• 제목/요약/키워드: service selection

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외식 프랜차이즈 선택요인이 브랜드 충성도와 재방문의도에 미치는 영향 연구 -동경(東京)지역 한국 외식 프랜차이즈를 이용하는 소비자 설문조사를 중심으로- (The Effect of Food Service Franchise Selection Factors on Brand Loyalty and Revisit Intention - Focusing on Consumer Survey in Tokyo -)

  • 김선현;황재현
    • 한국유기농업학회지
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    • 제25권4호
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    • pp.663-677
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    • 2017
  • As Korean food service franchise companies sought to advance into around 2,000 new foreign markets, the importance of global management was emphasized. They intensively expanded into Chinese and American markets in 2015 and these two markets account for approximately 40% of total food service franchise companies in foreign countries. Although Japan has huge franchise market, Korean food service franchise companies in Japan only account for 5% of total franchise companies in Asian countries. The purpose of this study is to analyze the relationship between food service franchise selection factors, brand loyalty, and revisit intention of Japanese consumers using Korean food service franchise companies in Japanese food service market, and based on the analysis results, draw the implications for the expansion of Korean food service franchise companies into the Japanese market. Food service franchise selection factors is defined as service and cleanliness, taste, safety and reliability, cost and convenience, and professionalism. The study results can be summarized as follows. First, analysis was performed to identify the effects of food service franchise selection factors on the brand loyalty, it showed that five food service franchise selection factors including professionalism, service and cleanliness, cost and convenience had positive (+) effects on the brand loyalty. One of the most important factors influencing the brand loyalty is professionalism. In order to raise food service franchise's professionalism, it is necessary for the food service franchise companies to establish stronger strategies containing professional operation systems and services compared to general restaurants. Second, analysis was performed to identify the effects of food service franchise selection factors on revisit intention, five food service franchise selection factors, service and cleanliness, safety and reliability, and cost and convenience had positive (+) effects on revisit intention. One of the most important factors influencing revisit intention is safety and reliability. Thus, in order to raise safety and reliability it is important to form trust with consumers by properly utilizing systems of food hygiene and food safety accreditation.

QuLa: Queue and Latency-Aware Service Selection and Routing in Service-Centric Networking

  • Smet, Piet;Simoens, Pieter;Dhoedt, Bart
    • Journal of Communications and Networks
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    • 제17권3호
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    • pp.306-320
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    • 2015
  • Due to an explosive growth in services running in different datacenters, there is need for service selection and routing to deliver user requests to the best service instance. In current solutions, it is generally the client that must first select a datacenter to forward the request to before an internal load-balancer of the selected datacenter can select the optimal instance. An optimal selection requires knowledge of both network and server characteristics, making clients less suitable to make this decision. Information-Centric Networking (ICN) research solved a similar selection problem for static data retrieval by integrating content delivery as a native network feature. We address the selection problem for services by extending the ICN-principles for services. In this paper we present Queue and Latency, a network-driven service selection algorithm which maps user demand to service instances, taking into account both network and server metrics. To reduce the size of service router forwarding tables, we present a statistical method to approximate an optimal load distribution with minimized router state required. Simulation results show that our statistical routing approach approximates the average system response time of source-based routing with minimized state in forwarding tables.

소비자들의 디지털컨텐츠 선택 요인 : 웹툰을 중심으로 (Factors of Consumer' s Digital Content Selection : Focusing on Web-toon)

  • 오용민;정헌식;부제만
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.217-231
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    • 2019
  • The purpose of this study is to analyze the factors influencing consumers' selection of web-toon service through AHP (Analytic Hierarchy Process) analysis and to provide the strategy of web-toon service. To accomplish this study, theories, existing research and references related to AHP were sufficiently examined and selected the factors in the selection criteria. Surveys from consumers who used the web-toon service were conducted with selected factors. Through this, the results were analyzed by AHP analysis to find out the weighting values and the differences were examined and analyzed. The highest weighting factor in the first layer that consists of web-toon service was cinematic quality. The cinematic quality was the most important factor in the selection criteria of customers who use the web-toon service regardless of their preferred genre. Furthermore, it was confirmed that the weighting value or ranking changed in the second layer by genre. In this study, the effective basis of strategy were suggested by ranking the quantitative selection factors according to the preferred genre of consumers using web-toon services. In addition, This research provides some practical implications. That is, the web-toon service provider can easily recognize and respond to the customer's requirements, which factors are important when the customer selects a specific genre from the web-toon genre.

