• 한국의류학회지
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• 제27권8호
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• pp.892-903
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• 2003

Korean Internet shopping malls, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers especially in purchasing fashion goods. Utilizing Ajzen and Fishbein(1980)'s Behavioral Intention Model, which postulates that behavioral intention is determined by attitude and subjective norm, this study identified behavioral intentions toward purchasing foreign fashion goods through Korean Internet shopping malls and the differences of behavioral intentions according to consumers’purchasing experiences on the Internet shopping malls. The data were gathered by surveying female university students living in the Seoul metropolitan area, Korea, and 222 questionnaires were used in the statistical analysis. Mean, standard deviation, factor analysis, t-test, cross tabulation, and $\chi$$^2$ analysis were used. The results indicated that purchasers had more favorable attitudes and subjective norms and higher behavioral intentions than non-purchasers. With respect to attitude, there were significant differences in behavioral beliefs and evaluation of outcomes for the variety and scarcity value factor. With respect to subjective norm, there were no significant differences in normative beliefs and motivation to comply toward friends, people who had purchasing experiences, fashion magazines. and celebrities between the two groups.

• 복식문화연구
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• 제18권3호
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• pp.408-422
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• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• 한국의류산업학회지
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• 제10권2호
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• pp.164-172
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• 2008

This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.

• 동아시아경상학회지
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• 제7권3호
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• pp.63-73
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• 2019

Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.215-225
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• 2024

This study investigated the effect of the delivery service quality of Mongolian online shopping on the customer value, customer trust, and relationship persistence intention of Mongolian consumers. Through this, the purpose of this study is to understand the priorities of the quality conditions of delivery services (accuracy, economy, information, safety, tangibility, etc.) that Mongolian consumers value. The empirical analysis results of this study are as follows. First, the effect of delivery service quality on the intention to continue the relationship showed partially significant results. In other words, economics, information, and safety, excluding accuracy and tangibility, influenced the intention to continue the relationship. Second, the effect of delivery service quality on customer value was partially significant. In other words, accuracy, economy, safety, and tangibility, excluding informativity, influenced customer value. Third, the effect of delivery service quality on customer reliability was partially significant. In other words, economics, safety, and tangibility, excluding accuracy and informativity, influenced customer reliability. Fourth, the hypothesis of customer value on customer reliability was adopted, followed by the hypothesis of customer value on relationship continuity intention. Finally, the hypothesis of customer reliability on relationship continuity intention was adopted.

• 패션비즈니스
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• 제28권3호
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• pp.90-103
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• 2024

The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.

• 인터넷정보학회논문지
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• 제2권1호
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• pp.63-75
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• 2001

인터넷의 대중화와 더불어 인터넷의 활용 분야가 모든 산업 분야에 파급되고 있는데 특히 마케팅 분야도 인터넷에 의해 많은 변화가 일어나고 있다. 그 중에 한 분야가 쇼핑몰인데 기존의 조립컴퓨터를 판매하는 쇼핑몰들은 단순히 부품을 조합하는 방법을 사용하기 때문에 부품간의 호환 정도를 고려하지 못한다. 본 논문에서는 컴퓨터에 전문적인 지식이 없는 사용자를 위하여 부품간의 호환 정도를 고려해서 온라인을 이용한 구매자에게 컴퓨터를 구입하는데 편의를 제공하는 쇼핑몰을 구현하였다. 구현된 지능형 에이전트는 퍼지 값을 이용하여서 부품간의 호환 정도를 충고해준다.

• 한국의류학회지
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• 제31권7호
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• pp.1085-1096
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• 2007

Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer's perception of product's country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.

• Asia Marketing Journal
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• 제10권2호
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• pp.99-123
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• 2008

국내 주요 소매업체들은 정기적인 고객만족조사의 결과를 기반으로 고객만족경영을 추구해왔다. 그러나 고객만족조사의 문제점 가운데 하나는 고객만족조사에 기반하여 추정된 고객만족지수가 고객들의 점포애고행위를 충분히 예측하지 못한다는 것이다. 그 이유로는 고객만족을 측정하는 항목들이 주로 가격이나 고객과의 접점에서 발생하는 기능적 속성(attribute)들로 구성되며, 소비자들이 중요하게 생각하는 정서적 측면의 고객가치를 제대로 반영하지 못하고 있다는 것을 들 수 있다. 본 연구는 쇼핑가치를 Zeithaml(1988)이 제안한 지각된 편익(benefit)과 지불한 비용(cost)에 기초한 소비자의 주관적인 평가로 정의내리고, 이를 모형화하여 측정한다. 기존의 소매점 고객만족조사에서 발견된 문제점을 보완하기 위해 실용적 가치를 반영하는 항목들과 쾌락적 가치를 반영하는 항목들을 지각된 편익에 반영함으로써 고객만족에 대한 설명력을 향상시키고자 했다. 투입되는 비용에 있어서도 금전적 비용 외에 쇼핑과정에서 발생하는 다양한 인지적/시간적 노력을 포함하는 비금전적 비용을 모형에 반영한다. 쇼핑가치에 대한 개념적 틀을 기반으로 쇼핑가치가 고객만족, 그리고 구매빈도나 구매금액과 같은 실제구매행동에 어떤 영향을 미치는 지를 실증적으로 검토하기 위해 서울 강남권 여성고객들의 백화점 이용실태에 대해 서베이조사를 실시하고, 이 자료에 근거해 쇼핑가치와 소비자의 구매행동간의 관계를 실증분석하였다. 분석결과 고객들이 해당 백화점에 대한 쇼핑가치를 높게 평가할수록 만족도도 높아지는 것으로 나타났다. 또 고객만족도는 구매빈도와 구매금액으로 측정된 구매행동에 유의한 영향을 미치는 것으로 나타났다. 5개의 가치차원 중 쾌락적 편익, 서비스, 그리고 비금전적 비용이 유의하게 고객만족에 영향을 미치는 것으로 나타났다. 반면 금전적 비용은 고객만족에 유의한 영향을 미치지 않는 것으로 나타났다.

• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.