• Title/Summary/Keyword: service moment

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Composition Technique for Independent Real-time Advertisement on Mobile UCC Phonepage (모바일 UCC 폰피에 독립적인 실시간 모바일 광고 합성 기법)

  • Kim, Jong-Keun;Ko, Hee-Ae;Sim, Kun-Ho;Zhao, Mei-Hua;Lim, Young-Hwan
    • The KIPS Transactions:PartD
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    • v.17D no.5
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    • pp.371-382
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    • 2010
  • One of the advantages of the mobile internet is that it is accessible everywhere. However, producing the mobile internet contents is hard because the standards of the contents are different depending on the telecommunications companies and the mobile phone terminals. Because of this, mobile contents production has not been activated and profit models are rarely found. In order to vitalize the mobile contents, we developed the Mobile UCC (User Created Contents) Phone Page Service with which general users can produce and provide the mobile phone pages easily. In addition, we began to provide advertisement on the UCC phone pages as a profit model. However, as mentioned already, the contents that meet each of the standards should be prepared in advance to be compatible with the different standards. For this reason, only one advertisement could be provided on one UCC phone page. Previous studies were focused on the standardization of different standards by integrating them. Though the standardization may be applicable to the mobile phones that will be newly released, it is hardly applied to the conventional mobile phones. To solve the abovementioned problems and improve the drawbacks of the conventional studies, we proposed in this article the technology to synthesize the phone page contents and independent advertisement at the moment when the UCC phone page prepared by the users is provided in real time. This technology allows to provide various advertisement on one UCC phone page and administrate the start, end and frequency of specific advertisements. This method was applied in this study to vitalize the mobile contents and improve the profit model.

A Study on the adaptive Connection Admission Control Method in ATM Networks (ATM망에서 적응적 연결수락제어 방법에 관한 연구)

  • 한운영;차균현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.19 no.9
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    • pp.1719-1729
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    • 1994
  • In this paper, an adaptive CAC(Connection Admission Control) method is proposed. The adaptive CAC uses traffic estimates derived from both traffic parameter specified by user and cell flow measurements. Traffic estimation using user-specified parameters is performed at every moment of connection request or connection release by recursive formula which makes real-time calculation possible. Traffic estimation using cell flow measurement is carried out when the number of connected calls does not change during a measurement reflection period-renewal period. The most import ant thing for the traffic estimation using cell flow measurement is the determination of the length of a renewal period to trace a real traffic flow with an allowable time lag and the measurement reflection ratio(MRR) both to reduce the portion of overestimation and to avoid underestimation of real traffic flow. To solve these problems, the adaptive CAC updates renewal period and MRR adaptively according to the number of connections and the elapsed time after last connection or release respectively. Performance analysis for the proposed method is evaluated in several aspects for the cases of both homogeneous and heterogeneous bursty traffic. Numerical examples show the adaptive CAC method has the better performance compared with conventional CAC method based on burst model from the both utilization and QOS point of view.

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Long-term Behavior of Deck-plate Concrete Slab Reinforced with Steel Fiber (강섬유 보강 데크플레이트 콘크리트 슬래브의 장기 거동)

  • Hong, Geon-Ho;Hwang, Seung-Koo
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.21 no.4
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    • pp.30-38
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    • 2017
  • Recently, research on the development of a composite slab system for shorting the construction period by simplifying the process by omitting the form work and the reinforcement placing is underway. The purpose of this study is to evaluate the long-term behavior of a simplified slab system that replaces the form work and tensile reinforcement using structural deck-plate and replaces the temperature reinforcement using steel fiber reinforced concrete. In the conventional composite deck-plate slab method, w.w.f is generally used for crack control by drying shrinkage. But previous research results by various researchers were pointed out it is not effective to control the shrinkage and temperature cracking. In this study, the long-term cracking and structural behavior of steel fiber reinforced deck plate slab specimen with two continuous spans constructed under typical load conditions were evaluated. Experimental results showed that the number and width of long-term cracks decreased remarkably in the simplified slab specimen, and the deflection was also decreased compared with conventional RC slab specimen. However, in the continuous end of the slab where the negative moment is applied, it is analyzed that reinforced details are necessary to control the crack width in the service load and to recover deflection at load removal.

