• Human Ecology Research
• /
• 제55권2호
• /
• pp.105-124
• /
• 2017

The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

• 한국심리학회지 : 코칭
• /
• 제7권1호
• /
• pp.91-116
• /
• 2023

본 연구의 목적은 마음챙김과 자비심 수준 조합에 따른 직무소진, 정서노동 수행방식, 정서강도, 정서명료성에서의 차이를 밝히는 것이다. 이를 위해 137명의 심리 전문가가 참여하였고, 마음챙김과 자비심 수준에 대한 군집분석을 통해 네 집단으로 분류한 후 집단 간 차이를 비교하였다. 경력을 통제한 다변량공분산분석 또는 다변량분산분석을 실시하여 분석한 결과, 마음챙김과 자비심이 모두 높은 집단은 긍정 정서강도, 자기와 타인의 정서명료성, 진심표현이 가장 높았고, 부정 정서강도, 표면행동, 직무소진이 가장 낮았다. 마음챙김과 자비심 중 어느 하나의 요인이 상대적으로 높거나 낮은 집단은 마음챙김과 자비심이 모두 높은 집단과 비교해서 긍정 및 부정 정서강도를 모두 높은 수준으로 경험하거나 모두 낮은 수준으로 경험하고, 자기 및 타인의 정서에 대한 명료성과 진심표현은 상대적으로 더 낮았으며, 표면행동과 직무소진은 상대적으로 더 높게 나타났다. 마음챙김과 자비심이 모두 낮은 집단은 긍정 정서강도는 낮게, 부정정서강도는 높게 경험하고, 자기 및 타인 정서명료성, 진심표현이 가장 낮았으며, 표면행동과 직무소진은 가장 높게 나타났다. 이러한 결과를 바탕으로 심리 전문가를 비롯한 휴먼서비스 전문가의 직무소진을 예방하기 위해 마음챙김과 자비심의 균형 있는 계발을 논의하고, 연구의 의미와 제한점, 후속 연구의 방향성을 제시하였다.

• 디지털융복합연구
• /
• 제11권12호
• /
• pp.387-392
• /
• 2013

본 연구는 웹 커뮤니티를 기반으로 한 디지털 콘텐츠 공유와 소비자들의 참여행동에 대한 소비심리, 소비문화의 감성적 요인을 소비자의 정보 콘텐츠 선택행동에 관한 경험론적 관점에서 재해석하고자 하였다. 네트워크상의 많은 소비자들은 도전감, 자기표현감, 인간적 유대감등 사회심리적 요인들에 의해 네트워크에 플로우 되는 것으로 분석된다. 플로우의 발생기저로서 소비자들의 소비문화 및 라이프스타일의 변화, 소비자역할의 변화를 중요 설명배경으로 제시하였고 소비자들의 경험적 가치관과 몰입하고자 하는 니즈를 소비행동의 중요 이론적 기저로 분석하여 명제를 제시하였다. 본 연구는 디지털환경 그리고 향후 변화의 중심에 있는 컨버전스 환경과 소비자들의 소비문화, 소비자선택행동이 어떠한 기저적 맥락에서 상호 연계되어 있는가에 대한 문헌고찰을 통한 이론 연구를 수행하여 기업의 콘텐츠 상품 및 서비스 기획의 기초자료로서 정책응용의 방향을 제시하고자 한다.

• 유통과학연구
• /
• 제16권2호
• /
• pp.67-81
• /
• 2018

Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

• 지역사회간호학회지
• /
• 제6권2호
• /
• pp.133-160
• /
• 1995

The purpose of this study was to understand the structure of the lived experience by poor elderly people. The research question was 'What is the structure of the lived experience of life of a poor elderly people.' The sample consisted of 21 single poor elderly persons in Pusan. The unstructured interviews were audio-recorded and analyzed using the Van Kaam method. This study was 368 responses which yielded of descriptive expressions and priority classifications. The result generated 74 common elements, 18 syntheses of hypothetical definitions and 5 identifications of the structural definition. The structural definitions and hypothetical definitions were as follows; 1. physical discomfort ; complaints of severe pain ; dysfunction of physical organs 2. emotional cognition ; despair ; resignation ; attitude toward death 3. support system ; interaction with family ; thinking about God ; economical difficulties ; expectancy of social services ; opinions about health service ; leisure ; interaction with neighborhood ; dissatisfaction due to inadequate environment 4. past reminiscence ; negative reminiscence of one's past ; past regret ; positive reminiscence of one's past 5. desire ; desire of unrealization life ; self satisfaction The significance of this study for nursing are; Comprehension of the lived experience of client and identification' of nursing approach method concerning the lifestyle of client.

