• 한국콘텐츠학회논문지
• /
• 제22권4호
• /
• pp.190-198
• /
• 2022

비대면 서비스가 보편화 되면서 키오스크가 외식업 분야에서 중요한 서비스 채널로 주목을 받고 있다. 본 연구는 외식업체를 중심으로 확산되고 있는 키오스크 이용 경험이 있는 시니어들을 대상으로 지속 이용 의도에 영향을 미치는 선행 요인들을 살펴보았다. 50-70대 시니어들을 대상으로 온라인 조사를 실시하였으며, 총 420명의 응답 자료가 최종 분석에 사용되었다. SPSS 25.0과 Amos 23.0을 이용하여 빈도분석, 기술통계분석, 확인적 요인분석, 구조 모형 분석을 실시하였고, 매개효과를 검정하기 위해 부트스트래핑 방법을 이용하였다. 본 연구의 결과는 다음과 같다. 첫째, 키오스크의 인지된 유용성, 기대 일치가 키오스크에 대한 만족도를 증가시키는 것으로 나타났다. 둘째, 키오스크의 인지된 유용성과 만족도가 키오스크에 대한 지속 이용 의도를 향상시키는 것으로 나타났다. 셋째, 키오스크의 만족도가 인지된 유용성이 키오스크에 대한 지속 이용 의도에 미치는 영향력을 매개하는 것으로 나타났다. 넷째, 키오스크의 만족도가 기대 일치가 키오스크에 대한 지속 이용 의도에 미치는 영향력을 매개하는 것으로 나타났다. 본 연구의 결과는 키오스크를 수용한 시니어들의 긍정적 반응을 이해하고, 시니어들을 배려한 키오스크 이용 환경을 구축하는데 기여할 수 있을 것이다.

• 한국실내디자인학회논문집
• /
• 제26권3호
• /
• pp.81-90
• /
• 2017

Subsidiary welfare facilities in an apartment complex are one of the most important factors for consumers when they buy an apartment due to an increase of consumers' consciousness level, increase of leisure time, and increase of cultural life. This study aims to analyze layout types and characteristics of subsidiary welfare facilities at the apartment complexes in the second phase new towns, investigate the current situation and find out the improvement direction. For this purpose, this author investigated three "second phase new towns" which were designated as a new town at similar time, and selected a total of 15 apartment complexes by selecting 5 complexes in each of the three new towns. Literature survey, case visit, photo shoot, user observation survey were used as study methods. The results of the study are as follows. First, it was found that a mixed type was the most common type of plane layout types in the subsidiary welfare facilities. This type improves accessibility and equity of the residents as the facilities are appropriately placed based on the functions and the user characteristics. Second, it can be considered that a distributed type for senior citizen centers and daycare centers may give independence to specific users, but it may give a sense of alienation to the elderly. Moreover, it does not have enough community so that it is necessary to make proper supplementation. Third, there were two lay out types. The first one is that the subsidiary welfare facilities are placed with step difference and the second one is that they are placed in sunken places using the underground space. Fourth, all layout types of outdoor facilities are distributed types, and it is considered that measurements for a proper balance of accessibility and equity are required.

• 복식문화연구
• /
• 제31권3호
• /
• pp.361-378
• /
• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• 복식문화연구
• /
• 제29권6호
• /
• pp.810-827
• /
• 2021

Indonesian women have emerged as global consumers, and various studies are needed to expand the global fashion market targeting their needs. In this study, a survey was conducted to determine the fashion design preferences of Indonesian Muslim women according to demographic characteristics and religious variables. In this study, Indonesian women aged from their teens to their 40s were surveyed by questionnaire during June 2020. This yielded 301 survey responses, which were analyzed using χ²-test, t-test, ANOVA, and Duncan's multiple range test using SPSS23. The results of the study are as follows: Analysis of the demographic characteristics of Indonesian Muslim women and the degree of acceptance of fashion trends according to religious variables showed significant differences according to age, monthly income, and the extent to which they wore a hijab. Analysis of the demographic characteristics of the women and the degree of acceptance of the fitted garment according to religious variables showed significant differences depending on their age, whether they were married, their monthly income, religious faithfulness, the extent to which they wore a hijab, and the degree of acceptance of Islamic discipline. After examining the difference in Muslim women's preferred fashion images (according to demographic characteristics and religious variables), significant differences were identified according to their age, income, extent to which they wore a hijab, and the degree of Islamic discipline with regard to clothing.

• 복식문화연구
• /
• 제31권4호
• /
• pp.467-488
• /
• 2023

The purpose of this study is to determine the concepts of heterotopic image and fashion space, and the characteristics of fashion space and images from the perspective of fashion brands and users. This study examines the evolution of fashion space and consumers with it, based on Foucault's theory of heterotopia, which refers to spaces that blend contradictory features not typically found within a single physical structure. This is accomplished by employing a single case study of Ader Error's Ader Space, a Seoul-based brand known for its unique approach to presenting and communicating fashion. Based on an analysis of Instagram posts of Ader Error along with the hashtag searches "aderspace" and "adererror", this study categorizes heterotopia from the perspective of fashion brands into three properties: fashion space as a medium for selling fashion products; fashion space as getaway to hybrid fashion practices; and fashion space as an illusionary place to experience fashion. From the user perspective, the heterotopic image of Ader Space portrayed on Instagram is characterized by the image of fashion products in an extraordinary fashion space, the image of a fashion space beyond space and time, and the image of exposing the hidden and the illusion-compensation of fashion space. This study contributes to a heightened understanding of the evolutionary concept of the fashion space.

