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Preference of Brand History, Congruity between Country of Brand and Country of Manufacture in Accordance with Conspicuous Consumption (브랜드 역사, 브랜드 원산지와 제조원산지 일치여부, 과시적 소비성향에 따른 선호도 연구)

  • Song, Hae o Reum;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.1-11
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    • 2017
  • This study investigated the effect of brand history, congruity between country of origin and conspicuous consumption of fashion brand, based on the evaluation of customers. The factorial design was constructed as a 3-way mixed design: 2(brand history: presented vs not presented) ${\times}$ 2(congruity between Country of Brand(COB) and Country of Manufacture (COM): congruent vs incongruent) ${\times}$ 2(conspicuous consumption: high vs low). A total of 302 men and women aged above 30 and living in Seoul or within the capital area, were enrolled as subjects. Of these, 26 insincere responses were excluded and a final total of 276 responses were used in the analysis. The statistical analysis included reliability analysis, three-way ANOVA, and simple interaction effect analysis with SPSS 18.0 statistics. Our results indicate that brand history, congruity between COB and COM, and conspicuous consumption had significant effect on the fashion brand preference of consumers. Furthermore, presenting the brand history resulted in higher brand preference. Second, the brand history and conspicuous consumption had a significant interaction effect on brand preference. Consumers with higher conspicuous consumption showed significantly higher brand preference than those with lower conspicuous consumption. Third, congruity between COB and COM and conspicuous consumption had a significant interaction effect on brand preference. However, when COB and COM were dissimilar no significant effect of conspicuous consumption on brand preference was observed.

Rapid and Accurate Detection of Bacillus anthracis Spores Using Peptide-Quantum Dot Conjugates

  • Park, Tae-Jung;Park, Jong-Pil;Seo, Gwi-Moon;Chai, Young-Gyu;Lee, Sang-Yup
    • Journal of Microbiology and Biotechnology
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    • v.16 no.11
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    • pp.1713-1719
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    • 2006
  • A method for the simple, rapid, specific, and accurate detection of Bacillus anthracis spores was developed by employing specific capture peptides conjugated with fluorescent quantum dots (QDs). It was possible to distinguish B. anthracis spores from the spores of B. thuringiensis and B. cereus using these peptide-QD conjugates by flow cytometric and confocal laser scanning microscopic analyses. For more convenient high-throughput detection of B. anthracis spores, spectrofluorometric analysis of spore-peptide-QD conjugates was performed. B. anthracis spores could be detected in less than 1 h using this method. In order to avoid any minor yet false-positive signal caused by the presence of B. thuringiensis spores, the B-Negative peptide, which can only bind to B. thuringiensis, conjugated with another type of QD that fluoresces at different wavelength was also developed. In the presence of mixed B. anthracis and B. thuringiensis spores, the BABA peptide conjugated with QD525 and the B-Negative peptide conjugated with QD585 were able to bind to the former and the latter, specifically and respectively, thus allowing the clear detection of B. anthracis spores against B. thuringiensis spores by using two QD-labeling systems. This capture peptide-conjugated QD system should be useful for the detection of B. anthracis spores.

A Color Video Flame Detection Method based on Wavelet Transform to Remove Flickering Non-Flame Detection (점멸성 비화염 검출을 제거하는 웨이블릿변환 기반의 컬러영상 화염 검출 방법)

  • Sanjeewa, Nuwan;Lee, Hyun-Sul;Kim, Won-Ho
    • Journal of Satellite, Information and Communications
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    • v.8 no.4
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    • pp.89-94
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    • 2013
  • This paper presents color video flame detection algorithm based on wavelet transform to remove detection of flickering non-flame objects. Conventional flame detection algorithms consist of simple or mixed functions using colors, temporal and spatial characteristics. But those algorithms detect non-flame objects as flame regions sometimes. False alarm reasons are flame-like objects with regular flickering lights such as car signal lamps, alarm lights etc. The proposed algorithm is to reduce false detection which is occurred in periodic flickering lights. At first, It segments the candidate flame regions by using frame difference, flame colors. Then it distinguish flame regions and non flame regions including flickering car lights by analyzing wavelet coefficients. Computer simulation results showed that the proposed algorithm removes false detection due to the periodic flickering lamps by performing 97.9% of correct detection rate while false detection rate is 7.3%.

Enhancement of Gene Delivery Using Novel Homodimeric Tat Peptide Formed by Disulfide Bond

