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http://dx.doi.org/10.5934/kjhe.2015.24.1.69

A study on the Purchasing and Wearing Conditions of Accessary in University Students  

Lee, Jin Hee (Dept. of Fashion Design and Apparel Industry, Wonkwang University, Institute of Better Living, Wonkwang University)
Do, Wol Hee (Dept. of Clothing & Textiles, Chonnam National University, Research Institute of Human Ecology, Chonnam National University)
Kim, Nam Soon (Dept. of Fashion Design and Apparel Industry, Wonkwang University, Institute of Better Living, Wonkwang University)
Publication Information
Korean Journal of Human Ecology / v.24, no.1, 2015 , pp. 69-77 More about this Journal
Abstract
The study will furnish university students-oriented accessary market with preliminary data by virtue of university students' wearing accessary conditions. It conducted by 151 university students in Jeon-Nam and Jeon-Buk during october through november, 2014. The questionnaire is composed of 17 questions and used 151 out of 152 copies as the final data, except for one insufficient reply. The analysis method carried out a technological statistics such as frequency count, percentage, average and t-test for every questions, used by SPSS 20.0. The investigation result is as follows; The overall numbers of answerers were 151 people, 36 male and 115 female, and showed that they purchase accessaries of less than 20,000won in a jewelry shop. According to the 86.1% of university students' answers, the most well known brand is OST and then Metrocity(76.2%), Swarovski(68.9%) came after. The most visit count is to a jewelry shop, once or twice in a month, on-line shopping malls and department stores came after. Rings and bracelets are purchased once or twice in a month, and earrings are mainly put on. When purchasing accessaries, quality and scarcity design are the most significant conditions, getting the information through internet and fashion magazines. The ground of purchasing accessaries is for self-contentment and for coordinating with their fashion, and also the difficult maintenance as well as untangled wool are defined as uneasiness of using accessaries. Furthermore, the original goods are preferred for rings and necklaces, unlike earrings and bracelets.
Keywords
Accessory; University Student; Accessory Wearing Condition; Accessory Purchase Condition;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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