• Asia pacific journal of information systems
• /
• v.32 no.3
• /
• pp.514-536
• /
• 2022

Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two crucial aspects of online reviews are the topics consumers choose to address, and the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we employ the Expectation-Confirmation Theory (ECT) to examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre- and post-pandemic periods. After applying a topic modeling to Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. In addition, the order and magnitude of topics' impact on review sentiment change between pre- and post-pandemic periods for both countries. This study can help businesses understand how topics and sentiments associated with their products and services changed after the pandemic and thus identify areas of improvement.

• Journal of Intelligence and Information Systems
• /
• v.24 no.1
• /
• pp.25-52
• /
• 2018

This study performs social network analysis based on consumer sentiment related to a location in Seoul using data reflecting consumers' web search activities and emotional evaluations associated with commerce. The study focuses on large commercial districts in Seoul. In addition, to consider their various aspects, social network indexes were combined with the trading area's public data to verify factors affecting the area's sales. According to R square's change, We can see that the model has a little high R square value even though it includes only the district's public data represented by static data. However, the present study confirmed that the R square of the model combined with the network index derived from the social network analysis was even improved much more. A regression analysis of the trading area's public data showed that the five factors of 'number of market district,' 'residential area per person,' 'satisfaction of residential environment,' 'rate of change of trade,' and 'survival rate over 3 years' among twenty two variables. The study confirmed a significant influence on the sales of the trading area. According to the results, 'residential area per person' has the highest standardized beta value. Therefore, 'residential area per person' has the strongest influence on commercial sales. In addition, 'residential area per person,' 'number of market district,' and 'survival rate over 3 years' were found to have positive effects on the sales of all trading area. Thus, as the number of market districts in the trading area increases, residential area per person increases, and as the survival rate over 3 years of each store in the trading area increases, sales increase. On the other hand, 'satisfaction of residential environment' and 'rate of change of trade' were found to have a negative effect on sales. In the case of 'satisfaction of residential environment,' sales increase when the satisfaction level is low. Therefore, as consumer dissatisfaction with the residential environment increases, sales increase. The 'rate of change of trade' shows that sales increase with the decreasing acceleration of transaction frequency. According to the social network analysis, of the 25 regional trading areas in Seoul, Yangcheon-gu has the highest degree of connection. In other words, it has common sentiments with many other trading areas. On the other hand, Nowon-gu and Jungrang-gu have the lowest degree of connection. In other words, they have relatively distinct sentiments from other trading areas. The social network indexes used in the combination model are 'density of ego network,' 'degree centrality,' 'closeness centrality,' 'betweenness centrality,' and 'eigenvector centrality.' The combined model analysis confirmed that the degree centrality and eigenvector centrality of the social network index have a significant influence on sales and the highest influence in the model. 'Degree centrality' has a negative effect on the sales of the districts. This implies that sales decrease when holding various sentiments of other trading area, which conflicts with general social myths. However, this result can be interpreted to mean that if a trading area has low 'degree centrality,' it delivers unique and special sentiments to consumers. The findings of this study can also be interpreted to mean that sales can be increased if the trading area increases consumer recognition by forming a unique sentiment and city atmosphere that distinguish it from other trading areas. On the other hand, 'eigenvector centrality' has the greatest effect on sales in the combined model. In addition, the results confirmed a positive effect on sales. This finding shows that sales increase when a trading area is connected to others with stronger centrality than when it has common sentiments with others. This study can be used as an empirical basis for establishing and implementing a city and trading area strategy plan considering consumers' desired sentiments. In addition, we expect to provide entrepreneurs and potential entrepreneurs entering the trading area with sentiments possessed by those in the trading area and directions into the trading area considering the district-sentiment structure.

