• Title/Summary/Keyword: service economy

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A Study of Perceived Value and Intention to Use for Car Sharing Service : Based on User Experiences Serviced by Seoul Car Sharing (차량공유 서비스에 대한 지각된 가치와 이용의향에 관한 연구 : 서울시 나눔카 서비스 이용자를 중심으로)

  • Park, Keon Chul;Song, In-Kuk
    • Journal of Internet Computing and Services
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    • v.20 no.2
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    • pp.109-118
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    • 2019
  • The purpose of this study is to deliver both market-practical and civil-centric political implication for sharing economy by investigating the nature of consumer-adoption for car-sharing service. With the global interest and market proliferation of the sharing economy, various service models for sharing idle resources have also been released in Korea. Particularly, in case of car sharing service, public - private partnership projects are spreading rapidly in various local governments including Seoul, along with the growing demand for alternative transportation system centering on the urban area. This study conducted an empirical study on the process of accepting the car sharing service by analyzing the data collected from users of the car sharing service "Sharing Car(Nanum Car)" of Seoul Metropolitan Government. A survey was conducted on 281 users in their twenties who are in the age of main use among the experienced users of the "Sharing Car(NaNum)" residing in Seoul. The result of analysis on the relationship between these users' perceived value and intention to use the vehicle sharing service would provide implications for establishing consumer(citizen)-centeric policies as well as market implications.

The 3rd National Conference Of Professional engineers - Mobile Communication Trend Toward Packet Based Service (제3회 전국기술사대회 특집(정보통신) - 패킷 서비스로 진화하는 이동통신)

  • Ryu, Young-Kwon
    • Journal of the Korean Professional Engineers Association
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    • v.42 no.4
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    • pp.34-39
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    • 2009
  • IMT-2000 service started around year of 2000 to support global roaming with high speed data rate. But 3GPP and 3GPP2 could not narrow gaps between them to make separate specification. To make it worse, economy regression delayed deployment. Starting 2007, WCDMA, standardized in 3GPP, was launched in Korea by KT and SKT. 3GPP introduced HSDPA and HSUPA as an enabler for high speed down and uplink packet service, in release5 and release5, respectively.

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On the Application of 6 Sigma Method for Quality Improvement of Service Industry (서비스 산업의 품질향상을 위한 6시그마 방법 적용)

  • Lee, Kang-In;Lee, Soon-San
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.31 no.3
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    • pp.35-42
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    • 2008
  • In the national economy, rate of service industry is going up to compare with manufacture industry. In spite of getting lots of results to be introduced 6 sigma methodology in Korea, many service companies is suffering with trial and errors. Also 6 sigma isn't settled perfect yet. The reason for that, 6 sigma have been applied to various service without considering. Therefore, this research shows to you right practice plans for service industrial classification to check structural features and difference. So this research seeks methods for revitalization of 6 sigma methodology in service industry after checking existed research, case study for companies to be applied by 6 sigma. As the result, service industry is forecasted to contribute greatly in economic growth and employment enlargement through enlargement of service role in manufacturing industry production as well as by itself.

Users' Experience of Sharing Economy Service and Moderating Effect of Social Interaction: Focused on Bicycle-Sharing Service (공유경제서비스의 이용경험과 사회적 상호작용의 조절효과: 자전거공유서비스를 중심으로)

  • Yoon, Ah-Young;Kim, Sung-Min;Koo, Chul-Mo
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.87-106
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    • 2017
  • Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

The Effects on Parcel Service Satisfaction in Logistics Information Technology of Parcel Company (택배기업의 물류정보기술이 택배서비스 만족도에 미치는 영향 - 인터넷쇼핑몰 택배서비스 이용자 중심 -)

  • Kim, Seon-Gu;Choi, Yong-Seok
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.91-112
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    • 2011
  • The rapid growth of e-commerce market and changes in distribution channels and consumption patterns have brought about the continuous growth of the domestic parcel service market. To cope with the growth and environmental changes of the parcel service market, parcel companies have made efforts to improve logistics process and construct an information system for customer satisfaction. Since they have focused on a high quality parcel service through a variety of information technology rather than price competition, the importance of logistics information technology has been greatly perceived. Accordingly, this study examined that how information technology and information system quality of parcel companies was perceived by customers and how it influenced parcel service use and satisfaction. To achieve this purpose, this study developed a valid and reliable measurement instrument for logistics information system quality and customer satisfaction based on literature reviews. Then empirical research was made through a questionnaire survey. As a result, six determinants of logistics information system quality were derived: economy, SMS information, tracking web-site information, stability, speed, and accuracy. All factors but economy were found to have positive effects on customer satisfaction in parcel service. Finally, the theoretical and practical implications of the findings were also discussed.

