• 한국의류학회지
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• 제41권1호
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• pp.116-130
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• 2017

This study analyzed the effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation as well as differences in consumption value, relationship quality and long-term relationship orientation by demographic characteristics. A survey was conducted from May 15-22, 2016; subsequently, 336 responses were used in the analysis. Statistical analysis methods consisted of frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. The results indicate that the consumption value of outdoor female consumers was composed of functional value, emotional value, epistemic value, situational value, and social value. Relationship quality was composed of satisfaction, commitment, and trust. Consumption value (functional value, emotional value, epistemic value, situational value, and social value) of outdoor female consumers positively affected satisfaction. Emotional value, epistemic value and situational value positively affected commitment; in addition, functional value and emotional value positively affected trust. Satisfaction, commitment, and trust about outdoor brand also positively affected the long-term relationship orientation; in addition, consumption value positively affected long-term relationship orientation. There were significant differences in the consumption value and relationship quality by age and marital status. The study results provide useful information for the marketing strategies of outdoor brands that consider female consumers.

• 한국콘텐츠학회논문지
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• 제14권8호
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• pp.50-60
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• 2014

복합제품인 드라마상품의 창의성은 연출자의 역량'에 의존한다. 작가가 창의적으로 생산한 문자기호를 창의적인 영상기호로 전환하는 것이 연출자의 본질적인 역량이다. 또한 제작환경의 변화에 따라 연출자의 환경적 역량도 변화한다. 연출자의 취향, 선호도, 가치관에 따라 차이가 발생하는 본질적인 역량은 계열체에서의 영상기호 선택 방식과 통합체 결합 방식에서 발생한다. 외주제작방식의 증가, 내수광고시장의 위축, 매체의 증가로 인한 경쟁 심화 등의 환경요인 변화는 광고제도의 변화로 귀결되었다. 제작협찬과 간접광고 제도의 변화는 연출자에게 광고제작자로서의 기능을 요구하고 있다. 이러한 연출자의 환경적 역량변화는 제작비 상승속도를 광고수입의 증가속도가 따라가지 못하는 상황에서 필연적으로 발생하고 있다.

• 디지털융복합연구
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• 제16권6호
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• pp.105-115
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• 2018

정보통신기술의 발달, 스마트폰의 보편화, 정부의 규제완화 등에 힘입어 모바일 간편 결제서비스가 주요한 금융서비스로 빠르게 성장하고 있다. 이에 본 연구는 모바일 간편 결제서비스 이용의도에 어떤 요인들이 영향을 미치는지를 실증분석을 통해 살펴보고자 하며, 총 386명의 자료를 수집하여 AMOS 22.0을 이용해 분석하였다. 연구결과, 기술적 특성(상대적 이점, 보안성), 개인 특성(자기효능감), 상황적 특성(기존서비스신뢰, 기존서비스만족)이 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 모바일 간편 결제서비스 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 주관적 규범은 지각된 가치와 모바일 간편 결제서비스 이용의도 간의 관계를 강화하는 것으로 나타났다. 본 연구의 결과는 모바일 간편 결제서비스 관련 기업과 관련 연구 분야에 유용한 정보를 제공할 수 있을 것으로 기대한다.

• 한국병원경영학회지
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• 제18권3호
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• pp.1-26
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• 2013

To improve the competitiveness of the hospital provides high quality medical services in a hospital coordinator role is emphasized. This study on customer orientation of the role ambiguity in order to identify the impact of degree of customer orientation were analyzed for demographic differences. Dependent variable, customer orientation affects role ambiguity as independent variables, and regression analysis were set. And the control variables are set to support situational factors, customer orientation on the role ambiguity and hierarchical regression analysis was performed. Obtained through empirical results are as follows: First, according to the demographic characteristics of the hospital coordinator customer orientation, the difference between gender and medical subjects are not shown. Age, education, work experience, job title, and the hospital on the pattern of customer orientation has shown a difference. Second, according to the hospital coordinator role ambiguity about its impact on customer orientation analysis can be a role implementation, job implementation, opinion communication in achieving customer orientation was negatively affected. Third, role ambiguity, and customer orientation factors for the moderating effects of organizational support for the role of customer orientation can role implementation, job implementation, opinion communication was a statistically significant. Fourth, the role ambiguity factors and customer orientation for the administrative support for the moderating effect of customer orientation and role implementation is significant, but job implementation, opinion communication were statistically significant. Fifth, the role ambiguity factors and customer support for customer orientation and customer orientation for the moderating effects of role performance and the opinion communication was not statistically significant. However, job implementation was statistically significant. The limitations of this study are as follows: First, role ambiguity, situational factors and support due to limitations of the variable factors that may affect the customer orientation of a number of factors were excluded. So many exogenous variables in the measurement process can affect. Second, the variables measured as problems of self-assessment by the variable measuring the respondent's bias may occur. Third, This study is difficult to generalize. In other words, several areas of the province conducted by the empirical results of the survey as a limit on the overall generalization can follow.

