• Korean Journal of Human Ecology
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• v.13 no.1
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• pp.123-133
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• 2004

To investigate the factors that contribute to consumer satisfaction with the purchase of clothing, questionnaires were distributed and then consumer groups were classified according to their fashion life style on the internet shopping. The results were as follows: 1. Consumers groups were classified into trendy, Indifferent, brand inclined, conservative, and practicality- minded group by the fashion life style of the internet users. 2. From the analysis of the satisfaction factors on the internet clothing shopping, the factors were product variety, shopping convenience, customer service, confidence in order filling. 3. The most important consumer satisfaction factors according to the fashion life style were as follows: the trendy group considered the variety of clothing design most important. As for the Indifferent group, the tn, diversified collection of the products, and the convenience of unlimited time and space access that the internet site provided, were highly appreciated. With regard to the brand-inclined group, the presentation of product information and the convenience of unlimited time and space factors were highly appreciated. For the conservative group, the time and space factor were highly regarded, As far as the practicality-minded group was concerned, product price and size, the convenience of unlimited time and space access, and punctual delivery schedule were focused.

• Journal of Korea Multimedia Society
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• v.25 no.8
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• pp.1156-1166
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• 2022

In this study, we examined voice shopping interaction in which consumers can be involved in the decision-making process. Sixteen kinds of voice shopping interaction were designed with differences in the existence of screen/product involvement/conversation style. Their effects on trust, cognitive load, satisfaction, and continuous intention to use were evaluated through a survey experiment. The main effect of conversation style was significant, and it was found that the more deeply involved users have higher trust. The interaction effect between conversation style and product involvement was also significant. Low involvement product buyers had the most positive user experience from the conversation style that included 'Ask for preference,' while high involvement product buyers had the most positive user experience from the conversation style that included both 'Ask for preference' and 'Question and Answer.' The main effect and interaction effect of the existence of screen was not significant. The results indicate that a positive user experience can be obtained when users are deeply involved in consumer decision-making, especially in purchasing high-involvement products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2893-2899
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• 2009

The study classified speech styles of shopping hosts and tried to examine how the classified speech styles have an effect on the evaluation of shopping hosts and the purchase intentions. In the evaluation of speech styles of shopping hosts, except customer-oriented confutative style, credibility, descriptive relevance, other speech styles are analyzed to have an impact on the styles. When we investigate the influential relations between speech styles proved by a theory and the evaluation of shopping hosts, the demonstrative style comes first, the expressive style is next and the descriptive follows in terms of influential power. In terms of the purchasing intention, speech styles of shopping hosts have an effect on the demonstrative and expressive types rather than the elucidative and descriptive ones. Namely, the analysis shows that the speech style which is logically persuasive and expresses the contents in detail is preferred to the descriptive and leading speech style.

• The Research Journal of the Costume Culture
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• v.23 no.5
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• pp.876-893
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• 2015

The purpose of this study is to identify the influences of psychological variables and fashion-related psychological variables on purchasing fashion items on the Internet. Boredom proneness and public self-consciousness were selected as psychological variables, and dressing style was selected as a fashion-related psychological variable. It was hypothesized that boredom proneness and public self-consciousness not only influence the purchasing frequency of fashion items on the Internet directly, but also indirectly through dressing style. Data were gathered by surveying university students in Seoul using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for hypothesized relationship testing. The factor analysis of boredom proneness revealed five dimensions, "helplessness," "affective response," "lack of internal stimulation," "lack of external stimulation," and "perception of time." The factor analysis of public self-consciousness revealed two dimensions, "appearance-consciousness" and "style-consciousness," and the factor analysis of dressing style revealed one dimension. The overall fit of the hypothesized model suggests that the model fits the data well. The hypothesized relationship test proved that boredom proneness and public self-consciousness influence the purchasing frequency of fashion items on the Internet indirectly through dressing style. The results implicate effective strategies for Internet shopping malls and suggestions for future study.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.1-13
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• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.127-138
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• 1999

