한국조리학회지 (Culinary science and hospitality research)

  • 제22권4호
  • /
  • Pages.222-239
  • /
  • 2016
  • /
  • 2466-0752(pISSN)
  • /
  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

커피전문점 바리스타의 직무특성이 직무만족, 이직의도에 미치는 영향 - 서울·경기 지역을 중심으로 -

The Effect of Job Characteristics on the Coffee Shop Barista Job Satisfaction and Turnover Intention - Focusing on Seoul·Gyeonggi Area -

  • 김진형 (경기대학교 외식조리학과) ;
  • 이강연 (경기대학교 외식조리학과) ;
  • 양동휘 (김해대학교 호텔외식조리과)
  • Kim, Jin-Hyung (Dept. of Food Service & Culinary Management, Kyonggi University) ;
  • Lee, Kang-Yeon (Dept. of Food Service & Culinary Management, Kyonggi University) ;
  • Yang, Dong-Hwi (Dept. of Hotel Culinary, Gimhae College)
  • 투고 : 2016.04.09
  • 심사 : 2016.06.11
  • 발행 : 2016.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 커져가는 커피 시장에서의 인적자원관리에 사용할 커피전문점 종사자에 관한 직무의 특성을 파악하고, 직무만족, 이직의도와의 상관관계를 파악하여 커피전문점 시장의 발전 방향을 제시하고자 하였다. 설정된 연구가설을 검정하기 위한 설문조사는 서울, 경기도에 소재해 있는 커피전문점을 무작위 추출하여, 근무중인 바리스타 400명을 대상으로 하였다. 조사기간은 2015년 6월 1일부터 6월 30일까지 15일간에 걸쳐 설문을 실시, 불성실한 답변과 미기재 설문지를 제외하고, 331부를 실증분석에 사용하였다. 수집된 기초정보는 SPSS 18.0 프로그램을 사용하여, 빈도분석, 상관관계분석, 요인분석, 신뢰도 분석, 회귀분석 등을 수행하였다. 직무중요성, 피드백, 경험성 요인이 직무만족에 정(+)의 영향을 미치는 것으로 나타났다. 그러나 직무다양성, 직무정체성, 자율성은 직무만족에 유의한 영향을 미치지 않은 것으로 나타났다. 직무다양성, 경험성 요인이 이직의도에 부(-)의 영향을 미치는 것으로 나타났고, 피드백 요인은 이직의도에 정(+)의 영향을 미치는 것으로 나타났다. 시사점으로는 바리스타들이 다양한 직무를 수행할 수 있도록 직장 내 외부교육 통한 직무교육을 시스템을 보강하고, 직무수행 과정과 직무수행 후에 자신의 직무의 결과에 대해 인지할 수 있는 내부 네트워크를 마련해야 하겠다. 바리스타들의 역량강화와 경험 축적에 도움이 되는 직무배치를 고려해야 할 것이다.

This study is composed of both a research of research literature and empirical analysis. With regard to literature based, consideration was given to present conditions of domestic coffee shops, thhe definition of barista, the duty characteristics baristas, and intention to change job. Empirical analysis established hypotheses and verified the effect of duty characteristics on job satisfaction and turnover intention. A survey to verifying the hypothesis of study was performed for 400 baristas who were working at their coffee shops with selecting coffee shops randomly in Seoul and Kyeonggi-do. 2012.08.15~2012.08.30, for 15 days, I performed survey, without faithless answers and questionnaires which weren't written, I used total 331 papers for actual analysis. Collected basic data were analyzed through SPSS 18.0 program by frequency analysis, correlation analysis, factorial analysis, reliability analysis, regression analysis, and so on. I suggested like this for managing effective human resources. For increasing satisfaction of duty of barista, manager should give opportunity for attending important duty to barista, and because of this, barista can feel sense of responsibility and self-esteem.

