• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.2
• /
• pp.297-309
• /
• 2019

This study investigated EEG signal, subjective fragrance sensation, and the preference of differently colored cotton knit treated with Citrus unshiu oil containing microcapsules as well as examined their relationships for providing regression models on subjective fragrance preference. Color variables combining 2-level hue (Yellow and Green) and 3-level tone (strong, pale, and grayish) were applied by dyeing prior to microcapsule treatment. We invited 28 female college students aged 20's for EEG signal experiments and subjective fragrance sensations with fragrant knit by rubbing. EEG signals at $mid-{\alpha}$, $fast-{\alpha}$, and $low-{\beta}$ showed significant differences depending on color; Green had more relative power values and grayish tone did more at $low-{\beta}$. Even though subjective sensation showed no significant differences depending on color, some of them such as Fresh, Comfort, and Natural showed significant correlations with EEG signal at $low-{\beta}$, which means that the fragrance sensations of Citrus unshiu fragrance are concerned with attention and alertness for Koreans. Fragrance preference was regressed significantly using some EEG signals and subjective sensation. The results could be utilized to value up fragrant textiles by Citrus unshiu oil.

• Journal of the Korean Society of Costume
• /
• v.66 no.1
• /
• pp.13-27
• /
• 2016

There are differences in preference according to the brand signal explicitness when selecting fashion luxury brand, and the purpose of this study is to verify the moderating effects of self-construal and implicit theory in relation to those preferences. This study divided the experiment design into two $2{\times}2$ mixed design studies: Study 1 and Study 2. The study 1 was composed of the following factors: brand signal explicitness(subtle vs. explicit signal) and self-construal(independent vs. interdependent self-construal). Study 2 was composed of the following factors: brand signal explicitness( subtle vs. explicit signal) and Implicit theory(entity vs. incremental theorist). Convenience sampling was conducted to find the subjects of study 1 and study 2. Study 1 analyzed data from 172 women in Seoul, Gyeonggi-do and Busan who prefer luxury brand, and study 2 used data from 138 women. The results of this study are as follows. 1) Independent self-construal primed group was shown to prefer subtle signal product to explicit signal product, whereas interdependent self-construal priming group preferred explicit signal product to subtle signal product. 2) The entity theorist to prefer explicit signal product to subtle signal product. On the other hand, the incremental theorist did not show significant difference in the preference between subtle and explicit signal products. Therefore, the results of the present study shown the importance of understanding consumers through the difference depending on consumer inclination and psychology, recommending preferred luxury brand according to the inclination of the target customers, and establishing segmented marketing strategy to captivate consumers with these various characteristics.

• Journal of the Korean Society of Costume
• /
• v.64 no.4
• /
• pp.91-105
• /
• 2014

As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

• The Journal of the Acoustical Society of Korea
• /
• v.7 no.4
• /
• pp.5-12
• /
• 1988

In order to know the preferred delay time of single reflection in relation in relation to the source signal, and to investigate whether or not there is any display in preference judgment of sound field between subjects of different nationalities, tests of subjective preference for musical sound fields with single reflection were preformed. The result showed that the preferred delay times agreed with the effective duration of auto-correlation function of the source signals, when the amplitude of reflection relative to the direct sound is 0dB. No fundamental disparity in series of judgement of sound field was found even for different series of Judgment with different music motifs. The result of preference test using different passages in single music showed that the fluctuation of the effective duration autocorrelation function over all the passages of the music was small. Thus, the preferred delay time can be determined by the coherence of autocorrelation function of the source signals and the amplitued of reflection.

• The KIPS Transactions:PartD
• /
• v.19D no.3
• /
• pp.211-220
• /
• 2012

Recently K-Pop gained worldwide sensational popularity, no longer limited to the domestic pop music scene. One of the main causes can be that K-Pop mostly are "Hook Song" which has the "hook effect": a certain melody or/and rhythm is repeated up to 70 times in one song so that it hooks the ear of the listener. Also, visual effects by K-Pop dance group are supposed to contribute to gaining the popularity. In this paper, we propose a method which traces the changes of preference for Korean pop music according to the passing of time and investigates the causes using acoustic signal analysis. For this, experiments in acoustic signal analysis are performed on Korean pop music of from popular female singers in 1960s to those as of this date. Experimental results by applying acoustic signal processing techniques show that the periods discrimination is possible based on scientific evidences. Also, quantitative, objective and numerical data based on acoustic signal processing techniques are extracted compared with the pre-existing methods such as subjective and statistical data.

