The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.
The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.
The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.
This research has been carried out with the objects of sporting goods shops to find out what structure of those shops raises more interest from customers. The tracking eyes on the objects which are the same but seen to have different structures has revealed the followings. Customers' visual appreciation of Reverse left/right Images (11.1) was found to be higher than that of Original Images (10.6). Furthermore, the reverse left/right image of the space also was found to attract more interest from customers, which led them to have longer observation. The below is about the interpretation of the spatial exploration by observation time and the appreciation of its visual content in line with the experiment objects of selling spaces. The longer the space was observed, (1)the higher the expansive searching of space was, (2)the more spots were observed as if they did not know what to see after they first observed at early hours, (3)later (in the time range of 64~73 seconds) they came to look at the spots in which they got interested, (4)and then again they suddenly got lost what to see. When the change of observation characteristics by time range is reviewed, it can be seen that the searching of original images is changed from Divergent Feature to Convergent Feature when the observation time increases from the early stage of observation to the later. On the contrary, the reverse left/right images were found to have the opposite searching features, that is, from convergent exploration to divergent exploration. These findings show that the reverse left/right images of the sporting goods shops, which were the experiment objects, have more factors attracting customers' attention and interest and that it is the very shop-structure which makes customers have better visual appreciation of those shops.
It will be necessary to make proper management plans to preserve the air quality in good level for the public. In order to make these plans, source information and detail emission inventories of the city and near industrial areas should be given. However, lack of the source measurements data makes us more difficult to complete the source inventory. VOC source Inventory could be utilized for the feasibility study to estimate the contribution of VOC sources presenting to the receptor such as residential area. It may give policy maker an idea how to control the air quality, and improve their social environment in the area. This study shows data that measured VOCs concentrations from the local industrial areas in Jeonju during from May 2005 to January 2006. The samples were collected from the near sources in 7 major factories in the industrial park as well as 5 general sources in near city Jeonju area to elucidate the abundances of speciated VOCs and their spacial and temporal distributions depending on source bases. Industrial sources are as follows; chemical, food, paper, wood, metal, non-metal (glass), and painting (coating) industries. The 5 general sources are sampled from tunnel, gasoline gas station, dry cleaning shop, printing (copy) shop, and road pavement working place in urban area. To understand the near source effect at receptor, samples from the 2 receptor sites (one is at center of the industrial complex and the other site is at distance residential area downwind from the center) were collected and analyzed for the comparison to source concentration. The mass contributions of the speciated VOC to total mass of VOCs measured from the different sources and ambient (2 receptors) were presented and discussed.
This paper has focused on comprehending the interior designs and characteristics of modern department stores in Korea by looking into the birth and changes of those built under the Japanese Forced Occupation Period. The first modem department stores including Mitsukoshi, Georgia and Hwashin Department Stores began to appear in Korea under the Japanese Colonial Rule. They considered a variety of architectural elements like construction planning, shop arrangement, path of customer movement and interior design. The interior of modem department stores aimed to pursue the so-called modernization movement, but failed to fully contain the unique characteristics of the times in that particular period. Modem department stores took on new western styles prevailed in Korea and were characterized by the eclecticism in which various architectural forms exist together. In other words, their interiors implied a sign of the times in the confusing and corrupt world then. Especially those modern department stores were designed, repaired and extended by foreign designers who were ignorant of the history of Korean architecture. What is worse, their further remodelling practices made big mistakes by considering only functional and economical aspects and giving a back seat to the architectural and historical value of existing modern department stores. Therefore, we should make more efforts to study and conserve the fundamentals of modem architectures like modem department stores in order to have better understanding of the aesthetic value of indoor space and facilitating smooth communication between past and present.
Journal of the Korea Fashion and Costume Design Association
/
v.14
no.4
/
pp.17-27
/
2012
The purpose of this study is to analyze the perceived service quality according to the characteristics of beauty salons and customer demographics. 343 customers were surveyed in the areas of university campuses, central district and residential areas of Cheongju. The questionnaire consisted of the characteristics of beauty salons and customer demographics, and items to evaluate the service quality. Confirmatory factor analysis, t test, ANOVA and descriptive statistical analysis were used to analyze the data. The results were as follows; First, the preference for the number of designer in the beauty salon were differed by sex, age and occupation. Women, college and graduate students preferred the salons with over seven designers. The customers over forty years old used smaller beauty salon. Second, Female perceived higher service quality in all respects such as technique, kindness and convenience of reservation than male did. There were no difference in age groups and occupations. Third, nationally franchised shop which located in downtown with more than 20 designers were highly evaluated in view of service quality.
This study is composed of both a research of research literature and empirical analysis. With regard to literature based, consideration was given to present conditions of domestic coffee shops, thhe definition of barista, the duty characteristics baristas, and intention to change job. Empirical analysis established hypotheses and verified the effect of duty characteristics on job satisfaction and turnover intention. A survey to verifying the hypothesis of study was performed for 400 baristas who were working at their coffee shops with selecting coffee shops randomly in Seoul and Kyeonggi-do. 2012.08.15~2012.08.30, for 15 days, I performed survey, without faithless answers and questionnaires which weren't written, I used total 331 papers for actual analysis. Collected basic data were analyzed through SPSS 18.0 program by frequency analysis, correlation analysis, factorial analysis, reliability analysis, regression analysis, and so on. I suggested like this for managing effective human resources. For increasing satisfaction of duty of barista, manager should give opportunity for attending important duty to barista, and because of this, barista can feel sense of responsibility and self-esteem.
Display in commercial space is one of the most important fields in modem advanced industrial sectors as means of promoting the volume of sales. Additionally, consummers' preferences are more complicated and various than before because of improvement of quality of life. In order to satisfy the various comsumer's desire, the role of display must be an important factor in commercial space. On the other hand, the facade of commercial buildings in the concept of visual merchandising has important effect on the commercial space such as layout of a shop, setting up presentation space, and visual expression. The structure of the facade of the store provides not only an advertising function but also an important position to the composition of external space. Besides, enterance space is a part of a store, and it is closely related to outdoor space. Therefore, the relationship between a store and outdoor space should be carefully considered in terms of functional and expressional problems.This study introduces all sort of characteristics of the facade of enterance speac in the commercial buildings. It also investigates the relationship among the characteristics. Moreover, it analyzes the effect of facade style on shop environment such as zonning, inducement plan, and allocation plan. For the purpose of this study, 57 fashion stores, located in Myung-Dong(Seoul), are investigated. Based on the sample, this study analyzes the relationship between the facade style and visual presentation. Finally, it suggests the desirable direction of space composition based upon the concept of visual merchandising.
Kim, Jean-Shop;Kim, Hyun-Chul;Woon, Hyen-Sang;Bae, Seon-Gi
Proceedings of the KIEE Conference
/
1999.07d
/
pp.1789-1791
/
1999
In consideration of piezoelectric characteristic and Temperature stability, 3-element system dopped with NiO, $Cr_2O_3$ well-known as Hardner and Stabilizer whose primary element is PZT was eximanated its structure, piezoelectric characteristics, dopping with Nio, $Cr_2O_3$. We think that piezoelectric Characteristic is developed, remenent polarization and $E_c$ can developed in specimens by dopping with NiO, $Cr_2O_3$ additive. also, electromechanical quality factor largely showed tendency of decrement. According to dopping NiO, $Cr_2O_3$ more.
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