• 한국산학기술학회논문지
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• 제18권7호
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• pp.699-708
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• 2017

세계 경제 및 산업 환경 변화에 따라 새로운 성장동력 방안으로 서비스산업의 중요성이 점차 높아가고 있다. 선진국에서는 이미 서비스산업의 경쟁력을 강화하여 경제의 고부가가치화를 추진하고 있다. 새로운 서비스를 개발하는 것은 넓은 범위의 자원이 투입되어야 한다. 따라서 고객, 공급자, 그리고 다양한 지식창출기관과의 협력과 네트워크 구축 역량은 기업의 주요한 경쟁력의 원천이 되고 있다. 본 논문은 선진국에 비해 낙후되어 있는 국내 서비스산업의 혁신역량을 제고하기 위해 국내 서비스산업을 산업 유형별로 분류하고, 분류된 산업 별로 협업 파트너에 따라 혁신 성과가 어떻게 다르게 나타나는지를 분석하였다. Dialogic사의 혁신 패턴 별 산업분류를 응용한 방식(홍성민 장선미 2009)을 도입하여 산업 유형별로 외부협력 성과가 다르게 나타남을 보였다. 분석결과 전체 산업에서 기업들은 고객, 경쟁사와 협업하는 경우가 많았으나 민간 서비스업체(컨설팅사나 커머셜랩)와 협업한 경우 제품 혁신성과가 나타났다. '서비스 내 혁신' 산업에서는 대학과 협업이 조직혁신성과로, '서비스를 통한 혁신'산업에서는 고객과의 협업이 마케팅혁신 성과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구 결과로 국내 서비스산업의 활성화를 위해서는 기업과 전문적으로 협업할 수 있는 컨설팅사나 대학의 전문인력 양성이 필요하다는 시사점이 도출되었다.

• 기술혁신연구
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• 제12권2호
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• pp.47-66
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• 2004

The relationship between innovation policies and locational competitiveness has emerged as an important area in the analysis of economic development, reflecting both the centralisation and decentralisation of globalising economic activities. The underlying spatial and institutional components are subject to a pattern of cumulative causation in which strategic interventions of policy actors exercise a decisive role in shaping competitive advantages, while promoting interactions with local and foreign partners both from the private and public sectors. The Singaporean development experience illustrated these strategic interdependencies of innovation policies and locational competitiveness. Based on her role as a manufacturing and service hub, Singapore is viewed as an infrastructural nodal point which is interconnected to global production networks. Paralleling efforts in the domain of technological innovation, Singapore's policies for locational competitiveness aim at an adaptive harmonisation of the needs of international investors with local developmental objectives. This orientation characterises also current efforts in promoting Singapore as a knowledge agglomeration with a distinct science base, expanding R&D operations and an innovation-driven pattern of economic development. In conclusion, the locational rationale of Singapore's innovation policies provides lessons for dealing with the spatial and institutional implications of technological globalisation.

• 경영정보학연구
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• 제19권3호
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• pp.127-154
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• 2017

서비스와 기술 간 융합 현상이 가속화되고 있는 비즈니스 환경 속에서 서비스 혁신 활동을 간명하게 파악하고 이들 간의 관계에 대한 직관을 얻을 수 있는 새로운 패턴분류체계의 필요성이 증대하고 있다. 본 연구는 서비스의 상호연관 되고 다차원적인 특성을 고려하여, 퍼지셋 질적 비교분석 방법을 채택하여 서비스 혁신 패턴을 분석하고자 한다. 이를 위해 본 연구는 기존 연구를 기반으로 4개의 서비스 혁신 차원(i.e., 서비스 창출, 서비스 전달, 고객 상호작용, 그리고 기술)과 서비스 혁신 환경(기업 규모) 등 5개의 원인 변수들을 도출하고 기업 성과(매출성장률)를 결과 변수로 두고 분석을 시도하였다. 국내의 198개의 지식 서비스 기업들을 대상으로 데이터가 수집되었으며, 이를 기반으로 분석한 결과 높은 기업 성과를 보이는 4개의 서비스 혁신 패턴과 낮은 기업 성과를 보이는 4개의 서비스 혁신 패턴이 도출되었다. 연구결과를 종합하면 다음과 같다. 고객 상호작용 혁신은 높은 기업성과에 유의한 영향을 미치는 가장 중요한 핵심 조건이나, 단독으로 수행되기보다 기술 혁신이나 서비스 전달 혁신 활동과 상호작용을 하였을 경우 높은 기업성과를 보였다. 기술 혁신은 비기술 혁신(i.e., 서비스 창출, 서비스 전달, 고객 상호작용)과 결합하였을 경우 높은 기업성과를 가져오는 서비스 혁신의 핵심 활동인 것으로 나타났으나, 이 경우 결합되는 하나 이상의 비기술 혁신 활동이 핵심 조건으로 수행되어야만 기업성과에 유의한 영향을 미치는 것으로 나타났다. 기업혁신은 서비스 혁신에서 단독으로 수행될 경우 오히려 낮은 기업성과를 가져왔다. 서비스 창출 혁신과 서비스 전달 혁신은 기술 혁신과 모두 핵심 조건으로 결합되어 수행되었을 때 높은 기업성과를 보였다.

