• 제목/요약/키워드: shared value

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콜라보레이션을 통한 비즈니스 모델 제안 -IKEA와 Airbnb를 중심으로 (A Proposal for Business Model through Collaboration -Focus on IKEA and Airbnb)

  • 정영경;김승인
    • 디지털융복합연구
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    • 제16권9호
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    • pp.375-381
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    • 2018
  • 본 연구는 국내 외 업종 간 콜라보레이션의 효과적인 방향성을 제안하고 이를 확산시키는 것을 목적으로 한다. 이를 위해 국내 외의 기업이 콜라보레이션을 통해 높은 가치를 실현한 사례를 연구 방법으로 선택했다. 연구결과 최근 공유경제에 관한 관심이 높아짐으로 인해, 기업에서도 점차 협업을 통해 공유가치를 실현하기 위해 노력하는 것을 알 수 있었다. 이러한 결과를 바탕으로 실용적 가구 브랜드인 IKEA와 숙박 공유 플랫폼 서비스인 Airbnb의 콜라보레이션을 제안하였다. 콜라보레이션을 통해 이 두 기업의 현재 한계점을 상생시킬 수 있었고, 공유경제의 가치 실현으로 이들의 사회적 이미지까지 높아질 수 있다는 결과 값을 얻어낼 수 있었다. 향후 본 연구를 바탕으로, IKEA와 Airbnb뿐만 아니라 여러 기업이 콜라보레이션을 통해 공유경제 활성화의 가치를 만들어 낼 수 있기를 기대한다.

Visualizations of Relational Capital for Shared Vision

  • Russell, Martha G.;Still, Kaisa;Huhtamaki, Jukka;Rubens, Neil
    • World Technopolis Review
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    • 제5권1호
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    • pp.47-60
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    • 2016
  • In today's digital non-linear global business environment, innovation initiatives are influenced by inter-organizational, political, economic, environmental, technological systems, as well as by decisions made individually by key actors in these systems. Network-based structures emerge from social linkages and collaborations among various actors, creating innovation ecosystems, complex adaptive systems in which entities co-create value. A shared vision of value co-creation allows people operating individually to arrive together at the same future. Yet, relationships are difficult to see, continually changing and challenging to manage. The Innovation Ecosystem Transformation Framework construct includes three core components to make innovation relationships visible and articulate networks of relational capital for the wellbeing, sustainability and business success of innovation ecosystems: data-driven visualizations, storytelling and shared vision. Access to data facilitates building evidence-based visualizations using relational data. This has dramatically altered the way leaders can use data-driven analysis to develop insights and provide ongoing feedback needed to orchestrate relational capital and build shared vision for high quality decisions about innovation. Enabled by a shared vision, relational capital can guide decisions that catalyze, support and sustain an ecosystemic milieu conducive to innovation for business growth.

대학생이 인식하는 '공유대학'의 의미와 역할 (A Study on the Undergraduates' Perception of 'Shared Universities')

  • 조은원;한송이
    • 공학교육연구
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    • 제26권4호
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    • pp.58-65
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    • 2023
  • This study is to explore the meaning and role of "Shared Universities" as perceived by college students. Currently, shared universities are being promoted as an important innovative strategy to overcome the decline in the college-age population and enhance the quality of education by sharing human and material resources among individual universities. This study aims to examine the meaning and value of "shared universities" as perceived by college students who actually participate in shared university programs from the perspective of the demand side. Specifically, the study seeks to explore what students feel and experience through shared university education in order to derive implications for future shared university operations.

가치사슬분석법에 기초한 농업분야 공유가치창출(CSV) ODA 사례분석 - 베트남 씨감자 생산체계 구축사업 - (A Case Study on the ODA for Creating Shared Value (CSV) in Agricultural Sector Based on the Value Chain Analysis - Project for Establishment of Seed-Potato Production System in Vietnam -)

  • 지성태
    • 농촌지도와개발
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    • 제25권1호
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    • pp.31-44
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    • 2018
  • This is a case study on "the Project for Production Facility and Technical Support of Processed Seed-Potato (2008-2010)" based on the Value Chain Analysis (VCA) used to create and plan International development cooperation projects. The project is the earliest model of Creating Shared Value (CSV) in the agricultural sector. For the case analysis, a framework was established to assess the effectiveness and impact of the CSV project based on the main factors of the VCA. As a result of the assessment, project participation by OSI was able to increase the overall utility by developing the Vietnamese potato processing industry and meeting consumer demand. Furthermore, it formed a business model to promote win-win cooperation and upgraded the value chain of the potato industry. In addition, it contributed to the improvement of incomes and the quality of life of farmers and communities by providing technical guidance and purchase of contracts, as well as labor division and cooperation with other activity supporters.

