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http://dx.doi.org/10.3745/KIPSTC.2010.17D.5.371

Composition Technique for Independent Real-time Advertisement on Mobile UCC Phonepage  

Kim, Jong-Keun (숭실대학교 미디어학과)
Ko, Hee-Ae (유니웹스(주))
Sim, Kun-Ho (숭실대학교 미디어학과)
Zhao, Mei-Hua (숭실대학교 미디어학과)
Lim, Young-Hwan (숭실대학교 미디어학부)
Publication Information
The KIPS Transactions:PartD / v.17D, no.5, 2010 , pp. 371-382 More about this Journal
Abstract
One of the advantages of the mobile internet is that it is accessible everywhere. However, producing the mobile internet contents is hard because the standards of the contents are different depending on the telecommunications companies and the mobile phone terminals. Because of this, mobile contents production has not been activated and profit models are rarely found. In order to vitalize the mobile contents, we developed the Mobile UCC (User Created Contents) Phone Page Service with which general users can produce and provide the mobile phone pages easily. In addition, we began to provide advertisement on the UCC phone pages as a profit model. However, as mentioned already, the contents that meet each of the standards should be prepared in advance to be compatible with the different standards. For this reason, only one advertisement could be provided on one UCC phone page. Previous studies were focused on the standardization of different standards by integrating them. Though the standardization may be applicable to the mobile phones that will be newly released, it is hardly applied to the conventional mobile phones. To solve the abovementioned problems and improve the drawbacks of the conventional studies, we proposed in this article the technology to synthesize the phone page contents and independent advertisement at the moment when the UCC phone page prepared by the users is provided in real time. This technology allows to provide various advertisement on one UCC phone page and administrate the start, end and frequency of specific advertisements. This method was applied in this study to vitalize the mobile contents and improve the profit model.
Keywords
Mobile Internet; Phone Page; UCC; DIDL; Mobile AD; Composition;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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