• 한국항해항만학회지
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• 제26권4호
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• pp.391-398
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• 2002

전략적 제휴는 기업의 경쟁우위를 확보하기 위한 중요한 경영전략으로 이용되며 많은 기업들이 경쟁기업과 다양한 형태의 제휴를 맺고 있다. 본 연구에서는 정기선해운에서 제휴유형간의 만족도에 차이가 있는지, 제휴유형별 성공요인의 중요도에 차이가 있는지, 제휴 유형간 성공요인의 중요도에 차이가 있는지 등에 대하여 실증분석을 하였다. 연구의 곁과 정기선사들은 제휴의 성과에 대하여 대체로 만족하고 있으며 제휴의 성공여부는 다양한 요인에 의하여 결정되며, 제휴의 유형에 따라 성공요인의 중요도에 차이가 있는 것으로 나타났다.

• 한국항해항만학회지
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• 제38권3호
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• pp.307-315
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• 2014

This paper aims to empirically examine how shipping companies can effectively acquire knowledge from their strategic alliance partners. This paper adopts cooperative network embeddedness mechanism, such as network density and tie closeness, as a channel through which to acquire more knowledge for shipping participants within a strategic alliance network. This study also examines the moderating role of competition between alliance partners in reinforcing the effectiveness of the cooperative relationships on the knowledge acquisition. Based on the literature, hypotheses to predict the aforementioned associations between cooperative network embeddedness and knowledge acquisition and the moderating role of competition in facilitating that association are established. A quantitative research method using survey data conducted in the Korean shipping industry was employed in order to empirically test the presented hypotheses. The results show that if players in a shipping alliance network are embedded in a dense network and have close relationships with their alliance partners, this helps to facilitate a greater degree of knowledge acquisition from the partners; and the impact of network density on the knowledge acquisition would be intensified with the higher level of competition between shipping companies.

• 한국항해항만학회지
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• 제48권1호
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• pp.62-77
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• 2024

해상운송 산업에서는 공급과 수요의 불균형이 지속적으로 증가하면서 세계 주요 해운선사들이 해운 시황에 따른 선복량을 탄력적으로 조절하기 위해 블랭크 세일링을 주요 수단으로 사용하고 있다. 일반적으로 블랭크 세일링은 중국의 춘절 기간에 맞추어 많이 실시되어 왔지만, 2020년부터 시작된 글로벌 팬데믹과 미국·중국 간 무역 전쟁 등과 같은 특수한 상황으로 인해 최근 해운선사들은 기존 대비 큰 규모의 블랭크 세일링을 실시하였다. 이러한 블랭크 세일링은 화물 운송 지연에 직접적 영향을 미치기 때문에 기업과 소비자의 측면에서 부정적인 영향을 초래할 수 있다. 따라서 본 연구는 이에 선제적으로 대응하기 위해 포아송 회귀모형과 음이항 회귀모형을 활용하여 해상운임 결정요인이 해운선사의 블랭크 세일링에 미치는 영향력을 분석하였다. 분석 결과, 포아송 회귀분석의 2M의 경우 유의한 변수로 글로벌 컨테이너 해상물동량, 컨테이너 선복량, 컨테이너선 해체량, 컨테이너선 신조선가지수, OECD 인플레이션을 도출하였고, 음이항 회귀분석의 Ocean Alliance의 경우 글로벌 컨테이너 해상물동량과 컨테이너선 발주량을, THE Alliance의 경우 컨테이너선 선복량과 금리를, Non-Alliance의 경우 국제유가, 글로벌 공급망 압력지수, 컨테이너선 선복량, OECD 인플레이션을, Total Alliance의 경우 컨테이너선 선복량과 금리를 유의한 변수로 도출할 수 있었다.

• 한국항해항만학회지
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• 제30권7호
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• pp.579-583
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• 2006

The purpose of this paper is to study a relationship between alliance success factors and performances of strategic alliance. In order to achieve the purpose of this research, factor analysis, reliability and validity and regression method are used. In conclusion, alliance success factors can be divided as mutual complementarity and information sharing factor, sharing and mutual agreement of vision and goal factor, performance management factor and culture and organization factor. According to regression results, all of four factors affects significantly dependent variables. Among them, mutual complementarity and information sharing mostly affects each dependent variable.

