• Title/Summary/Keyword: service outcome

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서비스 회복과정에서의 공정성과 진정성의 역할 : 진정성의 조절효과 (The moderating effect of perceived authenticity in service recovery process)

  • 서문식;민유진;노태석
    • 경영과정보연구
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    • 제33권1호
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    • pp.17-43
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    • 2014
  • 현재까지 진행되어 온 서비스 실패 및 회복 관련 선행연구들의 한계는 서비스 실패 후 회복노력에 대한 고객의 행동이 인지적 판단과 감정적 판단이 함께 작용하여 이루어짐에도 불구하고 공정성과 진정성으로 두 측면을 분리하여 연구하였다는 점이다. 대부분의 선행연구들은 회복만족의 선행요인으로 인지적 측면에서의 공정성만을 제시하고 있다. 비교적 최근에는 감정적 접근을 통한 진정성의 효과가 검증된 바 있다. 그러나 실제상황에서의 서비스 회복 과정에서는 소비자가 지각하는 공정성과 진정성이 함께 작용하는 경우가 대부분이기에, 관련 연구의 이해의 폭을 넓히고, 실무에 적용하기 위해서는 추가적인 연구결과가 필요하다고 판단하였다. 따라서 본 연구에서는 기존연구의 한계점을 고려하여 서비스 회복상황에서 지각된 공정성과 진정성의 역할을 함께 살펴보았다. 이를 통해 인지적 측면의 공정성과 더불어 감정적 측면의 진정성이 내포된 서비스 회복노력의 중요성을 고찰할 수 있는 계기를 마련하였다. 본 연구의 결과를 통해 인지적 판단에 근거한 회복공정성만이 중요한 것이 아니라 서비스 실패 후 회복에서 감정적 측면인 진정성의 조절효과를 살펴봄으로써 진정성이 내포된 회복노력의 중요성을 확인할 수 있었다.

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지역축제 서비스품질이 지역기반 창업기업 제품 구매의도에 미치는 영향: 함평나비축제를 중심으로 (The Effect of Local Festival Service Quality to Purchasing Intention of Local Start-up Company Products: Focus on Hampyong Butterfly Festival)

  • 홍인기;민경세
    • 벤처창업연구
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    • 제12권1호
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    • pp.61-71
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    • 2017
  • 지역축제란 지역기반창업기업들에게 매우 소중한 홍보 및 판매의 장이 될 수 있다. 그렇다면 지역축제의 서비스품질은 이들의 제품 판매 활성화에 직접적으로 기여할 수 있는가? 기존의 축제서비스품질과 관련된 연구에서는 축제서비스 품질의 관광산업적 성과에 주로 초점을 맞추었던 것과는 달리, 우리는 축제서비스 품질이 제품판매에 미치는 영향에 초점을 맞추어 연구를 진행하였다. 선행연구 분석을 토대로 하여 우리는 "지역축제의 서비스품질은 지역이미지를 매개로 지역기반창업기업의 제품에 대한 소비자의 구매의도에 영향을 줄 것이다"라는 가설을 세우고 연구를 진행하였다. 그 결과 첫째, 축제서비스 품질은 구매의도에 직접적으로 영향을 주지 않았다. 공감성 차원을 제외할 땐 다른 차원은 모두 직접적 영향을 주지 않았다. 반면 축제서비스 품질의 각 차원은 확신성을 제외하고 지역 이미지를 매개로 구매의도에 유의미한 영향을 주었다. 그리고 구매의도는 구매행동에도 실질적으로 큰 영향을 미치고 있었다. 이를 통해 우리는 지역축제서비스품질은 지역이미지를 매개로 할 때, 지역기반창업기업의 제품판매에 영향을 미친다는 점을 확인할 수 있었다. 다만 영향은 직접적인 영향이 아니라 간접적인 영향이었다. 또한 지역이미지가 중요한 영향을 미치므로 지역이미지를 개선하기 위한 노력이 선행되어야 한다는 점을 제언할 수 있다. 더하여 지역축제서비스 품질의 향상은 지역기반창업기업제품 판매에 긍정적 영향을 준다는 점을 확인할 수 있었으며, 특히 공감성 차원이 영향을 많이 준다는 점을 또한 확인할 수 있었다.

