• 복식문화연구
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• 제8권2호
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• pp.205-216
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• 2000

The purpose of study examined of historical changes of western men's nightclothes from middle ages to the modern ages and analyzed functions and features of men's nightclothes. This study presented meaning and importance of men's nightclothes. The method of study researched the many literatures and internet sources. Until medieval age, men slept naked or in a day-shirt. In the 16th century, a nightshirt was worn in bed. A night-cap was usual, in rather more elaborate form, also worn by day in the house, and even outdoors. In the 17th century, nightshirt was elabrated with ruffles and lace. The nightshirts of 18th century, resembled the day-shirt except that it was slightly longer and fuller in cut. The turn of 19th century, men weared nightshirt with a high folding collar, one button and night-cap of jellybag shape. In the early 19th century, nightshirt had a plain turned-down collar, buttoned at the neck. A night-cap with colored tassel was usual. The middle of 19th century, a nightgown was reaching to the ankle. Pyjamas, in the 1890s, were steadily replacing the nightshirt, before long pyjamas had become generally accepted in place of the nightshirt. A pyjamas which preseverved his male dignity by giving him trousers. Man's ingenuity also modified his nigntclothes so that these took on sexual characteristic. In 20th century, the fabrics had become lighter in weight, and the choice of materials wider. By 1930s, nightclothes had become the man's most colorful garment.

• 복식
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• 제51권4호
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• pp.31-42
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• 2001

The purpose of this study was to develop a large representative data base for character goods marketing strategy. The study was to determine character name awareness in relation to segmented distribution regions and such demographic variables as sex and age. The author also analyzed preferred design. A total of 360 questionnaires were distributed and 359 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and Chi square test and factor analysis and Kendall′s relation analyses was used. The results are as follow : character name awareness involves "character name decognition" based on asking subjects to identify character names from 50 given names. "Tele-tubbies" was found to be a dominant commercial character name as a result of the recognition test, and "Sailer-moon" was found to be a dominant animation character goods as a result of the recognition test. Character recognition was significantly different in the segmented distribution legions, three age groups and different sex groups. People considered design first in purchasing any character goods, and they considered color second in purchasing them. The most favored part of garment far character to be stitch to was the center front in the T-shirt/dress shirt, the center back in the Jumper/jacket, back pocket in the trousers/skirt. The results of a Chi-square test showed that preferred part in the trousers/skirt of character was related with age variables.

• 한국의상디자인학회지
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• 제12권3호
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• pp.33-42
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• 2010

The purpose of this study was to investigate the effect of hue, tone, and necktie width on men's wear image. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 12 color pictures, in which the hue(red, blue), tone(lt-shirt/dk-tie, dk-shirt/lt-tie), and necktie width(narrow, medium, width) were manipulated. The 7-point scale was used for evaluation of men's wear image. The subjects of this research were 120 female college students living in Seoul, Gwangju, Jinju, and Masan. The investigation was carried out at April-May 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of men's wear image according to hue, tone, and necktie width revealed that the concerned factors are four characteristic dimensions of ability-elegance, attractiveness, appeal-activity, and warmness. Hue showed an independent effect on ability-elegance, appeal-activity, and warmness. Tone showed an independent effect on warmness. Necktie width showed an independent effect on appeal-activity. In addition, interaction effects of hue and tone on ability-elegance were found. Interaction effects of hue and necktie width on ability-elegance and attractiveness were found.

• 복식문화연구
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• 제16권4호
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• pp.775-783
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• 2008

Nowadays much amounts and various kinds of fashion products are sold through cyber shopping malls. Vendor type and intermediate type cyber shopping mall among many types of cyber shopping malls were selected to analyze assortment and price of fashion products. fashion products 'Best 100' from two cyber shopping malls were listed and classified. The results were as followed: First, the portion of fashion products at vendor type cyber shopping mall was higher than that of intermediate type. Second, fashion products items such as coat, Jacket, one-piece dress, sweater, t-shirt, pants, skirt, and underwear were sold at cyber shopping malls. Underwear and t-shirt were the best selling items at intermediate type shopping mall, and more expensive and fashionable coat, Jacket, and one-piece dress were the best selling items at vendor type shopping mall. Third, the price range of fashion items at vendor type shopping mall was higher than that of intermediate type shopping mall from 1,000 won to 99,000 won.

