• Archives of design research
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• v.15 no.2
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• Journal of the Korean housing association
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• v.18 no.5
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• pp.143-150
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• 2007

The purpose of this research is to example the general trend of the service environment evaluation of the silver town and classify based on the service environment evaluation to suggest a effective method and alternatives fur development companies. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, Chi-Squae analysis, ANOVA, cluster Analysis, post-hoc estimation (Duncan test), To verify the reliability of each measure, Cronbach's alpha coefficient was used. As a result of classifying the environment evaluation elements, it was classified into 5 groups for the differentiating strategy on each group. The groups are: life support service type, medical and health support service type, cultural support service type, indifference type, and food support service type.

• Journal of Fashion Business
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• v.25 no.2
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.1
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• pp.18-28
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• 2015

This study aims to understand the meaning that learning of the old age has, through old age learners who augustly live after retirement-life so called successful silver years. Qualitative research methods is used for analyzing the contents of articles about 15 old age learners and the results are follows below. First, the retirement has dual meaning for the old learners. One is they experienced psychological and emotional insecurity after retirement and the other is it is a turning point for them to realize their longtime dream. Second, the old age learners showed enthusiasm about learning and they voluntarily found the way of success in their silver years. Finally, the old age learners working in new career with provocative and enthusiastic attitude work as a role model of successful old age life and show how they progress. This study argued that we need to consider the old as active agents and the old age as the time when productive and continuous learning can be done. In addition, this study strongly insisted that we need to realize the importance of 'education by the elderly' and social and other relevant conditions are needed to be established immediately.

• Economic and Environmental Geology
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• v.3 no.3
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• pp.177-186
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• 1970

Bupyong lead-silver mine is located at outskirt of Inchon, a harbor city on the Yellow Sea about 40 km due west of Seoul. The geology of the area is composed of gneisses of pre-Cambrian age, rhyolite of Jurassic to Cretaceous age which extruded over the gneisses and late Cretaceous granite. Small diabasic dike is observed only in the underground. The contact plane between overlying rhyolite and underlain gneiss is sinuous and generally pitches about $30^{\circ}{\sim}40^{\circ}$ toward east. Conjugate joints and fissures are well developed in the rhyolite striking generally north-southward. Three ore bodies are being exploited and three more are under prospecting. These ore bodies range from few tons of hundred thousand to million tons in reserve. These ore bodies occur exclusively in the rhyolite along joints as network and/or desseminated type. The lower limit of ore bodies is always delineated at about 20~30m above the gneiss which might be indicative of ore genesis that has not been clearly explained so far. Two hypothesis on ore genesis could, however, be considered: firstly lithologic difference in the rhyolite might be a manifestation of different flows along which ore solution ascended and replaced along joints; secondly diabasic dike has acted as ore bringer since the dike contains considerable amount of silver, lead and zine. Ore minerals are galena and native silver accompanied by pyrite, argentite, pyragyrite and magnetite. It is believed that pyritization took place in advance to main mineralization, and ore deposit is classified as meso- to epi-thermal type.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.754-758
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• 2008

Since our country is rapidly progressing from an aging society to an advanced age society, it already puts in effect basic old-age pension system, hurries training human resources like care-giver, and has ahead offering the aged long-term care insurance. But our country still needs to develop a systematic curriculum in order to train professionals that can fundamentally deal with an aging society problems. In this paper, therefore, we describe the development of a curriculum for training silver-care professionals improving qualities of old person life in order to suit to an aged society and prepare for an advanced age society. It includes a network model of a silver-care curriculum based on subject classifications according to fields and levels.

• Archives of design research
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• v.18 no.4 s.62
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• pp.35-44
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• 2005

In the world, most of the metal technologists were as called as adornment artists than other field of industrial arts strongly industrial characters functional materials and manufacturing technology many used in the present age. In the study, one of adornments researched and material character analyzed about Art Clay Silver. The shrinkage rate of shape was about 0.24%. A shrinking phenomenon drying time thought of evaporation of water linking bonding agents and powders. After calcination of Art Clay Silver, the EDX used that just Ag 100% analyzed a result from the surface assay in the room temperature. A binder with powder in the room temperature considered to disappear, because it was been fume and smoke at high calcined temperature. A study showed when handicrafted necklaces make by these characteristic as using in difficult and delicated operations rather than naturally and beautifully expressive products.

• Economic and Environmental Geology
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• v.21 no.3
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• pp.287-307
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• 1988

The Cheongju gold-silver mine is located at approximately $36^{\circ}28^{\prime}$north latitude and $127^{\circ}31^{\prime}$ east longitude in the Cheongju City of the Chung cheong bug Do, South Korea. Gold-Silver bearing hydrothermal quartz veins, occur in Cheongju Granit of Jurassic age. K-Ar isotope data for sericite in quartz vein indicate that the Au-Ag mineralization took place in early Cretaceous ($97.5{\pm}2.18$ MA. Park, et ai, 1986). Three stage of mineralization recognized anre, from early to later, (I) Sulide stage: pyrite, arsenopyrite, pyrrhotite (Hpo), sphalerite, chalcopyrite, electrum and quartz (II) Electrum stage: pyrite, sphalerite, galena, chalcopyrite, electrum and quartz. (III) Silver mineral stage: pyrite, marcasite, pyrrhotite (Mpo), sphalerite, galena, electrum, native silver argentite, fluorite, calcite and quartz. In this paper, mode of occurrences and chemical compositions of electum and native silver have been investigated by means of microscope and EPMA. Electron probe microanalysis shows that an individual grain of electrum is almost homogeneous in composition. Silver content of electrum ranges from 44.7-67.1 atom.%. Gold content of native silver ranges below 0.2 atom. %. Vicker's hardness number (VHN) of electrum and native silver ranges $78.2-81.8kg/mm^{2}$ respectively. The filling temperature of fluid inclusions in quartz ranges from $130-280^{\circ}C$. On the basis of arsenpyrite geothemometer, the equilibrium temperature and sulfur fugacity of the pyrite-arsenopyrite-pyrrhotite(Hpo) assemblage is assumed to be in ange from $300-310^{\circ}C$ and $10^{-10}$ to $10^{-11}$ atm. The estimated ore reserviors on Cheongju mine area are calculated to 8000 T/M, averaing 8.6g/t Au, 27.8 g/t Ag, 1.25% Pb, l.65% Zn.

• Applied Microscopy
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• v.27 no.4
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• pp.347-355
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• 1997

These studies were performed to observe the morphological changes of synapses in the visual cortex of rat during early postnatal development. Specimens of the visual cortex were taken from rats (Sprague Dawley) at 1, 3, 7, 14 and 21 days of age, and prepared for silver impregnation and electron microscopy. The number of synapse and the length of postsynaptic thickening were increased progressively with age, especially 14 and 21 days. The number of dendritic spine was increased conspicuously on postnatal days 14-21. And asymmetic, curved and axo-spinous synapses were increased markedly at the same ages. The present findings suggest that spurt of synaptogenesis in the rat visual cortex occurs during early postnatal development, especially in second to 3rd week period and asymmetric and/or curved axo-spinous synapse is a matured form of synapse with advanced age.

• Human Ecology Research
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• v.53 no.6
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.