Massive Surveillance by US-UK intelligence services : Crisis of the Internet and the Rule of Law (미국/영국 정보기관의 무차별 정보수집행위: 인터넷과 법치주의의 위기)

  • Kim, Keechang
    • Review of Korean Society for Internet Information
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    • v.14 no.3
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    • pp.78-85
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    • 2013
  • The revelations made possible by Edward Snowden, a contractor of the US intelligence service NSA, are a sobering reminder that the Internet is not an 'anonymous' means of communication. In fact, the Internet has never been conceived with anonymity in mind. If anything, the Internet and networking technologies provide far more detailed and traceable information about where, when, with whom we communicate. The content of the communication can also be made available to third parties who obtain encryption keys or have the means of exploiting vulnerabilities (either by design or by oversight) of encryption software. Irrebuttable evidence has emerged that the US and the UK intelligence services have had an indiscriminate access to the meta-data of communications and, in some cases, the content of the communications in the name of security and protection of the public. The conventional means of judicial scrutiny of such an access turned out to be ineffectual. The most alarming attitude of the public and some politicians is "If you have nothing to hide, you need not be concerned." Where individuals have nothing to hide, intelligence services have no business in the first place to have a peek. If the public espouses the groundless assumption that State organs are benevolent "( they will have a look only to find out whether there are probable grounds to form a reasonable suspicion"), then the achievements of several hundred years of struggle to have the constitutional guarantees against invasion into privacy and liberty will quickly evaporate. This is an opportune moment to review some of the basic points about the protection of privacy and freedom of individuals. First, if one should hold a view that security can override liberty, one is most likely to lose both liberty and security. Civilized societies have developed the rule of law as the least damaging and most practicable arrangement to strike a balance between security and liberty. Whether we wish to give up the rule of law in the name of security requires a thorough scrutiny and an informed decision of the body politic. It is not a decision which can secretly be made in a closed chamber. Second, protection of privacy has always depended on human being's compliance with the rules rather than technical guarantees or robustness of technical means. It is easy to tear apart an envelope and have a look inside. It was, and still is, the normative prohibition (and our compliance) which provided us with protection of privacy. The same applies to electronic communications. With sufficient resources, surreptitiously undermining technical means of protecting privacy (such as encryption) is certainly 'possible'. But that does not mean that it is permissible. Third, although the Internet is clearly not an 'anonymous' means of communication, many users have a 'false sense of anonymity' which make them more vulnerable to prying eyes. More effort should be made to educate the general public about the technical nature of the Internet and encourage them to adopt user behaviour which is mindful of the possibilities of unwanted surveillance. Fourth, the US and the UK intelligence services have demonstrated that an international cooperation is possible and worked well in running the mechanism of massive surveillance and infiltration into data which travels globally. If that is possible, it should equally be possible to put in place a global mechanism of judicial scrutiny over a global attempt at surveillance.

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A study on the effect of brand recognition on brand personality, brand image and customer-brand relationship quality in the university contract foodservice industry (대학교 위탁급식업체의 브랜드 인지가 브랜드 개성, 브랜드 이미지, 소비자-브랜드 관계의 질(BRQ)에 미치는 영향연구)

  • Lee, Yun-Jung;Han, Kyung-Su;Choi, Duck-Joo;Kim, Yun-Kyeong
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.51-73
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    • 2011
  • Companies are required to invest in numerous intial marketing costs for establishing brand power, thus, many companies in the foodservice industry are increasing their budgets on communication to strengthen their own brand equity components such as brand recognition, brand royalty, perceived quality and associated image using mass media that has not been used before. For this study, 617 samples were analyzed by such analytic methods as a frequency analysis, cross-tabulation, a factor analysis and a reliability analysis for validity, and a confirmatory factory analysis, a model adequacy evaluation, and a path analysis using AMOS 17.0. The hypothesis verification by the AMOS analysis has revealed that all hypotheses positively influenced contract foodservice brands, and the brand recognition of a university contract foodservice company has an impact on sincerity and refinement. Therefore, positive brand image formation encourages strong brand establishment between a university contract foodservice business and customers, and this study strongly suggests continuous further studies about constructing a positive brand image.

