• 패션비즈니스
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• 제14권2호
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• pp.42-56
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• 2010

The purpose of this study is to provide the fundamental data through researching on the actual condition of foreign consumers, the image of DongDaeMun fashion market, the customer satisfaction measurement of DongDaeMun fashion market, and the degree of satisfaction of DongDaeMun market's products. The results of this study are as follows: 1. The analysis on gender who visits DongDaeMun fashion market reveals that female(77.6%) was more than male, and the each age group has a priority in orders of 30s, 20s and 40s. The Japanese shoppers has more willing to visit again and a number of visitors has visited more than twice and many of them came by for the purpose of shopping. Japanese shoppers get the information of DongDaeMun fashion market from families or advertisements by media, while Chinese customers get the information through travel agencies. 2. The image of DongDaeMun fashion market by foreigners is generally positive. They were satisfied with the facilities of DongDaeMun fashion market, the convenience of transportation, business hour and ambience of store, and fashion of clothes. Foreign customers who visited Korea on purpose to do shopping and frequent visitors to Korea have a similar image of DongDaeMun fashion market with that of domestic visitors. 3. The degree of satisfaction to the DongDaeMun fashion market for clothing was usually high. There were only few differences between Chinese shoppers and Japanese shoppers. The higher the satisfaction to the DongDaeMun fashion market was the more they had bought and high intention of visiting. And the more experiences of visiting to the DongDaeMun fashion market showed the higher degree of satisfaction.

• 한국의상디자인학회지
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• 제4권1호
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• pp.85-98
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• 2002

This study aims to present basic data on current uniforms for the practical improvement and quality betterment of their design by investigating and analysing the uniform designs worn by employees working in department stores, shopping malls and financial firms. For the research, after taking pictures of employees wearing uniforms from various occupations in Daejeon area from April 15 to May 24, 2001, the uniform styles, and the shape, color and pattern of each item were analysed by a group of four costume experts. The result is as follows: First, the uniform forms are classified by the style, and silhouette. It was found that the overall silhouette mostly consisted of hourglass silhouette, and two-piece suits. Second, for the color of each item, black was the most common color for the jacket, skirt, pants and white for the one-piece dress. Third, plain, abstract, and striped patterns, and polka dots were used for the uniforms. Among them the plain pattern accounts for the highest rate.

• 설비공학논문집
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• 제22권2호
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• pp.57-63
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• 2010

Air curtains are widely used for gates of shopping mall, warehouse, cold stores and refrigerated display cabinets. The purpose of the air curtain is to reduce the infiltration of outdoor air and heat loss from the air conditioning space to ambient air. The discharge angle of air curtain is very important as the sealing efficiency is affected by it. This paper presents a performance of single jet air curtain in heating space when the discharge angle of nozzle changes. A numerical simulation is used to study the influence of various parameters on the efficiency of the downward-blowing air curtain device which is installed inside of the wall above the door. The performance of the air curtain is evaluated by sealing efficiency which provides the assessment of the energy savings. A condition of discharge angle that has the highest sealing efficiency is proposed.

• 유통과학연구
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• 제7권3호
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• pp.5-24
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• 2009

소매업에 있어서 입지선정은 점포의 성패와 매우 밀접한 관계가 있는 핵심요인이기 때문에 출점 시 가장 중요하게 다루어져야 한다. 그러나 현재 대부분의 소매유통업계는 이러한 핵심적인 사항을 고려하지 않고 점포개발자들이 입지를 선정하기 위해 사용되는 상권분석 기법의 대부분은 단순통계자료와 느낌에 의존하고 있는 것이 사실이다. 점포 입지선정에 실패하는 주요 이유는 사업현장에서 종합적이고 체계적인 상권분석을 통한 점포출점이 이루어지지 못한데 있으며, 특히 슈퍼마켓 업계가 다른 소매업에 비해서 활용빈도가 현저히 낮은 편이다. 본 연구는 중대형 슈퍼마켓을 운영하는 업체가 점포 입지를 선택하기 위한 상권분석 시 활용할 수 있는 모형의 구축을 위하여 광역상권을 모델로 한 기존의 상권분석 모형을 이용하여 중소상권의 상권분석에 적용시켜 연구를 진행하고, 상권분석 연구의 결과를 이론으로 정립하고 정립된 이론을 근거로 모델 점포의 예상매출을 추정하여 실제매출과 비교검증 하였다. 쇼핑확률 산출과정을 통해 얻어진 결과로 기존의 수정허프모델를 이용한 개량확률모델의 새로운 모형구축을 위해 컨버스의 신소매인력모델을 이용하였다. 그러나 쇼핑확률을 산출하기 위해서 수정허프모델을 이용하되 기존의 방법에 반영되는 변수들을 다르게 반영함으로서 광역상권 분석기법으로 중소상권을 분석할 경우 우려되는 차이를 최소화하여 소비자가 점포를 선택하는 조건을 쇼핑확률 계산에 가중치를 반영, 객관성과 신뢰성을 높이는 연구를 실시하였다.