SOA 서비스의 동적 선택 설계 기법 (A Design Method for Dynamic Selection of SOA Services)

  • 배정섭;라현정;김수동
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제35권2호
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    • pp.91-104
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    • 2008
  • 서비스 지향 컴퓨팅(Service-Oriented Computing, SOC)은 배포된 서비스를 선택하고 조합하여 서비스 클라이언트가 원하는 기능을 제공하는 개발 방식이다. SOC는 향상된 비즈니스 기민성, 단축된 개발 시간과 같은 여러 장점을 제공한다. 이러한 장점을 극대화하기 위해서는 서비스의 선택과 조합이 동적으로 이루어져야 한다. 하지만 현재의 프로그래밍 언어, SOC 플랫폼, 비즈니스 프로세스 모델링 언어 (Business Process Modeling Language, BPML) 및 도구는 수동적 서비스 선택 또는 서비스의 정적 바인딩만을 지원하는 수준에 머물러 있다 각 클라이언트의 요구사항을 만족하는 서비스를 제공하기 위하여 해당 비즈니스 프로세스는 재구성 (reconfiguration)되고 재배포 (redeploy)되어야 하는 문제점이 있다. 따라서, 서비스 클라이언트의 다양한 요구에 맞게 서비스를 신속하고 유연하게 조합시키기 위하여 동적 선택기법이 필요하다. 본 논문에서는 엔터프라이즈 서비스 버스(Enterprise Service Bus, ESB) 기반의 동적 선택 핸들러 (Dynamic Selection Handler, DSH) 설계 기법을 제안한다. DSH의 네 가지 컴포넌트인 수행 리스너, 서비스 선택자, 서비스 바인더, 인터페이스 변환자에 대한 설계를 제시한다. DSH 설계 시에 적합한 디자인 패턴을 적용하여 컴포넌트의 재사용성이 높도록 설계한다. 마지막으로 제안한 DSH 설계의 실용성을 보이기 위해 ESB를 이용하여 DSH를 구현한다.

의복선택기준에 관한 측정지개발의 기초 연구(II) (A Study on Develop An Instrument to Measure the Criteria on Clothing Selection)

  • 박은주
    • 대한가정학회지
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    • 제25권4호
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    • pp.33-45
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    • 1987
  • The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

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사이버 쇼핑 환경에서 소비자의 쇼핑몰 선택에 영향을 미치는 요인에 관한 연구 (An Empirical Investigation into the Factors Influencing Shopping Mall Selection Decisions in the Cyber Shopping Environment)

  • 김종욱
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권1호
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    • pp.171-195
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    • 2005
  • The current study investigates major factors which influence the consumer's selection of internet shopping malls. Based on the technology acceptance model(TAM)(Davis, 1989) and trust theory(McKnight & Chervany, 2001), consumer selection factors from marketing research(Burke, 1997;Dodds et al, 2001), perceived usefulness, perceived ease of use, trust, service quality, and product price were hypothesized as to affect the consumer's decision to choose one's specific internet shopping malls. The study developed a research model to explain the shopping mall selection and collected the survey responses from 312 internet shopping mall users. The results of the current research indicate that all the research variables employed in the study, perceived usefulness, perceived ease of use, trust, service quality, and product price, are found to significantly influence the consumer's shopping mall selection decision. Among the influencing factors, price, service quality, and trust showed a greater effect on the shopping mall selection than usefulness and ease of use. This result implies that purchase-related variables such as price and service quality may be more critical to attracting customers and thereby raising the sales volume of the shopping mall, than the web site's usefulness and ease of use.

