal HRTFs are modeled as minimum-phase transfer functions with appropriate ITDs (Interaural Time Delay) obtained from RTF (Ray Tracing Formula) to better fit the size of listener's head for usage in simple virtualizer algorithms without complex regularization processes. Result of modeling HRTFs in the median plane is shown and parameters responsible for elevation perception are isolated which can be referred to in the future study of developing customizable HRTFs.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.443-453
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• 2008

The purpose of this study was to identify the perception between real and ideal body shapes of college students and to investigate the preferred body shape of college students. The research subjects numbered one hundred forty five male and female students, aged 20 to 29, who lived in Gwangju and Chonnam province. The anthropometric data was collected including both direct and indirect measurements. The data was analyzed by mean and standard deviation, t-test, and factor analysis. The results of t-test showed the significant difference($p{\leq}.001$) between real body size and ideal body size. The result showed that male students want to have bigger chest circumference and a taller height than their real body, the research also showed that the female students want to have a narrow bust and hip width along with a taller height than real body. Regarding ideal body shape, male students pursued bigger height and want an inverted-triangle body shape. On the other hand, female students pursued bigger height and slim body shape. This study established the factors(dimension of torso, height, the side shape of torso, and shoulder shape) as the perception between real and ideal body shapes. In terms of real body, the factor analysis shows two contrasting results in which the height is the most important factor for female students, while the torso dimension is the most important factor for male students. In terms of ideal body, the height factor is the most important for both the male and female students.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.41-49
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• 2011

Recently, the infrastructure of stereoscopy is growing fast. Though, the stereoscopy producing capacity is insufficient to meet the demand of the market. Because, at the moment most people who produce the stereoscopy are skilled for the two-dimensional images. So the characteristics of the human stereopsis and stereoscopic cameras are not well considered, it occurs many problems to the viewer. According to this, we studied about the optical axis distance adjustment of stereoscopic camera considering size perception in human stereopsis. First, we measured the area of the object in the image which depends on the optical axis distance. Second, based on the output of first experiment, we conducted a survey and figured out that if we keep the optical axis distance between 3.9cm to 130cm, it wouldn't occur any size perception and will be possible to produce high quality stereoscopy.

• Journal of Fashion Business
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• v.12 no.1
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• pp.76-92
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• 2008

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

• Journal of the Korean Dietetic Association
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• v.2 no.2
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• pp.112-122
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• 1996

This study was designed to provide data useful for the efficiency of dietitians' nutrition care by evaluating medical staffs' perception of nutrition in a hospital. The datas were collected through a questionnaire survey conducted upon 874 medical staffs at 50 general hospitals , each one with more than 100 beds, in Seoul and Pusan. A logistic regression analysis was used to determine the influential factors of medical staffs' perception about nutrition among the selected variables. As a result, most medical staffs(96.9%) had positive perceptions about the importance of nutrition as a medical therapy. However, more than half of the respondents(69.1%) said that the dietary department plays the auxilliary role of producing patients' meals according to diet prescriptions. 271% of the medical staffs perceived that the dietary department as contributor to patient's health care through involvement in medical nutrition therapy, while 4% of the medical staffs misunderstood the dietary department as part of the hospital administration. The results of logistic regression analysis showed that factors related to hospital size and dietitian manpower( Total No. of beds, No. of beds per dietitian) have more influence upon medical staffs' perception about nutrition than their personal and occupational characteristics(P (0.001). In case where medical staffs' perceptions were more positive, the efficiency of dietitians performing nutrition care was higher. Results of this study suggests optimal dietetics staffing as a way to increase the efficiency of nutrition care in a hospital.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.690-704
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• 2014

This study examined the risk perception in internet shopping by Chinese and analyzed the effects of risk perception on internet word-of-mouth acceptance and transmission. This analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, cluster analysis, ANOVA, multiple regression analysis, Chi-square test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1) The factor analysis of risk perception extracted four factors: fashion/social psychological risk, product risk, transaction risk, and economic risk. The cluster analysis classified them into: Group with low-risk, Group with high-risk, Group with economic risk, and Group with medium-risk. 2) Group with high-risk and Group with economic risk had a higher word-of-mouth acceptance than other groups. The Group with a high-risk had more word-of-mouth transmission than other groups. 3) It was found that when word-of-mouth was accepted, the factual information about fashion products (size and material) was most referred to, and that the overall evaluation of satisfaction and dissatisfaction was most conveyed when word-of-mouth was conveyed. 4) Internet word-of-mouth acceptance was affected by product risk, economic risk, and transaction risk. Internet word-of-mouth transmission was affected by economic risk, and fashion/social psychological risk, product risk, and transaction risk.

• Korean Journal of Community Nutrition
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• v.4 no.4
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• pp.554-560
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• 1999

This study was conducted to find adolescent females perception of body image. The survey was carried out by self-questionnaires with 463 female school and college students in Daegu. Analysis of data was done using t-test, and ANOVA with the SAS computer program. The average height, weight and BMI of the subjects were 161.2cm, 53.4kg and 20.51kg/$m^2$. It appeared that 33.3% of the subjects were off the normal range of body weight ; in particular 25.1% of the subjects were under weight. While the subjects’perception of their own current body image was not distorted, they were dissatisfied with their body image because they wanted a very thin figure. Subjects were divided into 3 groups -underweight, normal weight, overweight-according to their current body size. Their perceptions of ideal and desired figures differed significantly between the groups, but they thought a thinner figure than normal body image as ideal and desired body image even in overweight group. As a result, dissatisfaction of body image in the overweight group was significantly larger than the normal-weight group, and that of the normal-weight group was larger than the underweight group. Percentages of weight control attempt were 51.7% and 64.7% in the normal weight and underweight subjects, respectively. Subjects were divided into 2 groups according to their weight control experience : those who have attempted, and who have not attempted. Weight control attemptees had a higher level of dissatisfaction with their body image than non-attemptees, both because weight control attemptees were fatter, and they perceived a thinner figure as an ideal and as a desired body image thin non-attemptees. From the results of this study, we confirmed that one of reasons of excessive weight control behavior among adolescent females was distorted perception about ideal body image.