• The Journal of Industrial Distribution & Business
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• v.9 no.2
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• pp.39-45
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• 2018

Purpose - The purpose of this study is to examine the image similarity and attribute recognition of the top 10 rated spa destinations (Chungnam Deoksan, Chungnam Dogo, Busan Dongrae, Daejeon Yuseong, Chungnam Asan, Gyeongbuk Bomun, Chungbuk Suanbo, Gyeongnam Jangyu, Chungnam Onyang, & Gyeongbol Bugok) in Korea based on the visits to these spa places by the customers. Research design, data, and methodology - The survey of this study was conducted on the visitors to the top 10 spa destinations in Korea from April 8 ~ April 21, 2017, and a total of 300 questionnaires were distributed. Of them, effective questionnaires used in the final study were a total of 241. In this study, empirical analysis was made through frequency analysis, factor analysis, and multidimensional scaling ALSCAL(spinning symmetry for image similarity and rectangle for attributes recognition) by using the Statistics Package SPSS 24.0. Results - According to the analysis result of spa destination image similarity, the stress level was 0.16453 and the level of the stress was good. Moreover, the coefficient of determination (RSQ) was, which had a description of each aspect of the spa destination, 0.79908. According to the results of attribute recognition, the stress value of 0.11805 represents a degree of conformity, and the coefficient of determination(RSQ) appeared at 0.98665. Therefore, the results of this analysis are that the similarities between spa destinations and the attribute recognition of the spa destinations is a suitable model that is properly expressed in two dimensions. Conclusions - First, according to the analysis result of image similarity, Deoksan & Dogo spa revealed similar images, as well as the Dongrae and Yuseong spa, while on the contrary Asan, Bomun, Suanbo spa has different images from the rest. Second, according to the results of attribute recognition, Asan and Onyang spa has competitiveness in terms of accessibility to spa destination; Yuseong, Dongrae, Jangyu spa in terms of spa facilities, spa tourism conditions, and service & shopping conditions. while spa water quality and spa costs showed low attribute reflection for all 10 spas. Therefore, the spa visitors cannot recognize the differentiation of spa water quality and spa costs.

• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.79-96
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• 2015

The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.4
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• pp.1241-1249
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• 2014

This study presents preferences factors analysis of Car-sharing in Suwon. Approximately, 60% of the citizens prefer car-sharing and consider using it. The results of analysis by factors show higher preferences in these groups of travelers: man, younger, a resident of detached house and efficiency apartment, user of public transportation who finds it uncomfortable, traveler without vehicles, and traveler using car 1 to 3 times a week. The potential demand for car-sharing was highest in the residential areas and around the stations. Travelers prefer to pay the fee by the hour, which the fair value was 7,967 won. For the trip purpose of business, shopping and leisures, car-sharing is more preferred than taxi and rental cars. Findings will contribute to determining the direction of policy for the car-sharing.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.10a
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• pp.297-302
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• 2008

The positioning technology for a moving object is an important and essential component of ubiquitous computing environment and applications, for which Radio Frequency Identification(RFID) has been considered as a core technology. RFID-based positioning system calculates the position of moving object based on k-nearest neighbor(k-nn) algorithm using detected k-tags which have known coordinates and kcan be determined according to the detection range of RFID system. In this paper, RFID-based positioning system determines the position of moving object not using weight factor which depends on received signal strength but assuming that tags within the detection range always operate and have same weight value. Because the latter system is much more economical than the former one. The geometries of tags were determined with considerations in huge buildings like office buildings, shopping malls and warehouses, so they were determined as the line in I-Dimensional space, the square in 2-Dimensional space. In 1-Dimensional space, the optimal detection range is determined as 125% of the tag spacing distance through the analytical and numerical approach. Here, the analytical approach means a mathematical proof and the numerical approach means a simulation using matlab. But the analytical approach is very difficult in 2-Dimensional space, so through the numerical approach, the optimal detection range is determined as 134% of the tag spacing distance in 2-Dimensional space. This result can be used as a fundamental study for designing RFID-based positioning system.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.10a
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• pp.270-271
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• 2008