공유경제에서 서비스품질이 공유가치창출 및 지속이용의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로 (The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China)

  • 이은지;조철호
    • 품질경영학회지
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    • 제46권3호
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    • pp.523-538
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    • 2018
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

다계층 분배형 공급사슬에서 주문리스크의 근사적 계산방법과 비용개선효과 (An Approximate Order Risk Evaluation Method for the General Multi- Echelon Distribution Supply Chain)

  • 서용원
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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    • pp.636-647
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    • 2004
  • The objective of this paper is to provide an improved reorder decision policy for general multi-echelon distribution systems utilizing the shared stock information. It has been known that traditional reorder policies sometimes show poor performance in distribution systems. Thus, in our previous research we introduced the order risk policy which utilizes the shared stock information more accurately for the 2-echelon distribution system and proved the optimality. However, since the real world supply chain is generally composed with more than 2 echelons, we extend the order risk policy for the general multi-echelon systems. Since the calculation of the exact order risk value for general multi-echelon systems is very complex, we provide two approximation methods for the real-time calculation. Through the computational experiment comparing the order risk policy with the existing policies under various conditions, we show the performance of the order risk policy and analyze the value of the shared stock information varying with the characteristics of the supply chain.

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다계층 분배형 공급사슬의 운영 개선을 위한 주문리스크 기반의 재주문정책과 실용적 근사방법 (An Improved Reorder Policy for the General Multi-Echelon Distribution Supply Chain based on the Order Risk)

  • 서용원
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2003년도 추계학술대회 및 정기총회
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    • pp.159-165
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    • 2003
  • The objective of this paper is to provide an improved reorder decision policy for general multi-echelon distribution systems utilizing the shared stock information. Since it has been known that traditional reorder policies sometimes show poor performance in distribution systems, in our previous research we introduced the order risk policy which utilizes the shared stock information more accurately f3r the 2-echelon distribution system and proved the optimality. However, since the real world supply chain is generally composed with more than 2 echelons, we extend the order risk policy for the general multi-echelon systems. Since the calculation of the exact order risk value fur general multi-echelon systems is very complex, we provide two approximation methods. Through the computational experiment comparing the order risk policy with the existing policies under various conditions, we show the performance of the order risk policy and analyze the value of the shared stock information varying with the characteristics of the supply chain.

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일반적 다계층 분배형 공급사슬에서 주문리스크 기반의 개선된 재주문정책에 관한 연구 (An Improved Reorder Policy for the General Multi-Echelon Distribution Supply Chain Based on the Order Risk)

  • 서용원
    • 산업공학
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    • 제17권3호
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    • pp.359-374
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    • 2004
  • The objective of this paper is to provide an improved reorder decision policy for general multi-echelon distribution systems utilizing the shared stock information. It has been known that traditional reorder policies sometimes show poor performance in distribution systems. Thus, in our previous research we introduced the order risk policy which utilizes the shared stock information more accurately for the 2- echelon distribution system and proved the optimality. However, since the real world supply chain is generally composed with more than 2 echelons, we extend the order risk policy for the general multi-echelon systems. Since the calculation of the exact order risk value for general multi-echelon systems is very complex, we provide two approximation methods for the real-time calculation. Through the computational experiment comparing the order risk policy with the existing policies under various conditions, we show the performance of the order risk policy and analyze the value of the shared stock information varying with the characteristics of the supply chain.

항공사 공유가치창출 행위가 신뢰, 이미지 및 충성도에 미치는 영향 (The Impact of Airline's Creating Shared Value on Trust, Image and Loyalty)

  • 김광일
    • 한국항공운항학회지
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    • 제28권3호
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    • pp.1-11
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    • 2020
  • Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

일개 대학병원 간호사의 상사신뢰, 조직신뢰와 공유가치 인식도가 혁신행동에 미치는 영향 (The Effect of a University Hospital Nurse's Trust in Supervisor, Organizational Trust and Perception on the Shared Value on Innovative Behavior)

  • 민순;신철화;신명기
    • 한국병원경영학회지
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    • 제19권2호
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    • pp.89-98
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    • 2014
  • The research was to investigate the effect of trust in supervisor, organizational trust and perception on the shared value on innovative behavior. The data were collected from 334 nurses from University hospital of G city. Data were analyzed with frequency, t-test, ANOVA, Scheffe-test, Pearson's correlation coefficient and hierarchical regression, equipped with SPSS 21.0. The results showed that there was correlation among trust in supervisor, organizational trust and perception, and innovative behavior. Therefore, it is considered that the study is the basis to improve innovative behavior of nurses by providing alternatives for achieving trust in supervisor, organizational trust and perception, for sake of efficient management of human resource of nurse of University hospital. This study was supported by research funds from Chosun Nursing College 2013.

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