• 한국간호교육학회지
• /
• 제24권2호
• /
• pp.137-148
• /
• 2018

Purpose: The purpose of this study was to explore the monitoring experience of nursing students and to suggest considerations when developing mentoring programs. Methods: This qualitative study was conducted by online surveys and individual interviews with 7 nursing students who participated in the health promotion program as mentors. Data were analyzed using qualitative content analysis to identify motives for participating in mentoring and to explore their changes through mentoring. Results: The results were as follows: Motives for participating were 'inquisitiveness about children', 'interest in mentoring activities' and 'curiosity about research'. Recognition of mentor roles were 'actively involved guide', 'exemplary role model' and 'empathetic emotional supporter'. Changes through mentoring experiences were revealed by 'understanding the characteristics of children', 'improvement of interaction ability with children', 'understanding self and changes' and 'recognition of excellence in forest activities'. Conclusion: Nursing students had opportunities to learn the characteristics of general children and to understand themselves through natural interaction. Participation in mentoring has the potential to be a creative educational method of field learning as a form of service learning.

• 지식경영연구
• /
• 제20권2호
• /
• pp.105-135
• /
• 2019

This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.

• 한국콘텐츠학회논문지
• /
• 제18권3호
• /
• pp.520-529
• /
• 2018

본 연구에서는 서비스 종사원의 제주방언 사용이 관광지 이미지 및 관광만족도, 재방문 의도에 미치는 영항에 대해서 알아보았다. 방언은 지역의 특색을 나타내는 문화적인 요소로 볼 수 있으며, 관광객들에게는 자신이 살던 지역에서 벗어나 다른 지역을 방문할 때 느끼는 감정을 확대시켜주는 매개체 역할을 한다. 연구결과 방언의 언어 커뮤니케이션 중 소통요인은 관광지의 인지적, 정서적 이미지에 정(+)의 영향을 미치는 것으로 나타났고, 흥미요인은 관광지의 인지적 이미지에는 정(+)의 영향을 미치지만 정서적 이미지에는 영향을 미치지 않는 것으로 나타났다. 연구결과 방언의 과도한 사용이 관광객들의 정서에 반드시 긍정적인 영향을 주지 않을 수도 있다는 점에 유의해야 한다. 방언을 활용하여 관광상품을 개발하고자 할 경우에는 오해의 소지가 없도록 단어나 표현의 사용에 주의할 필요가 있다.

• Journal of Information Technology Applications and Management
• /
• 제26권2호
• /
• pp.41-60
• /
• 2019

O2O(Online-to-Offline) commerce, a kind of multi-channel, is used in various industries such as accommodation, food and beverage, transportation, and real estate. The O2O commerce, a channel of integrating online and offline, overcomes the limitations of traditional online commerce, where a customer made a purchase decision without direct experience. Despite this advantage of O2O, if the online-offline channel is not effectively linked, customer's complaints would occur due to service failure. This study, with regard to O2O service failure circumstances, intends to investigate the effect of customer's perceived justice on their emotional response, recovery satisfaction, followed by intention to repurchase. Perceived justice in this study is composed of distributive justice, interactional justice, and procedural justice. Furthermore, this study explores the moderation effect of O2O industry types in the relationship between perceived justice and emotion. An O2O industry type is classified into accommodation, food and beverage, and transportation. A hypothesized research model was empirically tested using a structural equation model. The current study collected 433 questionnaires and the target respondents are customers who have experienced service failure in O2O commerce. The empirical results showed that O2O commerce more effectively conducts service recovery strategy and causes positive customer response by integrating online and offline channel. One of the ultimate purposes of O2O service providers is to reduce the likelihood of service failures and to recover more quickly and efficiently by linking two channels rather than using a single channel. This study suggested that the O2O channel is effective in influencing customer satisfaction and loyalty by inducing customer's positive emotions in recovering service failure.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2007년도 춘계학술대회 및 국제감성 심포지엄
• /
• pp.176-179
• /
• 2007

Every individual uses, appraises and interacts with products on a daily basis. It is evident from current trends and theories associated with product design, that these products that are a part of our everyday lives, satisfy our needs in two ways, functionally and psychologically. While a product's usability or the service it provides may satisfy our functional needs, it is often the case that when given a choice, we may select one product from the other, even though they are functionally alike. Why do we make these choices, and more importantly, how? When users are satisfied with a product's performance, they seek a stronger emotional involvement with them(Lewalski, 1988). Are emotions responsible for our choices, likes and dislikes of products? What is the nature of this emotional involvement, what are these emotions, and how, if possible, can we design to generate specific emotions? This research proposes to develop into these questions. It is an effort to formulate the underpinnings of "design for emotions" and uncover the possibilities of a design process that places "emotion" as an equally important concern for the design of objects, as functionality or aesthetic appeal. The literature review will include a systematic study of human and product attributes, theoretical and empirical studies of emotion, and the interaction of humans and products is discussed. This project examines what product characteristics lead to an emotional experience, when people interact with them, and suggests a methodology or design guidelines that may allow designers to enhance or specifically modify the emotions experienced by people, while using the products that are a part of their everyday lives.