• 제목/요약/키워드: shopping condition

검색결과 101건 처리시간 0.025초

전자상거래에서 물류서비스품질, 관계지향성, 고객만족, 고객충성도 간의 구조적 관계 (Structural Relationships of Logistics Service Quality, Relationship Orientation, Customer Satisfaction and Customer Loyalty in Electronic Commerce)

  • 소순후;유일;조건;박이숙
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권4호
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    • pp.107-129
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    • 2007
  • The purpose of this study is to examine the effect of logistics service quality and relationship orientation factors on customer satisfaction and loyalty in the electronic commerce context. Based on extensive review of relevant literature, nine components of logistics service quality(i.e. information quality, ordering procedures, ordering release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling and personnel contact quality) and six components of relationship orientation(i.e. trust, bonding, communication, shared value, empathy and reciprocity) are introduced in this study. And a conceptual model is developed and five research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality and relationship orientation are positively and significantly associated with customer satisfaction, and customer satisfaction is the antecedent variable of customer loyalty in the Internet Shopping Mall. In addition, a significant impact of logistics service quality on relationship orientation of the customer is revealed. Implications of these findings are discussed, and limitations of the study as well as further research directions are addressed.

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플러스사이즈 여성 온라인 의류 쇼핑물의 정장 바지 사이즈 현황 및 맞음새 분석 (An Analysis of the Present Condition of Sizing System and Fitting on Formal Pants of the On-line Shopping Mall for Plus-sized Women)

  • 하희정
    • 복식
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    • 제58권1호
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    • pp.133-150
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    • 2008
  • The purpose of this study was to recognize of the sizing system and analyze the fitting on formal pants of the on-line shopping mall for plus-sized women. To pursue this purpose, the investigation of the sizing system was focused on 22 online companies. The formal pants of 7 companies was selected among them. And actual sizes were compared with the guidance sizes of goods. For the assessment about the fitting on formal pants of 7 online companies, these came to make on to 16 obese women with 'A' body shaped and 'O' body shaped. A data analysis used the SPSS 14.0 statistics program. To verify the difference, this study used the variance analysis and Duncan's test for the postmortem verification. The result was as follows. 1. All of 22 companies were using the symbol such as 88, 99, 100 and 110 in the present condition of sizing system. The information about products size was presenting the products size not to be the body size. the guidance sizes of products were different from actual sizes of 7 companies to be assorted. Therefore, the guidance sizes of goods could not accomplish the facility. 2. According to the fitting-tests by the sensory assessment, the obese women with 'A' body shaped, did the dissatisfaction at the items of the hip circumference, abdominal region, crotch deep and pants length. The obese women with 'O' body shaped, did the dissatisfaction at the the items of crotch deep and pants length.

변형확률모델을 활용한 소매업의 상권분석 방안에 관한 연구 (A Study on Trade Area Analysis with the Use of Modified Probability Model)

  • 진창범;윤명길
    • 유통과학연구
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    • 제15권6호
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    • pp.77-96
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    • 2017
  • Purpose - This study aims to develop correspondence strategies to the environment change in domestic retail store types. Recently, new types of retails have emerged in retail industries. Therefore, trade area platform has developed focusing on the speed of data, no longer trade area from district border. Besides, 'trade area smart' brings about change in retail types with the development of giga internet. Thus, context shopping is changing the way of consumers' purchase pattern through data capture, technology capability, and algorithm development. For these reasons, the sales estimation model has been shown to be flawed using the notion of former scale and time, and it is necessary to construct a new model. Research design, data, and methodology - This study focuses on measuring retail change in large multi-shopping mall for the outlook for retail industry and competition for trade area with the theoretical background understanding of retail store types and overall domestic retail conditions. The competition among retail store types are strong, whereas the borders among them are fading. There is a greater need to analyze on a new model because sales expectation can be hard to get with business area competition. For comprehensive research, therefore, the research method based on the statistical analysis was excluded, and field survey and literature investigation method were used to identify problems and propose an alternative. In research material, research fidelity has improved with complementing research data related with retail specialists' as well as department stores. Results - This study analyzed trade area survival and its pattern through sales estimation and empirical studies on trade areas. The sales estimation, based on Huff model system, counts the number of households shopping absorption expectation from trade areas. Based on the results, this paper estimated sales scale, and then deducted modified probability model. Conclusions - In times of retail store chain destruction and off-line store reorganization, modified Huff model has problems in estimating sales. Transformation probability model, supplemented by the existing problems, was analyzed to be more effective in competitiveness business condition. This study offers a viable alternative to figure out related trade areas' sale estimation by reconstructing new-modified probability model. As a result, the future task is to enlarge the borders from IT infrastructure with data and evidence based business into DT infrastructure.

