• Journal of the Korean Society of Food Culture
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• v.13 no.5
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• pp.487-496
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• 1998

The survey was conducted in July first to 15th, among 463 elementary school students, 4th grade to 6th grade in Chonj. The subjects were 252 male and 211 female students. The mean age of the subjects was 9.8 year The percent of relative body weight of the subjects compared to Korean standard was 100.1%, it almost matched to Korean standard. The percent of relative body weight in male students was 100.4%, where as the female's was 99.7%. Thirty six percent of the subjects have breakfast irregularly. The reason skipping breakfast were 'no appetite' 50.5%, 'get up late' 35.8%,' no delicious food' 18.2%. The reason skipping breakfast was significantly different by sex and obese index. The frequency taking snack was significantly different by sex, 34.6% of female subjects took snack more than twice per day, while 16.7% of male subjects did it. The most frequently taking snack were fruits, the points was 4.0 of 5.0. Ramyun, Sundai were taking more frequently among males than females. Females took fruits more frequently than males. Hot dog, ice cream ,and chocolate intakes were significantly different by obese index. The most preference of snack were fruits and ice cream in all subjects. The preference of ramyun, hamburger, egg, chicken, dried squid, milk, peanut, and soft drink were higher in males than in females. Biscuit, ice cream, and chocolate preference were significantly different in obese index.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1334-1345
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• 1997

The purpose of this study were 1) to identify the effects of age and sex of Korean adolescents on the psychological variables(body attitudes, public/private self-consciousness, self-esteem), weight control practices, and clothing behaviors, and 2) to identify the relation- ships between psychological variables and weight control practices, and the effects of the variables on clothing behaviors in the adolescent' groups classified by sex and age. The results of this study were as follows: 1) Two factors of body attitudes were identified: Body-shape consciousness and Physical attractiveness. Four factors of clothing attitudes were identified: Clothing interest/dressing for others, Clothing exhibition, Dressing for self, and Psychological clothing-dependerlce. 2) There were significant effects of sex on all of the research variables. Age was found to have effects on Physical attractiveness, self-esteem, public/private self-consciousness, Clothing exhibition, and Psychological clothing- dependence. 3) In the relationships between psychological variables and weight control practices, Body-shape consciousness was negatively correlated with Physical attractiveness in all groups. Also, Body-shape consciousness had effects on weight control practice in all subject groups. 4) Public self-consciousness had direct/indirect effects on the Clothing interest/dressing for others in all subject groups. Private self-consciousness had direct/ indirect effects on dressing for self in high school boys and girls. Body-shape consciousness had indirect effects on Preference for up-to date style in male college students group, whereas weight control practices had effects on the Preference for up-to date style in female college students group. Self-esteem was found to have the effects on clothing behavior in college students groups. Among clothing attitude factors, Clothing exhibition had distinct effects on the Preference for up-to date style in all subject groups, and Clothing interest/dressing for others had effects on Clothing exhibition and Psychological clothing-dependence in high school boys and girs.

• Journal of the Korean Society of Food Culture
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• v.13 no.5
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• pp.497-507
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• 1998

The purpose of this study was to investigate the perception and preference of 'Jook' among people to find the effective way of promoting consumption of Korean traditional 'Jook'. This survey was conducted in Seoul, Suwon, Pyongtaek area. Among 450 questionnaires, 363 responses were collected and were analyzed by SAS program. The results were as follows: 47% was male,33.1% were 20 to 29 years old and 45% were students. Age and sex were main factors influencing the perception and preference of 'Jook' Older generation and women liked 'Jook' the most. 'Potjook', 'Hobakjook', 'Dakjook', 'Hinjook' were mostly preferred in order. 'Jook' was eaten because of 'easy to digest', 'special treat', 'convenience food', and 'therapeutic purpose'. But taste was the most preferred characteristics selecting 'Jook' except 'Hinjook'. In developing 'Jook' to be consumed, diversity and convenience should be placed in the first priority.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.97-113
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• 1999