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시력교정수술환자의 병원선택요인과 만족도 (Hospital Selection Factors and Patient Satisfaction of Refractive Surgery Patients)

  • 이구슬;손태용
    • 보건의료산업학회지
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    • 제6권4호
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    • pp.279-294
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    • 2012
  • The study compared refractive surgery patients' hospital selection factors and satisfaction, through this to see the factors influencing patients' satisfaction, aiming at 235 patients visiting two Eye hospitals. The research results are followed. First, target group's hospital selection factors appeared facilities and environment factor, reliability factor, personal service factor, and accessibility factor in the order. Second, patients' satisfaction appeared reliability factor, facilities and environment factor, and personal factor in the order. Fourth, in the result comparing patients' expectation on hospital selection and satisfaction score, all factors of facilities and environment, personal service, and reliability had high satisfaction score than expectation. Third, in the result of factors influencing refractive surgery patients' satisfaction, in surgery determination period, surgery expenditure, and hospital selection factors among characteristics relating to refractive surgery, facilities and environment, personal service, and reliability appeared as satisfaction influencing factors. In conclusion, the study found that hospital selection factors and satisfaction influencing factors by refractive surgery patients' surgery type are considered to be able to be used to establish marketing strategy in the fields excluded from insurance application, the researches to improve patients' satisfaction in patient-oriented medical market should be continuously proceeded.

The Effect of Selection Factors of Marine Transportation Service on Transaction Continuity

  • KIM, Beom-Soo;KIM, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • 제7권1호
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    • pp.217-228
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    • 2020
  • The selection factors of service companies have changed in accordance with intensifying competition in the marine transportation service market and environment changes of transportation services. To explore the important factors of customer choice to marine transportation service, this study empirically examines the influence of these selection factors; service provision area, price competitiveness, corporate image, service expertise, and sales support, on transaction continuity through customers' perceived service value and satisfaction. Based on an online survey with those in the Korean marine transportation industry, this study conducted statistical analyses using structural equation modeling. Based on relevant previous studies, the current study constructed a total of 55 survey questions. Finally, 213 questionnaires were collected. Among the five selection factors, corporate image did not affect perceived service value, and price competitiveness was still the most important factor. However, service expertise and sales support were found to be more important factors than regional factors. In order to maintain transaction continuity, shipping companies should also strive to improve their service quality to their customers. In particular, service quality strategies focused on time and regional factors should develop to strategies with the key factors for the changed business environment.

웹 서비스의 선택과 조건 분기에 관한 연구 (A Study on Web Services Selection and Conditional Branches)

  • 서상구
    • 한국IT서비스학회지
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    • 제6권2호
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    • pp.125-143
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    • 2007
  • IT Services market is growing rapidly in the business industry and SOA-based Web Services have been introduced as an effective vehicle for the integration of enterprise-wide applications within organizations. The number of publicly available Web Services is ever increasing recently in a variety of areas, and as the number of public Web Services increases, there will be many Web Services with the same functionality. These services, however, will vary in their QoS properties, such as price, response time and availability, and it is very important to choose a right service while satisfying given QoS constraints. This paper addresses the issue of selecting composite Web Services which involves conditional branches in business processes. It is essential to have any conditional branches satisfy the global QoS constraints at service selection phase, since the branches are chosen to execute at run-time dynamically. We proposed service selection procedures for basic structure of conditional branches and explained them by examples. Experiments were conducted to analyze the impact of the number of candidate services and service types on the time of finding service solutions.

Dominance-Based Service Selection Scheme with Concurrent Requests

  • Tang, Chaogang;Li, Qing;Xiong, Yan;Wen, Shiting;Liu, An;Zhong, Farong
    • Journal of Computing Science and Engineering
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    • 제6권2호
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    • pp.89-104
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    • 2012
  • In dynamic Web service environments, the performance of the Internet is unpredictable; the reliability and effectiveness of remote Web services are also unclear. Therefore, it can hardly be guaranteed that the quality of Web service (QoWS) attributes of Web services do not fluctuate with the dynamic Web service environments. When a composite service is planned in the context of dynamic service environments, there is another aspect which has not been taken into account by existing works, namely, concurrency - the fact that multiple requests to a composite service may arrive at the same time. Considering the dynamics of Web service environments and concurrency of requests, we propose in this paper a service selection scheme which adopts top-k dominating queries to generate a composition solution rather than only select the best composition solution for a given request. The experimental results have investigated the efficiency and effectiveness of our approach and shown that it outperforms baseline and traditional methods for service selection.