키워드

참고문헌

  1. http://kosis.kr 국가통계포털 도소매서비스업 총 조사 9차.
  2. Korea Customs Service (2012). 최근 커피시장 수입 동향. 통관지원국 통관기획과.
  3. Korea Customs Service (2014). 최근 커피 수입 동향. 통관지원국 통관기획과.
  4. Song JJ (2009). 논문작성에 필요한 SPSS/AMOS 통계분석방법. 21세기사.
  5. Becherer RC, Morgan FW, Richard LM (1982). The job characteristics of industrial salespersons: relationship to motivation and satisfaction. Journal of Marketing 46:125-135.
  6. Cho SB, Kim SY, Jeong SH (2009). The effect of hotel & restaurant employee's job characteristics on the group cohesiveness, job satisfaction, and job commitment. Korean Journal of Hotel Administration 18(4):201-215.
  7. Choi HS (2013). A study on the causal relation among the job characteristics, group efficacy, job satisfaction in the hotel company. Korean Journal of Tourism Research 28(3):119-143.
  8. Choi SB, Moon JS (2013). The effects of subconstructs of job characteristics on job strain and turnover intention from Korean human care service workers. Journal of Human Resource Management Research 20(4):137-156. https://doi.org/10.14396/jhrmr.2013.20.4.137
  9. Choi SI, Yim ES, Moon SH (2012). Market segmentation by prefer able kind of coffee type. The Journal of the Korea Contents Association 12(6):475-485. https://doi.org/10.5392/JKCA.2012.12.06.475
  10. Chung KY, Kim WD (2008). The effect of emotional intelligence on organizational citizenship behavior and turnover intention of hotel employees: Moderating role of leader-member exchange. Journal of Foodservice Management 11(4):419-444.
  11. Hackman JR, Oldham GR (1975). Development of the job diagnostic survey. Journal of Applied Psychology 60(2):159-170. https://doi.org/10.1037/h0076546
  12. Han EJ (2015). The effects of flight attendant's job characteristics on job satisfaction and turnover intention. Korean Journal of Tourism Research 30(5):1-20.
  13. Han KH (2007). The moderating effects of negative affectivity on the relationships between the job characteristics and burnout outcomes. Korean Journal of Business Adminstration 20(3):1475-1498.
  14. Jang HR, Kim KS, Ahn HM, Jhun KC (2013). The influence of culinary employee's interpersonal attachment on their job satisfaction and job attachment. Korean Journal of Culinary Research 19(1):1-11.
  15. Jansen PG, Kerkstra M, Abu-Saad HH, Van Der Zee J (1996). The effects of job characteristics and individual characteristics on job satisfaction and burnout in community nursing. International Journal of Nursing Studies 33(4):407-421. https://doi.org/10.1016/0020-7489(95)00060-7
  16. Jung ES, Kim SW, Kim SI (2012). The effect of hotel food & beverage department employees' creativity on organizational effectiveness and service quality. Journal of Tourism Sciences 36(3):79-101.
  17. Jung SY (2011). Research on how coffee shops' quality of service affects to the customers intended to revisit. Master's Thesis, Dankook University.
  18. Jeong JW, Kim SG (2015). Identifying differentiating attributes of local coffee shops in Daegu. The Korean Journal of Culinary Research 21(6):312-330.
  19. Kang SM (2015). A study on the effect of job characteristics of coffee shop employee on coffee tourists' attitude and satisfaction. M.A. Thesis, Kwangwoon University, 33-34.
  20. Kim HY, Bang JY, Ryu KS (2015) Examining the relationship among coffee store employees' job demands, job resource, job engagement, and job satisfaction. Journal of Foodservice Management Society of Korea 18(1):95-115.
  21. Kim YH, Jun HW (2009). A study on the correlations between the job characteristics of hotel employees and their job satisfaction, career commitment turnover intention, and carrer withdrawal intention. Korean Journal of Tourism Research 24(2):65-86.
  22. Kim BG (2006). On the tourist hotel employee's job satisfaction. Journal of Tourism Sciences 30(2):217-236.