The purpose of this is to analyze the perception of sex image by feministic fashion based on the theory of feminism, which has been developed since the 1960’s. Feministic fashion is divided 8 style and analyzed. For this study, surveying photo of feministic fashion and making out questionnaires. The data was collected from 391 university student(184 male, 207 female) living in Taegu and Kyoungpok and is analyzed by factor analysis, t-test. The result are as follows: 1. The Tendency of perceiving Feministic Fashion’s Sexual Image Male had more positive view on the sexual image of see-through and Body-conscious styles than female. And male showed more negative view on the sexual image of lingerie, punk, madonna or disorganized style. There was no significant difference between male and female in their opinion on the sex appeal of fashion that exposed some physical part. Concerning the sexual image of unisex mode, both male and female had an idea that it had nothing to do with sex appeal. Regarding the preference for sex-expressive fashion, they favored see-through and Body-conscious styles most. 2. In relation to clothing behavior toward sex-expressive fashion, both male and female generally revealed a negative view on fashion that exposed physical part and provoked an impression of keen sex appeal. 3. Sexual perception degree about the body, in physical exposure, that physical part from which they felt sex appeal most was the breast. What they most wanted to emphasize was the breast, too. As a physical part that caused their rejection symptom and made them feel hatred both and female pointed out the hips.

• Journal of the Korean Society of Food Science and Nutrition
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• v.23 no.3
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• pp.420-428
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• 1994

The purpose of this study was to determine relationship among the observed frequencies of 12 beverages selected by college men and women according to sex, age, race and academic classification and to estimate consumption of milk according to sex, age, race and academic classification. The instrument consisted of a check list and four questions. The sample of 282 subjects, 149 college men and 133 college women, was made by the accidental choice method. Observations occurred in the university center cafeteria at the dinner meal. The significant relationship s were sex and race in association with beverage selections by all subjects. The proportion of men in the distribution who selected regular , carbonated soft drinks and the proportion of white students who selected any of the carobnated soft drinks were the influencies. The result of the study indicated that carbonated soft drinks were the most preferred items followed by milk, water, iced tea, fruit juices, coffee, cocoa, and tea.

• Journal of Sasang Constitutional Medicine
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• v.13 no.3
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• pp.59-74
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• 2001

In oriental medicine, food are regarded as important one like medicine. Especially Sasang medicine put emphasis on diet, it regarded food as a important one by taking food according to their own constitution in the point of improving health condition and preventing diseases. In this report, the author try to find out the relationship between food preference and each suitable food according to Sasang constitution by using survey data. The results are like this. 1. In constitutional distribution patterns among 203 person(male : 118 person, female : 85 person) reveal Soyang Group 58person(28.6%), Taeum Group 61(30%) and Soeum Group 84(41.4%). And their were no significant difference in their height in all group according to gender. Compared with the other groups, When compared with the other groups on body weight and BMI, Taeum Group indicate significantly high body weight and BMI(Body Mass Index) in both gender. 2. Taeum Group show significantly high smoking rate. But alcohol drinking rates reveal no significant difference in all groups. 3. In the Survey about food preference according to the constitution, rice, Soju, watermelon show significantly high preference in case of suitable food to each group. But perilla seeds, coffee, ginger tea show insignificant results. 4. In the survey about food preference according to the constitution and sex, welsh onion, crab preserved with soysauce, beer show significantly high preference in case of suitable food to each group. But glutinous rice, cooked barley, water dropwort muchim, lettuce, dog meat, egg, yellow croaker, coffee, ginger tea, and Soju show insignificant results. 5. In the survey about food preference according to the constitution and age, rice, watermelon, onion, garlic, salt and Soju show significantly high preference in case of suitable food to each group. But sugar and perilla seeds show insignificant results. 6. In the survey about food preference according to constitution, sex and age, glutinous rice, soybean milk, banana, crab preserved with soysauce, sea cucumber, sea mustard, Soju, beer, onion, garlic, salt show high preference in case of suitable food to each group. But cooked barley, sugar, water dropwort muchim, dog meat, puffer soup and perilla seeds show insignificant results.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.487-497
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• 2000