인터넷 쇼핑몰 유형에 따른 소비자 기대-성과에 관한 연구 (A Study on The Consumer Expectation - Performance according to the Types of Internet Shopping Malls)

  • 이인구;류학수
    • 산학경영연구
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    • 제17권2호
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    • pp.63-87
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    • 2004
  • 인터넷 쇼핑몰의 수는 2004년 2월 현재 3,415개이며, 이는 2003년 동월대비 333개가 늘어난 것으로 10.8%의 증가를 보여주고 있다. 그러나 많은 기업들이 수익성 부족으로 어려움을 겪고 있는 실정이다. 이는 전자상거래를 이용하는 소비자들에 대한 연구와 조사 분석이 부족했음을 뜻한다. 지금과 같이 고객에 대한 체계적인 연구가 없이 개인적인 감각이나 세태의 추세에 의존하여 무분별하게 점포를 개설할 경우에 적자의 가능성은 더욱 높아질 것이다. 따라서 본 연구는 전자상거래의 한 영역인 기업-소비자간 인터넷 쇼핑몰을 중심으로 소비자의 기대-성과에 대한 차이를 보고자 하였다. 이에 따른 연구결과는 다음과 같다. 첫째, 인터넷 쇼핑몰 유형에 따른 고객만족요인의 유의적인 차이를 알아본 결과, 소비자 불안 인터넷 유용성만 쇼핑몰 유형에 따라 차이가 있는 것으로 나타났으며, 고객서비스는 인터넷 쇼핑몰 유형에 따른 기대-성과 차이가 나타나지 않았다. 소비자들은 소비자 불안에 대해 쇼핑몰의 유형에 상관없이 성과보다 기대가 높은 것으로 조사되었다. 특히, 기대-성과 차이에 있어서 종합형과 전문점에서는 개인정보유출이 가장 큰 차이를 보여주고 있는 반면에 중개형의 기능불안은 기대-성과차이가 가장 적은 것으로 조사되었다. 또한 인터넷 유용성에 있어서 기대-성과 차이를 알아본 결과, 전문형에서는 제품 정보 풍부, 정보 탐색비용 절감성이 가장 큰 차이를 나타내고 있는 반면에 중개형은 정보탐색 비용의 절감성이 가장 적은 차이를 보여주고 있다. 둘째, 고객서비스, 인터넷 유용성, 소비자 불안과 고객만족과의 관련성을 알아보기 위하여 회귀분석을 실시한 결과 고객 서비스, 인터넷 유용성, 소비자 불안은 모두 고객만족에 영향을 미치는 것으로 나타났다. 그리고 고객만족과 구전의도, 재구매 의도에 대한 관련성을 알아본 결과 고객만족은 구전의도, 재구매 의도에 모두 정(+)의 영향을 미치는 것으로 조사되었다. 3차원 영상으로 표현하여 보여주고, 환자에 관한 각종 정보와 진단정보 등을 신속하게 제공한다. 본 논문에서 제안하는 의료영상정보시스템은 초고속 정보통신 망을 통하여 원격의료시스템을 구축하는데 활용될 수 있을 것이다. 외 해수 중에서 생물입자 size 분포 보다 더 광범위한 분포와 다양한 환경(입자의 비중, 해상의 바람, 저질상태, 수심 등)에 의한 것으로 추정되었다.ents should be given this natural ground of proof.understanding with multiple, dynamic representations of the problem using visualization. The strategies used in making a plan were collecting data, using pictures, inductive, and deductive reasoning, and creative reasoning to develop abstract thinking. In carrying out the plan, students can solve the problem according to their strategies they planned in the previous phase. In looking back, the program is very useful to provide students an opportunity to reflect problem-solving process, generalize their solution and create a new in-depth problem. This program was well matched with the dynamic and oscillation Polya#s problem-solving process. Moreover, students can facilitate their motivation to

