• Title/Summary/Keyword: semiotics

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Local Festival and Culture Contents (지역축제와 문화콘텐츠)

  • Kim, Kyung Sook
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.183-189
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    • 2017
  • This research aims to inquire about local festival culture contents of France which are considered a successful case of cultural contents industry and will make a diagnosis regarding the applicability and concomitant problems in our country. It reviews French local festival and culture contents, represented by Bordeaux wine Festival. This research analyses the structure of storytelling and the emotional factors as communication and experience tool of historical and cultural resources in terms of cultural semiotics. The findings are as follows: First, it is about a strategy linked with historical and cultural resources as a package touristic product made of the tradition, history, cultural heritage, arts and winery experience. Second, it is about a storytelling strategy. The status of Bordeaux wine holds a splendid story originated in long historical background and benefits of nature. Third, it is about a strategy oriented to communication and experience. Fourth, it is about a strategy inducing fun and fantasy. A festival is a form of a play, and the play is the culture itself. The revitalization of local festivals which allow the increment of one's most personal happiness index is estimated to have the most crucial values and significance. Finally, the cases of European local festivals are considered to be worth benchmarking in many different domains in the sense that they create new contents by making interesting stories adapted from the past history.

Contested Technologies, Resetting the Boundary, and the "signifiant-politics": Semiotical Governance of New Technology in the Case of fMRA (경합하는 기술, 경계의 재설정, 그리고 기표-정치(signifiant-politics): 기능성자기공명혈관조영술(fMRA)의 사례로 살펴본 신기술의 명명 작업)

  • Lee, June-Seok
    • Journal of Science and Technology Studies
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    • v.14 no.2
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    • pp.199-222
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    • 2014
  • Functional Magnetic Resonance Angiography (fMRA) was a technoscientific innovation that allows scientists to directly view the changes made in the blood vessels of a brain. fMRA was first developed at Neuroscience Research Institute (NRI) in Korea. fMRA mainly utilizes 7 Tesla MRI technology, and NRI is equipped with the instrument. First article on fMRA was published in 2008, and two more papers in 2010 and 2012 consecutively had been published on the newly developed technique. However, fMRA is a competitive technology with existing fMRI. Both techniques capture microvascular changes in a brain, and by doing it, both techniques visualize the cognitive and affective changes. fMRI technology was introduced by Seiji Ogawa in the early 1990's and has been widely used since then. In contrast, fMRA was a newer technology and rather unknown. Developers of fMRA in NRI used series of signifiant-politics in order to make it better known to scientific community as well as public. By resetting the boundaries of existing concept of fMRI, they tried to lower the threshold of a new concept/technique. This case study shows how technoscientists use semiotic strategies governing new technology.

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A Semiotic Study on Streetscape in Harbor - With A Special Reference to Gang-Gu Harbor of Young-Duk Gun - (항구 가로경관의 기호학적 분석 - 영덕군 강구항을 중심으로 -)

  • Lee, Kwan-Hee;Yun, Ju-Cheul
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.3
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    • pp.32-41
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    • 2012
  • This study is performed to light up the semiotic system of streetscape in the harbor on the basic concept of all cultural phenomena that could be described as a Semiotic System. The semiotic approach to landscape analysis was used for understanding landscape characteristics owing to implication of psychological process. Streets of the study were located at Ganguri and Opori on Gang-Gu Harbor and the signboard semiotics of streets were divided into 17 meanings according to the business category. The analysis of this category was applicable on semiotic meaning. The research results are as follows: First, the main part of the business category was food. 56.3% of Ganguri and 61.8% of Opori had the name of food businesses. Second, the semiotic characteristics of Gang-Gu harbor streets mainly mean place name or friendly name. The food business could be related to the principal products of this district which are called Young-Duk Great Crab. Also, the place name could be from symbolic meaning of the crab and the friendly name could be connected with increasing the sales. Finally, the semiotic approach to landscape does not fully cover the streetscape but could be useful for understanding a skeleton of harbor streetscape.

Study of emoticon as an emotional sign under the digital communication environment (디지털 커뮤니케이션 환경에서 감성기호로서 이모티콘에 관한 연구)

  • 조규명;김경숙
    • Archives of design research
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    • v.17 no.1
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    • pp.319-328
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    • 2004
  • The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

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A study on the signification of visual message in the website - Focus on intro page of automobile company homepage - (웹사이트에 나타난 시각적 메시지의 의미작용 연구 -자동차 기업 홈페이지의 intro page를 중심으로 -)

  • Park, Sang-Hyeok;Lee, Yong-Ho
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.45-54
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    • 2005
  • Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

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A comparative study of domestic and international research trends of mathematics education through topic modeling (토픽모델링을 활용한 국내외 수학교육 연구 동향 비교 연구)

  • Shin, Dongjo
    • The Mathematical Education
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    • v.59 no.1
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    • pp.63-80
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    • 2020
  • This study analyzed 3,114 articles published in KCI journals and 1,636 articles published in SSCI journals from 2000 to 2019 in order to compare domestic and international research trends of mathematics education using a topic modeling method. Results indicated that there were 16 similar research topics in domestic and international mathematics education journals: algebra/algebraic thinking, fraction, function/representation, statistics, geometry, problem-solving, model/modeling, proof, achievement effect/difference, affective factor, preservice teacher, teaching practice, textbook/curriculum, task analysis, assessment, and theory. Also, there were 7 distinct research topics in domestic and international mathematics education journals. Topics such as affective/cognitive domain and research trends, mathematics concept, class activity, number/operation, creativity/STEAM, proportional reasoning, and college/technology were identified from the domestic journals, whereas discourse/interaction, professional development, identity/equity, child thinking, semiotics/embodied cognition, intervention effect, and design/technology were the topics identified from the international journals. The topic related to preservice teacher was the most frequently addressed topic in both domestic and international research. The topic related to in-service teachers' professional development was the second most popular topic in international research, whereas it was not identified in domestic research. Domestic research in mathematics education tended to pay attention to the topics concerned with the mathematical competency, but it focused more on problem-solving and creativity/STEAM than other mathematical competencies. Rather, international research highlighted the topic related to equity and social justice.

