• Title/Summary/Keyword: service platforms

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Analysis of OpinionMining on Consumer Satisfaction of InternetBanks: Focusing on the app review (인터넷전문은행의 소비자 만족에 관한 오피니언 마이닝 분석: 앱 사용 후기 중심으로)

  • Lee, Jong Hwa;Lee, Hyun Kyu
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.151-164
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    • 2023
  • Purpose This study aims to analyze the current status of consumer awareness on Internet banks by conducting a full investigation and collecting user opinions presented on Google Play. After cateogorizing the current dissatisfaction, we would like to present not only the direction of the Internet bank service of but also the improvements of the platform. Design/methodology/approach Using opinion mining, subjectivity analysis, polarity analysis, and polarity information analysis of comments were conducted step by step to extract negative and positive keywords. The extracted keywords analyzed the weights of the frequently appearing positive and negative keywords using the TF-IDF model. Based on previous studies that negative information is more sensitive to positive information, we tried to confirm the connection, proximity, and mediation of negative keywords. Semantic Network Analysis (SNA) was used to visualize the connection relationship between the negative comment keywords of the three Internet banks. Findings Domestic Internet banks such as Kakao Bank, K-Bank, and Toss Bank have attracted a lot of attention even before they were established, and after establishment, they have secured a wide range of users through platforms that are completely different from existing banks. This study found out that the convenience of the app affects the opening and transaction of non-face-to-face accounts, which are characteristics of domestic Internet banks, which also affects the bank's business strategy. In addition, this study shows that the business characteristics of the company can be identified.

Efficient Intermediate Node mobility Management Technique in CCN Real-time Streaming Environment (CCN 실시간 스트리밍 환경에서 효율적인 중간노드 이동성 관리 기법)

  • Yoon-Young Kim;Tae-Wook Kwon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.6
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    • pp.1073-1080
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    • 2023
  • The development and speed improvement of the Internet network, and the development of many platforms based on it, have brought about a rapid expansion of production and consumption of various contents. However, the existing IP-based Internet system cannot efficiently cope with such an urgent increase in data. Accordingly, an alternative called the CCN(Contents Centric Network) has emerged, enabling more efficient data transmission and reception centered on content rather than host. In this paper, we will deal with the mobility of intermediate nodes in CCN real-time streaming service, which is one of the major research fields of CCN, and minimize network overload through more efficient path switching through RSSI detection. In other words, by improving the method of selecting and switching a spare path when an intermediate node located between the requester(consumer) and the provider moves, a mechanism for managing data transmission is not interrupted and unnecessary load due to route switching does not occur in the network.

Network Anomaly Traffic Detection Using WGAN-CNN-BiLSTM in Big Data Cloud-Edge Collaborative Computing Environment

  • Yue Wang
    • Journal of Information Processing Systems
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    • v.20 no.3
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    • pp.375-390
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    • 2024
  • Edge computing architecture has effectively alleviated the computing pressure on cloud platforms, reduced network bandwidth consumption, and improved the quality of service for user experience; however, it has also introduced new security issues. Existing anomaly detection methods in big data scenarios with cloud-edge computing collaboration face several challenges, such as sample imbalance, difficulty in dealing with complex network traffic attacks, and difficulty in effectively training large-scale data or overly complex deep-learning network models. A lightweight deep-learning model was proposed to address these challenges. First, normalization on the user side was used to preprocess the traffic data. On the edge side, a trained Wasserstein generative adversarial network (WGAN) was used to supplement the data samples, which effectively alleviates the imbalance issue of a few types of samples while occupying a small amount of edge-computing resources. Finally, a trained lightweight deep learning network model is deployed on the edge side, and the preprocessed and expanded local data are used to fine-tune the trained model. This ensures that the data of each edge node are more consistent with the local characteristics, effectively improving the system's detection ability. In the designed lightweight deep learning network model, two sets of convolutional pooling layers of convolutional neural networks (CNN) were used to extract spatial features. The bidirectional long short-term memory network (BiLSTM) was used to collect time sequence features, and the weight of traffic features was adjusted through the attention mechanism, improving the model's ability to identify abnormal traffic features. The proposed model was experimentally demonstrated using the NSL-KDD, UNSW-NB15, and CIC-ISD2018 datasets. The accuracies of the proposed model on the three datasets were as high as 0.974, 0.925, and 0.953, respectively, showing superior accuracy to other comparative models. The proposed lightweight deep learning network model has good application prospects for anomaly traffic detection in cloud-edge collaborative computing architectures.