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The Identified Self: Location-Based Technologies, Surveillance, and Non-place (식별되는 자: 위치기반기술, 원격성과 감시의 문제, 그리고 비-장소(non-place))

  • Yi, Doogab
    • Journal of Science and Technology Studies
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    • v.16 no.2
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    • pp.1-31
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    • 2016
  • This essay examines the recent proliferation of location-based services (LBS) within the context the expansion of the technologies of remote identification, monitoring, and tracking. Following the spatial turn in the social sciences, this essay aims to analyze LBS as a surveillance technology that can re-shape the spatial configuration of its users and their identity. The analytic focus of this essay is on LBS within the global information infrastructure, and it utilizes key LBS examples in the US and South Korea. First, as a way to discuss the technical possibilities of LBS for spatial coordination and surveillance, this essay investigates its technical architecture in terms of information flow. It then discusses the issue of privacy in LBS by analyzing some of its key legal and regulatory issues. The combination of the global information infrastructure with location-related technologies has enabled LBS companies to expand the scope of surveillance over the ever-increasing computer-mediated activities, prompting heated discussions over whether LBS is capturing "Every Moment in Your Life." This essay concludes with a discussion on how location technologies have provided a key platform for the rise of surveillance capitalism through the creation of what Marc $Aug{\acute{e}}$ called a "non-place," a place where the identified self is constituted by LBS.

The Effect of Organizational Justice on Organizational Commitment and Turnover Intention of Home Daycare Center (어린이집의 조직공정성이 보육교사의 조직몰입 및 이직의도에 미치는 영향: 가정어린이집을 중심으로)

  • Lee, Kyung Jin;Kwon, Yeon Hee
    • Korean Journal of Child Education & Care
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    • v.18 no.4
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    • pp.145-158
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    • 2018
  • Objective: The purpose of this study was to investigate the effects of distribution justice, procedural justice, and interactional justice which are the sub-factors of organizational justice on organizational commitment and turnover intention, so as to enhance the quality of childcare and identify the importance of organizational justice. Methods: For the study, the data were collected by measuring the organizational justice, organizational commitment, and turnover intention of 251 teachers working in home day care centers in Busan, Ulsan, and Gyeongnam, and then Pearson's product moment correlation coefficient and regression analysis (stepwise) were conducted. Results: The results are as follows. First, organizational commitment was significantly different in the age in terms of the general background of daily care teachers, as well as the period of service of their current organization, and the turnover intention showed a significant correlation with their salary. Second, the sub-factors of organizational justice and organizational commitment were positively correlated, but turnover intention was negatively correlated. Among them, in terms of organizational commitment, procedural justice and turnover intention were highly correlated with distribution justice. Third, the relative impact of the sub-factors of organizational justice on organizational commitment was high in procedural justice and distribution justice. The relative influence on turnover intention was high in distribution justice and interactional justice. Conclusion/Implications: Therefore, the results of this study indicate that organizational justice is a influential variable on organizational commitment and turnover intention, and suggest that it needs to make efforts to strengthen organizational justice for the operation of home daycare centers.

Oedipa's Quest and Two Americas (에디파의 탐구와 두 개의 미국)