  • Lee, Soo-Jin;Yoon, Sung-Hwa;Doh, Kyung-Oh
    • Journal of Microbiology and Biotechnology
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    • v.21 no.8
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    • pp.802-807
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    • 2011
  • Cationic liposomes have been actively used as gene delivery vehicle because of their minimal toxicity, but their relatively low efficiency of gene delivery is the major disadvantage of these vectors. Recently, cysteine residue incorporation to HIV-1 Tat peptide increased liposomemediated transfection compared with unmodified Tat peptide. Therefore, we designed a novel modified Tat peptide having a homodimeric (Tat-CTHD, Tat-NTHD) and closed structure (cyclic Tat) simply by using the disulfide bond between cysteines to develop a more efficient and safe nonviral gene delivery system. The mixing of Tat-CTHD and Tat-NTHD with DNA before mixing with lipofectamine increased the transfection efficiency compared with unmodified Tat peptide and lipofectamine only in MCF-7 breast cancer cells and rat vascular smooth muscle cells. However, cyclic Tat did not show any improvement in the transfection efficiency. In the gel retardation assay, Tat-CTHD and Tat-NTHD showed more strong binding with DNA than unmodified Tat and cyclic Tat peptide. This enhancement was only shown when Tat-CTHD and Tat-NTHD were mixed with DNA before mixing with lipofectamine. The effects of Tat- CTHD and Tat-NTHD were also valid in the experiment using DOTAP and DMRIE instead of lipofectamine. We could not find any significant cytotoxicity in the working concentration and more usage of these peptides. In conclusion, we have designed a novel transfection-enhancing peptide by easy homodimerization of Tat peptide, and the simple mix of these novel peptides with DNA increased the gene transfer of cationic lipids more efficiently with no additional cytotoxicity.

Unrecorded moss species from Korean flora II

  • Yoon, Young Jun;Kim, Chul Hwan;Gorobets, Konstantin-V.;Sun, Byung-Yun
    • Korean Journal of Plant Taxonomy
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    • v.41 no.3
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    • pp.235-241
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    • 2011
  • Five unrecorded species (Oedipodium griffithianum, Myurella tenerrima, Trachypus bicolor, Coscinodon humilis, Meteorium miquelianum subsp. atrovariegatum) with one unrecorded family and two unrecorded genera, were reported as new to the Korean moss flora. The monotypic family Oedipodiaceae consisting of a single genus and single species was distinguished from Splachnaceae by small plants that were 10 mm in length simple or sometimes branched, obovate-spathulate to ${\pm}$ orbicular, costa ending below the apex and entire margins except for the lower long-ciliate portion The species was first found at the top of the Mt. Seorak at an altitude of 1708 m. The two genera, Myurella and Coscinodon were found in the Korean Peninsula. Myurella tenerrima (Theliaceae) was found around the top of Jung-bong on Mt. Jiri. It was mixed with other mosses in the crevices of rocks in the alpine regions. The species is similar to M. sibirica, yet it can be distinguished by the position of papilla in the median laminal cells. Coscinodon humilis (Grimmiaceae) were found on the ridge of Mt. Gaya. C. humilis has a variety of hyaline apex according to leaf position and forms a capsule so it can be distinguished by family. Trachypus bicolor and Meteorium miquelianum subsp. atrovariegatum are unrecorded species. T. bicolor (Trachypodaceae) were found on the ridge of Mt. Gaya. T. bicolor is similar to T. humilis but distinguished by the costal lengths of the leaves. M. miquelianum subsp. atrovariegatum (Meteoriaceae) was found in Gageo-do. This species was distinguished by the plant form and morphology of stem leaves in the same genus.

Superhydrophobic/Superoleophobic Spray Coatings based on Photocurable Polyurethane Acrylate and Silica Nanoparticles (UV경화형 폴리우레탄 아크릴레이트와 실리카 나노입자를 이용한 초발수 및 초발유 스프레이 코팅)

  • Kim, Su Hyun;Lee, Seung Goo
    • Journal of Adhesion and Interface
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    • v.21 no.2
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    • pp.58-64
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    • 2020
  • This paper describes a simple approach for preparing a superhydrophobic and superoleophobic coating via spraying the mixture of UV-curable polyurethane acrylate and silica nanoparticles dispersed in a solvent. The prepared surface structures can be controlled by changing the types of solvents, the concentration of the polymer, and the amount of spraying. Superhydrophobicity and superoleophobicity are quantified by measuring the contact angle of water and oil, respectively. We also demonstrate the mechanism of spray coating with maximized superhydrophobicity and superoleophobicity through the analysis of re-entrant surface structures. At the appropriate amount and the composition of mixed solutions, the contact angle hysteresis of water and oil on the prepared surface is less than 2° and 30°, respectively. In addition, it shows excellent water-repellent and oil-repellent properties such that the oil droplet bounces off the surface.

A Study on the Code of Pop. Art in Modern Style of Clothing -Since the Early of the 2000's- (현대복식에 나타난 팝아트 요소의 코드화 -2000년대 초기를 중심으로-)