• Journal of Information Technology Services
• /
• v.15 no.2
• /
• pp.169-184
• /
• 2016

Smartphone use is rapidly spreading due to the advantage of being able to connect to the Internet anytime, anywhere--and mobile app development is developing accordingly. The characteristic of the mobile app market is the ability to launch one's app into foreign markets with ease as long as the platform is the same. However, a large amount of prior research asserts that consumers behave differently depending on their culture and, from this perspective, various studies comparing the differences between consumer behaviors in different countries exist. Accordingly, this research, which uses online product reviews (OPRs) in order to analyze the cultural differences in consumer behavior comparatively by nationality, proposes to compare the U.S. and South Korea by selecting ten apps which were released in both countries in order to perform a sentimental analysis on the basis of star ratings and, based on those ratings, to interpret the sentiments in reviews. This research was carried out to determine whether, on the basis of ratings analysis, analysis of review contents for sentiment differences, analysis of LDA topic modeling, and co-occurrence analysis, actual differences in online reviews in South Korea and the U.S. exist due to cultural differences. The results confirm that the sentiments of reviews for both countries appear to be more negative than those of star ratings. Furthermore, while no great differences in high-raking review topics between the U.S. and South Korea were revealed through topic modeling and co-occurrence analyses, numerous differences in sentiment appeared-confirming that Koreans evaluated the mobile apps' specialized functions, while Americans evaluated the mobile apps in their entirety. This research reveals that differences in sentiments regarding mobile app reviews due to cultural differences between Koreans and Americans can be seen through sentiment analysis and topic modeling, and, through co-occurrence analysis, that they were able to examine trends in review-writing for each country.

• The Journal of the Korea Contents Association
• /
• v.11 no.5
• /
• pp.104-116
• /
• 2011

A recommender system is a personalized decision support tool to suggest suitable products in proper manners for the benefits of both suppliers and consumers, with the assumption of full understating of consumers' needs and preferences. However, a substantial number of studies have focused on making recommender systems more accurate and efficient. Whereas, there have been a few studies on consumers' needs and preferences under their own contexts to accept recommender systems. To this end, this study attempted to find out the impact of personal sentiments and contexts on the willingness to accept music recommender systems based on the simplified "Technology Acceptance Model" and some verified variables from the precedent studies. For the study, we conducted an empirical study using surveys and High-Order Structural Equation Model (SEM). The outcomes of the research was affirmative to the research hypothesis that the personal sentiments and contexts positively affect the acceptance of the music recommender systems.

• Journal of Intelligence and Information Systems
• /
• v.29 no.3
• /
• pp.317-340
• /
• 2023

In a business context, ESG is defined as the use of environmental, social, and governance factors to assess a firm's progress in terms of sustainability. Social media has enabled the public to actively share firms' good and/or bad deeds, increasing public interest in ESG management. Therefore, this study aimed to investigate the association of firm performances with the respective sentiments towards each of environmental, social, and governance activities, as well as comprehensive ESG sentiments, which encompass all environmental, social, and governance sentiments. This study used panel regression models to examine the relationship between social media ESG sentiment and the Return on Assets (ROA) and Return on Equity (ROE) of 143 companies listed on the KOSPI 200. We collected data from 2018 to 2021, including sentiment data from a variety of social media channels, such as online communities, Instagram, blogs, Twitter, and other news. The results indicated that firm performance is significantly related to respective ESG and comprehensive ESG sentiments. This study has several implications. By using data from various social media channels, it presents an unbiased view of public ESG sentiment, rather than relying on ESG ratings, which may be influenced by rating agencies. Furthermore, the findings can be used to help firms determine the direction of their ESG management. Therefore, this study provides theoretical and practical insights for researchers and firms interested in ESG management.

