• Title/Summary/Keyword: shopping condition

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Structural Relationships of Logistics Service Quality, Relationship Orientation, Customer Satisfaction and Customer Loyalty in Electronic Commerce (전자상거래에서 물류서비스품질, 관계지향성, 고객만족, 고객충성도 간의 구조적 관계)

  • So, Soon-Hoo;Ryu, Il;Cho, Geon;Park, Yi-Sook
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.107-129
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    • 2007
  • The purpose of this study is to examine the effect of logistics service quality and relationship orientation factors on customer satisfaction and loyalty in the electronic commerce context. Based on extensive review of relevant literature, nine components of logistics service quality(i.e. information quality, ordering procedures, ordering release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling and personnel contact quality) and six components of relationship orientation(i.e. trust, bonding, communication, shared value, empathy and reciprocity) are introduced in this study. And a conceptual model is developed and five research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality and relationship orientation are positively and significantly associated with customer satisfaction, and customer satisfaction is the antecedent variable of customer loyalty in the Internet Shopping Mall. In addition, a significant impact of logistics service quality on relationship orientation of the customer is revealed. Implications of these findings are discussed, and limitations of the study as well as further research directions are addressed.

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An Analysis of the Present Condition of Sizing System and Fitting on Formal Pants of the On-line Shopping Mall for Plus-sized Women (플러스사이즈 여성 온라인 의류 쇼핑물의 정장 바지 사이즈 현황 및 맞음새 분석)

  • Ha, Hee-Jung
    • Journal of the Korean Society of Costume
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    • v.58 no.1
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    • pp.133-150
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    • 2008
  • The purpose of this study was to recognize of the sizing system and analyze the fitting on formal pants of the on-line shopping mall for plus-sized women. To pursue this purpose, the investigation of the sizing system was focused on 22 online companies. The formal pants of 7 companies was selected among them. And actual sizes were compared with the guidance sizes of goods. For the assessment about the fitting on formal pants of 7 online companies, these came to make on to 16 obese women with 'A' body shaped and 'O' body shaped. A data analysis used the SPSS 14.0 statistics program. To verify the difference, this study used the variance analysis and Duncan's test for the postmortem verification. The result was as follows. 1. All of 22 companies were using the symbol such as 88, 99, 100 and 110 in the present condition of sizing system. The information about products size was presenting the products size not to be the body size. the guidance sizes of products were different from actual sizes of 7 companies to be assorted. Therefore, the guidance sizes of goods could not accomplish the facility. 2. According to the fitting-tests by the sensory assessment, the obese women with 'A' body shaped, did the dissatisfaction at the items of the hip circumference, abdominal region, crotch deep and pants length. The obese women with 'O' body shaped, did the dissatisfaction at the the items of crotch deep and pants length.

A Study on Trade Area Analysis with the Use of Modified Probability Model (변형확률모델을 활용한 소매업의 상권분석 방안에 관한 연구)

  • Jin, Chang-Beom;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.15 no.6
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    • pp.77-96
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    • 2017
  • Purpose - This study aims to develop correspondence strategies to the environment change in domestic retail store types. Recently, new types of retails have emerged in retail industries. Therefore, trade area platform has developed focusing on the speed of data, no longer trade area from district border. Besides, 'trade area smart' brings about change in retail types with the development of giga internet. Thus, context shopping is changing the way of consumers' purchase pattern through data capture, technology capability, and algorithm development. For these reasons, the sales estimation model has been shown to be flawed using the notion of former scale and time, and it is necessary to construct a new model. Research design, data, and methodology - This study focuses on measuring retail change in large multi-shopping mall for the outlook for retail industry and competition for trade area with the theoretical background understanding of retail store types and overall domestic retail conditions. The competition among retail store types are strong, whereas the borders among them are fading. There is a greater need to analyze on a new model because sales expectation can be hard to get with business area competition. For comprehensive research, therefore, the research method based on the statistical analysis was excluded, and field survey and literature investigation method were used to identify problems and propose an alternative. In research material, research fidelity has improved with complementing research data related with retail specialists' as well as department stores. Results - This study analyzed trade area survival and its pattern through sales estimation and empirical studies on trade areas. The sales estimation, based on Huff model system, counts the number of households shopping absorption expectation from trade areas. Based on the results, this paper estimated sales scale, and then deducted modified probability model. Conclusions - In times of retail store chain destruction and off-line store reorganization, modified Huff model has problems in estimating sales. Transformation probability model, supplemented by the existing problems, was analyzed to be more effective in competitiveness business condition. This study offers a viable alternative to figure out related trade areas' sale estimation by reconstructing new-modified probability model. As a result, the future task is to enlarge the borders from IT infrastructure with data and evidence based business into DT infrastructure.

