• Journal of Communications and Networks
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• v.15 no.1
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• pp.54-60
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• 2013

In this paper, a novel method called location-based delivery (LBD), which combines the short message service (SMS) and global position system (GPS), is proposed, and further, a realistic system for tracking a target's movement is developed. LBD reduces the number of short message transmissions while maintaining the location tracking accuracy within the acceptable range. The proposed approach, LBD, consists of three primary features: Short message format, location prediction, and dynamic threshold. The defined short message format is proprietary. Location prediction is performed by using the current location, moving speed, and bearing of the target to predict its next location. When the distance between the predicted location and the actual location exceeds a certain threshold, the target transmits a short message to the tracker to update its current location. The threshold is dynamically adjusted to maintain the location tracking accuracy and the number of short messages on the basis of the moving speed of the target. The experimental results show that LBD, indeed, outperforms other methods because it satisfactorily maintains the location tracking accuracy with relatively fewer messages.

• Journal of the Korean Society for Railway
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• v.11 no.2
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• pp.126-138
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• 2008

This paper proposes the preservation method that can effectively process short messages at mobilePOST SMSC(Short Message Service Center) platform on CDMA(Code Division Multiple Access). There are three techniques for the preservation method. First one is shared memory technique where several processes within the system share same memory to process transmission of short messages with maximum performance. Second one is to back-up messages in shared memory to the file system to prevent lost during system initialization or other unstable period. Third technique is that when transmission of short message was completed, finished message is moved from the shared memory to relational database for accounting purposes.

• Journal of Korean Academy of Nursing Administration
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• v.18 no.2
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• pp.244-250
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• 2012

Purpose: The purpose of this study was to investigate the effect of a short message service intervention on adherence to maximal barrier precautions (MBP) and catheter-related blood stream infections. Method: The data were collected from March to September, 2008, at an 826-bed university-affiliated hospital in Daejeon. The study participants were 24 physicians who were inserting central catheters and 133 patients (control group 78 and intervention group 55) with central catheter insertions. The researcher sent the message (adherence to MBP and optimal recommendations) to each internal medicine doctor using the short message service (SMS) for cellular phones. Messages were sent monthly for 3 months. Data were analyzed by chi-square test and t-test using SPSS 12.0 windows program. Result: Adherence to maximal barrier precautions was significantly increased from 44.9% to 69.1% (p=.006) after the SMS intervention. But changes in the rate of CRBSI (catheter related blood stream infection) between the intervention group (1.89) and the control group (4.45) were not significant (p=.323). Conclusions: The results indicate that the SMS intervention is effective in increasing the adherence to maximal barrier precautions and the SMS intervention can be recommended for utilization in infection control nursing practice.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.185-192
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• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

• 대한예방의학회:학술대회논문집
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• 2005.10a
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• pp.295-295
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• 2005

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.1
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• pp.35-55
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• 2015

In this research, we analyze the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention in the smart-phone environment. The purchase intention becomes higher at high discount rate and with scarcity message (both quantity limitation message and time limitation message). We also analyze the moderating effects of consumer's shopping value and distance between the consumer and the store on the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention. On average, the effects of price discount, time limitation message and quantity limitation message on the purchase intention become the highest levels for consumers pursuing hedonic shopping value. The effects of price discount, time limitation message and quantity limitation message on the purchase intention become higher when they are offered within a short distance between the coupon provider and the target customer.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.659-665
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• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.1
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• pp.181-187
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• 2005

This paper proposes and implements a service model to transfer messages safely for PDA on CDMA wireless network and a secure massage transfer protocol which considers characteristics of PDA. Proposed service uses SMS(Short Message Service) connect to a off-line client device with the wired network for data communication. After receiving SMS message, client device processes the SMS message and creates a data channel through RAS(Remote Access Service), then the data of the server can be pushed to clients. The implemented security protocol can provide safe data transmission on each communication line through two way channels(SMS and data). Also, by using security nonce table, this protocol can reduce a number of transmissions for exchanging a safe session key, so intensity of encryption can be increased.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.59 no.1
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• pp.204-209
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• 2010

Idle listening is very critical source of energy dissipation in wireless sensor networks. To reduce idle listening, we propose preamble sampling MAC that is named EESP-MAC. The main idea of EESP-MAC is to add control information into the short preamble frame. So the stream of short preambles is used not only for preamble sampling but also for avoiding overhearing, decreasing control packet overhead and reducing the listening of the redundant message, caused by message-flooding.

• Journal of Korean Clinical Nursing Research
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• v.19 no.3
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• pp.383-394
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• 2013

Purpose: This study was conducted to investigate the effects of preparatory nursing information and information offering by SMS on anxiety and nursing satisfaction among family members of ICU (Intensive Care Unit) inpatients. It utilized a quasi-experimental research design with a non-equivalent and non-synchronized control group. Methods: The experimental group and the control group were offered a booklet guiding ICU and were offered face-to-face information by nurses using Power Point. The experimental group was additionally offered SMS (short message service) message on patient's safety at night every morning during the hospital stay between 8 and 9 am. All participants in the experimental group and the control group were measured in reference to anxiety at the point of hospitalization and were surveyed anxiety and nursing satisfaction on the third day of hospital stay. Results: The anxiety demonstrated no significant difference between the groups, while the nursing satisfaction was significantly higher in the experimental group than that of the control group. Conclusion: Proving direct information and indirect information via SMS message were considered effective in improving the family member's satisfaction with nursing care. The frequencies of SMS message and the contents of the message and information need to be defined and specified in the given population.