The positioning technology for a moving object is an important and essential component of ubiquitous communication computing environment and applications, for which Radio Frequency IDentification Identification(RFID) is has been considered as also a core technology for ubiquitous wireless communication. RFID-based positioning system calculates the position of moving object based on k-nearest neighbor(k-nn) algorithm using detected k-tags which have known coordinates and k can be determined according to the detection range of RFID system. In this paper, RFID-based positioning system determines the position of moving object not using weight factor which depends on received signal strength but assuming that tags within the detection range always operate and have same weight value. Because the latter system is much more economical than the former one. The geometries of tags were determined with considerations in huge buildings like office buildings, shopping malls and warehouses, so they were determined as the line in 1-Dimensional space, the square in 2-Dimensional space and the cubic in 3-Dimensional space. In 1-Dimensional space, the optimal detection range is determined as 125% of the tag spacing distance through the analytical and numerical approach. Here, the analytical approach means a mathematical proof and the numerical approach means a simulation using matlab. But the analytical approach is very difficult in 2- and 3-Dimensional space, so through the numerical approach, the optimal detection range is determined as 134% of the tag spacing distance in 2-Dimensional space and 143% of the tag spacing distance in 3-Dimensional space. This result can be used as a fundamental study for designing RFID-based positioning system.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.99-109
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• 2020

Paid membership is a useful marketing method that can acquire long-term customers. This study benchmarked representative overseas memberships, Amazon Prime, Alibaba 88 Membership, and Rakuten Super Point, so that domestic shopping platform companies can refer to launch the paid membership. The membership services have in common: economic benefits, convenient experiences, and discriminatory treatment. Domestic companies should set the core customer value they want to deliver to consumers and organize the benefits so that paid membership can be operated from a long-term perspective. This study has a high practical contribution and it is necessary to conduct an empirical analysis of experts and a customer user survey in the future.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.181-195
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• 2000

This study was conducted from Sep., 1999. to Nov., 1999. It researched approximately 60 specialized manufacturers who had homepages on the Internet. Of the 60 manufacturers, 20 of them were chosen for the study all of whom had relatively were made homepages that were geared towards sales. 1. Daily Hanboks on the homepages were put in an electronic catalog. They were photographed and well described. Each picture could be enlarged when needed. 2. The Hanbok's were made for men, women and children. There were every couple's Hanboks. The Hanboks used natural material, mixed spinning and chemical textile, which was easily kept and washed. It was intended, as clothes for everyday wear Silk was used for formal clothes. 3. The prices ranged from low-middle to high clothing for everyday life is reasonable and street wear and formal dresses are priced high. The color of the dresses are not vibrant, but natural and light. As Hanboks become more in demand, there will be more choices available. 4. As matter of the sizes shows weakness. In general they use the western size system. The purpose of this study is to show the direction that Hanbok manufacturers may take for the internet sales and for being more active to promote the spread of the dress. This research came to the fellowing conclusion. Even though Hanbok manufacturers operate homepages. it seems that they are not well used. However, many internet shopping malls have been opened and they have put Daily Hanboks into one of their sales categories. The internet malls are getting more active and are expanding more. Therefore the market value of the Hanboks in the future look optimistic. If smaller sized manufacturers of Daily Hanbok's establish cooperative network that have no time and space limit, they can use the strong power of the market as the market development for Daily Hanboks is endless.

• The Korean Journal of Community Living Science
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• v.18 no.3
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• pp.493-505
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• 2007

The purpose of this study is to examine the regional differences of 0-12 aged children's environment based on their parents' socioeconomic class and on the character of the settlement. One thousand and two hundred households were investigated and the results are as follows. It is revealed that families in low socio-economic class are more likely to be exposed to noise and home crowdedness. Families living in spontaneous settlement are deprived of natural light and the roads to their homes are steep and narrow. Low income families face a housing affordability crisis. Most of them pay housing rent on monthly basis. The basic infrastructure of low income neighborhood is lacking convenient facilities like shopping centers, public transportation systems, banks, public parks, and libraries. This lack of facilities is more severe in spontaneous settlement. Instead, bars and taverns are located in their neighborhood. Accessibility to parks and resource centers is an important factor that makes both middle and low income families consider their neighborhood to be positive and this condition is counted better in social housing area than in spontaneous settlement. On the contrary, social networks like friends and relatives are strong in spontaneous settlement and families in poverty value these relationships. Such networks are weak in social housing area and this difference is not related to their residential period. Low income families living in social housing area are more pessimistic about their future and this view might result from their counterpart middle class neighbors and the weak social networks.

• Information Systems Review
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• v.15 no.1
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• pp.69-89
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• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.155-178
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• 2010

Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.