A Study on The Consumer Expectation - Performance according to the Types of Internet Shopping Malls (인터넷 쇼핑몰 유형에 따른 소비자 기대-성과에 관한 연구)

  • Lee, In-Ku;Ryoo, Hak-Soo
    • Korean Business Review
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    • v.17 no.2
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    • pp.63-87
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    • 2004
  • To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.

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The Application of SERVQUAL Distribution In Measuring Customer Satisfaction of Retails Company

  • Haming, Murdifin;Murdifin, Imaduddin;Syaiful, A. Zulfikar;Putra, Aditya Halim Perdana Kusuma
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.25-34
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    • 2019
  • Purpose - This research strives to analyze and investigate customers' perception of the dimensions of service quality at retails in Makassar Municipality of Indonesia Country. This research tries to present its results empirically, which might be helpful to prepare a strategy to improve the service quality at retail companies. Research design, data, and methodology - The research uses Parasuraman's in 1985 unmodified SERVQUAL approach. This research is conducted using a questionnaire by purposive random sampling with 150 housewives customers who are met while they are shopping. The object of the study included several retail companies such as Alfa Mart, Alfa Midi, and Indomart operating in Makassar, Indonesia, which has been serving in 2017. Analysis was conducted by quantitative descriptive analysis, measurement of variable dimensions on the questionnaire using a Likert scale, and using cartecius graph and quadrant graphs to determine the gap size of each variable. Result - This research finds that the tangible and empathy dimensions such as product layout and lighting condition should be prioritized, and the empathy dimension whose gap value is too prominent such us peak load time condition and problem-solving adjustment. Conclusion - The second priority is responsiveness dimensions, and the last priority is reliability and assurance dimensions.

Performance Variation of the Refrigerated Display Case with Air Curtain in Accordance with Back Pressure Condition (배압에 따른 에어커튼형 냉동용 전시케이스의 성능변화)

  • Sung, Sun-Kyung;Ahn, Kyo-Chul
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.25 no.11
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    • pp.578-584
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    • 2013
  • Vertical open display cases are widely used in shopping malls, supermarkets, or retail stores to sell frozen and refrigerated products. Open display cases use air curtains to maintain a reasonable temperature within the storage space, prevent insects from breaking in, and reduce energy usage. In this research, computational fluid dynamics was used to find the optimal condition for reducing energy by considering various conditions such as discharge speed or temperature of air curtains. Results of the study showed that the amount of energy consumed in the display cabinet is influenced by the discharge speed and temperature of the slots installed on the upper area and the amount of air supplied to the storage area inside the shelf. This shows that the amount of discharged air supplied from the storage area influences the formation of air curtain and also the amount of energy consumption. As a result of this study, we learned that the amount of energy used can be reduced by increasing the amount of discharged air within the storage area and enhancing back pressure.

A Research on the Actual Condition of the Elderly Males and Females's Clothing Life (노년기 의생활 실태 조사)

  • Yeo Hye Rin;Kwon Young Suk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.177-188
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    • 2005
  • The purpose of this research is to offer basic data for the elderly males and females's clothes design and pattern making through the questionnaires on the actual condition of their clothing life. The subject of research were 111 elderly males and 120 elderly females who aged between 60 and 79 in Pusan. The results are as follows: The elderly females take more interest in clothes and set a higher value on influence of clothes than males. The elderly males and females are extremely discontented with high price of store clothes. And most of them consider that store clothes are not suitable for their body, so it is necessary that dress shops to take a target for the aged. Princepally the elderly males do their shopping with their wives but the elderly females by themselves in a department store. When their purchasing clothes, the elderly males bear in mind 'size' but the elderly females 'design' in the highest priority. The elderly females have exacter idea of their size than males. But after buying their store clothes, most of the elderly males and females mend their clothes.

A Study on the Actual Wearing Conditions and Fit of Children's Ballet Dancewear (유아발레복의 착용 실태 및 치수 맞음새에 관한 연구)

  • Lee, Eun Jee;Nam, Yun Ja
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.766-775
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    • 2014
  • This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

A Research on the Actual Condition of Yogawear and Consumer's Preference of Yogawear (요가복 사용실태와 전통문양활용 요가복 선호도 조사)

  • Kim, Jie-Yurn
    • Fashion & Textile Research Journal
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    • v.10 no.2
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    • pp.147-154
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    • 2008
  • This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience- (QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과-)

  • Kim, Eun Young;Yoon, Namhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.