A study on the relationship between image and signification: Through the theory of Roland Barthes (이미지와 의미 부여에 대한 일고찰 - 바르트의 이미지론을 중심으로)

  • Kim, Huiteak
    • 기호학연구
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    • no.57
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    • pp.59-90
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    • 2018
  • This paper examines the discussions related to image and signification through the theories of Roland Barthes. We have already been able to see through the studies of Semiotics and Anne H?nault that the denotation is distinguished from the connotation in the linguistic dimension. Through the analysis of the advertising image of Barthes, we have seen that the syntagmatic relationship can make the sense of the image objective. From this study, we also emphasized that it is possible to subjectively interpret images that deviate from the syntagmatic relationship. In addition, we examined the concepts of Studium and Punctum by Barthes. With this we have found that the definition of a personal meaning to objects has a theoretically clear position. Finally, we have been able to understand the concept of 'le sens obtus' through the article ${\ll}$ Le troisi?me sens ${\gg}$. The notion of 'sens obtus' makes it possible to realize that the objective and clear sense of object is not the one chosen primarily from the subject. By facing an object such as an image to be interpreted, the subject is placed in a situation where he is not compelled to choose a meaning but rather he chooses one of the possible senses. This makes it clear that the semantic levels provided by semiotic theories are limited to the analytic dimension.

Analysis of Human Image of Political Leader According to the Inauguration and Achievement Shown in the Presidential Stamp -Focusing on the stamps of Korea President Seung-Man Lee, Jeong-Hui Park, Doo-Hwan Chun- (대통령 우표에 나타난 취임, 업적에 따른 정치지도자 휴먼이미지 분석 -한국의 이승만, 박정희, 전두환 대통령 우표를 중심으로-)

  • Kim, Mi-Ri;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.302-312
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    • 2019
  • Stamps are the smallest image symbols that can be read in the period, and they include the history, culture, politics, and figures and events of the issuing country. In particular, the stamps of the past presidents include the contemporary history of Korea, and reexamining and reviewing the meaning of the presidential stamps historically has a meaning that can not be overlooked as a researcher who studies the image of political leaders. In this study, the scope of research from the first republic to the fifth republic, where the publicity of political leaders through the advertisement of stamps and placards was high, was conducted and the leader image formation and change process centering on the former presidents Rhee Seungman, Park Jeong Hee, Chun Doo Hwan, Respectively. For the interpretation of the image of political leaders according to the changes of time, the images were classified by using Osgood's Semantic Differential Scale, and the images were analyzed using Saussure's semiotics. The image continues to move and change, and the conclusion that the image of the political leader of the time is not a simple personal image but a social product reflecting the specific age of the era.

Postmodernism and Korean National Archives System since 1999 (기록의 역운 <포스트1999>를 전망하며)

  • Lee, Young-Nam
    • The Korean Journal of Archival Studies
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    • no.39
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    • pp.229-280
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    • 2014
  • This essay focused on the critical review of Korean National Archives System(KNAS) since 1999. We think that KNAS could establish the backbone with basic records law on 1999. It's right. But it is not enough for explaining the full historical growth. there are some factors below the growth. This essay tried to the basic three factors below. That means the the demonstration discourse, archival system practices, and archiving technologies in the contexts of the unique standard by the basic records law. These three factors have been the powerful engine for the take-off of KNAS since 1999. However, the powerful history has shadows of growth. This essay narrated the shadows by the frame of 'counter-destiny'. The most dangerous shadow is the loss of archival cultures because the KNAS has been composed of efficiency mentality. That means that KNAS has no unique archival culture for citizenship. So, this essay tried to talk about 'Post1999' to Archives Community.

The Records and Archives as the Conceptual Constructs and Sunglihak World View of Joseon Dynasty ('개념적 구성물로서의 기록'의 관점에서 보는 조선시대 성리학 세계관과 기록·기록관리)

  • Noh, Meung-Hoan
    • The Korean Journal of Archival Studies
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    • no.51
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    • pp.235-278
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    • 2017
  • Then, why was the system so thorough and strict? How could that be possible? I approached this question by explaining the task of the Joseon Dynasty for the construction of a Confucian community based on Sunglihak. Sunglihak meant the metaphysics of human nature and universe order, or the rule of heaven. The people who opened the Joseon Dynasty aimed at constructing a Confucian community based on propriety as the principle of the society. The records and archives played an administrative function, for example, controlling royal power, as well as the role of constructing a national community identity based on Sunglihak. This kind of records and records management practices of the Joseon Dynasty can be seen as conceptual construction and conceptual constructs, although they were physical entities in reality. They reflected the Sunglihak value system as, in the words of Michel Focault, an "episteme" and played a social role based on it. In particular, I explained it in light of the constructivism of Sunglihak and the semiosis concept of Charles Sanders Peirce.