  23. Kim DJ, Lee SG(2014). The effect of the service scape on the customers' cognitive, affective, and conative attitudes in franchise coffee shops. Korean Journal of Culinary Research 20(2):232-245.
  24. Kim EH, Shin AS (2006). A study on the job satisfaction and consciousness of cooks at deluxe hotels in Busan. The Korean Journal of Culinary Research 12(2):39-56.
  25. Kim GJ, Seoung TJ (2011). A comparative study on the determinants of customer satisfaction, revisit intention and word-of-mouth between STARBUCKS and DAVINCI : Focusing on the transformative SERVQUAL. Korean Journal of Culinary Research 17(1):12-25.
  26. Kim HI, Lee EJ, Choi SG (2010). The effects of bakery worker's occupational asthma and rhinitison job performance and turnover intention. Korean Journal Culinary Research 16(5):233-246.
  27. Kim HS (2014). A study of the impact of job characteristics emotional labor of employees of Korean hotels. Korea Academic Society of Hotel Administration 23(1):249-264.
  28. Kim JE, Jung SH (2011). A coffee shop's relationship to customer trust, commitment, and shop loyalty. The Korean Society of Food Culture 26(2):159-169.
  29. Kim JH, Song GS, Lee GS (1998). The effects of sub ordinate's emotion caused by leadership and followership on the turnover intention: Focused on family restaurants. Korean Journal of Tourism Research 20(1):273-300.
  30. Kim JK, Yun JS (2011). A study on the relation between human resource flexibility, job insecurity and turnover intention. Korean Journal of Business Administration 24(6):3157-3175.
  31. Kim MJ, Seo JW (2010). The multi dimentional relations between the service intention and a job satisfaction, the organizational commitment customer intention of the specialty coffee store employees. Korean Journal of Tourism Research 25(4):297-315.
  32. Kim MS (2008). A study of the influences of the local government employee's job characteristics on their job satisfaction-Focusing on the local government employees in Busan. M.A. Thesis, Pusan Univ.
  33. Kim SJ, Jun HW (2008). Effects of hotel employee's personality on job involvement and Career involvement -Focused on big 5 personality-. Korean Journal of Tourism Research 23(2):239-257.
  34. Kim YH, Jun HW (2009). A study on the correlations between the job characteristics of hotel employees and their job satisfaction, career commitment, turnover intention, and career withdrawl intention. Korean Journal of Tourism Research 24(2):65-86.
  35. Kwon DK (2011). Effects of reusing and the recommendation depending on the satisfaction rate of coffee shop service quality. The Journal of the Korea Contents Association 11(5):449-465.
  36. Lee DR, Kim CJ (2004). A study on the relationship between job satisfaction and turnover intention : moderating effect of employment types. Journal of Human Resource Management Research 13(1):123-144.
  37. Lee HJ, Cho YJ (2014). Relationship between job satisfaction and turnover intention among nurses in general hospitals. Journal of the Korea Academia-Industrial Cooperation Society 15(7):4404-4415. https://doi.org/10.5762/KAIS.2014.15.7.4404
  38. Lee HS, Lim SH (2013). The effects of hotel employees' perception of organizational justice on their turnover intention -The moderating effect of relationship commitment-. Tourism Research 38(1):163-187.
  39. Lee JH (2012). A study on correlation among empowerment, job satisfaction and turnover intention of food service industry employees. The Korean Journal of Culinary Research 18(5):113-128.
  40. Lee JH (2014). The effect of the selection attributes of coffee shops on customer value and revisit intention -Focusing on college students in Busan-. The Korean Journal of Culinary Research 20(3):171-185.
  41. Lee SH (2015). The impact of coffee barista job stress on job satisfaction and organizational loyalty. The Korean Journal of Culinary Research 21(6):91-102.
