• 제목/요약/키워드: service, quality measurement

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중국시장내 이동통신 서비스 품질에 관한 연구 (A Study on Mobile Communication Service Quality in China)

  • 한경희;조재립
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 추계학술대회
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    • pp.215-227
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    • 2008
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

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인터넷 포털 사이트에 대한 사용자 평가측정 도구의 개발 (Developing a Measurement Scale for User Evaluations of Internet Portal Sites)

  • 김현경;이문규;김해룡
    • 한국전자거래학회지
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    • 제6권3호
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    • pp.127-148
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    • 2001
  • As the Internet service is expanding rapidly, portal sites, a gateway tn the net, are attracting increasing attention these days. As the Internet service has expanded rapidly, so has the interest for portal sites,, which serve as a gateway to the net. Despite the tendency, however, research on a measure by which to evaluate the quality of portal sites or development of such measures has not been fully pursued. As online services, faced with profitability, are considering 'charge per view', the development of a set of quality evaluation measures for portal services will prove to become a valuable instrument in constructing competitive strategies that are vital for survival and growth of a firm. In that regard, this study aims to develop a set of evaluation measures for Internet portal sites by empirically investigating the most common offline measures for quality of services, SERVQUAL, retail SERVQUAL and other evaluation measures for IT-related online services. Moreover, the study offers the strategic implications of the defined measures.

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Exploration and Development of SERVQUAL

  • Kim, Yong-Pil;Kim, Kye-Wan;Yun, Deok-Gyun
    • International Journal of Quality Innovation
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    • 제4권1호
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    • pp.116-130
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    • 2003
  • The gap-based SERVQUAL model is a popular service quality determinant due to its superior diagnostic capacity over alternative explanatory frameworks. However, some researchers criticize the performance of the SERVQUAL model and propose alternative service Quality measurement constructs. Nevertheless, it is argued that the superior diagnostic capacity of SERVQUAL is its key strength; and that any criticism made of it when making comparison with alternative models does not reflect the differing nature of scales of statistical analysis. Arguably, the only limitation of a gap-based model is misinterpretation of customers' evaluation and perception of a service. In this research, the gap score is transformed into a ratio score. Also, empirical tests and implications are presented to support this alternative contribution to the body of knowledge.

실측 기반의 IPTV 서비스의 비디오 품질지표들 간 상관관계 (Actual Measurements Based Investigation of Relationship Between Service Quality Metrics for IPTV Services)

  • 김진철;김범준;박재성
    • 정보처리학회논문지C
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    • 제16C권6호
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    • pp.717-724
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    • 2009
  • IPTV 서비스의 품질은 IPTV 서비스가 성공적으로 정착되기 위한 가장 중요한 요소라 할 수 있다. 본 논문에서는 IPTV 서비스가 전달되는 계층적인 구조에 있어서 각 계층을 대표하는 서비스 품질 지표들을 선정하고 이들 간의 상관관계를 분석한다. 이를 위하여 IPTV 서비스가 전달되는 과정을 최대한 실제와 가깝게 구현하기 위한 시험 네트워크를 구축하고 선정된 품질 지표들에 대한 반복적인 측정을 수행한다. 측정을 통한 분석 결과 네트워크 계층의 대표적인 서비스 품질 지표 가운데 패킷손실률이 지연이나 지터에 비해 IPTV 서비스의 비디오 품질에 더 큰 영향을 미친다는 점을 보인다.

시계열 프레임워크를 이용한 효율적인 클라우드서비스 품질·성능 관리 방법 (An Efficient Cloud Service Quality Performance Management Method Using a Time Series Framework)

  • 정현철;서광규
    • 반도체디스플레이기술학회지
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    • 제20권2호
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    • pp.121-125
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    • 2021
  • Cloud service has the characteristic that it must be always available and that it must be able to respond immediately to user requests. This study suggests a method for constructing a proactive and autonomous quality and performance management system to meet these characteristics of cloud services. To this end, we identify quantitative measurement factors for cloud service quality and performance management, define a structure for applying a time series framework to cloud service application quality and performance management for proactive management, and then use big data and artificial intelligence for autonomous management. The flow of data processing and the configuration and flow of big data and artificial intelligence platforms were defined to combine intelligent technologies. In addition, the effectiveness was confirmed by applying it to the cloud service quality and performance management system through a case study. Using the methodology presented in this study, it is possible to improve the service management system that has been managed artificially and retrospectively through various convergence. However, since it requires the collection, processing, and processing of various types of data, it also has limitations in that data standardization must be prioritized in each technology and industry.

Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam

  • TRAN, Van Dat;LE, Nhat Minh Trang
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.517-526
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    • 2020
  • This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.

PCSI 선행요인 모형에 기반한 도서관 조직성과 평가 방법론 개발에 관한 연구 (An Application of PCSI Antecedent Model to Development of Library Organizational Performance Evaluation Method)

  • 권나현;이정연;표순희
    • 한국비블리아학회지
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    • 제29권1호
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    • pp.369-391
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    • 2018
  • 본 연구의 목적은 조직의 성과목표 달성 정도를 도서관 각 부서별로 평가할 수 있는 방법론을 제안하는 것으로, '공공기관 고객만족지수(Public-service Customer Satisfaction Index, 이하 PCSI)모형'의 선행요인 모형을 활용하여 방법론을 설계하였다. 본 연구를 위해 대규모 도서관 한 곳을 선정하여 업무를 분석하고 업무 중 고객만족에 영향을 미치는 성과목표와 관련 있는 업무만을 추출하여 12개 서비스 품질지표와 매핑하였다. 매핑 결과는 서비스품질에 대한 고객의 평가를 기반으로 조직성과를 측정할 수 있는 성과측정표로 설계되었다. 도서관 이용자 341명이 참여한 설문조사로 서비스 품질을 실제로 측정하고, 그 결과를 업무분석표에 대입함으로써 조직 전체와 부서별 성과평가 점수를 산출하였다. 서비스품질 점수를 활용한 이 부서별 성과평가 방법론은 전 부서에 공통적으로 적용할 수 있는 동시에 각 부서의 개별적 성과까지 평가할 수 있는 단일 측정도구를 제시하므로 그 효율성이 높다. 추후 후속 연구를 통해 본 연구결과에 제안한 개선안도 추가 검증함으로써 서비스품질과 고객만족에 기반한 정성적 평가도구로 활용성을 향상시킬 수 있을 것이다.

e-러닝 성과에 영향을 미치는 품질요인에 관한 연구 (What Quality Factors Affect to the e-Learning Performance)

  • 김성균;성행남;정대율
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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저가항공사의 웹 사이트 서비스 품질이 고객 충성도에 미치는 영향 연구 (The Study of the Influence of Low Cost Carriers' Web site Service Quality on Customer Loyalty)

  • 현혜원;서명선
    • 한국항공운항학회지
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    • 제23권1호
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    • pp.103-112
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    • 2015
  • In this study, a study was carried out to see what influence low-cost carrier's e-service quality has on low-cost carrier customers' perceived value and customer satisfaction and what impact the results have on customer loyalty based on the results of previous studies related to e-SERVQUAL, an e-SERVQUAL measurement model for general e-commerce. In addition, a survey of consumers who have experienced using low-cost carrier experience through web sites was conducted. For the analysis of the data collected, SPSS 18.0 was used to conduct frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis and thus to test a hypothesis. Research findings showed that perceived value and customer satisfaction are closely related to customer loyalty, and it was also observed that the reliability factor on the service provided on the web site acts as an important influencing factor for customer loyalty in the perceived value and security factors such as payment by credit cards and protection of personal information serve as important one in terms of customer satisfaction. This study has its limitation in that samples of users who have experienced low-cost carrier are concentrated on specific ages and professions. In the future, it is required to conduct further studies on whether difference is made on the importance of measurement factors related to e-service quality by gender, age group, occupation, and e-service quality.

컨테이너항의 입항부터 출항까지의 서비스품질 척도 개발 (Development of Scale for the Service Quality from Entry to Departure of Container Ports)

  • 신창훈;최민승;양윤옥
    • 한국항해항만학회지
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    • 제34권5호
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    • pp.389-395
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    • 2010
  • 최근 컨테이너항만은 서비스 차별화 전략을 통한 경쟁력 확보의 중요성이 커지고 있다. 서비스 차별화 전략은 기본적으로 고객의 요구사항에 대한 객관적인 평가가 필요하다. 이를 위해서 서비스의 품질을 측정할 수 있는 척도 및 방법을 개발하여야 한다. 본 연구에서는 부산항에 기항하는 주요 컨테이너 선사를 대상으로 연구를 수행하였다. 이에 따라, 선사가 컨테이너항만에 입항하여 출항하기까지 제공되는 서비스에 관한 측정항목을 도출하였다. 조사자료를 기반으로 탐색적 요인분석, 신뢰성 분석, 타당성 분석 등 개발된 정제과정을 통해 평가척도를 제시한다. 제시된 평가척도는 고객만족 및 기항의도와 높은 관련성을 보여주고 있으며, 향후 경영전략 수립에 유용할 것으로 기대된다.