• 대한가정학회지
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• 제43권7호
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• pp.117-128
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• 2005

The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

• 한국의류산업학회지
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• 제6권3호
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• pp.321-328
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• 2004

The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.

• 한국유통학회지:유통연구
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• 제17권4호
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• pp.1-27
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• 2012

본 연구는 3대 대형마트(이마트, 홈플러스 및 롯데마트)의 점포이미지 구성요인이 쇼핑가치 및 쇼핑만족에 미치는 영향을 분석하였다. 점포이미지 구성요인으로 점포분위기, 판매원서비스, 부대시설, 제품구색 및 점포입지를 포함하였고, 쇼핑가치로는 실용적 쇼핑가치 및 쾌락적 쇼핑가치 등을 포함하였다. 자료는 지방에 위치한 세 점포를 이용하는 쇼핑객 114명을 대상으로 'mall-intercept' 방법에 의해 수집한 다음, SmartPLS 2.0에 의해 분석하였다. 분석결과, 판매원서비스 및 점포입지가 실용적 쇼핑가치에 영향을 주고, 점포분위기, 판매원서비스 및 점포입지가 쾌락적 쇼핑가치에 영향을 주는 것으로 나타났다. 쇼핑가치들은 모두 쇼핑만족에 영향을 주는 것으로 나타났다. 이들 두 쇼핑가치 가운데 쾌락적 쇼핑가치가 쇼핑만족에 더 많은 영향을 주는 것으로 나타났다. 본 연구는 지각된 혼잡이 쇼핑가치와 쇼핑만족 간의 관계에 대해 조절역할을 하는지 분석하였다. 분석결과, 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡이 조절역할을 하지 않는 것으로 나타났다. 이는 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡의 정도에 따라 이들 관계의 크기가 크게 변하지 않음을 의미한다. 지각된 혼잡의 조절역할 외에, 지각된 혼잡이 쇼핑만족에 직접영향을 줄 것으로 가정하고 이를 WarpPLS 3.0에 의해 분석한 결과, 두 변수 간에는 비선형 관계(non-linear)가 있음이 밝혀졌다. 즉 점포혼잡을 크게 지각할수록 쇼핑만족은 더 크게 증가하는 것으로 나타났다. 본 연구가 기존의 연구와 다른 차별점은 이들 간의 관계에서 지각된 혼잡의 역할을 중점적으로 분석하였다는 점이다. 본 연구는 점포이미지가 쇼핑만족에 미치는 직접효과도 분석하였다. 즉 소비자가 지각하는 점포에 대한 이미지가 쇼핑가치를 매개하지 않고 쇼핑만족에 직접 영향을 주는가를 분석하였다. 분석결과, 점포분위기와 판매원서비스가 쇼핑만족에 직접 영향을 주는 것으로 나타났다. 이러한 연구결과를 토대로 실무적 시사점, 연구의 한계 및 향후의 연구방향 등에 대해 기술하였다.

• 한국의류학회지
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• 제38권2호
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• pp.161-174
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• 2014

This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

• 한국정보통신학회논문지
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• 제22권10호
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• pp.1287-1293
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• 2018

본 연구는 모바일 쇼핑동기에 따라 소비자의 쇼핑가치와 만족도 및 재구매의도와의 관련성을 검증하고자 하였다. 분석결과 모바일 쇼핑동기는 편재성, 편리성, 충동성, 경제성 등 4가지 요인으로 도출되었다. 모바일 쇼핑동기는 소비자의 쇼핑가치에 서로 유의한 영향을 미치는 것으로 나타났다. 구체적으로 충동성이 쾌락적 쇼핑가치에 가장 높은 영향을 미치며, 편리성은 실용적 쇼핑가치에 가장 높은 영향을 미치는 것으로 나타났다. 또한 모바일 쇼핑동기와 쇼핑가치는 소비자만족도와 재구매의도에 서로 유의한 영향을 미치는 것으로 나타났다. 구체적으로 모바일 쇼핑동기 중 편재성이 소비자만족도와 재구매의도에 가장 높은 영향을 미치는 것으로 나타났다. 마지막으로 소비자의 쇼핑가치는 소비자만족도와 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과는 급성장하고 있는 모바일 쇼핑시장에서 차별화된 마케팅전략을 수립하는데 있어서 유용한 기초 정보를 제공할 수 있을 것이다.

• 한국의류산업학회지
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• 제12권1호
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• pp.60-67
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• 2010

The purposes of this study were to investigate the impacts of shopping value, customer satisfaction, and switching barrier on consumer loyalty to website. For this purpose, the study tested covariance structural model which set relationships among independent variable(shopping value), meditated variables(customer satisfaction and switching barrier), and dependent variable(website loyalty). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, shopping value had a positive influence on customer satisfaction and switching barrier. Third, shopping value, shopping satisfaction of customer, and switching barrier had a positive impact on website loyalty. Forth, shopping value had a positive impact on website loyalty directly, it was found to have a indirect effect on website loyalty through customer satisfaction and switching barrier.

• 한국의류학회지
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• 제26권5호
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• pp.642-653
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• 2002

The purposes of this studs were 1) to identify web navigation values and classify consumers based on these values and 2) to determine differences between consumer groups and between types of shopping mall in evaluation of website attributes when shopping apparel. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping at the website, living in Cheju and analyzed by factor analysis, cluster analysis and t-test. Two factors of navigation value were found and labeled as; information value and entertainment value. Two groups were identified based on navigation value; users of information value (53%) and users of entertainment value (47%). Significant differences between two groups were found in evaluating website attributes selling products of various types regarding apparel products and processes for information search, order and payment. However, for shopping mall website selling only apparel products, differences between two groups were not significant in evaluating most attributes except for two items to evaluate apparel products. Differences between shopping mall types (shopping malls selling products of various types and selling only apparel product) were significant in evaluation of internet users of information value regarding attributes of apparel products while differences between shopping mall types were not significant in evaluation of users of entertainment value regarding all attributes. Internet users of information value showed favor to shopping mall website of department store type chi e internet users of entertainment value showed favor to shopping mall website selling only apparel products.

• 산업경영시스템학회지
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• 제43권2호
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• 한국의류산업학회지
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• 제22권6호
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• pp.752-761
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• 2020

This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

• 농촌계획
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• 제14권1호
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• pp.9-21
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• 2008

This study deals with shopping value and trust as the factors to influence consumer attitude and purchase intention in online shopping. Utilitarian and hedonic shopping values, trust, attitude and purchase intention are incorporated into the Value-Attitude-Behavior model to find out how differently shopping values and trust influence online shoppers attitude and purchase intention when they have different purchase experiences. Data are collected from survey of 187 subjects and divided into two groups according to their online purchase experiences : 97 shoppers with low online purchase experiences and 89 with high experiences. PLS(Partial Least Square) method is applied to estimate the research model and to test 7 hypotheses. The results show the difference of the way how shopping value and trust influence purchase intention. In the case of low experienced online shoppers, trust has the greatest influence purchase intention, followed by hedonic shopping value mediated by attitude. However utilitarian shopping values have a bigger impact on it for shoppers with high purchase experiences. In the latter, trust also has a significant impact on purchase intention at confidence level of 0.05. The results also provide useful implications for practitioners to build and manage their marketing strategies. Managers of online shopping mall should react to the different shopping value by shopper's experience.