  • Son, Dongchul
    • English & American cultural studies
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    • v.9 no.1
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    • pp.273-295
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    • 2009
  • As Oedipa Mass, the heroine of Thomas Pynchon's The Crying of Lot 49, is apparently associated with Oedipus, the hero in Sophocles' tragedy, this paper aims to show some of their similarities in quest theme and plot development as well as in the use of dramatic irony. Oedipus the King opens with a priest's pleas to relieve the Theban people from a plague and the king's promise to rid its cause by avenging the murder of the former king, as told by the oracle. Lot 49 begins as a Los Angeles law firm informs Oedipa that she is named as the executrix in her former lover Inverarity's will to sort out the mogul's estate. Ironically, however, Oedipus' investigation reveals himself to be the very cause of the national disaster, the murderer for whom he searched. Likewise, Oedipa starts her inquiry dedicating herself to make sense out of what Inverarity had left behind, only to find that the legacy was America. Sophocles and Pynchon both employ dramatic irony to provide a controlling principle for plot development in their works. In Oedipus the King, Sophocles creates mounting tension as well as distance between the reader's knowledge and the protagonist's ignorance, compressing the play's action into the moment that Oedipus discovers his real identity. For dramatic irony, however, Pynchon tends to work through authorial comments and utilize allegorical meanings of the characters' names, directing his novel at illuminating Oedipa's discovery of Inverarity's legacy as well as the meaning of Tristero, an underground postal service system. Unlike Oedipus the King that proceeds on a single line of action, Lot 49 develops in esoteric, multi-layered allusions and intricately-interrelated double strains involving Oedipa's roles as executrix and quester. At the end of Sophocles' tragedy, Oedipus stabs his eyes and decides to live in exile, realizing that, blinded, he begot his children through his mother; Oedipa comes to a painful realization that she allowed her former lover to create death-orienting America without her diversity and moral system in old times. As Oedipa now discovers herself through her search for Tristero, her tragic spirit lies in her determination to confront her binary choices between two Americas: transcendence or entropy, the Tristero possibility or Inverarity's America. Ultimately, Oedipa tries to find who will be the bidder for the Tristero forged stamps designated as lot 49, awaiting the auctioneer's cry and the "crying" of a new-born America.

User Experience (UX) Analysis of Advertising Platform Mobile Applications for Culture and Arts Content: Critical case study based on the UX Honeycomb model (문화예술 광고 플랫폼 앱의 사용자 경험(UX) 연구: 허니콤 모델을 통한 비판적 사례분석)

  • An, Hye-Jin;Lee, Seung-Ha
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.1-18
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    • 2022
  • This study critically analyzed the user experience (UX) of mobile applications, focusing on the advertising platforms of mobile applications for culture and arts content. This study aims to examine the direction for growth of the related mobile applications and propose alternative approaches to improve usability. In this study, a mobile app named 'Moviepre' was selected, and a heuristic evaluation was performed for in-depth exploration. For the selected case, the UX Honeycomb model was reconstructed to analyze useful, usable, desirable, findable, accessible, and credible elements of the case. First, since the users' preference for the price factor did not show a significant correlation with the usefulness of the content and the interface, it is necessary to make sure that the mobile application has unique values to gain a competitive advantage in the market. Second, by adopting customer path stages for analysis, the result indicated that users continuously interact with the service from the first moment they are aware of the mobile application. Third, if the user feels uncomfortable, it is likely that these factors hinder the establishment of a long-term relationship between the users and the mobile application. Finally, brand identity should be clearly established, and brand image strategy needs to be developed to satisfy users' expectations that high-quality culture and arts content will be available through the mobile application.

A Study on Improvement for Identification of Original Authors in Online Academic Information Service (온라인 학술정보 서비스 상 원저작자 식별 개선 방안 연구)

  • Jung-Wan Yeom;Song-Hwa Hong;Sang-Hyun Joo;Sam-Hyun Chun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.3
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    • pp.133-138
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    • 2024
  • In the modern academic research environment, the advancement of digital technology provides researchers with increasingly diverse and rich access to information, but at the same time, the issue of author identification has emerged as a new challenge. The problem of author identification is a major factor that undermines the transparency and accuracy of academic communication, potentially causing confusion in the accurate attribution of research results and the construction of research networks. In response, identifier systems such as the International Standard Name Identifier (ISNI) and Open Researcher and Contributor ID (ORCID) have been introduced, but still face limitations due to low participation by authors and inaccurate entry of information. This study focuses on researching information management methods for identification from the moment author information is first entered into the system, proposing ways to improve the accuracy of author identification and maximize the efficiency of academic information services. Through this, it aims to renew awareness of the issue of author identification within the academic community and present concrete measures that related institutions and researchers can take to solve this problem.