Study on the Application for Christian Education by Metaverse (메타버스의 기독교교육 적용방안)

  • OK, Jang Heum
    • Journal of Christian Education in Korea
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    • v.70
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    • pp.37-74
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    • 2022
  • COVID-19, which occurred in Wuhan, China, made it difficult for Korean churches to face to face worship, therefore metaverse emerged as an alternative to solving these problems. metaverse is forming various platforms through technology expressed in 3I(Immersion, Interactive, virtual Image). The purpose of this study is to analyze the application plan of Christian education by applying metaverse technologies to Christian education. In order to achieve the purpose of this study, first, the definition, type, platform, and technology of the metaverse are presented to examine the key of the metaverse, second, in order to analyze the church from the theological educational aspect, the essence of the church, the mission of the church, and the metaverse church are examined, third in order to apply the metaverse to Christian education, it is classified into worship through the metaverse, education through the metaverse, service through the metaverse, the christian relationship through the metaverse, and missions through the metaverse. The application plan of the metaverse for Christian education is that first, worship can be held through metaverse. Second, education can be performed through the metaverse. Third, the metaverse can be used to fulfill the mission of service. Fourth, through the metaverse, christian can fellowship through the metaverse. Fifth, the missionary mission can be carried out through the metaverse. In conclusion, metaverse is still in the development stage, but various programs should be developed to achieve the purpose of Christian education by utilizing various platforms developed so far and utilizing the advantages of the platform. In particular, the Korean church will be able to utilize various programs such as Sunday worship, Sunday school, youth retreat, QT, Bible school, and pilgrimage through the metaverse to make good use of the characteristics of the metaverse. In addition, metaverse is an extended reality(XR) that integrates VR, AR, and MR, and its strength is an engagement in creative Christian educational activities out of the original Christian education. In the future, metaverse technology can be applied to Christian education in various ways as the fourth industrial technology is developing.

The Effect of Paid YouTube Channel Membership Motivation on Usage Satisfaction and Continuance Intention: Based on Consumption Value Theory (유료 유튜브 채널멤버십 이용동기가 이용만족과 지속이용의도에 미치는 영향: 소비가치이론을 기반으로)

  • Chengnan Jiang;Ji Yoon Kwon;Sung-Byung Yang
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.181-203
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    • 2023
  • YouTube exhibits a hybrid personality, incorporating traits of both over-the-top (OTT) and personal broadcasting platforms. However, limited research has investigated these hybrid characteristics, particularly in the context of paid YouTube channel memberships. Therefore, building upon consumption value theory and prior literature, this study examines the influence of consumption value factors associated with paid YouTube channel memberships on usage satisfaction and continuance intention. Specifically, the study identifies four perceived consumption value factors (functional, social, emotional, and epistemic values) within the paid YouTube channel membership context and assesses their impact on usage satisfaction and continuance intention. Additionally, the study explores the moderating role of conditional value (the experience of watching live streams on paid YouTube channels) in these relationships. Data was collected via an online survey from Korean adults who subscribed to multiple paid YouTube channel memberships, resulting in 274 responses. The proposed hypotheses were tested using structural equation modeling (SEM). The SEM results indicate that all four consumption value factors significantly influence usage satisfaction, with usage satisfaction in turn positively affecting continuance intention. Furthermore, the study reveals that conditional value moderates the relationships between functional/emotional values and usage satisfaction, as well as between usage satisfaction and continuance intention. This study is the first to focus on YouTube channel paid memberships, which encompass characteristics from both OTT and personal broadcasting platforms. It is anticipated that this research will offer insights to personal broadcasters and stakeholders regarding the motivational factors that impact user satisfaction and encourage subscriptions to channel memberships.

