• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.1
• /
• pp.67-77
• /
• 2003

Subjective sensorial experiment was executed with 43 subjects to find the relationships between the sensibility of jacket styles and the handle of wool fabrics. The handle and sensibility of wool fabrics were significantly different according to the wool types, and the handle was defined as two axis of Wild/Exquisite vs. Thin/Thick. The sensibility of jacket styles was different by the types of jacket styles, and the jackets were displayed in the 2D of Masculine/Feminine vs. Country/urban according to the factor analysis using 8 sensibility words. The best-appropriate jacket styles for each wool fabrics were converged into several jacket styles, and it was found that the wool fabrics were divided as for all-purpose or for specific-end usage. For the results of correspondence analysis of the matrix for the best-appropriate jacket style for each wool fabric, the jacket styles and wool fabrics together were grouped as 4: Striking and Yang, Striking and Yin, Plain and Yang, Plain and Yin.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.23 no.54
• /
• pp.111-117
• /
• 2000

In this study we analyzed the relationship between sensibility image and the needs to purchase, by studying the relations between the brand name of the beer which consumers recognize and the needs to purchase, and by extracting the sensibility image from the consumers about how they feel about the advertisement. For the survey we first chose 30 sensibility related adjectives from the preliminary survey and chose the 6 most selected sensibility related adjectives by showing beer advertisements from the 3 leading companies. In the main survey we used 7 point scale measurement to evaluate the sensibility scale in each advertisement using the 6 sensibility related adjectives we chose from the preliminary survey, such as cleanness, coolness, pleasantness, softness, easiness, and studied why they feel that way about the advertisement. We hope to contribute on establishing the advertising strategy of the company, based on sensibility image which the consumers are in favor of.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2011.05a
• /
• pp.83-84
• /
• 2011

• Journal of the Ergonomics Society of Korea
• /
• v.30 no.2
• /
• pp.311-317
• /
• 2011

Objective: The present study was intended to identify (1) the intra- and inter-rater reliabilities of a visual sensibility evaluation protocol and (2) the effects of NaCOC color and scouring method on the visual sensibility of NaCOC. Thirty female participants(20s & 30s) were participated in the visual sensibility evaluation of NaCOC. Background: Interests in naturally colored organic cotton(NaCOC) increase rapidly in parallel with the social trend of eco-friendly living and wellbeing. Method: Three color sets (ivory, green, and coyote-brown) of NaCOC specimens including one untreated and four treated specimens($Na_2CO_3$; NaOH; enzyme; boiling water) were examined in the study. The visual sensibility evaluation was conducted by the test-retest method using nine pairs of bipolar visual sensibility adjectives(bright-dark; clear-murky; heavy-light; vivid-subdued; warm-cool; fresh-stale; strong-weak; showy-plain; and luxurious-cheap). Results: As a result of reliability of a visual sensibility evaluation protocol, inter-rater variability(average SD=1.06) of visual sensibility evaluation was more than 1.4 times the intra-rater variability(average SD=0.74). However, both the sensibility evaluation reliabilities did not show any systematic pattern of changes. Lastly, ANOVA and post-hoc analysis showed that preferred scouring methods for a visual sensibility adjective pair significantly vary depending on NaCOC color. Application: Both the reliability of visual sensibility evaluation protocol and the analysis of proper scoring method of NaCOC in the study would be useful information to design the affective textile.

• Korean Journal of Human Ecology
• /
• v.13 no.6
• /
• pp.997-1005
• /
• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.

• Journal of the Korean Home Economics Association
• /
• v.41 no.9
• /
• pp.31-41
• /
• 2003

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for slacks. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, Regression were used for statistical analysis by SPSS Win 11.0. The results of this study were as follows: 1. In Spring ${\cdot}$ Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for slacks. 2. 5 factors were extracted as hand factor and 3 factors as sensibility in Summer. 3. 6 factors were extracted as hand factor and 3 factors as sensibility in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image in Spring ${\cdot}$ Fall. 5. There were significant correlations between hand factor and sensibility image in Spring ${\cdot}$ Fall, Summer and Winter. 6. Hand and sensibility image effected on the preference to textiles for slacks in Spring ${\cdot}$ Fall, Summer and Winter.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1352-1363
• /
• 2007

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

• Science of Emotion and Sensibility
• /
• v.4 no.1
• /
• pp.53-60
• /
• 2001

As a part of HMS(Human-Machine System), the car is very important thing in common life. It is also a significant part to study on the controllers of car that is intentively related with all sensibilities during driving. There are lots of controllers on seating buck of the car. However, there are few study on the sensibility analysis of them. Most of all, the foot controller could be easily overlooked because it could be invisible. This study was based on relationship that the controllers fitted to the driving posture in the drivers' sensibility difference of two transmission modes, automatic and manual transmission. The results show the driver's preference driving posture and sensibility in two kinds of transmission cars. Consequently, it should be designed the seating buck for two different types respectively to be taken comfort driving posture and improve the safety for drivers. Also, it could reduce the fatigue and discomfort in the task of driving. The design of the controllers strongly effects on the drivers' response time. hereby this study was accessed to the sensibility of Korean with analyzing the relationship, quantitative data, and sensibility difference between two kinds of transmission cars.

• International Journal of Human Ecology
• /
• v.8 no.1
• /
• pp.27-37
• /
• 2007

The purpose of this study is to investigate the preference of the hand and the sensibility image of underwear textiles according to seasons. According to a recent survey of 109 college students, using a 7 scale evaluation to the preference of the hand and the sensibility image among 13 summer and 10 winter underwear textiles. The data was analyzed through mean, SD, factor analysis, t-test, Person correlation analysis and regression analysis using SPSS Win 11.0. The summer underwear textiles were classified according to six tactile factors: stiffness/surface unevenness, weight, elasticity, moistness, extension, and warm-cool and 3 sensibility image factors: elegant individual, modern, and sporty-casual. The winter textiles were classified according to six tactile factors: stiffness/surface unevenness, elasticity, warm-cool, drapability, moistness and flexibility and divided into 2 sensibility images: modern elegant and sporty-casual. Factors expressing hand and sensibility image according to season showed significant difference. In the summer, weight, in the winter, drapability and flexibility showed significant difference at the hand factor evaluation. The hand factors: weight, warm-cool and modern sensibility image factors effect the preference of summer underwear textile, also the hand factors-elasticity, stiffness/surface unevenness and the sensibility image factor-easy-sport-casual-effect the preference of winter textiles. Therefore, the thin, light, and cool textiles which are also gorgeous and sporty-casual are preferred for summer underwear textiles while soft, simple and comfortable textiles are preferred for winter textiles.

• Science of Emotion and Sensibility
• /
• v.6 no.4
• /
• pp.33-40
• /
• 2003

This research was conducted to propose a sensibility model for web site design. At first, we collected 100 sensibility words related to web site design through analysis of journal and questionnaires and analysis of dictionary. 16 web sites were rated according to the degree of sensibility corresponding to each words, on the basis of the Semantic Differential(SD) method. The results of assessment were analyzed by means of the factor analysis and Multidimensional Scaling(MDS) method. From this relational analysis of sensibility words, the 18 representative words were abstracted as a result of the research included unique, unusual, rich, soft, cold, warm, vivid, simple, neat, dynamic, urban, light, somber, bright, dark, fresh, masculine, and hard. Also three sensibility dimensions bright-dark, soft-hard, simple-rich were found.