• Title/Summary/Keyword: sensible

검색결과 663건 처리시간 0.028초

캠핑 브랜드의 브랜드 아이덴티티(BI) 구축 및 전략 - 감성·인지적 접근을 기반으로 한 빅 데이터 및 마켓조사를 중심으로 - (A study on camping brand's BI formation and branding strategy - Focused on related word research based on big data for sensible approach & market research for cognitive approach)

  • 최수아;이애진
    • 커뮤니케이션디자인학연구
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    • 제63권
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    • pp.336-347
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    • 2018
  • 오늘날 국내 캠핑인구는 500만이 넘었고, 캠핑관련 산업도 지속적으로 성장하고 있지만 미국, 유럽과 일본 등 캠핑선진국에 비해 다소 미흡한 캠핑 문화와 수입 캠핑브랜드의 높은 의존도가 문제되고 있다. 따라서 국내산 캠핑 브랜드의 정착과 글로벌화 브랜드 육성을 위한 노력이 필요하다. 이에 본 연구에서는 국내산 캠핑 브랜드 정체성 수립과 차별화 전략을 위한 자료 제공을 위해 감성 인지적 접근을 통한 조사를 시행하였다. 감성적 접근을 위해 '캠핑, 캠프, 캠핑 브랜드, 캠핑 디자인'을 키워드로 빅 데이터 조사를 실시하고 분석하였으며, 인지적 접근을 통해 해외 유명 캠핑 브랜드 17개와 국내산 브랜드 10개에 대한 마켓조사를 실시하였다. 빅 데이터를 통한 조사 결과 소비자들의 정보 교류 경로를 유추할수 있었다. 캠핑 관련 연관어 및 마켓조사를 통해 브랜드 가치를 형성하는 주요 요소를 알수 있었다. 또한, 세계적인 유명 브랜드의 경우 각자의 브랜드 정체성이 뚜렷하며 독자적인 브랜드 스토리와 로고 디자인, 상품 디자인, 색채를 구축하고 있었으며 일관성을 지니고 있었다.

기상조건이 대중교통수요에 미치는 영향에 관한 연구 (The Effect of Weather Conditions on Transit Ridership)

  • 최상기;이종호;오승훈
    • 대한토목학회논문집
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    • 제33권6호
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    • pp.2447-2453
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    • 2013
  • 본 연구에서는 강우, 불쾌지수, 강설, 체감온도 등 4가지 기상조건이 대중교통수요에 어떤 영향을 미치는지 관련 통계자료를 이용해 분석을 실시하고, 설문조사를 통해 그 이유를 도출하였다. 모든 자료는 일단위로 수집하였고, 평일-주말과 여름-겨울로 구분하여 분석을 실시하였다. 분석결과, 샘플수가 부족한 강설을 제외하고는 강우, 불쾌지수, 체감온도의 기상조건이 대중교통 수요를 약 2~7% 감소시키는 것으로 나타났다. 수요의 감소폭이 통계적으로 유의한지 알아보기 위해 t-검정을 실시하였는데, 이중 강우와 체감온도가 통계적으로 유의하다는 결과를 얻었다. 상관분석 결과도 강우와 체감온도 2가지 지표가 상대적으로 높은 상관관계를 나타냈으며, 야외에 노출되어있는 버스가 지하철에 비해 높은 상관관계를 보였다. 그리고 통계적으로 유의한 결과가 나온 강우와 체감온도, 2가지 지표에 관한 설문을 실시하였다. 수도권에 거주하는 일반시민을 대상으로 설문을 실시한 결과, 평상시에 응답자 중 약 50%가 버스를 이용하였는데, 이중 강우가 발생하거나 체감온도가 낮아지면 버스 이용이 약 30%대로 감소되는 반면, 승용차와 지하철통행은 약 10% 증가되는 것으로 분석되었다. 본 연구 결과는 기후변화에 따른 대중교통정책 및 운영방법 결정에 기초자료로 사용되어질 수 있을 것으로 기대된다.

자동차 양지주차가 기온상승에 미치는 영향에 관한 관측적 연구 (An Observational Study of Parked Cars' Effect in the Sunshine on the Increase of Air Temperature)