• 대한간호학회지
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• 제22권4호
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• pp.476-490
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• 1992

This study was designed to develop and test a structural model for maternal adaptation and family stress in families with mentally handicapped children. A hypothetical model was constructed on the basis of the family stress theory developed by McCubbin etc. The model included 6 theoretical concepts and 11 paths. For the purpose of the model testing, empirical data were collected from May to August, 1992. The subjects of the study constituted 190 mothers of children in five special schools and one private institute in Seoul and Choong Nam. An SPSS PC＋ and PC－LISREL 7.13 computer programs were used for descriptive and covariance structure analysis. The results of the study were as follows. (1) The hypothetical model showed itself a good fit to the empirical data ［Chi - square＝18.35(df＝7, P＝0.005), Goodness of Fit Index＝0.991, Adjusted Goodness of Fit Index＝0.959, Root Mean Square Residual＝0.042), Non Normed Fit Index＝0.90, Normed Fit Index＝0.96］. (2) The results of Hypothesis testing indicated : 1) Social support(${\gamma}$$_{11}$＝.238, T＝2.352), Family functioning(${\gamma}$$_{12}$＝.729, T＝5.957) and Family life event stress(${\gamma}$$_{13}$＝.125) had direct effects on situational definition. 2) Life event stress(${\gamma}$$_{23}$＝.319, T＝3.872) had direct effects on the effect of the handicapped child on the family. Family functioning(${\gamma}$$_{22}$＝-.245) and situational definition($\beta$$_{21}$＝-.335, T＝3.227) had direct effects on the effect of the handicapped child on the family. 3) Situational definition($\beta$$_{31}$＝-.273, T＝3.493), family life event stress (${\gamma}$$_{33}$＝.124, T＝2.169) and the effect of the handicapped child on the family($\beta$$_{32}$＝.264, T＝-3.227) showed the direct effect on the maternal adaptation. The model was supported by the empirical data. Thus it was suggested that the model could be applied to family nursing care with the families with the mentally handicapped. The construction and testing of the comprehensive model seem to be the first trial in Korea.a.a.a.

• 대한간호학회지
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• 제24권4호
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• pp.666-677
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• 1994

In comparison with the long and continuous his-tory of research in the general area of stress and coping, theoretical and clinical interest in family stress and adaptation is a recent phenomenon. To understand the phenomena of family behavior, a comprehensive theoretical framework is needed to us provide an adequate background to for research. This study was designed to develop and test a hypothetical model for family stress and adaptation in families with handicapped children. A hypothetical model was constructed on the basis of the family stress theory developed by McCubbin etc. The model included six paths. For the purpose of model testing, empirical data was collected from May to August, 1992. The subjects of the study were 190 parents of chidren in five special schools and one private institute in Seoul and Choong Nam. An SPSS P $C^{+}$ and PC-LISREL 7.13 computer programs were used for descriptive and covariance structure analysis. The results of the study are as follows. (1) Family Stress(${\gamma}$$_{3l}$=-.288, T=-4.942) had a direct effect on Family Adaptation. (2) Family Functioning ($\beta$$_{21}$=-.373, T=5.595) had a direct effect on Situational Definition. (3) Family Functioning ($\beta$$_{31}$ =.334, T=5.375) had a direct effect on Family Adaptation. (4) Situational Definition( a2=.270, T=4.285) had a direct effect on Family Adaptation The model was supported by the empirical data. Thus it is suggested that the model could be adequately applied to family nursing care of families with a mentally handicapped child. In particular, the nursing interventions that enhance family functioning and the situational definition would improve family adaptation in families with mentally handicapped children.n.n.

• Asian Pacific Journal of Cancer Prevention
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• 제13권12호
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• pp.5969-5973
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• 2012

Introduction: Andhra Pradesh (AP) is one of the largest tobacco producing states in India. About 29% of adults in AP currently use tobacco in some form. Almost 24% of males and 4% of females are smokers. The prevalence of tobacco use in the state is higher than the national average of 15% for male and 2% for female smokers. However, few attempts have been made to understand the current situation of tobacco control resources, activities and strategies in the context of such a high tobacco prevalence state. The present study aimed to identify the gaps in existing tobacco control program and areas where tobacco control efforts can be integrated. Methods: Data were collected using both quantitative and qualitative methods. Semi-structured interviews were undertaken with a total of 95 key officials of state health departments, program managers, and project directors in six districts to understand ongoing tobacco control efforts. To facilitate the interviews, semi-structured guides were developed. Simple descriptive statistical analysis was conducted on the quantitative data using SPSS version 17. Results: The results of the situational analysis suggest that a sufficient health workforce and infrastructure with the potential to integrate tobacco control activities is available in the surveyed districts. However, lack of integration of the tobacco control program intothe tuberculosis control program and the National Rural Health Mission was observed. Information, education and communication activities were lacking at block level health facilities. Conclusions: Our findings indicate that lack of trained health professionals, paucity of dedicated funds, lack of information, education and communication materials and low priority given to tobacco control activities are some of the factors which impede integration of tobacco control into existing health and developmental programmes in the districts of Andhra Pradesh, India.