  42. Lim JM, Song YS (2011). Examining the effect of wedding planner's job characteristics on job attitude and intention to turnover. Journal of Tourism Sciences 35(3): 85-109.
  43. Locke EA (1976). The nature and cause of job satisfaction. In M.D. Dunnette (ed) Handbook of Industrial and Organizational Psychology, Chicago : Rand McNally.
  44. Mc Cormick EJ, Tiffin J (1974). Industrial psychology. 6th ed, Prentice Hall.
  45. Meyer JP, Allen AJ (1984). Testing the side-bet theory of organizational commitment : Some methodological considerations. Journal of Applied Psychology 69(3):372-378. https://doi.org/10.1037/0021-9010.69.3.372
  46. Mowday RT, Porter LW, Steers RM (1982). Organizational linkage: The psychology of commitment, Absenteeism and turnover. Academic Process, San Diego CA, 59-65.
  47. Park DH, Leem JU, Kim HJ (2014). Effects of role conflict of franchise supervisors on job satisfaction and intent to leave: Empirical analysis centered on coffee Franchise. Korean Corporation Management Review 21(6):95-112.
  48. Park JC, Park JY (2008), The impact of hotel employees' job stress, job insecurity, and job satisfaction on turn over. Intention Journal of Tourism and Leisure Research 20(2):67-86.
  49. Park JY, Suk MR (2011). Influence of brand awareness and brand image of take-out coffee shop on the customers' satisfaction and loyalty. Korean Journal of Tourism Research 26(1):183-199.
  50. Park KE, Lee SB (2012). The effets of job embeddedness on job satisfaction, organizational commitment of hotel and food service employee. Korea Journal of Tourism and Hospitality Research 26(1):351-366.
  51. Park YJ (2013). Influence of coffee shop's culture marketing on brand imaged repurchase intention. Tourism & Leisure Research 25(2):177-196.
  52. Porter LW, Lawler EE (1968). Managerial attitudes and performance. Homewood, IL: Irwin-Dorsey.
  53. Ryu SH, Lee JY, Kim DG (2011). Comparison of service quality between local and global coffee brand shops. Journal of the Korean Society of Food Science and Nutrition 40(8):1164-1171. https://doi.org/10.3746/jkfn.2011.40.8.1164
  54. Shin SH (2012). Structural relationship among the job insecurity, job satisfaction, organizational commitment, and turnover intention perceived by casual staff of speciality coffee shops. Korean Journal of Tourism Research 27(4):297-315.
  55. Smith, CH, Organ LP, Narver JC (1983). Organizational citizenship ehavior, It's nature and antecedents. Journal of Applied Psychology 68:653-663. https://doi.org/10.1037/0021-9010.68.4.653
  56. Song BS (2005). Mediators effect of creativity between job characteristics and innovation behavior. Korean Journal of Business Adminstration 18(5):1483-1503.
  57. Suh JY, Lee HJ (2011). A study on the coffee shop's service quality impacts on the customer's satisfaction, trust and recommend convention. - Comparison of homemade and foreign coffee shop brands-. The Academy of Customer Satisfaction Management 13(3):151-172.
  58. Turner AN, Lawrence PR (1965). Industrial job and the worker. Cambridge, MA: Harvard University Press.
  59. Yeo KO, Bae SJ, Jin YH (2012). Effects of restaurant employees' sense of humor on job satisfaction and turnover intention. The Korean Journal of Culinary Research 18(2):19-33.
  60. Yoo JH, Kim KJ, Lee SG (2012) Study on baristas' turnover intention. Journal of The Korea Society for Coffee Industry 1(1):10-23.
  61. Yun GA, Rha YA, Lee JH (2013). A study on the influence of empowerment of restaurant cooks on job satisfaction, organizational commitment, and customer orientation: Centering on Busan. The Korean Journal of Culinary Research 19(4):176-192.
  62. Yoon HH, Kim YJ, Jung HS (2011). The influence of hotel culinary staff's burnout on job satisfaction and turnover intention: Focusing on moderating effects by staff's career and gender. The Korean Journal of Culinary Research 17(2):111-125.