• Title/Summary/Keyword: shop characteristics

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청바지제품의 지각된 상표간 차이에 따른 상표전환의 유형과 특성 (Perceived Differences in Brands of Jeans; Classification and Characteristics of Brand-Switching)

  • 이선재
    • 복식
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    • 제49권
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    • pp.113-124
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    • 1999
  • The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.

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패션브랜드의 마케팅 전략에 관한 연구 -영국, 프랑스, 이탈리아 력셔리 패션브랜드를 중심으로- (Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands-)

  • 이해연;박광희
    • 한국의류산업학회지
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    • 제9권2호
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    • pp.211-220
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    • 2007
  • The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

면세점내 상황적.감정적 요인이 충동구매에 미치는 영향에 관한 연구 (A Study of the Influence of Situational.Emotional Factors on Impulsive Buying in Duty-Free Shops)

  • 정주원;조소연;박명희
    • 대한가정학회지
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    • 제48권8호
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    • pp.99-111
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    • 2010
  • The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

중년기 주부의 일상적 의복구매행동에 관한 질적 연구: 의복소비가치와 의복구매유형을 중심으로 (A Qualitative Study on Middle-Aged Homemakers' Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types)

  • 오현정
    • Human Ecology Research
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    • 제52권3호
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    • pp.243-253
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    • 2014
  • This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

다축 절삭가공용으로의 육관절 산업용 로봇의 적용평가 (Application Estimate of 6 Degree of Freedom Industrial Robot for Multi-Axes Cutting Machine)

  • 정선환;최성대;권현규;최은환
    • 한국기계가공학회지
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    • 제2권4호
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    • pp.33-39
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    • 2003
  • The stiffness of multi-articulated industrial robots is very weak, because their structure is an articulated type with some links and joints. Thus it is known that cutting processes for metals are not accepted in machine shop well, but they have a lot of merits for cutting processes, for example, drilling, tapping, and engraving etc, because of the characteristics of their high degree of freedom. The temptation of cutting aluminium was carried out to investigate the feasibility and the limitations or constraints for cutting metals on them. First the mode shapes of 6 degree of freedom welding robot were taken and analysed, and next the cutting processes were practically carried out on it. The results of study were found out to show the feasibility of cutting processes at drilling under 6mm of tool diameter, as well as to have some limitations and constraints, for examples, feed rate, depth of cut and cutting force etc.

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완주지역의 VOCs 배출특성에 따른 공단지역과 일반지역의 기여도 분석 (VOCs Emission Characteristics and Mass Contribution Analysis at Wanju Industrial Area)

  • 김득수;양고수;박비오
    • 한국대기환경학회지
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    • 제24권5호
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    • pp.562-573
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    • 2008
  • Concentrations of volatile organic compounds (VOCs) measured from the local industrial sources in Wanju industrial complex during June $2007{\sim}January$ 2008. The samples were collected from the primary sources (6 emission points) in 4 major factories in Wanju industrial complex as well as two general sources in Wanju County to elucidate the abundances of speciated VOCs and their spacial and temporal distributions depending on source bases. Industrial sources are as follows; fabricated metal manufacture, motor vehicle manufacture, rubber and plastic manufacture, and chemical manufacture factories. Two general source samples were collected from gasoline gas station and dry cleaning shop in urban area. In order to understand the near source influence at receptor, samples from the two receptor sites (one is at center of the industrial complex and the other site is at distance residential area downwind from the center) were collected with sample canister, and analyzed by using GC/MSD. The concentrations from different sources were compared and discussed. The mass contributions of the speciated VOCs to total VOCs measured from industrial sources and ambient ai r at two receptors were presented and discussed.

의복소비에 있어서의 양면적 태도와 강박구매 (Consumers' ambivalent attitudes toward various aspects of clothing shopping on compulsive buying tendencies)

  • 박정권;이현정;이규혜
    • 복식문화연구
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    • 제21권4호
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    • pp.467-477
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    • 2013
  • Retailers deploy new shopping value-additions to induce customers to shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers' ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.

