• Title/Summary/Keyword: sentiment analysis

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An Analysis of the Changes in the Commercial Sphere of Lhasa Fashion Derived from the Globalization in Tibet (티벳(西藏)의 세계화에 따른 拉薩(라사)의 패션상권분석)

  • Kim, Young-Ran;You, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.127-139
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    • 2009
  • The purpose of this study is to research the change of Tibet's commercial district following Tibet's globalization(traditional clothing to modern clothing). Tibet's traditional culture is fastly changing for two major reasons: Chinese government's persistent assimilation policy on minority ethnic groups and globalization, a powerful trend worldwide. Therefore this investigation was conducted on the most preeminent feature of life, clothing culture, at capital city Lhasa where modernization is most prominent and fast in Tibet. For this, the first field investigation was conducted between February 5th and 15th, 2007. and the second investgation was between January 16th and 25th, 2008. As a result, the study on clothing globalization in Lhasa, Tibet, reaches the conclusion as follows: Based on such developments, commerce of Lhasa has been modernized, bringing about great change in composition and formation of its commercial district. Stores have been modernized and their service quality has improved. While the number of traditional clothes shops has decreased, various types of modern clothes shops have emerged. Modern clothes stores mostly consist of quality men's wear shops, casual clothing shops targeting those in their 20s, and sportswear shops reflecting global trend. This composition indicates that it is men and younger generation who first adopt new culture emerged through globalization. Tibet's modernization and social development have become an integral part of globalization and public sentiment. Therefore, its modernization will be driven by power and capability of the public, rather than by policy control of the central government.

Emotion Classification of User's Utterance for a Dialogue System (대화 시스템을 위한 사용자 발화 문장의 감정 분류)

  • Kang, Sang-Woo;Park, Hong-Min;Seo, Jung-Yun
    • Korean Journal of Cognitive Science
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    • v.21 no.4
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    • pp.459-480
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    • 2010
  • A dialogue system includes various morphological analyses for recognizing a user's intention from the user's utterances. However, a user can represent various intentions via emotional states in addition to morphological expressions. Thus, a user's emotion recognition can analyze a user's intention in various manners. This paper presents a new method to automatically recognize a user's emotion for a dialogue system. For general emotions, we define nine categories using a psychological approach. For an optimal feature set, we organize a combination of sentential, a priori, and context features. Then, we employ a support vector machine (SVM) that has been widely used in various learning tasks to automatically classify a user's emotions. The experiment results show that our method has a 62.8% F-measure, 15% higher than the reference system.

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A Study on Smartwatch review data of SNS and sentiment analytical using opinion mining (스마트워치 SNS 리뷰 데이터와 오피니언 마이닝을 통한 감성 분석 처리에 대한 연구)

  • Shin, Donghyun;Choi, YongLak
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.1047-1050
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    • 2015
  • Wearable device, along with IoT(Internet of Things), is considered the core of upcoming generation's convergence technology. Companies are intensely competing one another for prior occupation in the smartwatch market. Consumers that use smartwatch express their preferences by sharing their opinions through SNS(Social Networking Service). Through this study, emotions dictionary is built, which consists of attributes and emotional words related to smartwatch. Based on the emotions dictionary, SNS data has been categorized according to the attributes through opinion data model. Afterwards, overall polarity and attribute polarity of collected data are distinguished through natural language parsing, followed by an analysis of smartwatch reviews. This study will contribute to determination of which attributes of smartwatch to be improved, to arise consumer's interest for individual smartwatch.

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A User Sentiment Classification Using Instagram image and text Analysis (인스타그램 이미지와 텍스트 분석을 통한 사용자 감정 분류)

  • Hong, Taekeun;Kim, Jeongin;Shin, Juhyun
    • Smart Media Journal
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    • v.5 no.1
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    • pp.61-68
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    • 2016
  • According to increasing SNS users and developing smart devices like smart phone and tablet PC recently, many techniques to classify user emotions with social network information are researching briskly. The use emotion classification stands for distinguishing its emotion with text and images listed on his/her SNS. This paper suggests a method to classify user emotions through sampling a value of a representative figure on a trigonometrical function, a representative adjective on text, and a canny algorithm on images. The sampling representative adjective on text is selected as one of high frequency in the samplings and measured values of positive-negative by SentiWordNet. Figures sampled on images are selected as the representative in figures; triangle, quadrangle, and circle as well as classified user emotions by measuring pleasure-unpleased values as a type of figures and inclines. Finally, this is re-defined as x-y graph that represents pleasure-unpleased and positive-negative values with wheel of emotions by Plutchik. Also, we are anticipating for applying user-customized service through classifying user emotions on wheel of emotions by Plutchik that is redefined the representative adjectives and figures.