• 성인간호학회지
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• 제12권3호
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• pp.323-333
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• 2000

The purpose of this study was to determine the impact of situational, clinical and psychsoical factors on treatment-seeking behavior among those with acute myocardial infarction(AMI). This study used a retrospective, descriptive design. The sample consisted of 72 patients aged over 30 and who were diagnosed with an acute myocardial infarction at two large university-affiliated medical centers from July 1, 1998 to March 30, 2000. But of 72, patients 5 who were an outlier in treatment-seeking time were deleted. Data were collected by using questionnaires, which included demographic data, situational, clinical and psychosocial data. Also patient interviews and chart review were used to obtain information related to treatment-seeking time. The results of this study were summarized as follows ; 1. Mean time from the onset of AMI symptoms to arrival at the hospital was $12.09{\pm}11.44$ hours; 2. Treatment-seeking time was not significantly different by age, gender, or education; 3. Most(44 or 65.78%) patients were at home when they began having AMI symptoms. The remaining patients were either in a public area, workplace or in a car. Patients at home delayed longer than those who had their first symptoms elsewhere, but not significantly different. Also, most patients were with another person when they began to experience AMI symptoms: a spouse(25 or 37.3%), other family member(31 or 46.3%); the remaining 11 were alone. There were no significant differences in treatment-seeking time based on whether alone or with others. Most patients(46 or 68.7%) used an ambulance rather than taking private transportation, and patients who used an ambulance were delayed longer than those who used private transportation, but there were no significant differences; 4. Time to treatment-seeking was not significantly different by blood pressure, heart rate on admission and the peak CK-MB, CPK and Cholesterol level, Killips class; 5. There were no significant statistical differences in treament-seeking times by anxiety level, mood status or control ability.

• 한국학교수학회논문집
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• 제23권1호
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• pp.1-23
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• 2020

본 연구의 목적은 흥미에 관한 교육 연구들에 대한 고찰을 바탕으로 수학 흥미에 대한 이론적 논의의 기초를 세우고 수학교육에서 흥미를 어떻게 발달시킬 수 있는가에 대한 시사점을 도출하는 것이다. 흥미 이론에 관한 Dewey의 이론, 상황적 흥미와 개인적 흥미의 구분, 그리고 수학교육 관련 선행 연구들을 분석함으로써, '수학 흥미'를 개인이 수학적 대상에 대해 더 알아볼 가치가 있다고 느끼는 개인적인 경험의 총체로 정의하고, 흥미 이론에 근거하여 학교교육을 통해서 학생들의 수학 흥미가 발달되도록 해야 한다는 측면에서 수학 흥미를 상황적 흥미와 개인적 흥미로 구분할 필요가 있음을 확인하였다. 그리고 흥미를 구성하는 요소를 정서, 인지, 가치로 구분하고 이를 바탕으로 수학 흥미 함양의 원리로 활동의 원리, 긍정적 정체성의 원리, 그리고 점진적 확장의 원리를 제시하였다. 마지막으로 수학 흥미 함양을 위해서, 수학적 구조와 활동이 유기적으로 조직되어 학습자에게 수학의 가치와 활동의 목적을 제공할 수 있는 좋은 과제 개발을 제안하였다.

• 한국콘텐츠학회논문지
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• 제15권12호
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• pp.471-482
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• 2015

기업의 위기 관리에 관한 주요 PR 이론 중 하나인 상황적 위기커뮤니케이션 이론에서는 위기 유형에 적합한 위기 관리 대응 전략을 사용할 것을 주장하고 있다. 주로 기업의 책임이 높은 경우에는 순응적 전략을 사용하는 것이 유리하고, 기업의 책임이 낮은 경우에는 대응적 전략을 사용하는 것이 적합하다고 본다. 그런데 이러한 이론이 한국에서도 실제 적용되고 있는지에 대해서는 논의가 존재한다. 따라서 본 연구에서는 실제 기업이 위기 관리 유형에 따라 차별화되는 위기 대응 전략을 사용하고 있는지 여부를 살펴보고자 하였다. 2012년부터 2015년 봄까지 언론 등에 발표된 사과문 224개를 분석한 결과, 한국에서는 일단 모든 경우에 사과, 개선 등 순응적 전략이 많이 사용되었다. 결론적으로, 상황적 위기 커뮤니케이션 이론에서 제시하는 위기별 대응 전략과 한국에서 이루어지는 위기별 실제 대응 전략 간에는 차별성이 존재했다. 한국에서는 기업의 책임 여부에 상관없이 사과 등이 일반적으로 사용되는 대응 전략이었으며, 회사 대표가 전면으로 나서는 경우도 위기 유형별로 다른 특성을 보이고 있었다. 이러한 결론은 한국에서의 상황적 위기 커뮤니케이션 적용과 이론 개발에 기여할 수 있을 것이다.