Beyond Platforms to Ecosystems: Research on the Metaverse Industry Ecosystem Utilizing Information Ecology Theory (플랫폼을 넘어 생태계로: Information Ecology Theory를 활용한 메타버스 산업 생태계연구 )

  • Seokyoung Shin;Jaiyeol Son
    • Information Systems Review
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    • v.25 no.4
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    • pp.131-159
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    • 2023
  • Recently, amidst the backdrop of the COVID-19 pandemic shifting towards an endemic phase, there has been a rise in discussions and debates about the future of the metaverse. Simultaneously, major metaverse platforms like Roblox have been launching services integrated with generative AI, and Apple's mixed reality hardware, Vision Pro, has been announced, creating new expectations for the metaverse. In this situation where the outlook for the metaverse is divided, it is crucial to diagnose the metaverse from an ecosystem perspective, examine its key ecological features, driving forces for development, and future possibilities for advancement. This study utilized Wang's (2021) Information Ecology Theory (IET) framework, which is representative of ecosystem research in the field of Information Systems (IS), to derive the Metaverse Industrial Ecosystem (MIE). The analysis revealed that the MIE consists of four main domains: Tech Landscape, Category Ecosystem, Metaverse Platform, and Product/Service Ecosystem. It was found that the MIE exhibits characteristics such as digital connectivity, the integration of real and virtual worlds, value creation capabilities, and value sharing (Web 3.0). Furthermore, the interactions among the domains within the MIE and the four characteristics of the ecosystem were identified as driving forces for the development of the MIE at an ecosystem level. Additionally, the development of the MIE at an ecosystem level was categorized into three distinct stages: Narrow Ecosystem, Expanded Ecosystem, and Everywhere Ecosystem. It is anticipated that future advancements in related technologies and industries, such as robotics, AI, and 6G, will promote the transition from the current Expanded Ecosystem level of the MIE to an Everywhere Ecosystem level, where the connection between the real and virtual worlds is pervasive. This study provides several implications. Firstly, it offers a foundational theory and analytical framework for ecosystem research, addressing a gap in previous metaverse studies. It also presents various research topics within the metaverse domain. Additionally, it establishes an academic foundation that integrates concept definition research and impact studies, which are key areas in metaverse research. Lastly, referring to the developmental stages and conditions proposed in this study, businesses and governments can explore future metaverse markets and related technologies. They can also consider diverse metaverse business strategies. These implications are expected to guide the exploration of the emerging metaverse market and facilitate the evaluation of various metaverse business strategies.

A study on Analyzing Domestic Cargo Transportation Platform Service Using the IPA Technique (IPA 기법을 활용한 국내 화물 운송중개 플랫폼의 실증분석)

  • Ho-Yeon Yoon;Hyang-Sook Lee
    • Korea Trade Review
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    • v.48 no.1
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    • pp.243-261
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    • 2023
  • This study was conducted with the goal of analyzing the needs of Truckers, who are the main users of the cargo transportation platform, to find a development direction for the improvement and activation of the cargo transportation platform service. For this purpose, this study conducted an empirical analysis through IPA analysis targeting Truckers using domestic cargo transportation platforms. As a result of the IPA analysis, in the case of importance, fair fare presentation, unfair trade prevention measures, transportation payment deadline accuracy, transportation section information provision accuracy, quick interaction, application system quality, ease of use, user-customized service, settlement service support function, Variety of transportation sections, brand image, and additional services were shown in order. In the case of satisfaction, ease of use, settlement service support function, transport section information provision accuracy, application system quality, brand image, additional services, user-customized service, transport section diversity, quick interaction, transport payment deadline accuracy, unfair transaction prevention Measures and fair fares were presented in that order. The analysis results show high satisfaction with the ease of use related to the platform quality and the function to support the settlement work. These results can be seen as the result of a significant investment in system quality improvement for the convenience of users by suppliers in the domestic cargo transportation platform industry, where competition has become fierce. As the factors most urgently needed for improvement, 'observance of payment deadlines', 'prevention of unfair trade', and 'provision of fair fares' were selected, and these are related to chronic problems in the domestic freight transportation industry.