• 한국의류산업학회지
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• 제22권3호
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• pp.335-348
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• 2020

This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

• 감성과학
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• 제11권2호
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• pp.193-206
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• 2008

본 연구는 부산 관광이미지 평가를 위해 진행하였다. 부산시 관광산업 현황 조사와 해양 도시에 적합한 관광 상품의 조건을 찾아보기 위하여 부산시민과 외국인 그리고 타 지역인을 중심으로 요인분석을 실시하였다. 조사결과, 부산시민과 외부인은 부산의 이미지를 비슷하게 생각하는 것으로 조사되었다. 외부인에게 있어서 부산의 이미지는 해안가 주변과 관련된 관광과 숙박을 부산의 매력으로 생각하였고 부산 시내의 다양한 볼거리, 쇼핑 등을 장점으로 뽑았다. 분석 결과를 종합해보면 부산시민은 진취적, 포근함, 활동성, 친숙함의 이미지로, 외국인은 포근함 쾌적함, 현대적, 풍부함의 이미지로, 타 지역인은 안심감, 번화함, 독특성, 친근함의 이미지로 인식하고 있었다. 위의 분류된 내용을 공통적 의미를 가진 8개의 요인으로 압축하고 부산시의 관광 관련 구성 요소와 항목간 관련성을 조사하였다. 조사결과 부산 관광산업과 관광 상품 개발을 위한 세부 항목으로는 '안심감', '쾌적성', '독특성'을 우선적으로 고려하며 '풍부함', '친근감', '활동성'을 높일 수 있는 방법을 찾는 것이 부산과 가장 잘 어울리는 관광 상품을 개발하는 방법으로 분석되었다.

• 한국생활과학회지
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• 제24권1호
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• pp.69-77
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• 2015

The study will furnish university students-oriented accessary market with preliminary data by virtue of university students' wearing accessary conditions. It conducted by 151 university students in Jeon-Nam and Jeon-Buk during october through november, 2014. The questionnaire is composed of 17 questions and used 151 out of 152 copies as the final data, except for one insufficient reply. The analysis method carried out a technological statistics such as frequency count, percentage, average and t-test for every questions, used by SPSS 20.0. The investigation result is as follows; The overall numbers of answerers were 151 people, 36 male and 115 female, and showed that they purchase accessaries of less than 20,000won in a jewelry shop. According to the 86.1% of university students' answers, the most well known brand is OST and then Metrocity(76.2%), Swarovski(68.9%) came after. The most visit count is to a jewelry shop, once or twice in a month, on-line shopping malls and department stores came after. Rings and bracelets are purchased once or twice in a month, and earrings are mainly put on. When purchasing accessaries, quality and scarcity design are the most significant conditions, getting the information through internet and fashion magazines. The ground of purchasing accessaries is for self-contentment and for coordinating with their fashion, and also the difficult maintenance as well as untangled wool are defined as uneasiness of using accessaries. Furthermore, the original goods are preferred for rings and necklaces, unlike earrings and bracelets.

• 한국화재소방학회논문지
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• 제24권5호
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• pp.150-158
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• 2010

도매시장은 20년 이상의 노후화 된 건물이 많고, 구조적 특성상 건물의 밀집도가 높아 방화구획 등 연소확대 차단시설 및 소방시설의 설치 곤란, 안전의식의 부재, 불특정다수인의 출입 등으로 인하여 대형화재가 발생할 수 있는 시설이다. 이러한 취약요소 등으로 인하여 수백억원의 재산피해가 발생한 2005년 서문시장 화재, 7명의 사상자가 발생한 2005년 서울 동문상가 도매시장 화재 등 시장에서 대형 화재가 자주 발생하고 있어 이에 대한 대책이 절실한 상황이다. 본 연구에서는 도매시장의 현황 및 구성주체별 특성, 화재사례 및 방재적 특성을 통계자료 등을 통해 도출하였고, 도매시장의 방화관리 현황과 화재안전관리 실태 등을 도매시장 방화관리자 및 종사자를 대상으로 설문조사를 실시하여 분석하였다. 그 결과 방화관리업무의 전문성 확보, 건물의 구조적 취약요소 개선 및 소방시설의 성능적 신뢰성 확보, 시장 종사자 소방교육의 내실화 등이 필요한 것으로 분석되었다.

• 한국의상디자인학회지
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• 제26권1호
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• 설비공학논문집
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• 제23권1호
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• pp.80-86
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• 2011

Vertical open display cabinets are widely used in shopping mall, supermarkets, retail stores. Maintaining the temperature of foods in the display cabinet is vitally important to retailers to ensure optimal food quality and safety. The purpose of this study is to reduce the infiltration of air and heat loss from ambient space to display cabinet. The three-dimensional Computational Fluid Dynamics(CFD) simulation is used for the analysis of air flow patterns and temperature distribution in refrigerated display cabinets. Under several operating conditions which vary both the inner and outer jet velocities in the range from 0.3 to 1.1 m/s, simulations were carried out. This paper presents a performance of display cabinets with single jet and double jet. The energy consumption due to thermal entrainment ratio is plotted with varying Re. It was found that the double jet system is better than single jet system in terms of temperature distribution and energy saving.