  • 안지숙;구현숙;박명희;김해동
    • 한국지구과학회지
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    • 제28권1호
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    • pp.45-53
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    • 2007
  • 고온의 맑은 날 양지에 자가용을 주차시키는 것이 기온상승에 미치는 영향을 조사하였다. 이를 위하여 양지와 음지에 주차되어 있는 차량을 대상으로 차의 상판과 차 내부의 온도를 27시간에 걸쳐서 측정하였다. 뿐만 아니라 양지와 음지를 대상으로 아스팔트와 토양의 표면온도 및 몇 가지 기상요소를 동시에 관측하였다. 이렇게 얻어진 자료를 이용하여 낮 동안에 아스팔트, 나대지 그리고 차의 상판에서 대기로 공급되는 현열을 산출하였다. 그 결과는 다음과 같다. 1) 나대지, 아스팔트 그리고 차의 상판온도는 낮 동안에 각각 $30{\sim}37^{\circ}C,\;37{\sim}46^{\circ}C$$42{\sim}49^{\circ}C$까지 상승함을 확인할 수 있었다. 2) 양지에 주차된 차량의 상판에서 대기 중으로 수송되는 현열의 양은 아스팔트와 나대지 표면에 비하여 훨씬 많은 것으로 밝혀졌다. 차량 상판과 지표면간의 현열플럭스 차이는 낮 동안에 최대 약 60(아스팔트표면), 85(나대지 표면) $W/m^2$에 이르렀다.

Three-dimensional Numerical Prediction on the Evolution of Nocturnal Thermal High (Tropical Night) in a Basin

  • Choi, Hyo;Kim, Jeong-Woo
    • International Union of Geodesy and Geophysics Korean Journal of Geophysical Research
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    • 제25권1호
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    • pp.57-81
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    • 1997
  • Numerical prediction of nocturnal thermal high in summer of the 1995 near Taegu city located in a basin has been carried out by a non-hydrostatic numerical model over complex terrain through one-way double nesting technique in the Z following coordinate system. Under the prevailing westerly winds, vertical turbulent fluxes of momentum and heat over mountains for daytime hours are quite strong with a large magnitude of more than $120W/\textrm{m}^2$, but a small one of $5W/\textrm{m}^2$ at the surface of the basin. Convective boundary layer (CBL) is developed with a thickness of about 600m over the ground in the lee side of Mt. Hyungje, and extends to the edge of inland at the interface of land sea in the east. Sensible heat flux near the surface of the top of the mountain is $50W/\textrm{m}^2$, but its flux in the basin is almost zero. Convergence of sensible heat flux occurs from the ground surface toward the atmosphere in the lower layer, causing the layer over the mountain to be warmed up, but no convergance of the flux over the basin results from the significant mixing of air within the CBL. As horizontal transport of sensible heat flux from the top of the mountain toward over the basin results in the continuous accumulation of heat with time, enhancing air temperature at the surface of the basin, especially Taegu city to be higher than $39.3^{\circ}C$. Since latent heat fluxes are $270W/\textrm{m}^2$ near the top of the mountain and $300W/\textrm{m}^2$ along the slope of the mountain and the basin, evaporation of water vapor from the surface of the basin is much higher than one from the mountain and then, horizontal transport of latent heat flux is from the basin toward the mountain, showing relative humidity of 65 to 75% over the mountain to be much greater than 50% to 55% in the basin. At night, sensible heat fluxes have negative values of $-120W/\textrm{m}^2$ along the slope near the top of the mountain and $-50W/\textrm{m}^2$ at the surface of the basin, which indicate gain of heat from the lower atmosphere. Nighttime radiative cooling produces a shallow nocturnal surface inversion layer with a thickness of about 100m, which is much lower than common surface inversion layer, and lifts extremely heated air masses for daytime hours, namely, a warm pool of $34^{\circ}C$ to be isolated over the ground surface in the basin. As heat transfer from the warm pool in the lower atmosphere toward the ground of the basin occurs, the air near the surface of the basin does not much cool down, resulting in the persistence of high temperature at night, called nocturnal thermal high or tropical night. High relative humidity of 75% is found at the surface of the basin under the moderate wind, while slightly low relative humidity of 60% is along the eastern slope of the high mountain, due to adiabatic heating by the srong downslope wind. Air temperature near the surface of the basin with high moisture in the evening does not get lower than that during the day and the high temperature produces nocturnal warming situation.

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Observational Study for the Thermal Environment Evaluation of Summertime over the Asphalt Pavement - Case Study in Daegu 2014 -

  • Kim, Hae-Dong;Kim, Sung-Rak;Kim, Baek-Jo
    • 한국환경과학회지
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    • 제24권10호
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    • pp.1265-1272
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    • 2015
  • To investigate the thermal environment over the summertime asphalt pavements, an automatic weather observation system was installed at a parking lot paved with asphalt to observe various meteorological parameters and surface temperature from July 1 to September 30, 2014. Since the number of rainy days in summer of 2014 particularly after the mid July is more than that of average data, a ratio of daily peak surface temperature above $45^{\circ}C$ was 28% which was lower than the average. The observational data about hourly average surface temperature and various heat balance factors at days where daily peak surface temperature is above $45^{\circ}C$ are as follows: An hour that had the daily maximum temperature was around 15 pm and the value was $49^{\circ}C$ approximately. Net shortwave radiation was the highest at 12pm as $800W/m^2$ and much radiation of $500W/m^2$ was absorbed at the ground between 11am and 17pm. Sensible heat that was delivered from the ground to the atmosphere was evaluated as $200W/m^2$ between 10am and 19pm. underground transfer heat up to $100W/m^2$ was measured as negative from 19pm to the next day 8am, which indicated the lower atmosphere was heated at night.