• Asia pacific journal of information systems
• /
• 제18권4호
• /
• pp.105-130
• /
• 2008

Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.

• 한국콘텐츠학회논문지
• /
• 제14권7호
• /
• pp.529-540
• /
• 2014

우리나라의 베이비 부머는 전체 인구구조의 약 1/4을 차지하는 인구집단으로서, 기존의 세대들이 경험하지 못한 기대수명 100세라는 초 고령화 시대에 직면하고 있다. 이들 세대는 압축적 경제성장의 주역으로 건강한 신체와 풍부한 경제력, 여가 문화적 소비욕구를 바탕으로 지속적 경제활동과 적극적 사회참여 욕구를 가지고 있어 기존의 노인세대와 구분되는 새로운 인구계층으로 '액티브 시니어'의 주 대상으로 불리고 있다. 본 연구는 전국에서 가장 높은 베이비 부머 거주 밀도를 보이는 서울시를 대상으로 예비적 고령자로서 베이비 부머의 주거욕구가 무엇인지 소비자 관점에서 상향식 과정을 통해 살펴보고 이를 주거단지계획 기준으로 선정하고자 하였다. 분석결과, 서울시의 베이비부머는 주거단지계획 기준요소로 '사회 접근성'을 가장 높게 평가하고, '의료 접근성'은 두 번째로 중요한 요소로 판단하였다. 기타 '생활 편의성', '공간 인지성' 등이 차하의 순위를 기록하였다. 연구를 통해 서울시에 거주하는 베이비 부머는 생애주기적 관점에서 액티브 시니어가 지향하는 라이프 스타일과 매우 유사하다고 분석되었고, 이는 기존 노인세대가 보였던 고령자 전용적 거주선호와 구별되는 액티브 시니어의 틈새적 주거욕구라 판단된다.

• 법제연구
• /
• 제44호
• /
• pp.185-209
• /
• 2013

현재 패션디자인을 보호하는 디자인보호법과 저작권법은 패션디자인 보호를 위해서 적절한 방법을 제공하지 못하고 있다. 이에 대하여 상표권 보호에 대한 접근론이 제시되고 있는바, 상표권에 관한 최근 두 개의 사건, Levi 사건 및 Louboutin 사건은 패션 업계에서 상표권의 인정 및 적용에 있어 시사하는 바가 크다. 리바이스 v. 에버크롬비 소송에서 법원은 어떤 상표 표시가 선사용 상표와 현저히 다른 경우에도 상표가치희석이 발생한다고 판단했는바. 이는 기존의 유명상표 디자이너에게는 유리하게, 반대로 신진디자이너에게는 큰 걸림돌로 작용할 것이며, 궁극적으로 디자이너들의 창의성, 경쟁, 소비자 보호를 해하는 결과로 이어질 것이다. 반면, 최근 루부탱 v. 입생로랑의 상표권 침해 소송에서 패션 업계에서 상표권 인정에 관하여, 연방법상 상표등록이 다른 디자이너들의 창작활동을 부당하게 방해한다면서 그 유효성에 대한 문제를 제기하였다. 그리고 패션 산업에서 디자이너들간의 경쟁의 자유를 덜 침해하는 취지의 판결을 내렸는데 이는 패션 디자이너뿐만 아니라 소비자 모두에게 유리한 환경을 조성하는 기초가 될 것이다. 아울러, 미국의 디지털 밀레니엄 저작권법 (Digital Millennium Copyright Act : DMCA)이 인터넷에서 발생하는 저작권 침해에 대한 청구와 방어에 대하여 "고지와 삭제 (notice and takedown system : NTS)"을 통하여 제공하는 균일한 비송상 해결책을 제공하지만, 상표권 침해에 대해서 온라인 매개자가 침해의 고지에 대하여 특정단계를 따르도록 하고 동시에 피난처 (safe harbor)를 제공하자는 선진적인 제안도 온라인을 통하여 더욱 패션산업을 양적으로 확대시키고자 하는 우리나라의 입장에서도 발전적으로 도입할 여지가 있을 것이다.

• 복식
• /
• 제65권1호
• /
• pp.150-163
• /
• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

• Journal of Dairy Science and Biotechnology
• /
• 제25권2호
• /
• pp.33-40
• /
• 2007

The Korean dairy industry has been developed continuously for the past seventy years both in quality and quantity; now the total amount of dairy products accounts for 13 percent of that of livestock production - a remarkable turnover. Korea now stands at the 13th economic power around the world and it is inevitable that we must pursue an open-door policy at a global level; the dairy industry should also strengthen its potentialities in the long term in order to compete with advanced dairy countries. It is predicted that the impact of DDA agreement and FTA negotiations on the domestic dairy industry will be great; so it is urgently needed that we should reconsider the current status of the dairy industry and comprehensive mesures for dairy industry development to improve its international competitiveness. Such measures comprise the three aspects: first, reforming the policy of dairy industry-related systems, second, improving the productivity and third, expanding the consumption of dairy products. In terms of the system reforming, the most important things are, above all, the planned production relevant to market needs, the milk supply and demand management, and the raw milk transaction method. Secondly, the appropriate scale of management is important for the enhancement of productivity together with the modernization of dairy facilities. Thirdly, step-up effort is needed to expand the milk consumption; especially, more milk should be provided to the students by improving the standing milk ration system in middle and senior high schools. The government should make more effort to support and develop new dairy products tuned to consumers' taste, accelerating the publicity of diverse and steady milk consumption together with related organizations.