A Study on Verification of Security Threat and Method of Response for Multimedia Broadcasting and Communication Convergence Services (멀티미디어 방송통신 융합서비스에 대한 보안위협 검증 및 대응방안 연구)

  • Jung, Chan-Suk;Shin, Yong-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.6
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    • pp.3032-3042
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    • 2013
  • Multimedia Broadcast communication convergence services are broadcast communication convergence services new form that combines a platform technology for driving the application services of various media-related Internet and TV devices. It is possible to mounted the embedded OS of TV existing technology and to support a variety of smart application services to a TV technology evolved form equipped with various platforms on the OS. The services that are fused in this way, multi-media broadcasting communication convergence new services Open IPTV, Smart TV, mobile IPTV, and N-screen, are services actively focusing on three companies domestic services. However, in order to use the software to connect to the Internet for the provision of services, is inherent software vulnerabilities or the Internet. These vulnerabilities can lead to serious security incidents. Therefore, in this paper, or be able to derive the potential security threats that occur in multimedia broadcasting service environment based on security threats and vulnerabilities of existing threats lead to such security incidents in fact, the security it was carried out through a mock hacking validation for threats. It was also suggested necessary technical security measures that can be protect against security threats revealed by using the verification result through the penetration testing. Has been presented countermeasures in fusion communication service environment of multimedia broadcasting by using these results.

Study of the ENC reduction considering Update (갱신을 고려한 전자해도 소형화 연구)

  • Shim, Woo-Seong;Park, Jae-Min;Suh, Sang-Hyun
    • Journal of Navigation and Port Research
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    • v.27 no.4
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    • pp.425-430
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    • 2003
  • The satellite navigation system is widely used for identifying a user's position regardless of weather or geographic conditions and also make effect on new technology of marine LBS(Location Based Service). which has the technology of geographic information such as the ENC. Generally, there are conceivable systems of marine LBS such as ECDIS, or ECS that use the ENC itself with powerful processor in installed type on ships bridge. Since the ENC is relatively heavy structure with dummy format for data transfer between different systems, we should reduce the ENC to small and compact size in order to use it in mobile platform. In this paper, we assumed that the mobile system like PDA, or Webpad can be used for small navigation or information system in marine field. We considered the reduction of the ENC size to make them fit well to small capability of mobile platform. However, the ENC should be updated periodically by update profile data produced by HO. If we would reduce the ENC without a consideration of update, we could not get newly updated data furthermore. As summary, we studied considerations for ENC reduction with update capability. It will make the ENC be useful in many low performance platforms for various applications.

A Study on the Factors to Customers Attitude for the Goods and Service Introduced in Review UGC (체험형 1인 미디어콘텐츠에서 소개하는 상품에 대한 소비자 태도 영향요인 연구)

  • Son, Jaeyoung
    • 지역과문화
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    • v.7 no.2
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    • pp.155-172
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    • 2020
  • This study analyzed the factors to customer attitude on the goods and service introduced in UGC(User Generated Contents) and explored the difference between Korean and Chinese customers. For the first research question, the hypothetical factors were selected through literature review, the area of which are media consumption, social media and effect of advertising. In this study examined 4 independent variables: information, reliability, BJ attractiveness and customer innovation. Methodologies are confirmatory factor analysis, correlation analysis and multi regression. Result showed that reliability, BJ attractiveness and customer innovation are statistically significant. According to the β value, the biggest one is customer innovation, the second one is BJ attractiveness and the third one is reliability. The influence of information on customer attitude is not statistically significant. The result is well-aligned with the prior studies. The information factor's influence, however, is disputable because some prior studies shows that it is not significant when the research samples are recently developed channel such as mobile or social media commerce platforms. It is necessary to identify the root causes why the information factor is not significant in some research cases. For the second research question, this study used independent t-test between Korean and Chinese customers. The result shows that the difference in reliability, BJ attractiveness and attitude are stastically significant, and the ratings of Chinese customers are higher. This result caused by the difference of media commerce environment between Korea and China. Information and customer innovation didn't show significant difference.