• 경영과학
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• 제22권1호
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.577-610
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• 2014

Although service innovation is not a new concept, innovation research in general tends to focus on technological innovation by manufacturing firms. With this view, innovation studies focus on product(e.g., goods) and process(e.g., product systems) innovation, ignoring service innovation and its inherent opportunities. Since major economy has been transformed to service economy, service innovation is considered a new effective way to sustain and gain a competitive advantage. Service innovation is no longer regarded merely as a side activity to product innovation; it has become a main research topic in its own right, accompanied by an increasing focus on services. While the number of service innovation studies has increased dramatically in the past 30 years in international research, few studies have been performed in domestic studies because domestic service innovation research began from the middle of 2000. In addition, there are no comprehensive literature reviews describing the evolution of service innovation research in both international and domestic studies because of the heterogeneities of service industry and multidiscipline characteristics of service innovation studies. To bridge this research gap, the purpose of this paper is to perform an extensive literature review and synthesis to enable a critical review of extant research on service innovation and trace its evolution, which will establish a foundation for further studies. By reviewing 169 articles (136 international papers; 33 domestic papers) published between 2000 and 2014 (in past 15 years), primarily in leading service, innovation and management information systems journals, this study analyzes the progression of service innovation research according to the four aspects such as number of studies, topics, methodologies and target industries. Overall, the view of service innovation has evolved, from a complement of traditional product innovation to a multidimensional, all-encompassing concept that entails several functions, both within and outside the firms. The results showed that domestic research still stays at the formation phase of service innovation studies although international research is in the maturity or multidimensional phase. We found increasing recent activities pertaining to service innovation, resulting from the increasing interest in services innovation across various industries and the links of new topics to the service innovation concept in both international and domestic studies. However, the main focus of service innovation research showed a different propensity between international and domestic studies: the former mainly focuses on a much more diversified pattern, emphasizing the linkages between service innovation and business strategy while the latter mainly focuses on the service innovation process(system) and service design. In addition, there are many case studies in domestic studies while many empirical studies in international studies. Domestic studies should increases the understanding of the interplay between service innovation and product innovation within manufacturing firms. Furthermore, rather than focusing on intrinsic distinctions between service innovation and product innovation, researchers should strive to develop and conceptualize service innovation in domestics studies. The present research also provides useful implications for practitioners. First, this study contributes to expand the current understanding of service innovation research by performing an extensive literature review. Second, tracing and comparing the progression and trends of service innovation research between international and domestic studies, this study showed the similarities and differences between them, which provide practical guidance on future research directions and research agenda. Third, this study performed literature review establishing the analysis system in the initial stage and using them to analyze articles, which is leading to explain the research review of service innovation more systematically and objectively. Finally, this study suggests the domestic researchers their future interests and topics of service innovation research.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.402-415
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• 2016