• 한국의류학회지
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• 제18권3호
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• pp.368-386
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• 1994

The primary purpose of this study was to identify the diversity and embellishment of American Indian clothing and relationship between culture and clothing in American Indian Culture Areas. After the introduction of European material culture, change in American Indian clothing was conducted. The result of the Study as follows: 1. The most influential factors affecting the diversity of American Indian clothing were environmental factors. Climates and geographical features, Raw material were reflected in clothing style and clothing material in each culture Area. 2. Economic situation and life style were shown to be influential to clothing development. The best known instance of this was greatly elaborated clothing and personal adornment of the Plains who had higher stand of life and nomadic life style. 3. Religious concepts were important factors influencing American Indian clothing. Indian tribes had different ritual performance they used particular motifs in clothing. Clothing, such as "ghost shirt", Apache medicine shirt and Pueblo ceremonial clothing, served hidden pur- poses. 4. Techenology was another factor identified in this study as influencing American Indian clothing. Especially, weaving skills of Southwest played a great role in textile development. Pueblo "manta" and Navaho "bil" were famous for Indian costume. 5. European material culture allowed great change of traditional native Indian clothing. American Indian had new material, new styles, new concept of clothing. 6. American Indian, although Indian applicated European trade goods, was actually quite conservative in retaining traditional designs and modes of decoration. Asthetics and traction of American Indian were reflected in American Indian clothing.d in American Indian clothing.

• 복식
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• 제53권3호
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• pp.1-11
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• 2003

This study is to clarify the true meaning of christian ceremonial dress, based on the Biblical background, by examining the origin and the symbolic meaning of the Catholic ceremonial dress. The influence of the Liturgical movement on the ceremonial dress and the changes in the symbolic meaning of the Christian ceremonial dress are studied. This research also aims to closely examine the difference in Christians' consciousness on the Christian ceremonial dress such as gown, stole, and clergy shirt. It aims to provide basic resources for the education and further study on the Christian ceremonial dress through reconfirming the basic understanding and the symbolic meaning of the Christian ceremonial dress. As a result, according to the lesson of the Bible and the ideology of the Reformation, it is suggested that priests should wear regular suits or the traditional Hanbok rather than wearing gown or Roman collar. However, if most of Christians believe that it is critical to wear ceremonial dress to project holiness and seriousness during the service, it is suggested that priest should wear gown only and avoid Roman collar and stole because they only show the hierarchy of priests. Accordingly, there is a hope in this research that the knowledge of ceremonial dress could be re-defined based on the Evangelism in the Bible though the results of the study.

• The International Journal of Costume Culture
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• 제13권1호
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• 복식
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• 제32권
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• 한국의상디자인학회지
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• 제8권1호
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• pp.1-12
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• 2006

The purpose of this study was to find out differences of women's professionalism and attractiveness according to the perceiver's level of interest on accessory, the object person's age, and accessory wearing. Subjects were 178 college women in Seoul. The evaluation of the accessory wearing was divided into five dimensions: professionalism, attractiveness, loveliness, femininity, and individuality. The look of accessory wearing had significant influences on the evaluation of professionalism and attractiveness. The women in their 40's wearing the scarf on a jacket were evaluatedhigh in professionalism, attractiveness, and femininity. The 40's wearing the cap with a T-shirt were evaluatedlow in professionalism and attractiveness. The women in their 20's wearing the cap with a T-shirt were evaluatedhigh in attractiveness and loveliness. Wearing of scarf enhanced professionalism, femininity, and individuality, wearing necklace enhanced femininity, and wearing cap enhanced loveliness of women. Perceiver's level of interest on accessory gave significant influences on perception of professionalism and attractiveness. The object person's age gave significant influences on loveliness, femininity, and individuality. Professionalism, attractiveness, loveliness, and femininity had interaction effects according to object person's age and accessories. When women in their 40's wore scarf or necklace, their professionalism was raised more than those in their 20's. Therefore accessory wearing was more effective to the women in their 40's than the 20's.

• 감성과학
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• 제6권4호
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• pp.51-60
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• 2003

본 연구에서는 캐주얼 티셔츠의 디자인을 평가하는 감성 요소를 도출하고, 이것이 소비자 감성에 미치는 영향을 분석하여, 그 결과를 토대로 효과적인 캐주얼 티셔츠 디자인 프로토타입을 제시하였다. 캐주얼 티셔츠 디자인에 대한 소비자 감성의 주요 하위차원으로는 맵시,평범성, 활동성의 요인이 도출되었다. 또한 캐주얼 티셔츠의 collar형태, 장식유형, 로고의 위치와 크기 그리고 인구통계학적 특성이 소비자 감성에 영향을 미칠 것이라는 가설에 대하여 유의한 차이를 얻었다. 본 연구에서 의미 있는 감성 효과를 나타난 디자인 세부 요소들은, 캐주얼 티셔츠의 디자인 기획 시에 체계적인 평가기준으로서 활용될 수 있을 것으로 기대된다.