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패밀리레스토랑의 욕구체계 기반 고객가치가 고객만족, 행동의도에 미치는 영향: 4×4 매트릭스 욕구체계를 중심으로 (Needs-Based Customer Value Effects of Family Restaurants on Customer Satisfaction and Behavior Intention)

  • 김기수;심재현
    • 유통과학연구
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    • 제11권12호
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    • pp.51-62
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    • 2013
  • Purpose - A pre-study on service quality-based customer value is conducted with the path structure (perceived value of service quality→customer satisfaction→behavior intention) based on the hierarchical model of service quality including interaction and outcome quality, physical environment quality and the SERVQUAL model of process quality, namely, reliability, responsiveness, assurance, empathy, and tangibles. In addition, customer value in the service industry is studied by dividing into the two-way structure of utilitarian and emotional values. This study classifies customer values of family restaurants through the customer value model based on the 4×4 matrix needs system of Jeon and Kim (2009). It illustrates the path structure of customer value→customer satisfaction→behavior intention targeting college students in order to generalize the customer value system of family restaurants. Research design, data, and methodology - This study established seven hypotheses based on the relationship between each type of customer value (food quality, convenience, social, emotional, interior quality, service encounter, and purchasing) and customer satisfaction, and the relationship between customer satisfaction and behavior intention. The study data were collected from students in the Department of Business and Tourism at Kimpo University. In all, 294 survey papers were returned of the 300 distributed: 253 pieces were used in the final analysis excluding 41 with insufficient and less effective answers. For statistical analysis, the statistics software package SPSS 15.0 was used. Results - The results of the analysis are as follows: first, the customer values of family restaurants are classified by seven customer values: goods quality value, emotional value, convenience value, social value, purchasing value, service encounter value, and inner quality value. Second, emotional value, purchasing value, service encounter value, and inner quality value had positive impact on customer satisfaction. In particular, purchasing value through being included in functional value was not classified in the previous study; however, this study could classify and generalize this value in a new way. Finally, customer satisfaction had a positive impact on behavior intention. This showed that college students had behavior intention - repurchase intention and word-of-mouth - because they could be content with the food items on the menu and the service provided by employees. Conclusions - The main points based on the above-mentioned results are as follows. This study with college students as study subjects could be classified into four dimensions, namely, generic value, usage value, purchasing value, and physical value and seven sub-dimensions on customer values of family restaurants based on a 4×4 matrix needs system. Then, to confirm its generalization, the path structure of customer value→customer satisfaction→behavior intention was verified. While existing pre-studies used simplified values by classifying restaurant values largely as utilitarian value and hedonic value, this study classified various forms of customer value, and that customer value especially could be expanded by adding purchasing value. As a result, it is shown that marketers need to diversify their customer services because this study proved that customer values can be classified in various ways based on customer needs.

의료기관의 활동기준원가 산출 모형 (Development of the Model for Activity Based Costing in the Hospital)