• 한국항만경제학회지
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• 제27권3호
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• pp.247-272
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• 2011

정기선사들간의 전략적 제휴는 10,000TEU가 넘는 선박의 투입과 발주로 물동량 확보 및 비용부담의 최소화와 대고객 서비스의 향상 및 이윤확보와 안정적인 경영을 위하여 점차 다양하고 활발하게 진행될 것이다. 그 동안 많은 선행연구들이 전략적 제휴의 성공요인이나 동기 또는 성공적인 제휴를 위한 파트너 선정 등에 대한 것이었다. 그러나 전략적 제휴의 70% 이상이 실패하고 있다. 전략적 제휴의 실패가 성공보다 많기 때문에, 전략적 제휴에 부정적인 영향을 주는 변수들을 측정하여, 변해가는 해운시장 환경에 적응해야 한다. 전략적 제휴에 부정적인 영향을 주는 요인들을 개선하기 위하여 파트너간 신뢰성 향상에 노력해야 하고, 계약의 애매한 문구를 제거하여 분쟁을 억제해야 한다. 또한 전략적 제휴를 이끌어가는 구성원의 만족이 증가하도록 하여 제휴가 성공적이 되도록 하고, 제휴 파트너들의 외부관계로 발생하는 제휴의 복잡성을 최소화 시켜야 제휴를 성공적으로 이끌 수 있다.

• 한국항만경제학회지
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• 제21권3호
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• pp.115-148
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• 2005

In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

• 유통과학연구
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• 제15권12호
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• pp.31-39
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• 2017

Purpose - The purpose of the paper is to examine shipping markets exposed on severe competition after Lehman Brothers crisis in 2008, and look for some alternatives to get it over. Research design, data, and methodology - The research method to be applied is first to look into world economic situations, and then to investigate supply and demand of shipping markets, and strategic alliances as alternatives, which lead to some implication and lessons. Results - After the fierce world economic situations after Lehman Brothers crisis in U.S, it has shown that world economic output and growth is not like that of previous years. It is periods of new normal. Then, shipping has been influenced by less trade volumes and, however, shipping capacity has reached to overcapacity in supply terms. Therefore rates down is clear, and it should be needed new way of getting it over market situations. In this sense, strategic alliance is answer for overcoming difficult markets. Conclusions - From the careful look at all situations, such as world economic situation, supply and demand of shipping market, deep understanding for strategic alliances of shipping, it has reached to conclusion that strategic alliance is only answer for difficult shipping markets.

• 한국항해학회지
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• 제21권3호
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• pp.1-18
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• 1997

From the beginning of 1990s , also in the shipping industry, especially liner shipping industry competition has been more intensive and difference of the service quality among shipping companies has been learned . On the other hand, a shipping company has some limitations to do its international mission for itself just by broadening service area. For this reason, the necessity for the global strategi alliance among the shipping companies, which is orginally aimed at sharing of facilities and organixation, has been developed. Through strategic alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilizaton of assets. The purpose of strategic alliance of Hanjin Shipping Ltd., can be summarized as follows ; broadening of service area, cost reduction through vessel sharing, realization of rationalized shipping service by terminal and equipment or facilities sharing. Liner strategic alliances are agreement among liner companies to pol their equipment , andterminals for joint operations and services in which each alliance partner continues to serve its market using jointly operated or used inland feeders,inland terminals, port terminals, and mainline fleets of ship as well as joint pools of containers and equipment. Strategic alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members. The most important objective for liner strategic alliances is cost reduction and improvement in capital asset utilization. Main aims of strategic alliance drawn in this paper, can be enumerated follows : 1. improvements in service frequency and quality : 2. improvements in vessel and equipment utilization and thereby reductions in fixed and variable cost ; 3. improvements in market shares and high value cargo booking ; 4. reductions in intermodal storage and port terminal throughput costs ; 5. improvements in negotiating powers with ports and feeder transport providers ; 6. reduction in financial and other fixed costs such as insurance; 7. coordination and integration of MIS and EDI systems and service for greater efficiency and market penetration ; and, 8. improvements in logistic chain management and economic of scale by equipment depot, terminal, and vessel sharing.

• Journal of Korea Trade
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• 제23권6호
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• pp.145-158
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• 2019

Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.

• 유통과학연구
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• 제16권10호
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• pp.31-38
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• 2018

Purpose - The purpose of this paper is to seek some alternative to overcome difficult shipping situations for overcapacity pursuing economy of scale, which is widely spread in world shipping. Research design, data, and methodology - The research method to be adopted is first to review evolution of larger ships in terms of theoretical overview, and shipping market is examined, and it is studied some problems and solutions in relation to larger ship as field research aspects. Results - Supply and demand of shipping market is flexible and unpredictable nature of market. Sometime fierce competition has spread out the market, and shipowner may deploy mega ship in terms of economy of scale, etc., to overcome the difficult market situations. Both carrier and shipper have their own positions in this matter concerned. However, it causes some problems in the market including port matters, etc. Therefore, it is asked to solve this problems of larger ship employed in the markets, throughout shipping alliances, etc. Conclusions - Over tonnage done by larger ship has caused some problems in the shipping markets, forming monopolistic market by small number of larger shipping companies, destroying oligopolistic nature of shipping business, therefore, the answer is strategic alliance to collaborate each other.