The purpose of this study was performed 1) to study the differences in advertisement expression and brand preference according to the lifestyle groups of high school girl students(Sports Uninterest Group, Friend Preference/Fashion Uninterest Group, Sports Preference/Horne Oriented Group. fashion Interest Group, and Confidence Group) and 2) to investigate the effects on the brand preference of adolescents of lifestyle, brand and advertisement image and advertisement expression forms. The subjects selected for the final analysis were high school girl students living in Pusan, Seoul and Taejeon, Korea. The statistics used for data analysis were factor analysis, one-way ANOVA, Duncan's multiple range test, stepwise multiple regression, frequency distribution and percentage by the SPSS program. The results of this study were as follows: 1. The preferences of advertising expression forms were significantly different among lifestyle groups: the Friend Preference/Fashion Uninterest Group preferred to sex appealing advertising expression form less than other groups. 2. The brand preferences were significantly different among lifestyle groups: the Confidence Group preferred brand less than other groups in general. 3. The brand preferences were affected by life style, brand and advertising image and preferences of advertising expression forms. And brand image influenced most significantly on the brand preferences.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.131-140
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• 2015

After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

• Korean Journal of Child Studies
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• v.8 no.1
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• pp.49-64
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• 1987

The purpose of this study was to investigate the effect of information of appearance, peer preference, and personality traits on children's attraction to unacquainted same sex peers, and to determine the relative importance of the three types of information for the selection of a friend. The subjects of this study were 160 (80 boys and 80 girls) second grade children in Seoul. A Preference Questionnaire was administered in Session I to determine the likes of each subjects. The modified Preference Questionnaire (Reaves, 1981) was used. The subjects were then randomly assigned to one of eight experimental conditions. In Session II, subjects were shown pictures of attractive and unacttractive children, described as having a positive or negative character, with preference similar Of dissimilar to their own. Then they were administered the Interpersonal Attraction Scale (Reaves, 1981). The data were analyzed by three-way ANOVA, $Scheff\acute{e}$ test, and $X^2$. The results of this study were as a follows: The physically attractive stimulus child was preferred to the physically unattractive stimulus child. The stimulus child with preferences similar to the subjects' was preferred to the stimulus with dissimilar preferences. The stimulus with positive personality traits was preferred to the stimulus ehild with a negative personality. A difference in order of importance among the variables with regard to their influence on attraction ratings was found. Personality had stronger influence on attraction ratings than appearance or preference.

• Korean Journal of Human Ecology
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• v.3 no.2
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• pp.58-67
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• 2000

The purpose of this study was to investigate the level and the reasons of son preference. and the relative importance of related variables among middle-and old-aged Koreans in Chon-buk and Chung-nam area. Subjects were 487 parents of high school girls(243 fathers and 244 mothers). with a mean age of 45.7 years. It was revealed that more than a half of the respondents(52.293) preferred'a son'for the first child, followed by'either nx'(32.6%) and'a daughter'(14.8%). For the second child, a son was preferred nlost(43.7%) , followed by'a daughter'(31.4%) and'either sex'(23.4%) . As the reasons of son preference,'to continue tradition and name of family'marked the highest score (3.42) , followed by'parents prefer son for various reasons'(3.37) , 'should have at least one son'(3.32). and'feel obliged to produce a son for in-law's sake'(3.06). It appeared that sociocultural background was more important for son Preference than individual, economic factors. The most important factors related to a strong son preference were the number of sons at the present, son preference for the first child, parental attitudes and expectations toward children. and income. Suggestions wire made in regard to efforts for gender equality in family and society. and the needs for parent education and population education.