Response Characteristics of S-HTP Tests - Seven Emotions and Cognitive Processes (S-HTP 검사의 반응 특성 - 한의학적 칠정과 인지과정을 중심으로)

  • Jeong, Seo-yun;Hur, Shin-chul;Bae, Jin-soo;Kim, Kyeong-ok
    • Journal of Oriental Neuropsychiatry
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    • v.31 no.4
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    • pp.249-258
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    • 2020
  • Objectives: S-HTP is a projective test of cognitive activity. The purpose of this study was to examine the response characteristics in the S-HTP test as they related to seven emotions and cognitive processes. Methods: 153 students underwent S-HTP testing. 10 students were excluded and a total of 143 students' data was used for the study. 143 students were classified into four groups by SCAT. A survey was conducted on seven emotions and cognitive processes painting the Whole picture, house, tree, and person, and after receiving IRB review exemption, the chi-square test was conducted to check homogeneity of the groups by gender and age. Finally, frequency analysis by constitution for each item was conducted. Results: The reaction characteristics of S-HTP, focusing on the seven emotions and cognitive processes detailed by Korean Medicine, are as follows: 1. The primary sentiment while drawing during S-HTP was 'Joy (hui)' followed by 'Thought (sah)'. 2. The sentiments while painting during the S-HTP test, and the emotions of looking at the picture after the S-HTP test, increased in 'Joy (hui)' and decreased in 'Thought (sah)'. 3. 'Thought (Sah)' was the highest scored process while drawing S-HTP, followed by 'jee (智)'. However, 'ryeo (慮)' was similar to 'jee (智)' in an unclassifiable constitution. Conclusions: The primary characteristics of the S-HTP test response are 'Joy (hui)' and 'Thought (sah)' in emotion, and 'sah (思)' and 'jee (智)' in cognitive processes. Therefore, it is necessary to verify this during the S-HTP test.

Development of Deep Learning Ensemble Modeling for Cryptocurrency Price Prediction : Deep 4-LSTM Ensemble Model (암호화폐 가격 예측을 위한 딥러닝 앙상블 모델링 : Deep 4-LSTM Ensemble Model)

  • Choi, Soo-bin;Shin, Dong-hoon;Yoon, Sang-Hyeak;Kim, Hee-Woong
    • Journal of Information Technology Services
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    • v.19 no.6
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    • pp.131-144
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    • 2020
  • As the blockchain technology attracts attention, interest in cryptocurrency that is received as a reward is also increasing. Currently, investments and transactions are continuing with the expectation and increasing value of cryptocurrency. Accordingly, prediction for cryptocurrency price has been attempted through artificial intelligence technology and social sentiment analysis. The purpose of this paper is to develop a deep learning ensemble model for predicting the price fluctuations and one-day lag price of cryptocurrency based on the design science research method. This paper intends to perform predictive modeling on Ethereum among cryptocurrencies to make predictions more efficiently and accurately than existing models. Therefore, it collects data for five years related to Ethereum price and performs pre-processing through customized functions. In the model development stage, four LSTM models, which are efficient for time series data processing, are utilized to build an ensemble model with the optimal combination of hyperparameters found in the experimental process. Then, based on the performance evaluation scale, the superiority of the model is evaluated through comparison with other deep learning models. The results of this paper have a practical contribution that can be used as a model that shows high performance and predictive rate for cryptocurrency price prediction and price fluctuations. Besides, it shows academic contribution in that it improves the quality of research by following scientific design research procedures that solve scientific problems and create and evaluate new and innovative products in the field of information systems.