Botrytis cinerea에 의한 바이올렛 잿빛곰팡이병 (Gray Mold on Saintpaulia ionantha Caused by Botrytis cinerea in Korea)

  • 김형무
    • 식물병연구
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    • 제17권1호
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    • pp.75-77
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    • 2011
  • 전북 전주시 화원에서 Botrytis cinerea에 의한 바이올렛 잿빛곰팡이병이 발생하였다. 병징은 꽃, 잎과 잎자루가 수침상으로 물러지고 부패되었다. 다습조건에서 병반위에 잿빛색의 분생포자가 많이 형성하였다. 균총은 PDA 배지에서 회갈색이며 균핵을 형성하였다. 분생포자는 단포자, 난형 또는 타원형으로 무색 또는 옅은 갈색이고, 크기는 $7{\sim}14{\times}5{\sim}9\;{\mu}m$이었다. 바이올렛에 발생한 병징과 병원균의 균학적 특징을 조사한 결과 B. cinerea Persoon:Fries에 의한 바이올렛 잿빛곰팡이병으로 명명할 것을 제안한다.

작업관련성 근골격계 질환 예방을 위한 인간공학적 접근 (Ergonomic Approach for Prevention of Work-related Musculoskeletal Disorders)

  • 정민근;이인석
    • 산업안전기술지
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    • 제3권1호
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    • pp.11-17
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    • 2003
  • In recent years, work-related musculoskeletal disorders (WMSDs) are one of major issues in occupational safety and health in Korea, since the number of injured workers has rapidly increased and the related regulation was amended to improve the work conditions. Main risk factors of WMSDs in Korean industries include manual handling of heavy weight loads, awkward postures, repetitive tasks, prolonged static muscle contraction, and so on. in this article, some ergonomics case studies for identifying the risk factors of WMSDs and far their prevention were introduced. They include a biomechanical analysis for the heavy-weight handling task in a machine-repair shop, physiological evaluation of backpack-carrying tasks in a beverage delivery job, and a set of psychophysical studies to evaluate static-postural load. These studies showed that there are several different ergonomic approaches to identifying and evaluating risk factors of WMSDs and to eliminating them or reducing their levels, and that it is important to select proper methods and apply them in improving the work conditions according to the characteristics of the task. In addition, it needs to develop practical and effective ergonomic tools to prevent WMSDs and to provide these tools to the safety managers in the field so that they can improve the tasks by themselves.

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관계마케팅 요인이 백화점 애호도에 미치는 영향 (A Study on the Effects of the Factors of Relationship marketing on the Loyalty to Department Store)

  • 최영화;정진도
    • 한국산학기술학회논문지
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    • 제8권6호
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    • pp.1662-1672
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    • 2007
  • 본 연구는 유통기관과 고객과의 관계마케팅에 연구의 주안점을 두고, 유통산업이며 서비스산업인 대형백화점과 그 고객을 대상으로 대형 소매점인 백화점의 관계마케팅의 중요성을 강조하고 영향요인으로 서비스 제공자 특성, 점포 이미지 속성, 관계 지향적인 속성의 3가지 요인을, 고객과의 지속적인 관계를 유지하기 위한 관계의 질인 신뢰와 만족을 매개 요인으로 백화점 애호도를 조사하였다. 결과 첫째, 서비스 제공자 특성은 소비자 신뢰 및 만족에 영향을 미치는 것으로 조사되었다. 즉, 서비스 전달자 속성중 호감과 유능과 관련된 요인은 소비자에게 신뢰감을 형성하고 만족한 서비스를 형성하는 주요 요인인 것으로 밝혀졌다. 또한 점포 이미지 특성은 백화점에 대한 소비자 만족에 정(+)의 영향을 미쳤으며 관계 지향적 요인은 소비자의 신뢰에는 영향을 미치지 않는 반면, 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계 질인소비자 신뢰와 만족은 백화점 애호도의 효과를 얻는데 많은 기여를 하는 것으로 조사되었으며, 그중 신뢰가 만족보다 백화점 애호도를 형성하는데 더 많은 영향력을 끼치는 요인임을 알 수 있었다.

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