• Information Systems Review
• /
• v.21 no.1
• /
• pp.91-111
• /
• 2019

Around the end of 2017, the investment fever for cryptocurrencies-especially Bitcoin-has started all over the world. Especially, South Korea has been at the center of this phenomenon. Sinceit was difficult to find the profitable investment opportunities, people have started to see the cryptocurrency markets as an alternative investment objects. However, the cryptocurrency fever inSouth Korea is mostly based on psychological phenomenon due to expectation of short-term profits and social atmosphere rather than intrinsic value of the assets. Therefore, this study aimed to analyze influence of people's social sentiment on price movement of cryptocurrency. The data was collected for 181 days from Nov 1st, 2017 to Apr 30th, 2018, especially focusing on Bitcoin-related post in Twitter along with price of Bitcoin in Bithumb/UPbit. After the collected data was refined into neutral, positive and negative words through sentiment analysis, the refined neutral, positive, and negative words were put into regression model in order to find out the impacts of social sentiments on Bitcoin price. After examining the relationship by the regression analyses and Granger Causality tests, we found that the positive sentiments had a positive relationship with Bitcoin price, while the negative words had a negative relation with it. Also, the causality test results show that there exist two-way causalities between social sentiment and Bitcoin price movement. Therefore, we were able to conclude that the Bitcoin investors'behaviors are affected by the changes of social sentiments.

• KIPS Transactions on Software and Data Engineering
• /
• v.5 no.8
• /
• pp.377-384
• /
• 2016

Our goal is to build the system which collects tweets from Twitter, analyzes the sentiment of each tweet, and helps users build a sentiment tagged corpus semi-automatically. After collecting tweets with the Twitter API, we analyzes the sentiments of them with a sentiment dictionary. With the proposed system, users can verify the results of the system and can insert new sentimental words or dependency relations where sentiment information exist. Sentiment information is tagged with the JSON structure which is useful for building or accessing the corpus. With a test set, the system shows about 76% on the accuracy in analysing the sentiments of sentences as positive, neutral, or negative.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.12
• /
• pp.5905-5926
• /
• 2017

Sentiments can profoundly affect individual behavior as well as decision-making. Confronted with the ever-increasing amount of review information available online, it is desirable to provide an effective sentiment model to both detect and organize the available information to improve understanding, and to present the information in a more constructive way for consumers. This study developed a unified phrase-based topic and sentiment detection model, combined with a tracking model using incremental hierarchical dirichlet allocation (PTSM_IHDP). This model was proposed to discover the evolutionary trend of topic-based sentiments from online reviews. PTSM_IHDP model firstly assumed that each review document has been composed by a series of independent phrases, which can be represented as both topic information and sentiment information. PTSM_IHDP model secondly depended on an improved time-dependency non-parametric Bayesian model, integrating incremental hierarchical dirichlet allocation, to estimate the optimal number of topics by incrementally building an up-to-date model. To evaluate the effectiveness of our model, we tested our model on a collected dataset, and compared the result with the predictions of traditional models. The results demonstrate the effectiveness and advantages of our model compared to several state-of-the-art methods.

• Language and Information
• /
• v.14 no.2
• /
• pp.159-181
• /
• 2010

This paper presents a hybrid approach to the sentiment analysis of online texts. The sentiment of a text refers to the feelings that the author of a text has towards a certain topic. Many existing approaches employ either a pattern-based approach or a machine learning based approach. The former shows relatively high precision in classifying the sentiments, but suffers from the data sparseness problem, i.e. the lack of patterns. The latter approach shows relatively lower precision, but 100% recall. The approach presented in the current work adopts the merits of both approaches. It combines the pattern-based approach with the machine learning based approach, so that the relatively high precision and high recall can be maintained. Our experiment shows that the hybrid approach improves the F-measure score for more than 50% in comparison with the pattern-based approach and for around 1% comparing with the machine learning based approach. The numerical improvement from the machine learning based approach might not seem to be quite encouraging, but the fact that in the current approach not only the sentiment or the polarity information of sentences but also the additional information such as target of sentiments can be classified makes the current approach promising.

• Archives of design research
• /
• v.15 no.1
• /
• pp.339-347
• /
• 2002

Comic strip is a narrative sequence of cartoon panels. Comic strip book as a visual medium of communication is very effective for grasping objects visually as well as for developing creative thinking and culturing aesthetic sentiments. These aesthetic experiences awaken us to formative sentiments, The purpose of present paper is to study the visual streaming of the illustrated comic strips. The typical comic strip books are analyzed and the characteristic of visual communication is studied. The narrative illustrations in the form of comic strips encourage us to have a prosperous experience and to understand new formative artistry and the remarkable effect of visual experience.