  • 전기홍;조우현;김보경;김병조
    • 한국병원경영학회지
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    • 제6권2호
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    • pp.37-69
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    • 2001
  • A new cost management system, called Activity Based Costing (ABC) system, has arisen to solve the limitation of a Traditional Cost Accounting (TCA) system until last two decades and ABC has been applied by many companies. TCA systems have limitation in tracing cost because they arbitrarily allocate overhead cost to the cost objects without standard for direct cost distribution. ABC is an accounting system that assigns costs to products or services based on the resources they consume. The costs of all activities are traced to the products for which they are performed. Therefore ABC is a cost management system that provides a matrix to accurately quantify consumed resources triggered by activities and activities triggered by products and services. There is little implementation of ABC in the health services field, one of service industries, due to complicated and many activities, and volatile cost object. However, the necessity for applying reasonable cost accounting system is largely issuing as strategy responding hostile environment, and financial pressure, and it is imperative to implement the Activity Based Costing (ABC) system. Therefore, this study presents the framework to develop ABC system for total health service organizations. Cost objects in this study base on medical service activities per health insurance claim from one general hospital located in Metropolitan Statistical Areas (MSAs). Medical service activities include all health insurance claims in the hospital. The purpose of the study is presenting useful tools and basic frame to develop Activity Based Costing system for health service organizations which want to use ABC system. The steps to develop ABC system for health service organizations are following: 1. Identifying of activity centers; 2. Definition of cost objects and activity by activity center; 3. Analysis of activity and tracing activity contribution; 4. Allocation of direct cost for specific activity; 5. Allocation of indirect cost for specific activity; 6. Allocation of depreciation for facilities, applicants, and consumption goods; 7. Allocation of administration cost; 8. Allocation of cost among activity centers; and 9. Tracing cost of cost objects by activity center. This study identified necessary information from existing reports which hospitals generally made by each step, and defined outcome which had to be produced in each step using this information. The steps of this study had limitation to apply all different size hospitals because the steps were structured ABC system by one hospital, however, this study used similar basic framework and methods with general cases. When a health service organization want to apply Activity Based Costing (ABC) system on all activities of it in future days, this study is very useful to design system structure in the health service organization.

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국가기록원 기록정보센터의 열람서비스 제공 절차 및 특징에 관한 질적 연구 (A Qualitative Study on the Procedures and Characteristics of reading service Provision at Center of Archival Information of National Archives of Korea)

  • 남윤아;임진희
    • 기록학연구
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    • 제50호
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    • pp.177-229
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    • 2016
  • 기록정보 서비스는 기록관리의 궁극적인 목적이자 결과이며, 기록의 수요와 기록물을 연결시키는 일련의 활동들을 의미한다. 기록물의 지적요구를 정보공개 절차를 통해 제공하는 것은 국민의 알 권리 보장과 기록정보 수요에 능동적으로 대응하기 위함이다. 이를 위해서 열람프로세스의 원활한 수행을 위해 청구인 기록물 검색도구 및 열람제공자라는 속성들의 조화로운 순환이 선행되어야 정보공개의 질적 향상을 기대할 수 있다. 이에 따라 본 연구는 첫째, '열람서비스'에 영향을 미치는 요인과 특징에 관한 현상을 밝힘으로써 열람서비스 프로세스의 현안과 실제를 내부적 관점에서 제시하고 둘째, 기록물 청구 및 검색과 제공의 과정에서 열람제공자-청구인-검색도구-기록물 간의 긴밀한 상호작용에 관한 현상을 보여주며 셋째, 국가기록원 열람 프로세스 현안을 중심으로 총체적인 통합 검색도구에 관한 필요성을 제안하며 넷째, 열람제공자에게 실무적 측면에서의 기록정보 활용에 대한 이해를 제공하고 다섯째, 열람제공자의 인식과 태도에 따라 정보제공 품질에 주요한 차이를 보인다는 것을 시사하는 데 있다.

AHP를 이용한 장애인고용의 효용성평가 연구 (A Study on The Utility Estimation about Employment of The Disabled)

  • 나혜숙
    • 대한안전경영과학회지
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    • 제10권2호
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    • pp.225-235
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    • 2008
  • It is expected that the change of industrial structure of Knowledge based economy, and service based economy would affect on economic life of physically-challenged person with no exceptions. There have been some former studies which have been misunderstood the employment of disabled due to the declining employment of the disabled and prejudice to the disabled based on biased perspective and public opinion. This study have analyzed the employment conditions of the ordinary workers and disabled workers out of those prejudices and biased opinions. Wage, economic activity ratio, age, educational background and industry those 5 parameters are brought for analyzing the two comparison group. Each parameter have compared based on the statistical data of ordinary workers and disabled workers for past 7 years. Weight between each parameter have been drawn by collecting the experts' opinion using AHP(Analytic Hierarchy Process), and utility of employment of two comparison groups have been estimated through progress inclination of each parameter. Through the estimated outcome, present condition and controversial issues and way of improvement of domestic employment of ordinary workers and the disabled is mentioned.