수직원관 외부 유하액막 열전달에 주변 기체유동이 미치는 영향 (The Effect of Surrounding Gas Flow on the Heat Transfer of the Falling Film Flowing Down the Outside of a Vertical Tube)

  • 권경민;정시영;김병주
    • 설비공학논문집
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    • 제14권12호
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    • pp.996-1003
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    • 2002
  • Heat transfer characteristics were investigated for the falling film flowing down the outside of an electrically heated vertical tube. Water was used for the falling film, and its Reynolds number was varied in the range of 70~500. Because water is heated and evaporated as it flows down, both sensible and latent heat transfer should be considered. The effect of the surrounding air movement was investigated by changing the direction of the air injection; without air injection, parallel-flow, and counter-flow. For all cases, sensible teat transfer rate was almost linearly increased with the increasing film flow rate. It was found that the film heat transfer coefficient was hardly influenced by the parallel air flow. However, the counter-flow of air reduced the heat transfer coefficient, which might be caused by the uneven distribution or flooding of the film. At high heat flux, a sudden change of the film heat transfer coefficient was detected as the film flow rate reached the transition value. It is supposed that this phenomenon was caused by the change in the film flow pattern.

고흥만 습지에서 증발산량의 산출 방법 (Estimation Method of Evapotranspiration over Goheung bay Wetland)

  • 권병혁;김동수;김근회;강동환
    • 한국습지학회지
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    • 제10권1호
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    • pp.21-30
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    • 2008
  • 증발산은 지표와 대기 사이에서 일어나는 에너지 상호작용에 기여하는 중요한 요소 중 하나이다. 갈대로 덮인 고흥만 간척지에서 현열, 토양열 그리고 순복사를 측정하여 증발산량을 조사하였다. 자동기상관측 자료로부터 산출된 증발산량은 구름과 바람의 연직경도가 $1s^{-1}$보다 미약한 경우를 제외하고 열수지 방정식으로 추정한 값과 잘 일치하였다. 토양열은 순복사의 약 10%로 평가되었다. 갈대로 구성된 식생캐노피 내에서 온도에 따른 포화수증기압의 변화율($${\Delta}{\sim_=}de_s/dT$$)이 약 1.5로 근사되었고, 증발산량은 순복사 에너지의 함수로 설명될 수 있다.

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Introduction of Japanese Ocean Flux data sets with Use of Remote sensing Observations (J-OFURO)

  • Kubota, Masahisa
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 1999년도 Proceedings of International Symposium on Remote Sensing
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    • pp.231-236
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    • 1999
  • Accurate ocean surface fluxes with high resolution are critical for understanding a mechanism of global climate. However, it is difficult to derive those fluxes by using ocean observation data because the number of ocean observation data is extremely small and the distribution is inhomogeneous. On the other hand. satellite data are characterized by the high density, the high resolution and the homogeneity. Therefore, it can be considered that we obtain accurate ocean surface by using satellite data. Recently we constructed ocean surface data sets mainly using satellite data. The data set is named by Japanese Ocean Flux data sets with Use of Remote sensing Observations (J-OFURO). Here, we introduce J-OFURO. The data set includes shortwave radiation, longwave radiation, latent heat flux, sensible heat flux, and momentum flux etc. Moreover, sea surface dynamic topography data are included in the data set. Radiation data sets covers western Pacific and eastern Indian Ocean because we use a Japanese geostationally satellite (GMS) to estimate radiation fluxes. On the other hand, turbulent heat fluxes are globally estimated. The constructed data sets are used and shows the effectiveness for many scientific studies.

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여수항의 평균 열플럭스 (Mean Heat Flux at the Port of Yeosu)

  • 최용규;양준혁
    • 한국환경과학회지
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    • 제15권7호
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    • pp.653-657
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    • 2006
  • Based on the monthly weather report of Korea Meteorological Administration (KMA) and daily sea surface temperature (SST) data from National Fisheries Research and Development Institute (NFRDI) (1995-2004), mean heat fluxes were estimated at the port of Yeosu. Net heat flux was transported from the air to the sea surface during February to September, and it amounts to $205 Wm^{-2}$ in daily average value in May. During October to January, the transfer of net heat flux was conversed from the sea surface to the air with $-70 Wm^{-2}$ in minimum of daily average value in December. Short wave radiation was ranged from $167 Wm^{-2}$ in December to $300 Wm^{-2}$ in April. Long wave radiation (Sensible heat) was ranged from $27 (-14) Wm^{-2}$ in July to $90 (79) Wm^{-2}$ in December. Latent heat showed $42 Wm^{-2}$ with its minimum in July and $104 Wm^{-2}$ with its maximum in October in daily average value.