• Title/Summary/Keyword: service economy

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A Study on Shopping Orientation and Store Selection Criteria of Credit Card Apparel Shoppers (신용카드 사용 의류구매자의 쇼핑성향과 점포선택기준)

  • 정수경;김용숙
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.1-16
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    • 2003
  • The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

Platform Strategies and Software Development Strategies in the era of Web Platform (웹의 플랫폼화에 따른 플랫폼 및 소프트웨어개발 전략)

  • Baek, Young-Nahn
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.05a
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    • pp.101-110
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    • 2007
  • Current strategic trends in service distribution and software development in response to Web as a platform represent a paradoxical concurrent pursuit of 'economy of scale' and 'service'. From the software perspective, the major novel elements of the Web 2.0 era are Web as a platform and the emergence of long-tail service enabling web sites to function as an independent distribution channel. The current study analyzed the platform strategy for establishing a community of interactive developer and customers taking the issue of economy of scale into consideration. Software industry should face the new reality and utilize the open source community for cost minimization and securing customer base. Furthermore, Lego-style software development should be adopted for maintaining cost-competitiveness in customized software development.

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An Suggestion of the Software Industry Structure Improvement in Korea : Focusing on the IT Service and Solution Provider Firms (국내 소프트웨어 산업 구조의 개선에 대한 제안 : IT서비스 및 솔루션 기업을 중심으로)

  • Ahn, Yeon S.;Moon, Song Chul
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.165-176
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    • 2014
  • This paper was tried to show the improvement model for software industry structure in Korea regarding to have the global level of competence in Korean software firms. To suggest the improvement model for software industry structure, the detailed status about software industry which as in the supply and demand perspectives and comparativeness dimension were analysed. Also to this model the special survey results from the 35 professionalists in the software industry were included. This improvement model suggests the big software firms have to consider the economy of the scale, and to enter global IT market, the other SMEs have to pursuit themselves as a specified technology firms. So it is good for the oversea project collaboration with the solution provider firms and IT service firms. And it is desirable to make a the economy of scale regarding as the solution venture startup, M&A, networking the software firms as supply chain. Also the development of new business model for new market and firms with the high-tech business competency will be required.

Private Contents Management and Sharing Service with Voluntary Sharing Economy System (자발적 공유 경제 방식의 개인 콘텐츠 관리 및 공유 시스템)

  • Ryu, Hyesong;Hong, Kwangjin;Jung, Keechul
    • Journal of Korea Multimedia Society
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    • v.19 no.9
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    • pp.1698-1709
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    • 2016
  • These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.

A Proposal for a New Industrial Classification System by Service Economy Perspective (서비스경제 관점의 산업분류체계 개선 제안)

  • Chae, Jongdae;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.8 no.1
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    • pp.89-102
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    • 2018
  • The Industrial Classification is a systematic taxonomy of industrial activities and the Standard Industrial Classification is used in all country by their own a consistent classification method. Therefore, it is employed to analyze current status of industry affairs using statistical investigations in terms industrial activities for making industrial policies and to compare industrial activity among countries. Since the Second Industrial Revolution, the need for the homogenous standard of industrial classification among countries emerged as the economic and industrial exchanges between the countries have became more active. In 1940, Colin Clark who british economist divided the industry into the first (primitive), second (processed), and third (service) industries. Based on this, the United Nations Office for Statistics (UNSD) established International Standard Industry Classification (ISIC) in 1948, which most countries invoke it. ISIC(International Standard Industry Classification) and the standard industry classifications of countries have reached the present after several revisions since the enactment of the Act. In the 2000s, the standard industry classification is amended to reflect the emergence of new industries and changes in industrial structure, mainly featuring the creation and segmentation of sections in the tertiary industry domains. It also shows that primary and secondary sectors are shifting to tertiary industry. In this study, the causes of these common phenomena are systematically identified and the problems present classification systems have been analyzed. Also proposed is the direction of formation of the industrial classification system from a service economy point of view and the conceptual model of the new classification system. In the future, it is necessary to validate the proposed model through this study and to carry out various new classification system studies.

New Service System Model According to Evolution of Service Concept (서비스 개념의 진화에 따른 신(新) 서비스 시스템 모델)

  • Lee, JeungSun;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.7 no.2
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    • pp.1-16
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    • 2017
  • The service that has been recognized as both a non-productive activity and auxiliary activity of manufacturing have become the driving force of the customers' demand with the 'service' itself. The service base is expanding and evolving rapidly. It is important to look at changes in service concepts to understand service systems. Because the service system itself has a cyclic nature based on the concept of service, it can help in the study and the "how" of service by looking at changing the system according to the evolution of the service concept. The ability to organize and utilize relationships is considered to be an important factor for managers in the service economy era. However, the attention of corporate is focused on their internal capabilities and they are familiar with external resources (knowledge and competence of customers). In this case study for each type of service, we analyzed the activities of interacting service providers-consumers in service relationship, and constructed a new service system model emphasizing intangible value and long-term outcome. This study is worth re-examining the role of customers in today's service economy era and actively utilizing a new service model for business performance.

Quantitative Evaluation and Economy Analysis for the Operation Policies of Automatic Mail Reading and Sorting System (우편물 자동순로구분시스템 운영방안의 평가)

  • Im Jun Muk;Nam Yun Seok;Gang Jin Gyu;Im Gil Taek;Wang Seung Jin;Song Jae Gwan;Seo Jae Jun;Choe Han Yong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.1020-1027
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    • 2003
  • The development of an automatic delivery sorter requires enormous cost and time, and actually it is a key business which gains control of the future of postal service for national economy. In this paper, we select executive alternatives considering the restrictive conditions both in physically and technically such as installation location, OCR location, and the types of VCS. Then, we evaluated selected alternatives through the analysis of a cost and a performance. And we also performed economy analysis reflecting on the qualitative factors.

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A Study on the Globalization Strategy of SW Industry in Gangwon Province (강원도 SW산업의 글로벌화전략에 관한 연구)

  • Eum, Kwang-Yeol;Hong, Jong-Min
    • International Commerce and Information Review
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    • v.10 no.3
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    • pp.437-458
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    • 2008
  • In these days the global software market is experiencing diastrophism due to globalization, convergence, and the spread of web 2.0. In particular, today"s global economy has entered the so-called "Globalization 3.0" era, and the world is evolving into a flat world where labor, capital, and resources are moving freely. In this rapidly changing global economy, the growth of the Korean economy is in a state of continuous decline. Particularly software industry is also suffering continuously slow growth due to market saturation and low service earning, which require urgent countermeasures. Therefore, the purpose of this study is: 1) to analyze the current industrial condition of the software industry, which have special characteristics differ from manufacturing industry; and 2) to analyze the major obstacles of local companies working in the software industry in order to cope with the recent changes in the global market environment and 3) to draw out the strategy for the domestic software industry in gangwon province in order to promote local software industry and to achieve globalization.

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Effect of Experiential Value on Customer Satisfaction and e-WOM under O2O Commerce (O2O 커머스 모델에 기반한 경험가치가 고객만족 및 온라인 구전에 미치는 효과에 관한 실증연구)

  • Shang, Yu-Fei;Chen, Yao;Kim, Hong-Seop
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.75-86
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    • 2017
  • Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

Factors Affecting Overall Satisfaction on Car Sharing Service: Satisfaction on Service Quality, Satisfaction on Service Product, Satisfaction on Service Experience (카쉐어링 서비스 종합만족도에 영향을 미치는 요인: 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도를 중심으로)

  • Kim, Minjeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.17-38
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    • 2019
  • With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.