광주지역내 물리치료실 이용 환자의 물리치료 만족도 조사 (A Survay of Satisfaction of Physical Therapy Patients in Kwang-ju)

  • 권미지;김석환
    • The Journal of Korean Physical Therapy
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    • 제15권2호
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    • pp.1-11
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    • 2003
  • Patients satisfaction continues to receive attention as a measure of the outcome of physical therapy intervention. This study measures patient satisfaction among physical therapists' patients and clients and to identify factors of patient satisfaction that will affect patients decision. The instrument developed by Goldstein et. al(2000) was used. PAtients' opinions of service in each domain were measured using 5-point Likert-type scales. A 20-item instrument designed to measure the domains of patient satisfaction and 8 additional items were included. Data were collected at 8 hospital in Kwang-ju city Descriptive statistics, reliability, ANOVA, cross-tabs and regression analysis were computed. A total 365 individuals completed the instrument. Waiting time, treatment and cost domain predicted the satisfaction of physical therapy

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Performance of Submerged Hardware in Continuous Galvanizing

  • Tang, Nai-Yong;Liu, Daniel;Zhang, Keith
    • Corrosion Science and Technology
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    • 제9권3호
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    • pp.116-121
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    • 2010
  • For over a decade, research and development on submerged hardware in continuous galvanizing pots has been carried out at Teck's Product Technology Centre. The outcome of numerous laboratory tests and field trials has demonstrated that dissimilar materials with comparable surface hardness are most suitable for the manufacture of roll bearings. Wear debris can be easily retained in bearings made of the same material, thereby negatively affecting bearing performance and service life. Bearings made of the same materials are also vulnerable to catastrophic failures. The dissolution of iron from the coated strip creates an iron-rich zone associated with a high concentration gradient in the vicinity of the sink roll. Consequently, the sink roll becomes a preferential site for dross pick-up. In operations involving extremely high temperatures, such as in Galvalume production, the material selection for pot hardware is immaterial to the final corrosion product of the hardware and the pick-up on the hardware.

브랜드 인지도와 관여도가 제품 선택에 미치는 영향에 관한 연구 (An Effect of Brand Awareness and Involvement upon choice of product)

  • 한경희;조재립
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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    • pp.523-528
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    • 2003
  • Involvement was defined customers has been the standard of interest of product, service, company. Involvement can explain customers doing more detail than any conception. In the light of this, the brand awareness is important factor to reduce the perceived risk. Therefore, we measured the brand awareness to study whether it affects on decision of product. As a result of study, we could get the following outcome. We found out that the brand awareness effects positive influence on consumer to choose a travel agency. It can be considered as a natural result, but it proved that the brand awareness has a quite important role for decision making process. This study has investigated the relationships between brand awareness satisfaction and involvement about product.

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Korean Gay Men's Daily Life and Fashion

  • Lee, Hana;Lee, Yoon-Jung
    • International Journal of Costume and Fashion
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    • 제16권2호
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    • pp.101-120
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    • 2016
  • The primary purpose of this study is to explore the daily lives of gay men and assess their interests in fashion and appearance management with the goal of better understanding the roles or meanings of fashion in their lives. In-depth interview method was adopted and the responses were analyzed qualitatively. Six homosexual men were interviewed, and the outcome of each conversation was recorded and analyzed; each man had a different background and thus showed different behavioral patterns. The life patterns distinct to Korean gays, the importance the highly patriarchal society places on family lineage and mandatory military service, for example, were discussed. Even though the interviewees asserted that their interests in fashion is not related to their sexual orientation, fashion was utilized as a means of self-expression by these gay men.