The college students selected by random sampling were classified into several groups by their impulse buying pattern and the psychological characteristics that cause them. Their life styles, fashion leadership, self-confidence and self-image in clothing were the subjects of comparative analysis. The results of this research can be summarized as follows. 1. The college women students could be classified into several groups by their impulse buying orientations. 2. The student life styles were different by their shopping orientations. The high shopping involved shopping type and the leisure pursuit shopping type attached great importance to material life and modern life style. The economic shopping type took the intellectual self-image seriously, and the low shopping involved type thought much of the traditional life style. 3. The high shopping involved type and the leisure pursuit shopping type were more impulse buying oriented. They showed the tendencies to the fashion innovativeness and fashion opinion leadership. But the economic shopping involved shopping type and low shopping involved shopping type showed quite different tendencies. The high shopping involved shopping type and low shopping involved shopping type were contrast in their self-confidence in shopping. The former showed the highest self-confidence and the latter showed the lowest self-confidence. 4. The high shopping involved shopping type were more extroversive, dominant, sensitive and pioneering. These psychological characteristics were supposed to contribute to their impulse buying. 5. The high shopping involved shopping type and the leisure pursuit shopping type perceived themselves as more sophisticated, modern, creative and sociable. They thought they had diverse life styles. These two groups were more impulse buying oriented, and their self-images were different from economic shopping type and low shopping involved shopping type.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.167-178
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• 2005

The purpose of this study is to research male consumers' shopping behavior according to their fashion consciousness. For the purpose, the data collected were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test X2-test, and Pearson's correlation. The results of the study are as follows: 1. Male consumers' fashion consciousness were classified into 4 groups-Impulse Buying Consciousness Group, Brand Consciousness Group, Style Consciousness Group, and Fashion Indifference Group-by the following 6 factors: Impulse Buying Consciousness, Brand Consciousness, Style Consciousness, Trend Consciousness, Price Consciousness, Consumption Expenditure Consciousness. 2. There were significant differences existed among each group according to clothing purchase behavior, shopping orientation, and use of information sources. 3. There were a relationship among male consumers' fashion consciousness, their use of information sources, and their shopping behavior including clothing shopping orientation.

• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.1-13
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• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• Journal of the Korean Society of Costume
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• v.25
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• pp.201-213
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• 1995

The purposes of the study were (1) to seg-ment the female college apparel market based on fashion life style and (2) to develop a pro-file of each segment regard to self-concept, shopping orientation and patronage behavior. The data were collected through questionnaire by random sample of 526 female college students. By cluster analysis of lifestyle factors, three groups were identified, (fashion leaders, fashion followers and fashion aversion) Three groups were then compared through multivariate analysis of variance and chi-square statistics on 10 self-concept variables, 6 shopping statistics on 10 self-concept variables, 6 shopping orientation factors and 1 patronage behavior variable. Significant difference were found among the three groups on all these variables which indi-cate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of self-con-cept, shopping orientation and patronage behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.227-238
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• 2002

The purpose of this study is to investigate the influence of women's life-style on image evaluation of clothing styles, and on their selection of clothing styles by situations. The subject of investigation was 441 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, eating out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, frequency, percentage, ANOVA, and $\chi$$^2$-test. The results are summarized as follows; 1. Adult women could be classified into 5 groups including activist, in-activist, the leisured well-off, the wholesomely economical, and the appearance showing-off by their life-styles. 2. The clothing image according to the 6 clothing styles was different. In the image evaluation of each clothing style by life-style groups, in-active group thought classic style most functional and leisured well-off group, mannish style. Elegant style and dramatic style were estimated positively by the leisured well-off and the appearance showing-off. 3. Selection of clothing style differed according to situations. More formal the situation was, more formal style tended to be selected and for less formal situation, active and mannish style was selected.