• IE interfaces
• /
• v.11 no.3
• /
• pp.143-153
• /
• 1998

Warning control is one of the most important components in driver's cabin for achieving safe driving. The purpose of this study is to suggest ergonomically optimal location and type of passenger car's warning control. An experiment was conducted using driving simulator, in which nine locations and two types of warning controls -push button, rocker switch- were employed as experimental variables, and response time for warning signal and preference for locations and types of warning controls were measured as dependent variables. The results showed that response time for warning signal was the shortest when warning control was located at the middle left corner of the center fascia, and was the second at the middle center of the center fascia. Preference for warning signal was the highest at the middle left comer of the center fascia, and was the second between the steering wheel column and the center fascia. Although push button was not preferred to rocker switch, response time was shorter for push button than for rocker switch. It was suggested from these results that warning control with the type of push button should he located at among the middle left corner of the center fascia, the middle center of the center fascia, and between the steering wheel column and the center fascia.

• The Journal of the Acoustical Society of Korea
• /
• v.23 no.6
• /
• pp.437-445
• /
• 2004

In this paper. we describe a novel method for transforming audio contents according to user's preference on sound field. Sound field effect technologies. which transform or simulate acoustic environments as user's preference, are very important for enlarging the reality of acoustic scene. However huge amount of computational power is required to process sound field effect in real time. so it is hard to implement this functionality at the portable audio devices such as MP3 player. In this paper, we propose an efficient method for providing sound field effect to audio contents independent of terminal's computational power through processing this functionality at the server using user's sound field preference, which is transfered from terminal side. To describe sound field preference, user can use perceptual acoustic parameters as well as the URI address of room impulse response signal. In addition, a novel fast convolution method is presented to implement a sound field effect engine as a result of convoluting with a room impulse response signal at the realtime application. and verified to be applicable to real-time applications through experiments. To verify the evidence of benefit of proposed method we performed two subjective listening tests about sound field descrimitive ability and preference on sound field processed sounds. The results showed that the proposed sound field preference can be applicable to the public.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.14 no.1
• /
• pp.46-56
• /
• 2015

The purpose of this study is to find out the effectiveness of drivers' satisfaction over protected and permissive left-turn (PPLT) traffic signal operation. A structural equation model was established for analyzing the effectiveness of various drivers' factors (e.g., personal characteristics, driving attitude, expectation to PPLT, etc.) on the PPLT preference based on questionnaire survey. As a result, the analysis is satisfied with the critical values, such as Q value, RMR, GIF, AGIF, and NFI. The study reveals that PPLT preference increases in case of driver who is male with long social carrier related to transportation affaire and long driving experience without traffic accident involvement. Moreover, PPLT preference increases as the expectation of PPLT to improvement of traffic safety, traffic operation, and traffic environment increases. Therefore, it is recommended that the PPLT should be preferentially operated in urban area of less traffic accidents and the promotion of PPLT be actively conducted for positive effectiveness.

• Proceedings of the KOSOMBE Conference
• /
• v.1997 no.11
• /
• pp.83-86
• /
• 1997

To provide ameliorated aided environment to hearing impaired listeners, background noise reduction techniques are investigated as a front-end of conventional hearing aids, and their effects are tested in a subjective manner. Several speech enhancement schemes were implemented and preference tests or normal listeners are performed to select the best possible scheme or hearing impaired listeners. Results indicated that SDT scores without the speech enhancement scheme drop more sharply as SNR decreases than those with the speech enhancement techniques. SDT scores obtained or hearing impaired listeners with hearing aids showed large variability. However, all impaired listeners preferred noise suppressed sounds to unsuppressed ones.

• Journal of Fashion Business
• /
• v.22 no.1
• /
• pp.41-55
• /
• 2018

The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.