혁신에 대해 기업들이 커다란 관심을 두고 수행하고 있지만, 어떠한 혁신을 어떻게 수행해야 하는 것이 기업활동에 적합한지에 대해서는 상대적 관심이 적은 편이다. 특히, 기업이 벤치마킹이라는 기법을 활용하여 다른 선도기업의 혁신사례를 자사에 활용하고자 하는 경향이 있는데, 이는 매우 위험한 발상이라 할 수 있다. 왜냐하면, 기업은 동일 산업이라 하더라도 규모나, 주요 고객 등 여러 가지 기업이 처한 상황이 다르기 때문에 성공한 기업의 혁신사례가 자사에 적합하다고는 볼 수 없다. 따라서 기업은 리딩기업의 성공사례보다는 자사와 유사한 환경에서 성공 가능한 혁신 패턴을 바탕으로 자사에 적용하는 것이 더 적절할 수 있다. 본 논문은 이러한 혁신유형이 환경이나 제품과 같은 상황별로 다른 유형의 혁신패턴을 갖고 있다는 Grawe와 Scotte의 모델을 활용하여, 다양한 경영혁신 패턴을 파악하고, 이러한 패턴별로 기업의 성과에 다르게 영향을 미치는지를 분석하고자 하였다. 이를 위해 본 논문에서는 분석 대상을 서비스산업에서 물류서비스를 제공하는 기업들을 대상으로 분석하여, 향후 물류 산업의 경쟁력 제고를 위한 혁신 패턴과의 관계를 파악하는데 주요 목적을 두고 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.14-21
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• 2023

Recent information and communication technologies have already opened up new prospects for technology groups, especially in a knowledge-based society. A contemporary technological era, which can be stated as the hyper-connective Internet of Things surpassed the traditional service pattern and innovation pattern by conveying personalized, localized, and con-text-aware services close to different actors and users. The conventional boundary of the organization is disbanding as well as traditional innovation and research & development limits. This research article conducts a preliminary study about the hyper-connective Internet of Things technology portent with innovation 3.0 version based on an extended technological organization environment framework (E-TOEF). This article discusses the emergence of innovation 3.0 as a paradigm shift from a manufacturing paradigm to an actor-oriented paradigm. There is a need to shift from a manufacturing mindset to more user ergonomics and be aware of the potential of hyper-connective IoT on the revolution of innovation patterns to be more cooperative, open, and user-centered. Besides, this article would strain some conceptual approaches for the next-generation innovation paradigm known as "hyper-connective IoT" entitled innovation 3.0. This new innovation version goes beyond open innovation and undeniably clearly beyond closed innovation which was an earlier version.

• 기술혁신연구
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• 제8권1호
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• pp.73-94
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• 2000

The main objective of this research is to examine the spillover effects of technological knowledge from IT industry to other industrial sectors and, based on empirical findings, to draw policy implications and suggest policy directions. To this end, we divide IT industry into IT equipment and IT service, assuming that these two sub-sectors are considerably different each other in terms of technology knowledge flow. Other industries are classified into 17 different sectors based on the KSIC of 1990. As the proxy measure of technological knowledge, the notion of R&D stock is employed. The Input/output(I/O) Table is used to define the inter-industrial flow pattern and to draw the knowledge flow matrix. As the research methodology, cost function model is employed to gauge the spillover effects of technological knowledge of IT industry. Based on the results of analysis, it is found that the economic impact of technology diffusion also exhibits a different pattern between IT equipment and IT service. The diffusion of IT equipment tends to show labor-substitution effect whereas IT service displays labor-creation effect. This fact should be considered in devising industry, education, and labor policy. The expectations from this research are as follows. First, the sectoral pattern, difference between IT equipment and service in particular, identified from this research may shed light on the sector-specific policy direction. It is emphasized that a sector-specific approach, rather than an aggregate approach, is relevant for formulating IT policy. Second, it is expected that the importance of technology diffusion programs and policy measures are recognized among policy makers in IT industry.

• 유통과학연구
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• 제12권10호
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• pp.99-108
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• 2014

Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

• 기술혁신학회지
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• 제8권3호
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• pp.1157-1174
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• 2005

This paper aims at examining the disembodied technological progress in the Korean IT service industry, on the assumption that competition leads to the disembodied technological progress. Hobijn model (2000) which abstracts the disembodied technological progress from the total technological progress and Bai et al. Model (1998, 2003) which identifies time of the technological structural change are used for empirical study. The empirical analysis indicates the major structural change in the pattern of the disembodied technology progress occurred after 1995 in the Korean IT service industry. This means that policies for the introduction of competition system and the industry promotion around 1995 have a positive effect on the development of the Korean IT service industry.