A Quality Control Model for Shared University in Service Era (서비스시대 공유대학 품질관리모델 연구)

  • Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.8 no.4
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    • pp.1-12
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    • 2018
  • This study suggests a way to implement shared economic model of educational service in service era. As most shared economic models are innovating high-cost, low-quality structures in existing economies, there is a need for innovation models that improve high-cost low-quality structures to high-quality, low-cost structures in education services. Especially, since higher education and lifelong education are in urgent need of innovation, this study studied shared university model focused on higher education and lifelong education. In order to provide educational services at low cost and high quality, it is necessary to use idle resources, so it is necessary to introduce a shared economic model. Shared universities require a more efficient and effective supplier quality control, as the existing limited supplier group become widespread. Normative quality control is also needed to cultivate students as competent talent. In addition, in order to provide high-quality higher education services at a low cost, it is necessary to base the process quality management using advanced science and technology. Therefore, educational service quality management is a process of quality control that is well-balanced in terms of suppliers, customers, and processes.

A Development of Service Systems Model from Business Model Approach (비즈니스 모델을 기반으로 서비스 시스템 모델 개발에 관한 연구)

  • Yim, Myung-Seong;Jeong, Tae-Seok;Moon, Yong-Eun
    • The Journal of Information Systems
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    • v.19 no.4
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    • pp.1-24
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    • 2010
  • Over the past three decades, services have become the largest part of most industrialized nations' economies but it is the least-studied part of the economy. One approach is to develop a general theory of service with well-defined questions, tools, methods, and practical implications of society. The purpose of this study was to propose a service systems model to systematically approach a service research. For this purpose, we conducted literature review about business model and extant service systems researches. Based on a literature review, we propose a service systems model that comprises value proposition, participants, shared information/knowledge, organizational capability, value network, and technology. Implications for practice and recommendations for additional research were discussed.

An Exploratory Study on Sharing Economy Network Building in Local Destinations : Perception of the Sharing Economy Services of Accommodation and Car Rental in Local Communities (지역관광지의 공유경제 네트워크 구축을 위한 탐색적 고찰 : 지역사회 기반 숙박 및 차량 공유경제서비스 운영에 대한 인식을 중심으로)

  • Min, Woongki;Kim, Sangtae
    • 지역과문화
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    • v.6 no.1
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    • pp.1-27
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    • 2019
  • The study explores the way how sharing economy services of accommodation and car rental, one of social issues actively discussed today are settled in the process of sharing economy building in local destinations. The result shows that average consumers expressed their favorable attitude toward the sharing economy services. However, the consumer's attitude didn't directly affect the consumer's positive perception that there is need for local sharing economy service network and the educational system for local residents and the network helps the economy. Instead consumer's knowledge of sharing economy services and their eagerness to learn the knowledge as parameters related the consumer's attitude to their perceptions; the consumer's attitude affected indirectly their perceptions. The study shows that local communities and their residents' efforts are not enough simply to activate the sharing economy services in the development process of tourist resources, while it asks consumers to learn information and knowledge of the sharing economy. Therefore, consumers and residents should interact and communicate closely with each other to help the development of local destinations and tourist resources based on sharing economy.

The Emergence of the Sharing Economy: The Response Strategies of Pre-existing Taxi Industry Affected by Uber's Disruption

  • Kim, Kibum;Lee, Jeong-Dong
    • STI Policy Review
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    • v.7 no.2
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    • pp.60-84
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    • 2016
  • What impact does the sharing economy have on existing businesses? This paper empirically examines how Uber transformed the taxi industry in New York City. Using a regression model controlling various potential influencing factors, we find no direct evidence that daily trips or revenue per taxi driver decreased since Uber entered the taxi industry. However, a closer investigation into other dimensions of taxi trips reveals that taxi drivers were forced to change their way of doing businesses to retain existing daily trips and revenue. Since Uber crowded out yellow taxis from the central area of Manhattan, yellow taxis responded by serving customers outside of the Manhattan borough. From enlarging their geographical coverage and serving customers that were previously ignored, yellow taxis were able to retain their previous level of taxi trips and market share. We also find that yellow taxis responded by improving their service quality to better serve customers' needs. Our result suggests that incumbents actively responded to Uber's entry and provided substantial benefit to consumers. Combined with the incumbent's response, the sharing economy transformed the existing market in a welfare-enhancing way. This paper provides managerial and policy implication on how incumbents affected by the disruptions of the sharing economy should respond. Even though it might be yet premature to examine the impact of Uber, results suggest that incumbents have effectively defended against Uber's entry so far. We conclude that the sharing economy and the existing economy can create positive value in our society through well-intentioned competition, complementing each other's weaknesses and strengths.

Effects of Online Food Subscription Economy Characteristics on Perceived Value and Customer Engagement (온라인 식품 구독서비스 특성이 지각된 가치와 고객인게이지먼트에 미치는 영향)

  • Kim, Cha Young;Park, Chel
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.1-26
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    • 2022
  • This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.