A Study on the Characteristics of AI Fashion based on Emotions -Focus on the User Experience- (감성을 기반으로 하는 AI 패션 특성 연구 -사용자 중심(UX) 관점으로-)

  • Kim, Minsun;Kim, Jinyoung
    • Journal of Fashion Business
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    • v.26 no.1
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    • pp.1-15
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    • 2022
  • Digital transformation has induced changes in human life patterns; consumption patterns are also changing to digitalization. Entering the era of industry 4.0 with the 4th industrial revolution, it is important to pay attention to a new paradigm in the fashion industry, the shift from developer-centered to user-centered in the era of the 3rd industrial revolution. The meaning of storing users' changing life and consumption patterns and analyzing stored big data are linked to consumer sentiment. It is more valuable to read emotions, then develop and distribute products based on them, rather than developer-centered processes that previously started in the fashion market. An AI(Artificial Intelligence) deep learning algorithm that analyzes user emotion big data from user experience(UX) to emotion and uses the analyzed data as a source has become possible. By combining AI technology, the fashion industry can develop various new products and technologies that meet the functional and emotional aspects required by consumers and expect a sustainable user experience structure. This study analyzes clear and useful user experience in the fashion industry to derive the characteristics of AI algorithms that combine emotions and technologies reflecting users' needs and proposes methods that can be used in the fashion industry. The purpose of the study is to utilize information analysis using big data and AI algorithms so that structures that can interact with users and developers can lead to a sustainable ecosystem. Ultimately, it is meaningful to identify the direction of the optimized fashion industry through user experienced emotional fashion technology algorithms.

Deep Learning-based Target Masking Scheme for Understanding Meaning of Newly Coined Words (신조어의 의미 학습을 위한 딥러닝 기반 표적 마스킹 기법)

  • Nam, Gun-Min;Seo, Sumin;Kwahk, Kee-Young;Kim, Namgyu
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.391-394
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    • 2021
  • 최근 딥러닝(Deep Learning)을 활용하여 텍스트로 표현된 단어나 문장의 의미를 파악하기 위한 다양한 연구가 활발하게 수행되고 있다. 하지만, 딥러닝을 통해 특정 도메인에서 사용되는 언어를 이해하기 위해서는 해당 도메인의 충분한 데이터에 대해 오랜 시간 학습이 수행되어야 한다는 어려움이 있다. 이러한 어려움을 극복하고자, 최근에는 방대한 양의 데이터에 대한 학습 결과인 사전 학습 언어 모델(Pre-trained Language Model)을 다른 도메인의 학습에 적용하는 방법이 딥러닝 연구에서 많이 사용되고 있다. 이들 접근법은 사전 학습을 통해 단어의 일반적인 의미를 학습하고, 이후에 단어가 특정 도메인에서 갖는 의미를 파악하기 위해 추가적인 학습을 진행한다. 추가 학습에는 일반적으로 대표적인 사전 학습 언어 모델인 BERT의 MLM(Masked Language Model)이 다시 사용되며, 마스크(Mask) 되지 않은 단어들의 의미로부터 마스크 된 단어의 의미를 추론하는 형태로 학습이 이루어진다. 따라서 사전 학습을 통해 의미가 파악되어 있는 단어들이 마스크 되지 않고, 신조어와 같이 의미가 알려져 있지 않은 단어들이 마스크 되는 비율이 높을수록 단어 의미의 학습이 정확하게 이루어지게 된다. 하지만 기존의 MLM은 무작위로 마스크 대상 단어를 선정하므로, 사전 학습을 통해 의미가 파악된 단어와 사전 학습에 포함되지 않아 의미 파악이 이루어지지 않은 신조어가 별도의 구분 없이 마스크에 포함된다. 따라서 본 연구에서는 사전 학습에 포함되지 않았던 신조어에 대해서만 집중적으로 마스킹(Masking)을 수행하는 방안을 제시한다. 이를 통해 신조어의 의미 학습이 더욱 정확하게 이루어질 수 있고, 궁극적으로 이러한 학습 결과를 활용한 후속 분석의 품질도 향상시킬 수 있을 것으로 기대한다. 영화 정보 제공 사이트인 N사로부터 영화 댓글 12만 건을 수집하여 실험을 수행한 결과, 제안하는 신조어 표적 마스킹(NTM: Newly Coined Words Target Masking)이 기존의 무작위 마스킹에 비해 감성 분석의 정확도 측면에서 우수한 성능을 보임을 확인하였다.