  • 위재선;나수임
    • The Research Journal of the Costume Culture
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    • v.12 no.3
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    • pp.441-454
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    • 2004
  • This article aimed at semiotically analyzing and encoding the characteristics of Pop. Artistic style of a dress in the 2000's, and understanding social and cultural meaning to characteristics revealed at modern style of a dress. As research methods, Pop. Art factors were adjusted to non-individuality, openness, eroticism, parody through precedent research comparing and considering Pop. art, and 61 photos were selected, and they were analyzed into signifier and signified. It's analysis results are as follows. Non-individualistic image revealed modern style of a dress was intensively indicated at the pattern aspect of Pop. Art style of a dress, and any remarkable characteristics were not shown at the form aspect. Non-individuality was actively and progressively expressed due to the effect of the 2000's trends to pursue of frank desire, artistic and sensual life. For open image revealed at modern style of a dress, the characteristics were intensively highlighted at the details and accessories of style of a dress, and at the details and accessories of style of a dress, and at textile and pattern aspect, and notable signifier did not turn up. Pop. Artistic eroticism in the 2000's could be seen to unconditionally expose, or commercialize sex, but fashionably and gorgeously re-interpret it, which was found that the expression to women was changed in a free and emotionally-oriented way by the influence of feminism, expansion of feministic thought and optimism on New-millenium. At parody, simple and humorous parody rather than deep intended or heavy mattered one was seen, which means the effect of the 21st culture pursuing pleasure, fun and humor appeared as an positive parody phenomenon. It is found that the Pop. Art style of a dress in the 2000s shows up as a feministic, bright, cheerful Pop. Art in that it creates exaggerated harmony mixed with decorativeness ad functionalism, and pursue for frank desire and reflects optimistic trend of New Millenium seeking for fun and humor.

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Water-Proof Technology for Water Hazard in Golf Course in Korea (국내 골프장 연못의 방수기술)

  • Kim Won-Jo;Lee In-Hwan;Lee Jae-Pil;Kim Doo-Hwan
    • Asian Journal of Turfgrass Science
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    • v.18 no.2
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    • pp.77-95
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    • 2004
  • This study was conducted to find out definition, specification and characteristics of water-proof method for pond at golf courses that located in the mountain in Korea. Water-proof method of pond was selected by location, kind of soil, area, depth, cost, construction period and so on. 1. Soil Bentonite Sealing Liner(SBL) is to mix soil with a good quality bentonite. Then the mixed material was dressed on the bottom of pond. $\\$Merit of SBL is to purify the water and planting is possible. It can also reduce construction period and is economical. It's easy to find out the leak points. Demerit of SBL is expensive, if good quality soil is not in constructing site. Shape of pond edge is simple. 2. Ethylen Propylene Diene Monomer Sheef(EPDM-Sheet) makes use of sheet that resists to acid and alkaline. EPDM-Sheet spreads out as a mat on the pond for water-proof. Merit of EPDM-Sheet is to perfectly prove water and make a diverse shape of pond edge. Demerit of EPDM-Sheet is not friendly to environment. It needs drain system, air ventilation and long period of construction. It is also difficult to find out leaking points in this method. 3. Water proof of ESS-13 uses ESS-13 that is resin of vegetable matter and friendly to environment. To prove water of pond, ESS-13 is delicate with water in the pond. After that, Ess-13 in the water is expanded at pore space in the soil and cover with soil. ESS-13 can be to prove a leaking pond in golf course under business. ESS-13 is cheap and it needs short construction period. It does not need to switch the old water-proof system, additionally. It needs to move fishes to other place before utilizing ESS-13.

Chondroid Syringoma on Face

  • Min, Kyung Hee;Byun, Jin Hwan;Lim, Jung Soo;Lee, Hye Kyung;Lee, Won Mi;Joo, Jong Eun
    • Archives of Craniofacial Surgery
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    • v.17 no.3
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    • pp.173-175
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    • 2016
  • Chondroid syringoma is a rare mixed tumor of the skin which is composed of both mesenchymal and epithelial cells. Its incidence at less than 0.1% and is frequently located on the head and neck. Chondroid syringoma is easily confused with epidermal cysts. Since malignant forms of chondroid syringoma have been reported, accurate and timely diagnosis is important for proper management. We report clinical and histological features of chondroid syringoma in 5 patients treated at our institution. In most of the cases, chondroid syringoma presented as a round, firm, nodular or cystic lesion that had well marginated heterogeneity in sonography. Clinically, all of the lesions were removed by simple excision. Microscopically, all five tumors were well circumscribed and consisted of epithelial, myoepithelial, and stromal components. The epithelial component formed tubules lined by one or more rows of eosinophilic epithelial cells. The outer layer of tubules appeared to be flattened myoepithelial cells. The stroma is myxoid and contained spindle shaped myoepithelial cells. We expect that the clinical, sonographic, and histological data from our report may help clinicians who are confronted with various kinds of analogous facial lesions to decide the most proper management for their patients.

Optimal Design of Natural Gas Liquefaction Processes (천연가스 액화공정의 최적설계)

  • Cho, Hyun Jun;Yeo, Yeong-Koo;Kim, Jin-Kuk
    • Korean Chemical Engineering Research
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    • v.51 no.1
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    • pp.25-34
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    • 2013
  • The paper reviews the state of art in the design of liquefaction processes for the production of liquified natural gas, and addresses key design aspects to be considered in the design and how these design issues are systematically reflected in industrial applications. Various design options to improve energy efficiency of refrigeration cycles are discussed, including cascaded or multi-level pure refrigeration cycles which are used for covering wide range of cooling temperature, as well as mixed refrigerant cycle which can maintain a simple structure. Heat integration technique has been used for graphically examining differences of commercial cycles discussed in this paper, while energy efficiency and economics of commercial liquefaction processes has been summarized. Discussion also has been made about how to select the most appropriate set of drivers for compressors used in the liquefaction plant.