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The Application of SERVQUAL Distribution In Measuring Customer Satisfaction of Retails Company

  • Haming, Murdifin;Murdifin, Imaduddin;Syaiful, A. Zulfikar;Putra, Aditya Halim Perdana Kusuma
    • 유통과학연구
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    • 제17권2호
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    • pp.25-34
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    • 2019
  • Purpose - This research strives to analyze and investigate customers' perception of the dimensions of service quality at retails in Makassar Municipality of Indonesia Country. This research tries to present its results empirically, which might be helpful to prepare a strategy to improve the service quality at retail companies. Research design, data, and methodology - The research uses Parasuraman's in 1985 unmodified SERVQUAL approach. This research is conducted using a questionnaire by purposive random sampling with 150 housewives customers who are met while they are shopping. The object of the study included several retail companies such as Alfa Mart, Alfa Midi, and Indomart operating in Makassar, Indonesia, which has been serving in 2017. Analysis was conducted by quantitative descriptive analysis, measurement of variable dimensions on the questionnaire using a Likert scale, and using cartecius graph and quadrant graphs to determine the gap size of each variable. Result - This research finds that the tangible and empathy dimensions such as product layout and lighting condition should be prioritized, and the empathy dimension whose gap value is too prominent such us peak load time condition and problem-solving adjustment. Conclusion - The second priority is responsiveness dimensions, and the last priority is reliability and assurance dimensions.

배압에 따른 에어커튼형 냉동용 전시케이스의 성능변화 (Performance Variation of the Refrigerated Display Case with Air Curtain in Accordance with Back Pressure Condition)

  • 성순경;안교철
    • 설비공학논문집
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    • 제25권11호
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    • pp.578-584
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    • 2013
  • Vertical open display cases are widely used in shopping malls, supermarkets, or retail stores to sell frozen and refrigerated products. Open display cases use air curtains to maintain a reasonable temperature within the storage space, prevent insects from breaking in, and reduce energy usage. In this research, computational fluid dynamics was used to find the optimal condition for reducing energy by considering various conditions such as discharge speed or temperature of air curtains. Results of the study showed that the amount of energy consumed in the display cabinet is influenced by the discharge speed and temperature of the slots installed on the upper area and the amount of air supplied to the storage area inside the shelf. This shows that the amount of discharged air supplied from the storage area influences the formation of air curtain and also the amount of energy consumption. As a result of this study, we learned that the amount of energy used can be reduced by increasing the amount of discharged air within the storage area and enhancing back pressure.

노년기 의생활 실태 조사 (A Research on the Actual Condition of the Elderly Males and Females's Clothing Life)

  • 여혜린;권영숙
    • 한국의류학회지
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    • 제29권1호
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    • pp.177-188
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    • 2005
  • The purpose of this research is to offer basic data for the elderly males and females's clothes design and pattern making through the questionnaires on the actual condition of their clothing life. The subject of research were 111 elderly males and 120 elderly females who aged between 60 and 79 in Pusan. The results are as follows: The elderly females take more interest in clothes and set a higher value on influence of clothes than males. The elderly males and females are extremely discontented with high price of store clothes. And most of them consider that store clothes are not suitable for their body, so it is necessary that dress shops to take a target for the aged. Princepally the elderly males do their shopping with their wives but the elderly females by themselves in a department store. When their purchasing clothes, the elderly males bear in mind 'size' but the elderly females 'design' in the highest priority. The elderly females have exacter idea of their size than males. But after buying their store clothes, most of the elderly males and females mend their clothes.

유아발레복의 착용 실태 및 치수 맞음새에 관한 연구 (A Study on the Actual Wearing Conditions and Fit of Children's Ballet Dancewear)

  • 이은지;남윤자
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.766-775
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    • 2014
  • This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

요가복 사용실태와 전통문양활용 요가복 선호도 조사 (A Research on the Actual Condition of Yogawear and Consumer's Preference of Yogawear)

  • 김지연
    • 한국의류산업학회지
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    • 제10권2호
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    • pp.147-154
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    • 2008
  • This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과- (A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience-)

  • 김은영;윤남희
    • 한국의류학회지
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    • 제38권6호
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.