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Semantic analysis of unstructured information considering the step in progress of water quality accidents in the water supply systems (상수도시스템 수질사고의 전개양상을 고려한 비정형정보 의미분석)

  • Hong, Sungjin;Moon, Gihoon;Yang, Seong Hun;Yoo, Do Guen
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.378-378
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    • 2022
  • 상수도시스템의 과정 중 최종 단계인 급수단계에서 지역전반에 수질문제가 발생할 경우, 직간접적인 피해의 해결은 장기간 지속될 수 있다. 본 연구에서는 실시간 비정형정보의 빅데이터 분석을 통해 상수도시스템에서 수질사고 문제의 파급력과 2차 피해 등의 연결 관계 변화 추적을 위한 기초적 분석을 수행하였다. 과거 대규모 수질사고가 발생된 바 있는 인천광역시 유충발생 사고를 대상으로 뉴스 기사 웹크롤링 절차를 정립하고, 그 결과를 분석하였다. '인천 유충'이 최초 보도되었던 2020년 7월 13일 부터 이후 1년을 대상으로 네이버 통합검색에 의해 표출되는 뉴스기사를 웹크롤링하였으며, 프로그래밍을 통한 불용어 제거 및 관련성 검토를 통해 총 920건의 기사를 분석하였다. 수질사고의 전개양상에 따라 사고발생, 확산, 수습, 그리고 보상의 4단계로 임의 구분하여 분석하였다. 의미분석을 위한 토픽모델링 기법은 잠재 디리클레 할당(Latent Dirichlet Allocation, LDA) 방법을 적용하였으며, 긍부정 감정분석은 KNU 한국어 감성사전(KNU sentiment lexicon)을 활용하여 수행하였다. 토픽 모델링 결과, 사고 발생에서부터 확산, 수습, 보상의 단계에 맞춰 적절한 주제어의 조합에 따른 기사들이 도출되었으며, 단계별 긍부정 기사 비율역시 사고의 전개단계에 따라 적절히 나타남을 확인하였다. 제시된 수질사고 관련 비정형정보 분석 방법론과 결과는 과거 사고 사례 분석을 통한 검색 및 긍부정 키워드 확정, 키워드 발생 비율 변동(사고전과 후)에 따른 상황판단 기준설정 등에 활용이 가능하다.

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Unraveling the Web of Health Misinformation: Exploring the Characteristics, Emotions, and Motivations of Misinformation During the COVID-19 Pandemic

  • Vinit Yadav;Yukti Dhadwal;Rubal Kanozia;Shri Ram Pandey;Ashok Kumar
    • Asian Journal for Public Opinion Research
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    • v.12 no.1
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    • pp.53-74
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    • 2024
  • The proliferation of health misinformation gained momentum amidst the outbreak of the novel coronavirus disease 2019 (COVID-19). People stuck in their homes, without work pressure, regardless of health concerns towards personal, family, or peer groups, consistently demanded information. People became engaged with misinformation while attempting to find health information content. This study used the content analysis method and analyzed 1,154 misinformation stories from four prominent signatories of the International Fact-Checking Network during the pandemic. The study finds the five main categories of misinformation related to the COVID-19 pandemic. These are 1) the severity of the virus, 2) cure, prevention, and treatment, 3) myths and rumors about vaccines, 4) health authorities' guidelines, and 5) personal and social impacts. Various sub-categories supported the content characteristics of these categories. The study also analyzed the emotional valence of health misinformation. It was found that misinformation containing negative sentiments got higher engagement during the pandemic. Positive and neutral sentiment misinformation has less reach. Surprise, fear, and anger/aggressive emotions highly affected people during the pandemic; in general, people and social media users warning people to safeguard themselves from COVID-19 and creating a confusing state were found as the primary motivation behind the propagation of misinformation. The present study offers valuable perspectives on the mechanisms underlying the spread of health-related misinformation amidst the COVID-19 outbreak. It highlights the significance of discerning the accuracy of information and the feelings it conveys in minimizing the adverse effects on the well-being of public health.